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Apollo Reveals the AI GTM System Bringing Data, Intelligence and Execution into a Single Engine, Ushering in the Future of Go-to-Market

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Launch of Apollo Builder Studio, Intelligence Layer and Messaging OS makes sophisticated GTM simple and accessible to businesses of any size

SAN FRANCISCO, Sept. 30, 2026 /PRNewswire/ — Apollo, the AI go-to-market system, today held its annual ApolloNEXT conference where it unveiled three major new products designed to fundamentally change how businesses build and operate their revenue engines. Apollo Builder Studio, the Apollo Intelligence Layer and Apollo Messaging OS give revenue teams a connected way to help build custom GTM workflows with AI, determine which opportunities matter most, and turn those insights into action to drive revenue.

For years, world-class GTM required significant resources: specialized teams, technical expertise and a collection of tools stitched together across prospecting, data, engagement, signals and automation. AI is changing that equation. Apollo’s new products bring those capabilities into one connected system, giving businesses of any size the ability to build sophisticated GTM workflows, understand which customers and opportunities matter most, and turn that intelligence into action—while still using the tools and AI environments already embedded in their workflows, such as Claude, ChatGPT, Salesforce and Slack.

“Sales and marketing teams are at a structural inflection point. AI is changing not just how quickly teams can work, but how companies will build and operate their entire revenue engine. Context is necessary for AI, and disconnected teams and software must now quickly adapt,” said Matt Curl, CEO of Apollo. “We’ve had to solve this differently, and give customers a solution that doesn’t require millions of dollars and a complex technology stack. Apollo has made sophisticated GTM simple and accessible to every company, not just the top one percent.”

Apollo’s AI GTM System
The new products are designed to work together as a continuous GTM system, helping teams build the workflows they need, determine what should happen next based on customer context and signals, and execute across sales and marketing. This includes:

Apollo Builder Studio is Apollo’s natural-language builder for revenue teams. Teams describe the GTM tools and workflows they need, and Builder Studio turns them into working pages, databases and automations built on Apollo’s data and execution infrastructure, with full control and no engineering backlog. From prospecting, to pipeline management, to account monitoring, early beta users are building custom workflows and tools tailored to how their teams sell. Less-technical operators now have power-user capabilities, while experienced GTM pros can now build and execute faster. Apollo’s early customers are now automating sequencing and outbound without pulling in engineering support.The Apollo Intelligence Layer is Apollo’s GTM context engine for revenue teams. It provides the shared context that enables AI to understand customers, prioritize opportunities and recommend what should happen next. It connects customer data and business context to optimize GTM and take action with minimal human involvement. Early customers are using this intelligence to prioritize prospects and sharpen targeting based on the signals and behaviors most relevant to their businesses. The Apollo Intelligence Layer includes:Apollo Intelligence Profile, which creates a complete, continuously updated view of each contact and account that unifies and enriches data across Apollo, customer CRM, engagement history, and other connected sources. It gives teams and agents the context to help target buyers, prioritize accounts, and tailor outreach.GTM Harness, Apollo’s purpose-built AI and context engine, which reasons over that information using GTM-specific skills, orchestration, memory and governance to help teams determine which accounts matter, who to engage and what action to take.Apollo Messaging OS is Apollo’s signal-based execution system for sales and marketing. It uses buying signals and AI to recommend who to reach, when, and through which channel, helping teams act on buyer intent and avoid disconnected or overlapping outreach. Early users are putting these signals directly into action through automated outreach, with the system learning from engagement and conversion outcomes to improve future targeting and messaging. With Email Campaigns and Ad Audiences, Messaging OS expands Apollo’s existing email, sequencing, and dialing capabilities into marketing campaigns and advertising.Email Campaigns allow users to build and send marketing email campaigns directly from Apollo. The new Bulk Send API also lets agents execute campaigns.Ad Audiences let users turn their Apollo lists into audiences that push to Google Ads, and reach buyers with ads alongside the email sequences they’re already running.

