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Ignite iGaming’s Commentary on New Analysis Showing AI Search No Longer Rewards Google Rankings the Way SEO Once Did

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New data compiled by the Dubai-based iGaming link building agency shows AI assistants are citing a different web than Google ranks, with genuine brand reputation, not ranking tactics, deciding who gets recommended.

DUBAI, UAE, Oct. 1, 2026 /PRNewswire/ — Ignite iGaming, a Dubai-based agency offering gambling link building services to iGaming operators and affiliates, has commented on newly released AI citation research showing that AI-generated answers no longer reward the signals traditional SEO has optimised for. A business can rank at the top of Google and still never appear when an AI assistant answers the same question, or the reverse.

“There’s no ranking factor left to reverse-engineer here, because the newest AI engines aren’t ranking pages the way Google does,” said Josh Yates, Founder of Ignite iGaming. “What’s left is the slower thing: real positioning, genuine expertise, and a reputation that shows up across the web. That’s brand-building, not a checklist, and it’s a genuine opening for a smaller, specialised name to get recommended ahead of a bigger one that has only ever invested in ranking.”

Ignite’s commentary draws on four independent studies. Ahrefs analysed 15,000 prompts across ChatGPT, Gemini, Copilot and Perplexity and found only 12% of the links these assistants cite also appear in Google’s top 10 for the same query, and 80% don’t rank in Google at all. A separate CiteLens benchmark of 320 buyer queries found Google’s AI Mode pulled 93% of its citations from Google’s top 10, and Perplexity 89%, but ChatGPT pulled just 30%. A second CiteLens study of 500 AI Overviews found 60% of cited domains didn’t rank in Google’s top 10 either. A further Ahrefs analysis of 75,000 brands found unlinked brand mentions were roughly three times more predictive of AI visibility than backlinks.

“The implication for any brand’s marketing budget is that a single AI SEO checklist doesn’t exist,” Yates said. “Google’s AI Mode still rewards traditional ranking work. ChatGPT rewards what earns a person’s trust: being written about and recommended across the wider web.”

About Ignite iGaming

Ignite iGaming is a Dubai-based link building and content agency serving iGaming operators and affiliates, placing roughly 500 links a month across more than 50 publications in 20 markets.

 

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NuSummit Appoints Kunal Purohit as Managing Director and CEO

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MUMBAI, India, Oct. 1, 2026 /PRNewswire/ — NuSummit, a leading global provider of AI-led cybersecurity, data, digital, and cloud transformation solutions across Capital Markets, Insurance, Banking, and Financial Services, today announced the appointment of Kunal Purohit as Managing Director and CEO.

Anantharaman Sreenivasan (Ganesh), who led NuSummit through five years of growth, integration, and transformation, will transition from his current role as MD and CEO immediately and continue as an Executive Director on NuSummit’s Board till 31st March 2027, supporting the leadership transition.

Kunal brings more than two decades of experience in starting and scaling businesses around modern technologies. He has held leadership positions at Tech Mahindra and HCL Technologies, where he helped clients redesign business processes and deliver business outcomes using technologies such as cybersecurity, AI, cloud, and data. Entrepreneur India recognized him among the Top 25 Tech Trailblazers in India, and IIM Indore awarded him the Distinguished Alumni Award for his impact in AI. He also sits on the boards of several start-ups.

Varun Laul, Partner, Investcorp and Board Member, NuSummit, said, “We are delighted to welcome Kunal to lead NuSummit into its next phase of growth. Kunal brings deep expertise in next-generation technologies, such as cybersecurity, cloud engineering, and AI, which are core offerings for NuSummit. His deep experience scaling global technology businesses will help the company accelerate and deliver greater value to clients. We also thank Ganesh for his contributions to NuSummit in its early years as an independent company.”

Kunal Purohit said, “I am excited to join NuSummit at an important juncture for the company. There is a crucial convergence of AI, cybersecurity, data, and cloud emerging across the enterprise technology landscape, and NuSummit is well positioned to support clients through this transformation journey. We bring deep industry expertise and strong engineering capabilities across these modern technologies and create meaningful business value.”

