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Winterberry Group Releases ‘State of Unified Marketing Measurement’ Report

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New research reveals a wide gap between marketers’ ambition and ability to optimize spend across channels.

NEW YORK, Sept. 30, 2026 /PRNewswire/ — Winterberry Group today released The State of Unified Marketing Measurement, a new research report sponsored by Lifesight, examining how enterprise marketers measure, attribute and optimize spend across an increasingly fragmented media landscape. The research finds that unified marketing measurement (UMM) — bringing together causal marketing mix modeling, geo-based incrementality testing and incrementality-adjusted attribution — has emerged as a leading priority for marketers looking to better understand how investments work together across channels.

The report finds that while marketers are increasingly focused on connecting measurement across the media mix, UMM remains a developing capability. Eighty-three percent of Winterberry’s enterprise marketer respondents identify UMM as a leading priority1, while only 9% say they can currently practice it “extremely well.”

At the same time, brands are moving beyond first- and last-click attribution, adopting more sophisticated approaches to measurement. Seventy-one percent now use marketing mix modeling, 62% use data-driven attribution and 52% use incrementality testing. The challenge is turning those individual measurement approaches into a connected view of performance across channels.

“Brands aren’t starting from scratch. Most have invested in sophisticated measurement capabilities and are already using those insights to inform their marketing decisions,” said Jonathan Margulies, managing partner at Winterberry Group. “The opportunity now is to move from measuring individual channels to optimizing how those channels work together as part of a seamless media mix. That shift, from better measurement to better optimization, is where we expect to see brands focus most of their investment and effort in the years ahead.”

AI and Third-Party Partners Are Supporting, But Not Solving, Measurement Complexity

As marketers work to connect these measurement approaches, they continue to rely on technology and outside expertise to navigate the complexity. Only 18% of marketers say they have all the people, skills and expertise deployed optimally to meet their measurement objectives, while 74% say they need third-party support, particularly to interpret results, translate them into budget or media recommendations and execute measurement methodologies. To fill this gap, 93% of these marketers are relying on measurement tools built and hosted by media platforms to assess individual channels or campaigns.

“Every platform grades its own homework, and marketers are left reconciling numbers that were never meant to reconcile,” said Tobin Thomas, CEO of Lifesight. “Unified measurement means one independent, causal view that marketing and finance can both plan against.”

AI is also becoming part of the measurement workflow, but marketers are primarily using it to augment, not replace, human expertise. Seventy-nine percent of brands use AI for measurement-related activities, yet only 16% say it plays a central role, citing poor or inconsistent data quality as the leading barrier to acting on AI-generated measurement insights. AI can help manage the volume and complexity of measurement data, but marketers still need reliable inputs and human expertise to turn those insights into action.

The findings are based on Winterberry Group’s survey of 121 enterprise-class brand marketers at the VP level and above, conducted July through August 2026 and commissioned by Lifesight as part of a broader research effort examining how brands measure, attribute and optimize marketing performance across channels.

The State of Unified Marketing Measurement is available for download from Lifesight at https://lifesight.io/resources/cmo-report/.

1 Based on respondents who scored 6 or 7 when asked: “On a scale of 1 (not at all a priority) to 7 (a leading priority), to what extent would you say your organization prioritizes optimizing the allocation of advertising/marketing spend across different paid and owned channels?” 

About Lifesight
Lifesight is the Agentic Unified Marketing Measurement Platform. It unifies causal marketing mix modeling, geo-based incrementality testing, and incrementality-adjusted attribution into a single platform, giving marketing and finance teams one trusted, causal view of what drives business growth, with the ability to forecast outcomes and optimize budgets. More than 300 global brands use Lifesight to measure true incremental impact across online and offline channels. Lifesight is independent of any media-buying platform and is built privacy-first, compliant with GDPR, HIPAA, SOC 2 and ISO 27001 standards. Learn more at lifesight.io.

About Winterberry Group
Winterberry Group is a specialized management consultancy that offers more than two decades of experience and deep expertise in the intersecting disciplines of advertising, marketing, technology, data and analytics. Headquartered in New York, WG helps agencies, marketing service providers, technology developers and information companies—plus the financial investors, brands and publishers who support these organizations—understand emerging opportunities, create actionable strategies and grow stakeholder value. Learn more at winterberrygroup.com.