“AI has changed how software gets built, but most go-to-market teams are still stitching tools together to make it all work,” said Mark Sieglock, Chief Product Officer at Apollo. “That changes today. Tell Apollo what you want to accomplish, and the system gets built, the outreach runs, and the intelligence layer learns from who buys, which messages work, what closes deals and then uses that knowledge to improve targeting and outreach. Apollo gets smarter as your business grows.”

“We’ve used Apollo to scale outbound operations and integrate data with our proprietary sources. This wouldn’t have been possible if Apollo hadn’t invested in AI-native capabilities that power world-class GTM across interfaces,” said Marc Daniels, Head of GTM at Magenta.

Recently, Apollo’s AI in Sales and GTM survey found that end-to-end workflow automation is the top AI priority for today’s revenue teams, even as the vast majority of teams are still navigating between two and five GTM platforms.

Apollo’s approach is designed to give teams a connected system without requiring a rip-and-replace strategy. For smaller and scaling businesses, that means gaining access to sophisticated GTM capabilities without building a large RevOps organization or buying a collection of specialized tools. For larger enterprises, it creates an opportunity to consolidate fragmented infrastructure while giving AI the shared context required to work across teams and workflows.

Apollo’s business continues to grow: the company has doubled its user base year-over-year, now serving more than 5 million users. The number of teams actively using Apollo’s MCP grew more than 4x over the six-month period from March to August 2026, and teams are also leveraging it more heavily, as daily credit consumption is up nearly 10x over the same time period. Today Apollo powers GTM for more than 600,000 companies, from founders and small businesses building their first repeatable revenue motion to some of the world’s largest enterprises, including more than 100 teams at Fortune 500 companies. The new products extend Apollo’s mission to make world-class GTM accessible to every company, regardless of size, technical sophistication or resources.

Curl unveiled the new capabilities during his keynote at ApolloNEXT, Apollo’s annual gathering of customers, partners and GTM leaders focused on the future of go-to-market. Read more about Curl’s vision for the future of Apollo, GTM, and what these product enhancements mean here.

Builder Studio and Messaging OS will be available soon; you can find more information here, and the Apollo Intelligence Layer is available now.

About Apollo

Apollo is the AI GTM System that uniquely combines data, intelligence, and execution in one loop helping every business find and win their next customer. Trusted by millions of users and over 600,000 companies worldwide, Apollo combines one of the industry’s largest B2B contact databases with a purpose built GTM intelligence engine and a full execution stack, in an all-in-one system. Learn more at apollo.io.

Media contact
Inkhouse for Apollo
apollo@inkhouse.com

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SOURCE Apollo.io

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WorldVue Expands Atlas into a Comprehensive Property Technology Management Platform

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October 1, 2026

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New capabilities and planned modules will give hotel owners and operators greater visibility across properties, technology assets, vendors, costs and lifecycle management

HOUSTON, Oct. 1, 2026 /PRNewswire/ — WorldVue, a trusted provider of video, advanced connectivity and professional services to properties and enterprises across the world and a partner of the International Luxury Hotel Association (ILHA), today announced the next evolution of Atlas, its operational intelligence layer operating system designed to give hotel owners and operators greater visibility, control and intelligence across their technology environments.

Originally introduced as an operational intelligence layer for WorldVue customers, Atlas is expanding beyond service visibility and support to address a larger challenge facing hotel owners and operators: technology information is often fragmented across vendors, properties, brands, spreadsheets, emails and individual systems.

Atlas is being developed to support portfolios across multiple properties and brands, including properties that may use technology services from providers other than WorldVue. This centralized technology record can also help preserve critical information when a property changes ownership or management.

“Atlas is evolving from a customer platform into a broader technology management platform,” said Mark Schaps, Executive Vice President and Chief Information Officer at WorldVue. “Our goal is to give owners and operators one place to understand what they have, where it is, what needs attention and what’s coming next.”

From Technology Visibility to Technology Lifecycle Management

Atlas currently provides portfolio and property-level visibility, network monitoring, deployment tracking, opportunities and support case management. The platform is now being expanded toward broader technology lifecycle management.