About NuSummit

NuSummit is a global technology leader in AI-led cybersecurity and digital transformation, spanning applications, data, analytics, and cloud. With over two decades of experience, we serve 300+ clients worldwide, including 22 Fortune 500 companies, with core expertise in banking, insurance, and capital markets.

Backed by Investcorp, a leading global alternative investment firm, NuSummit empowers organizations to orchestrate outcomes that help navigate the complex digital and cybersecurity landscape with confidence. 

For more information, visit www.nusummit.com.

About Investcorp

Investcorp is a global investment manager, specializing in alternative investments across private equity, real estate, credit, absolute return strategies, GP stakes, infrastructure, and insurance asset management. Since our inception in 1982, we have focused on generating attractive returns for our clients while creating long-term value in our investee companies and for our shareholders as a prudent and responsible investor.

Investcorp has 14 offices today across the US, Europe, the GCC, and Asia, including India, China, Japan, and Singapore. Currently, Investcorp Group has $64 billion of AUM in scale, including assets managed by third-party managers, and employs approximately 500 people from 40 countries globally across its offices. 

For further information, visit www.investcorp.com and follow us @Investcorp on LinkedIn, Twitter, and Instagram.

 

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J.K. Fenner (India) Limited Announce Strategic Relationship with Yamada Manufacturing Co., Ltd.

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CHENNAI, India, Oct. 1, 2026 /PRNewswire/ — J.K. Fenner (India) Limited, a leading manufacturer of automotive and industrial engineering solutions, today announced a strategic relationship with Yamada Manufacturing Co., Ltd., Japan, to strengthen the development and manufacturing of advanced automotive components for domestic and global markets.

Established in 1946, Yamada Manufacturing Co., Ltd., Japan, is a leading Japanese automotive component manufacturer with expertise in oil pumps, water pumps, steering columns, drivetrain components, and other precision automotive systems. The company serves leading global OEMs, bringing decades of engineering excellence and manufacturing expertise.

The strategic relationship combines JK Fenner’s strong manufacturing capabilities, engineering expertise, and customer reach with Yamada Manufacturing’s advanced Japanese technology and product development capabilities. The partnership aims to accelerate innovation, enhance product quality, and address the evolving requirements of automotive OEMs, including next-generation mobility solutions.

Through this strategic relationship, the two companies will focus on:

Technology transfer for advanced automotive component manufacturing.Joint product development to meet global quality and performance standards.Localization of advanced technology products for the Indian automotive market.Enhancing manufacturing processes, quality systems, and engineering capabilities.Delivering innovative, reliable, and cost-effective mobility solutions to customers.

Through this strategic relationship, Yamada aims to accelerate its market entry and business expansion in India.

About Yamada Manufacturing Co., Ltd. 

Yamada Manufacturing Co.,Ltd. is specialized in development, design and manufacturing auto parts for the critical function of “driving, steering and braking” including transmission components, steering system components and automotive pumps, particularly oil and water pumps for automobiles and motorcycles. Yamada operates in Japan, United States, China and Thailand. Yamada’s philosophy is working together as a technology oriented corporation to provide value beyond customers’ expectations in a creative and original way, and to spread joy to people all over the world.

www.yamada-s.co.jp

About J.K. Fenner (India) Limited

J.K. Fenner (India) Limited is one of India’s leading manufacturers of automotive and industrial engineering solutions, offering a comprehensive portfolio that includes power transmission products, automotive components, sealing solutions, fluid transfer system, and engineered products. With a strong manufacturing footprint, advanced engineering capabilities, and a customer-first approach, the company serves leading OEMs and industrial customers across India and international markets.

www.jkfenner.com

Media Contact:
Phone: +91 44 4399 4666
Email:contact@jkfenner.com
Website:www.jkfenner.com

 

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Kyndryl Report: As AI Broadens Modernization Agenda, Leaders Prioritize Business Outcomes Over Replacing Legacy Systems

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Global survey reveals how 2,000 business and technology leaders are addressing AI-driven demand across IT elements  

Nearly half of organizations are behind schedule despite modernization being a top priority98% of organizations delayed modernization and experienced negative business impactsAs AI reshapes expectations for how technology can deliver results, more organizations are expanding their use of technology than consolidating themOrganizations deploying agentic AI are making faster modernization progress and seeing early benefits as AI takes on traditionally challenging tasks

NEW YORK, Oct. 1, 2026 /PRNewswire/ — Kyndryl (NYSE: KD), a leading provider of mission-critical enterprise technology services, today released its first global Modernization Report, which found that as organizations expand investments across legacy and modern platforms, modernization increasingly requires business orchestration, not technology consolidation.

