Technology

IAB Hong Kong’s C26 Returns as Hong Kong’s Largest AI and Marketing Event, Exploring How AI Is Reimagining Business

Published

2 hours ago

October 2, 2026

Flagship conference to bring together 50+ global and regional leaders exploring how AI is reshaping marketing, media, commerce and customer engagement

Tickets available at: bit.ly/JoinIABC26

HONG KONG, Sept. 30, 2026 /PRNewswire/ — Artificial intelligence is moving from experimentation to scaled execution across the global marketing industry. According to IAB’s 2026 Outlook Study, five of the top six marketer focus areas in 2026 are AI-driven, reflecting how rapidly AI is becoming core infrastructure for marketing strategy and business growth.

Against this backdrop, IAB Hong Kong announced the return of C26: Business Re-imagined, positioned as Hong Kong’s largest AI and marketing event, taking place on 20 October 2026 at the Hong Kong Convention and Exhibition Centre. The flagship conference will bring together 50+ speakers, 20+ sessions, and 20+ exhibitors and workshops, convening global and regional leaders across brands, technology, media, platforms, agencies and solution providers to explore how AI is reshaping brand building, content creation, commerce and customer experience.

Under the theme “Business Re-imagined”, C26 will focus on the next stage of AI transformation: moving beyond the adoption of new tools to rethinking how businesses create value, redesign workflows and lead with human judgment in an increasingly AI-powered environment. Through keynotes, executive panels, brand case studies and technology showcases, the conference will offer practical perspectives on how companies can turn AI innovation into measurable business impact.

Brian Hui, Chairman of IAB Hong Kong, said: “As IAB Hong Kong marks its 10th anniversary, C26 captures a defining moment for the digital marketing industry as AI redefines what is possible in this sector. By connecting innovators, technologists and marketers from Hong Kong, Mainland China and around the world, it also reinforces Hong Kong’s distinctive role as a place where ideas and expertise converge, creating new possibilities for our industry.”

Arthur Chan, C26 Organising Committee Chair, said: “Business Re-imagined reflects where the market is heading. AI is no longer just about doing things faster — it is changing how value is created, how work gets done and how brands remain relevant in an increasingly automated environment. This year’s C26 is built around three key areas: growth beyond speed, the shift from AI conversation to AI execution, and the continued importance of human leadership. Together, these themes reflect the questions every business leader now needs to answer: where can AI create new value, how will agentic workflows reshape operations, and how do we keep people, creativity and trust at the centre of transformation?”

Global and regional leaders to headline C26

The keynote stage will set the tone for C26, with global, regional and local leaders sharing perspectives on the forces shaping the industry’s next chapter. Speakers include Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital and one of the world’s most influential advertising and marketing leaders; Caroline Laird, Senior Director, Google Technical Services & Consulting, who will share regional perspectives on how AI is advancing platform innovation, marketing effectiveness and brand growth; Shailley Singh, Chief Operating Officer and Executive Vice President, Product Management, IAB Tech Lab, who will offer global insights into the digital advertising infrastructure, standards and responsible innovation needed to scale AI-powered marketing; and Edward Bell, General Manager Brand, Insights and Marketing Communications, Cathay, who will share how a leading consumer brand is using AI to create smarter and more connected customer experiences.

Beyond the keynote stage, C26 will feature senior representatives from Adobe and Meta, alongside Chinese Mainland innovators including Alibaba, BytePlus, iFLYTEK, JD Technology, Huawei and iQIYI. Hong Kong and regional brand leaders from Cigna Healthcare,DFI Retail Group,Hang Seng Bank, HKBN, HKT, Langham Hospitality Group, Manulife, MTR, One Cool AIFX, Perion, PwC, SCMP, Starbucks, Visa, and V+Short will also share real-world perspectives on how AI and digital innovation are being applied to improve customer experience, marketing effectiveness, operational efficiency and business growth. Solution showcases from Bravo Media,EternityX, Google, Omnichat, and HKT will further demonstrate practical AI applications for marketing and enterprise transformation.

Across keynotes, executive panels, brand case studies and solution showcases, these leaders will address the topics defining the next phase of AI-powered marketing. Discussions will cover agentic commerce, including how AI agents may change consumer discovery and purchasing journeys; agentic advertising, including how AI-led workflows are transforming media planning, buying, optimisation and reporting; and AI governance, as companies scale adoption while maintaining accountability, transparency and brand safety.

The urgency of this agenda is underscored by recent industry data: according to DoubleVerify’s 2026 APAC Global Insights Report, over 500 million impressions of low-quality AI-generated content were identified in the first half of 2026 alone, while AI bots generated 10 times more clicks than humans in unprotected digital campaigns — costing brands both budget and trust.