Additional Atlas capabilities in development include modules for:

Capital Budgeting — Greater visibility into technology investments, planned projects and portfolio-level capital requirements.Contract Management — Centralized visibility into technology-related agreements and contracts.License and Subscription Management — Tracking of licenses, subscriptions, renewals and associated technology services.End-of-Life Management — Identification of equipment approaching end of life, with reporting and optional alerts to help properties plan replacement and capital needs.Compliance Management — Portfolio-level visibility into technology-related compliance requirements and documentation.Portfolio Technology Management — A broader view of technology assets and services across properties, regardless of vendor.

These capabilities will be introduced through additional Atlas feature tiers, with expanded capabilities planned for future availability.

Improved Service and Field Visibility

Atlas is also expanding visibility for property teams during field service activity. Authorized users will be able to view technician status, estimated arrival times, reported issues and work progress.

“Property teams want to know more than whether someone has been dispatched,” said Niame Ba, Vice President of Operations at WorldVue. “They want visibility into when the technician is arriving, whether work has started and when the issue is resolved. Atlas puts that information where the property team can see it.”

AI-Assisted Support

WorldVue is also introducing MIA, an AI-powered phone agent designed to gather information from customers when they call for support and initiate a service case.

MIA is intended to assist, not replace WorldVue’s support teams by collecting information at the beginning of the interaction so cases can be routed with the necessary details.

“MIA is about AI assistance, not AI replacement,” said Schaps. “The goal is to reduce friction in the initial support interaction and allow our teams to focus on resolving the issue.”

Additional Services Coming to Atlas

WorldVue is also developing additional services within Atlas, including invoicing, enabling customers to view and pay invoices through Atlas.

The expanding Atlas platform reflects WorldVue’s goal of bringing property technology information, service management and operational intelligence into a single environment.

“Hotels already have enough systems to manage,” added Schaps. “The opportunity with Atlas is to bring more of the information they need into one place.”

Atlas is currently available to WorldVue customers, with additional capabilities and feature tiers planned for future release.

WorldVue is a sponsor of INSPIRE 2026, the International Luxury Hotel Association’s flagship North American luxury hospitality conference, taking place December 15–17, 2026 at JW Marriott Bonnet Creek Resort & Spa in Orlando, Florida. WorldVue’s Robert Grosz will deliver a keynote at the event. Learn more at ilha.org/inspire.

Learn more about Atlas at www.worldvue.com/atlas.

ABOUT WORLDVUE

WorldVue® is a trusted provider of video, advanced connectivity and professional services to properties and enterprises across the world. With a dedication to customer service, WorldVue is leading the way in delivering innovative technology solutions that enhance the resident, guest, and staff experience. From managed services to digital transformation, WorldVue is a single point of contact for all property technology needs.

Founded in 1975, WorldVue is a privately held company headquartered in the United States with offices globally. The company serves over 8,000 properties and over 1,000,000 rooms.

ABOUT THE INTERNATIONAL LUXURY HOTEL ASSOCIATION

Founded in 2017, the International Luxury Hotel Association (ILHA) is the definitive gateway for luxury hospitality professionals, connecting hotel owners, operators, developers and investors through research, insight and candid industry dialogue. ILHA has produced more than 16 conferences and summits across the United States and Europe, anchored by its flagship INSPIRE Summits in North America and Europe. Its digital community has grown to over a million professionals, and its digital marketing platform, Luxury Hotel Network, connects sponsor and brand partners directly with its luxury hospitality audience. For more information, visit ilha.org.

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SOURCE International Luxury Hotel Association

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SerpApi Achieves ISO/IEC 27701:2019 Certification

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October 1, 2026

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AUSTIN, Texas, Oct. 1, 2026 /PRNewswire/ — SerpApi, the world’s leading platform for structured search data APIs has earned International Organization for Standardization (ISO) and International Electrotechnical Commission (IEC)’s ISO/IEC 27701:2019 certification. ISO/IEC 27701 is an internationally recognized standard that sets requirements for establishing, implementing, maintaining and improving a Privacy Information Management System (PIMS). The certification builds on SerpApi’s recent security and compliance milestones, including the successful completion of its SOC 2® Type 2 examination, issuance of its SOC 3® report, and achievement of ISO/IEC 27001:2022 certification. 