Media Contact 
PANBlast for Lifesight
lifesight@panblastpr.com 

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SOURCE Lifesight; Winterberry Group

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AI Revenue Questions Pull Semiconductor Stocks Off October Highs

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VANCOUVER, BC, Oct. 10, 2026 /PRNewswire/ — Stock Preachers News Commentary – Semiconductor equities began October on firm footing, with the iShares Semiconductor ETF advancing for five consecutive sessions and the sector’s largest company reaching a record high, before retreating through the week ended October 9. Sentiment shifted on Thursday, when the Financial Times reported that OpenAI had told investors its annualized revenue was nearing $50 billion at the end of September, below the approximately $70 billion figure that had been cited in media reports. Because semiconductor valuations are closely tied to expectations for AI infrastructure spending, the report weighed on the group, and the PHLX Semiconductor Index finished the week lower while the broader market was more resilient. Active Companies from around the markets with current developments this week include: Taiwan Semiconductor Manufacturing Company Limited (NYSE: TSM), NVIDIA Corporation (NASDAQ: NVDA), Intel Corporation (NASDAQ: INTC), Arm Holdings plc (NASDAQ: ARM), Micron Technology, Inc. (NASDAQ: MU).

The pullback follows a period of substantial gains. The PHLX Semiconductor Index was up 73% year to date as of late September, and several of the sector’s largest constituents have recorded triple-digit gains in 2026. Higher long-term Treasury yields and a rise in crude oil prices added pressure midweek, as higher discount rates tend to weigh most on companies valued on long-term growth expectations.

Company-specific developments shaped performance within the group. Two companies reported record milestones early in the week, while others faced open questions regarding a manufacturing partnership, ongoing litigation and the sustainability of AI-related demand.

CONTINUED… Read the full weekly market analysis in The Roadmap at: stockpreachers.com

In other industry developments and happenings in the market this week include:

Taiwan Semiconductor Manufacturing Company Limited (NYSE: TSM)

TSMC shares reached a record high on October 5 after Elon Musk confirmed early-stage discussions about a role for the company in his planned Terafab chip complex in Texas, calling them “just discussions.” On October 8 the company reported September revenue of NT$511.86 billion, up 54.6% from a year earlier and down 0.6% from August, bringing revenue for the first nine months of 2026 to NT$3.90 trillion, up 41.1%.

NVIDIA Corporation (NASDAQ: NVDA)

NVIDIA shares reached a record high on October 5, bringing their year-to-date gain to approximately 24.8% and their advance since the August 26 earnings report to approximately 14%. The company has also shown relative strength during recent sector weakness: on September 28, when semiconductor shares declined on AI safety concerns, NVIDIA advanced after announcing a $150 billion share buyback authorization and releasing two open-source tools designed to help control AI agents.

Intel Corporation (NASDAQ: INTC)

Intel shares declined on October 5 after Musk indicated that TSMC could participate in Terafab, a project Intel joined as a partner in April. On October 8 Musk said his companies will build and operate the Texas complex and that another chipmaker could at most sublease part of the site. Intel has said it will remain involved, although the scope of its role has not been finalized. Despite the decline, Intel shares were up approximately 215% year to date as of the October 5 close.

Arm Holdings plc (NASDAQ: ARM)

Arm shares declined during a five-day jury trial in federal court in Wilmington, Delaware, where Qualcomm alleges that Arm breached their licensing agreements and sought to undermine Qualcomm’s dealings with Meta Platforms. Arm denies the claims. The case went to the jury on October 9, and the judge has not yet ruled on whether a clause that could let Qualcomm stop paying royalties for five years is enforceable. Arm reports earnings on November 4.

Micron Technology, Inc. (NASDAQ: MU)

Micron shares declined alongside other memory producers despite Rosenblatt raising its price target to $1,900 from $1,500 on October 6, citing a beat-and-raise quarter and the potential for buybacks. Memory producers had advanced with the broader group in early October before sentiment shifted later in the week.

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Church of Scientology International’s Scientology Network Marks World Mental Health Day with CCHR Documentary Marathon

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LOS ANGELES, Oct. 10, 2026 /PRNewswire/ — On World Mental Health Day, October 10, Scientology Network presents a marathon event spotlighting the Citizens Commission on Human Rights (CCHR). The program features CCHR’s mission to expose psychiatric industry corruption and combat human rights abuses.

The World Mental Health Day Marathon on Scientology Network features three CCHR documentaries and Voices for Humanity.

This focus comes at a critical moment, as concerns over the potential links between psychiatric drugs, suicide, aggression and violence have thrust the issue of psychiatric drugging into the public eye.