The programme will also examine fast-growing areas including retail media, GEO and AI search, outbound marketing and AI-generated content, connecting these trends to the practical questions facing business leaders: how to grow across markets, improve marketing performance, build more responsive customer engagement and keep creativity and human judgment at the centre of AI transformation.

Explore next-generation AI marketing solutions

The C26 Exhibition Zone will bring together leading AI, advertising technology and digital marketing providers, including BytePlus, DoubleVerify, Magnite, StackAdapt, admanGO, Appier, AnyMind, Teads, Digital Zoo, Ingenium Digital, MindWorkz, Votee, WOGI and JoJo Ventures, among others. The zone will offer a closer look at how solutions across advertising intelligence, AI-powered analytics, SEO/GEO, content production, customer engagement and omnichannel media are moving from standalone tools into integrated marketing workflows, helping brands better understand what practical AI adoption can look like in real business settings.

C26 will also feature hands-on workshops. IAB Tech Lab Agentic Bootcamp will explore buyer and seller agents, data governance, automation, compliance and cross-market deployment, while sharing AI agentic advertising frameworks and emerging industry standards. Humantyze will demonstrate how enterprises can use Tencent WorkBuddy AI Agent to reimagine workflows and improve operational efficiency and execution.

Brands and creators to confront the realities of AI-era collaboration

Through the “IAB Chat: Creators Meet Brands in the AI Era” session, C26 will bring brands and creators face to face for an honest dialogue. Representatives from Hang Seng Bank and MTR will join the discussion alongside leading content figures such as digital content creator Ming Jai, AI expert Rannes Man, and Xiaohongshu marketing expert Vivian Evans to unpack how AI is transforming brand–creator collaboration.

With live voting on stage, brands and KOLs will compare views on briefs, creative control, authenticity, data and results — surfacing the uncomfortable truths behind partnerships in the AI era.

Developing the next generation of AI-ready marketing talent

An education-focused panel will bring together university representatives and industry leaders, including global marketing communications group WPP, to explore what employers now expect from AI-ready marketers and how academia and business can work more closely to develop future talent with the commercial judgment, adaptability and responsible AI capabilities needed to succeed.

Event Registration and Participation

Registration for IABHK C26 is now open — secure your spot today and join the new wave of AI-driven marketing! For details and registration: https://bit.ly/JoinIABC26

For enquiries, please contact: Email:c26@iabhongkong.com

Click here to watch the event trailer: https://youtu.be/6oX8qqwgdeE

Speakers including:

Sir Martin Sorrell, Founder & Executive Chairman, S4 CapitalCaroline Laird, Senior Director, Google Technical Services & Consulting, GoogleShailley Singh, Chief Operating Officer and Executive Vice President, Product Management, IAB Tech LabEdward Bell, General Manager, Brand, Insights and Marketing Communications, CathayAlan Chan, General Manager, Hong Kong and Taiwan, AdobeJoe Chang, Regional Director, BytePlusSarah Tam, Chief Customer Officer, Marketing & Partnership, Cigna Healthcare Hong KongAlan Chan, General Manager, Starbucks Hong Kong and Shake Shack, Coffee Concepts (Hong Kong)Chandana Sunder, Group Retail Media Director, DFI Retail GroupJordan Cheung, Chief Marketing Officer, Hang Seng BankBruce Lam, Chief Executive Officer, Consumer, HKTYang Yang, Director, Advertising Business Integrated Operation Department, Huawei Consumer Cloud Service, HUAWEIEvangeline Song, General Manager, Commercial & Strategic Partnerships (APAC & Middle East), iQIYISean Seah, SVP Strategy Technology Innovation, Langham Hospitality GroupCelia Ling, Chief Marketing Officer, Manulife Greater ChinaPhil Lam, Singer and Songwriter, Sony MusicClarissa Tanoesoedibjo, CEO, V+ShortLutricia Kwok, Head of Marketing Hong Kong & Macau, Visa

PR Newswire is the Official Press Release Distribution of the IAB HK.

About C26
Four years since the rise of generative AI, the conversation has matured from initial implementation to fundamental business transformation. At the forefront of this evolution is the IAB HK C26 AI Marketing Conference, Hong Kong’s premier gathering for marketing professionals, business leaders, and technology innovators. Under the theme “Business Re-imagined”, the conference moves beyond incremental efficiency to explore how AI is fundamentally reshaping commerce, leadership, and creativity. Through a curated series of dynamic keynotes, executive panels, and practical case studies, C26 illuminates the path for leaders to transition from AI potential to measurable, structural business impact.

About IAB Hong Kong
Celebrating its 10th anniversary, IAB Hong Kong (IAB HK) is a not-for-profit association that serves as Hong Kong’s bridge between East and West in digital marketing — connecting the city’s advertising ecosystem to a global network spanning 45 markets through the Interactive Advertising Bureau (IAB).