According to ISO, “Personal data is one of the most valuable and sensitive assets organisations handle today. With growing expectations from individuals, regulators, and business partners, it’s not enough to say you care about privacy—you need to prove it.” By participating in the rigorous audit, SerpApi proves its commitment to managing risks around personally identifiable information (PII), and continually improving its privacy practices.

“Security and privacy are non-negotiable baselines for every customer we serve, from independent developers to the world’s largest enterprises,” said Alaa Abdulridha, cybersecurity expert and engineering director at SerpApi. “Protecting data at this scale requires absolute vigilance, which is why SerpApi aggressively pursues the highest global standards in data protection, ensuring our infrastructure remains trusted by the organizations that move the global economy.”

SerpApi will continue investing in the people, processes, and technology required to meet evolving global privacy and security expectations. ISO/IEC 27701:2019 certification represents the latest milestone in that ongoing commitment to customer trust and responsible data stewardship. To learn more, visit www.serpapi.com/enterprise

About SerpApi 
SerpApi is the world’s leading provider of search data, pioneering APIs that turn search engine results into structured, developer-ready information. Founded in 2017, the company enables developers, researchers, Fortune 500 companies, and organizations around the world to integrate live search insights from sources like Google, Bing, and YouTube into applications, analytics, and research workflows. With more than 100 specialized APIs, SerpApi supports use cases ranging from AI development and machine learning to SEO monitoring, cybersecurity intelligence, and e-commerce analysis, helping teams build reliable, data-driven products at scale.

Media contact: press@serpapi.com

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SOURCE SerpApi, LLC

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Vatn Systems Wins Defense Innovation Unit’s Mine Countermeasure Modernization Prize Challenge

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October 1, 2026

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As DIU searches for modular, communications-resilient technology to conduct unmanned naval mine countermeasures, Vatn Systems’ SIGURD system evaluated under operational conditions.

BRISTOL, R.I., Oct. 1, 2026 /PRNewswire/ — Vatn Systems, a leading defense technology company building autonomous underwater vehicles for the U.S. military, allied nations, and commercial customers, today announced it is a winner of the Department of War Innovation Unit’s (DIU) Mine Counter Measure Modernization Prize Challenge. Vatn’s SIGURD system, built on the company’s Skelmir S6 platform, successfully competed in the Near Surface and Volume Mine Engage Test and Evaluation segment, earning recognition as one of the top-performing solutions.

“Mine countermeasures has long been an underfunded and technically demanding mission in naval warfare, and DIU built this challenge to see which systems could perform under real mission conditions,” said Nelson Mills, co-founder and CEO of Vatn Systems.  “During DIU’s evaluation, SIGURD autonomously detected, reacquired and neutralized mine threats the way operators would encounter them in the field. As the need for this capability grows more urgent, this win helps us accelerate our mission of delivering undersea superiority at scale.”

DIU opened the MCM Modernization Prize Challenge in May 2026, seeking modular, communication-resilient, and rapidly fieldable capabilities to reacquire and neutralize underwater mine threats. Vatn’s SIGURD system, which pairs autonomous detection and terminal engagement, executed the required missions and was selected by DIU to receive a challenge prize based on its performance.

Vatn launched SIGURD in July 2026, built in a matter of weeks by configuring the company’s Skelmir S6 platform into a dedicated mine countermeasures system. It is designed, tested, and verified by a team of former Navy Explosive Ordnance Disposal technicians. Vatn’s win in DIU’s challenge points to growing government interest in affordable, rapidly fieldable mine countermeasures capability that keeps warfighters at safe standoff.

About Vatn Systems 
Vatn Systems is a leading defense technology company building autonomous underwater vehicles that can be deployed at scale for the U.S. military, allied nations, and commercial customers. Founded in 2023 by a team of maritime experts and military leaders, Vatn Systems is on a mission to be the next underwater defense prime in a world where autonomous systems dominate naval battlefields. For more information, visit www.vatn.com and follow the company on LinkedIn.

Media Contact: 
McKenzie@ArvoAdvisory.com

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SOURCE Vatn Systems

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