Founded in 1969, CCHR is a nonprofit mental health watchdog responsible for helping to enact nearly 400 laws protecting individuals from abusive or coercive practices.

The World Mental Health Day Marathon will feature:

CCHR documentaries—an ongoing investigative series confronting powerful psychiatric groups to reveal corruption and the alarming history of abuses. The films included are:Psychiatry: An Industry of Death —An investigation of psychiatry’s dark past.Making a Killing —Examining the “unholy alliance” between the psychiatric industry, Big Pharma and government regulators.Prescription for Violence: Psychiatry’s Deadly Side Effects — Examining the potential link between rising psychiatric drug prescriptions and acts of violence and suicide.Voices for Humanity—the only ongoing television series dedicated to showcasing everyday people leading grassroots efforts to promote human rights, educate youth on the dangers of drugs and combat psychiatric abuse.Documentary Showcase: Letters from Generation Rx—An Award-winning documentary that exposes the dangerous and devastating effects of antidepressants, antipsychotics and other drugs marketed by pharmaceutical companies as “safe and effective.”

The World Mental Health Day Marathon starts October 10 at 8 a.m. ET.

Learn the truth about the psychiatric industry. Visit cchr.org for more information, and see the full marathon schedule at scientology.tv/schedule.

Scientology Network debuted on March 12, 2018, launched by David Miscavige, ecclesiastical leader of the Scientology religion. Since then, Scientology Network has been viewed in over 240 countries and territories worldwide in 17 languages. Satisfying the curiosity of people about Scientology, the network takes viewers across six continents, spotlighting the everyday lives of Scientologists, showing the Church as a global organization and presenting its Social Betterment programs that have touched the lives of millions worldwide. The network also showcases documentaries by independent filmmakers who represent a cross section of cultures and faiths, but share a common purpose of uplifting communities. Scientology Network’s innovative content has been recognized with more than 175 industry awards, including Tellys, Communitas and Hermes Creative Awards.

Broadcast from Scientology Media Productions, the Church’s global media center in Los Angeles, Scientology Network is available on DIRECTV Channel 320, DIRECTV STREAM and AT&T U-verse and can be streamed at scientology.tv, on mobile apps and via the Roku, Amazon Fire and Apple TV platforms.

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SOURCE Church of Scientology International

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Emdoor Information Marks 18 Years of Rugged Computing Excellence with Vertically Integrated Capabilities

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SHENZHEN, China, Oct. 10, 2026 /PRNewswire/ — As industrial automation, smart manufacturing, and field operations increasingly depend on mission-critical mobile computing, global demand for reliable rugged tablets, rugged laptops, and rugged handhelds continues to accelerate. Emdoor Information, a publicly listed company on China’s A-share main board since 2023 and an 18-year veteran in rugged computing, has established itself as a rugged computing solutions provider for industrial customers worldwide. Founded in 2008, the company delivers sustained growth, world-class manufacturing, resilient supply chains, full-stack R&D, and comprehensive lifecycle services. Its rugged computing products and industrial customers now span North America, Latin America, Europe, and Asia-Pacific, serving sectors such as public utilities, intelligent manufacturing, warehouse management, transportation, energy industry.

Financial Strength & Governance: Listed and Well Governed

Emdoor Information’s financial performance reflects the durability of its business model. Listed on China’s A-share main board in 2023, the company reported 2025 revenue of RMB 4.583 billion (approximately USD 640 million), up 44.15% year over year. This growth is driven by disciplined governance and sustained innovation: R&D staff account for over 40% of the workforce, and cumulative R&D investment over the past five years reached RMB 964 million, a compound annual growth rate of 15.9%. As a publicly listed company with transparent reporting, Emdoor Information offers industrial customers and channel partners the governance stability needed for long-term cooperation.

Integrated Manufacturing & Quality: Own Lines, 7.8M Units

Emdoor Information owns its self-built Emdoor Building, which includes corporate offices and a 20,000-square-meter intelligent manufacturing base. The base has four production floors, 15 integrated assembly and testing lines, and an annual capacity of 7.8 million units. Co-locating manufacturing and R&D within the headquarters enables rapid design validation and faster time-to-market. The facility holds ISO five-system certification and uses advanced automation, including AI-powered visual inspection and Manufacturing Execution Systems (MES) for full-process traceability.

The Emdoor Building also houses a reliability testing base backed by tens of millions of RMB in investment, with dedicated labs for waterproofing, drop testing, environmental simulation, and mechanical durability. All rugged tablets, laptops, and handheld terminals undergo rigorous validation against IP ratings and MIL-STD-810 standards, ensuring reliable operation under extreme field conditions.