Representing over 130 member companies across media, ad tech, platforms, agencies, brands, and research organisations, IAB HK is recognised as one of the most credible and influential digital marketing associations in the city. Through initiatives such as the annual IAB HK Digital Awards, professional education programmes, and industry research, IAB HK drives standards, talent development, and marketing innovation. Founding members include comScore, Meta, Google, the South China Morning Post, and Yahoo, with PwC as a strategic partner. For more information, please visit www.iabhongkong.com.

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SOURCE IAB HK

Technology

INVT at DCW Asia 2026: Power and Cooling for Higher-Density Data Centers

Published

48 minutes ago

October 2, 2026

SINGAPORE, Oct. 2, 2026 /PRNewswire/ — INVT showcased integrated power and liquid cooling solutions at Data Centre World Asia 2026, held September 29–30 in Singapore. The display highlighted how coordinated power distribution, thermal management and infrastructure planning can help data centers accommodate growing AI workloads.

For operators across Asia, the challenge is preparing existing facilities and new projects for greater computing demand while balancing deployment efficiency, reliability and return on investment.

Coordinating Power and Cooling

INVT presented its full modular data centerportfolio, including single-row, dual-row and containerized solutions, alongside the iTalent Liquid-Cooled Modular Data Center. The iTalent system integrates liquid-cooled cabinets, power distribution, intelligent monitoring and secondary-loop piping within a pre-engineered module to simplify on-site integration.

For new facilities and phased expansions, these solutions support coordinated planning that considers deployment requirements, initial investment and long-term operating costs.

The iTalent system incorporates INVT’s coolant distribution unit (CDU) technology, featuring redundant pumps, leak detection, and real-time temperature and pressure monitoring. Standalone CDU options support gradual liquid cooling adoption, enabling upgrades around existing heat-rejection capacity, piping conditions and IT requirements.

Megawatt-Class Power Per Cabinet

INVT also presented its RM modular UPS, with capacities from 100 to 1200 kVA, and a 150 kW power module in a compact 3U form factor, with double-conversion efficiency of up to 98.3%.

The compact design helps optimize space utilization, while modular architecture supports capacity additions as IT demand grows, helping operators align investment with deployment stages and reduce initial over-provisioning.

The exhibition connected these product capabilities with practical project decisions: how to introduce liquid cooling, allocate space for power equipment and expand infrastructure as demand develops. This approach supports discussions between operators, consultants and engineering teams before equipment selection and site integration.

Connecting Manufacturing with Project Delivery

“Operators upgrading existing facilities or building new capacity need to consider equipment compatibility, delivery schedules and long-term support,” said Real, INVT’s ASEAN Director. “Our in-house engineering and manufacturing capabilities give project teams direct access to discussions on configurations, interfaces and factory testing, helping address integration requirements early.”

About INVT

Founded in 2002, Shenzhen INVT Electric Co., Ltd. is listed on the Shenzhen Stock Exchange (stock code: 002334). Its data center infrastructure portfolio includes UPS, precision cooling and integrated modular solutions for telecommunications, finance, education and other sectors. INVT’s data center equipment serves customers in more than 120 overseas countries and regions.

Contact:upssales@invt.com

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SOURCE Shenzhen INVT Electric Co., Ltd.

Technology

Hyundai Motor Unveils the All-New TUCSON, Its Boldest SUV

Published

48 minutes ago

October 2, 2026

The all-new TUCSON embodies the “Boldest SUV” vision through its “Art of Steel” design, enhanced hybrid performance and intelligent efficiency, and advanced Pleos Connect infotainment systemA refined, spacious cabin enhances everyday comfort with intuitive controls, flexible storage and available relaxation featuresNext-generation Hybrid System delivers intelligent efficiency, targeting up to 42 mpg while harmonizing fuel economy with dynamic driving performancePleos Connect drives everyday progress with an ever-evolving digital experience, enabled by Gleo AI, an expanding app marketplace, and intuitive UI/UXTUCSON XRT PRO expands adventure capability with Smart Terrain Assist and advanced off-road technologiesHyundai premieres the all-new TUCSON globally against the Manhattan skyline, showcasing the vehicle’s progressive spirit and reinforcing its position as a global SUV icon.

NEW YORK, Oct. 2, 2026 /PRNewswire/ — Hyundai Motor Company today unveiled the all-new TUCSON, introducing its boldest SUV ever, which combines the “Art of Steel” design philosophy, hybrid performance enhanced by intelligent efficiency, and the advanced Pleos Connect next-generation infotainment system.

The all-new TUCSON made its world premiere against the iconic backdrop of the Manhattan skyline in New York City, underscoring Hyundai Motor’s confidence in its best-selling global SUV. The dynamic urban venue reflected the vehicle’s progressive spirit, celebrating TUCSON’s rich heritage as a global market leader while signaling a new era of versatile mobility.