“AI is creating new possibilities and raising expectations for the business outcomes technology should deliver,” said Martin Schroeter, Chairman and CEO, Kyndryl. “Modernization is about preparing for what comes next, and the leaders making the most progress are investing across their technology environments—strengthening resilience and putting those investments to work where they deliver the greatest value.”

Based on insights from 2,000 business and technology leaders across five continents and 12 industries, the research shows how AI is reshaping investment priorities across infrastructure and applications, while also challenging organizations’ operating models.

According to the report’s findings, the need to adopt AI now outranks priorities to reduce spending, replace legacy systems, or address a shrinking pool of legacy systems expertise. AI is the top driver of increased mainframe and edge computing use, the second-biggest driver for SaaS and private cloud expansion, and the leading reason organizations are upgrading their networks and application portfolios. Every organization with a mainframe now reports plans to deploy AI to the platform.

Together, these trends are creating more complex technology environments and new operational challenges for technology leaders.

Nearly half of respondents said they are behind schedule on their modernization goals. Agentic AI, which can autonomously plan and execute tasks, is emerging as a way to modernize faster. Ten percent of organizations have deployed agentic AI in production for modernization, applying it to typically time- and skills-intensive tasks of dependency mapping, code conversion, and generating documentation. Early adopters reported stronger outcomes, with 67% saying they are ahead of or on track with modernization goals, compared with 51% of other organizations.

The research also highlights what is slowing organizations down. Just 9% said they fully understand their applications’ dependencies, and one-quarter say they have large numbers of undocumented applications.

Among other findings, Kyndryl’s study shows that:

Modernization has become a business-wide priority, not just a technical one
The findings underscore the growing demands on CIOs, who must advance several priorities at once: AI adoption, cyber resilience, regulatory compliance, operational efficiency, and business growth. Respondents named nine distinct stakeholder groups with control over modernization, from CIOs and CTOs to boards of directors and finance and compliance teams. Modernization has outgrown the IT department and become a board-level business decision. Its growing importance also requires organizations to coordinate decision-making across more stakeholders without sacrificing speed.

Global events shape technology decisions alongside cost and performance
Sovereignty considerations are a growing factor in modernization strategies. While 65% of organizations address sovereignty selectively or primarily through a compliance lens, 63% expect sovereign cloud usage to increase and 55% expect sovereignty and regulatory requirements to place greater demands on their network architectures. The findings suggest that the geographic location of where technology runs is increasingly being shaped by governance and geopolitical considerations alongside performance, cost and innovation.

Complexity keeps compounding
The findings challenge the long-held assumption that digital transformation would lead organizations to gradually migrate toward a single preferred technology environment. Instead, their technology environments are becoming more distributed and complex as they prepare for AI. Mission-critical applications are distributed almost evenly across public cloud, private cloud, mainframe and on-premises environments, creating an increasingly hybrid enterprise. As digital transformation extends across the business, it must be underpinned by strategic, governance, and operational coordination—including a more integrated approach to cyber resilience as AI-driven threats accelerate and broaden. 

Read more about Kyndryl’s 2026 Modernization Report.

About Kyndryl
Kyndryl (NYSE: KD) is a leading provider of mission-critical enterprise technology services, offering advisory, implementation and managed services across thousands of customer environments in more than 60 countries. The company designs, builds, manages and modernizes the complex information systems that the world depends on every day. For more information, visit www.kyndryl.com.

Kyndryl press contact
press@kyndryl.com 

 

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SOURCE Kyndryl

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