Supply Chain Resilience: Steady Supply, Controlled Costs

Emdoor Information’s supply chain is anchored by long term partnerships with global semiconductor and technology leaders, including Intel, Qualcomm, and Rockchip. These relationships, recognized by honors such as Intel Premium Partner and Microsoft ODM Strategic Champion, provide early access to platform level technical resources and prioritized supply allocation.

The company centralizes component procurement through its group supply chain management center. With annual procurement in the hundreds of millions of RMB, this approach optimizes hardware Bill of Materials (BOM) costs while maintaining tier one supplier quality. To mitigate volatility, especially in memory and storage, Emdoor maintains strategic bulk inventory and dynamic safety stock across critical materials. This discipline is supported by a rolling finished goods inventory valued at RMB 120 million, enabling delivery of standard configurations in one to three days and customized units in seven to thirty days. As a result, the company ensures stable pricing, controlled cost fluctuations, and protection of customer project margins.

Full Stack R&D & Product Innovation: 100 Models, 5 Platforms, 3 OS

Emdoor Information offers a broad product portfolio: rugged tablets and laptops, rugged handhelds, vehicle mounted computers, and industrial panel PCs from 4 to 21.5 inches. It supports five platforms, Intel, AMD, Qualcomm, MediaTek, and Rockchip, across Windows, Android, and Linux. With nearly 100 models in active production, the company matches precise configurations to industrial scenarios such as quality inspection, intelligent patrol, and edge computing.

These platforms are often specified among the best rugged tablet, laptop, vehicle mount tablet, and industrial panel PC solutions for mission critical operations. A key strength is full stack internal development, covering industrial design, structural engineering, hardware architecture, software integration, and validation testing. All products carry international certifications including CCC, CE, FCC, RoHS, GMS, and UN38.3, plus specialized certifications for hazardous environments and automotive deployments.

On software, devices ship with pre-installed productivity tools such as physical key remapping, kiosk mode, and granular system controls. The integrated Mobile Device Management (MDM) platform enables fleet wide deployment, batch configuration, and remote control. Open SDK and API access for modules like barcode scanning facilitates rapid secondary development and enterprise integration, eliminating the need to build adapter frameworks from scratch. Beyond standard configurations, Emdoor provides rugged devices customization across hardware, software, and structural redesign for specialized operational needs.

Lifecycle Service Excellence: Worldwide Reach, Lasting Alliances

Recognizing that enterprise and industrial computing deployments often operate on lifecycles of five to ten years, Emdoor Information has built a service architecture for long term reliability. It provides repair services in Hong Kong. Technical support is available through a dedicated hotline, official social media, email, and an online support system with full lifecycle traceability from issue submission to resolution.

The company offers structured maintenance training to help customer engineering teams manage devices autonomously. It also operates a continuous feedback mechanism with after sales follow up and annual satisfaction surveys. Insights from frontline customers are integrated into product development, keeping device capabilities and service delivery aligned with field needs. For channel and distribution partners, Emdoor provides market development support including marketing collateral, agent training, industry salons, and trade show facilitation. Sales enablement includes project registration, territorial protection, and flexible inventory allocation, creating a full spectrum collaboration framework from pre sales consultation to long term after sales engagement.

Conclusion

Backed by financial strength & governance, integrated manufacturing & quality, supply chain resilience, full-stack R&D & product innovation and lifecycle service excellence, Emdoor Information has built a global partner network across multiple continents and earned recognition from customers in industrial automation, logistics, transportation, and field service. “Our growth reflects not only market demand but also the strength of our vertically integrated model, from manufacturing and supply chain to R&D and lifecycle services,” said a company spokesperson. Looking ahead, Emdoor Information remains committed to deepening its rugged computing expertise, optimizing product performance and service delivery, and expanding worldwide. Its vision is to become a leading global provider of rugged computing solutions, delivering reliable, mission critical devices for the most demanding environments.

About Emdoor Information

Emdoor Information (SZ: 001314) specializes in providing high-quality rugged mobile computing devices and customized solutions for industry clients worldwide. Its portfolio includes rugged handhelds, rugged tablets, rugged notebooks, vehicle PCs, and industrial panel PCs. For more information, visit www.emdoorrugged.com. Follow us on LinkedIn, YouTube, and Facebook.

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SOURCE Emdoor Information

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