Designed for ultimate versatility, the all-new TUCSON seamlessly transitions from sophisticated daily commutes to rugged weekend getaways. Guided by the “Art of Steel” design philosophy, it combines muscular exterior styling with a purposeful, tech-forward interior. Alongside the standard model, the debut of the rugged TUCSON XRT PRO further elevates its off-road capability. Integrated with Pleos Connect featuring Gleo AI, an advanced Next-generation Hybrid System, and Hyundai’s first Smart Terrain Assist (STA), the all-new TUCSON lineup empowers customers with confidence and elevated convenience across diverse lifestyles and life stages.

“Millions of families around the world count on the Hyundai TUCSON, and this is the best one we have ever built,” said José Muñoz, President and CEO, Hyundai Motor Company. “Its combination of bold design, generous cabin space, seamless infotainment, and available hybrid efficiency sets a new standard for what customers should expect in this segment. TUCSON opens the most ambitious product offensive in our history, including more than 100 new and refreshed vehicles globally by 2030 — 58 in North America alone.”

[Explore The all-new TUCSON in Detail]

Watch the official all-new TUCSON launch film on Hyundai Worldwide’s YouTube channel. Discover key highlights about the all-new TUCSON [Link].

More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

SOURCE Hyundai Motor Company

Technology

Nuix Takes to Sibos 2026 to help Financial Institutions Turn Complex Data into Financial Crime Intelligence

Published

48 minutes ago

October 2, 2026

MIAMI, Oct. 1, 2026 /PRNewswire/ — Nuix, a global leader in investigative analytics and intelligence software, was at Sibos 2026 in Miami, where the company showcased how its Nuix Neo platform helps financial institutions uncover financial crime, build evidence, defensibly support prosecution and enable justice from within complex, unstructured data.

Up to 90% of enterprise data is unstructured, including emails, documents, chat, counterparty data, transaction records, case files, and voice, that conventional systems cannot read, meaning critical risk signals could be missed. While the financial services industry continues to invest heavily in artificial intelligence (AI), Nuix is drawing attention to a more fundamental challenge: ensuring the data underpinning those investments is complete, accessible, reliable and connected.

“AI is only as good as the data beneath it, and in complex financial crime investigations seeing and connecting all evidence is critical,” said Chris Stephenson, Head of Industry Advocacy at Nuix.

Nuix Neo is an integrated, AI-enabled, unstructured data intelligence platform with a patented data processing engine that can extract information from complex data, processing over 1,000 file types with forensic precision, at a binary level. Deterministic natural language processing classifies and risk scores the data, while the platform’s semantic search capabilities surface relevant documents based on meaning and context, across languages. Each step in the workflow seamlessly filters, minimizes, curates and prioritizes the data to reduce manual data review and optimize investigative outcomes. Every action is recorded at the point of processing rather than reconstructed afterwards, so an institution can show a regulator, a Financial Intelligence Unit (FIU) or a court how a conclusion was reached.

Nuix has integrated decision intelligence and graph analytics capabilities from its acquisition of Linkurious, into Nuix Neo to help financial crime teams visualize relationships across accounts, people, organizations and transactions. This allows analysts to explore how those entities are connected and identify sophisticated patterns across complex networks at scale.

“Financial crime teams are not short of alerts; they are short of certainty. When data is fragmented, unstructured, and complex, the work becomes piecing it together with the wider context to build a full picture. We do that part, so the team’s hours go to the risk that matters and the decision is explainable and defensible end to end,” said Stephenson.

“Once you can see the network, you can investigate the risk in context,” said Stephenson. “With Nuix Neo analysts can follow a counterparty across accounts, jurisdictions and years of transaction history, and then show a regulator exactly how they got there.”

Financial crime compliance teams can investigate the counterparty relationships, transaction patterns and connections that can be difficult to identify through traditional tabular analysis. They can analyze multi-hop relationships, overlay external enrichment sources and corporate registries to uncover sophisticated criminal schemes. Analysts can triage with confidence, and years of historical transaction data can be reprocessed to surface patterns earlier models missed.

Explainable, Defensible AI

Nuix Neo’s responsible AI architecture incorporates deterministic scoring to drive explainable, auditable, and defensible outcomes. Organizations can also connect their own approved large language models with Nuix Neo’s BYO-AI capability, maintaining data sovereignty and audit trails. As with any Gen AI capability, outputs remain probabilistic and must be verified against source material and are intended to support, not replace, the judgment of qualified investigators, analysts, reviewers, and legal professionals.

About Nuix
Nuix is a leading provider of investigative analytics and intelligence software, that empowers customers to be a force for good by finding truth in the digital world. We help customers collect, process and review large amounts of structured and unstructured data, making it searchable and actionable at scale and speed, with forensic accuracy.
For further information, please visit nuix.com

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SOURCE Nuix