Bolt PR to lead strategic communications and brand visibility for the high-performance memory and storage global leader

NEW YORK, Oct. 5, 2026 /PRNewswire/ — Bolt PR, an award-winning integrated marketing communications agency, is now the public relations agency of record for Lexar, a global leader in memory and storage solutions.

Lexar delivers high-performance memory and storage for consumers, creators and professionals who capture, store and move data. Its portfolio includes memory cards, SSDs and DRAM, and it pairs reliability with innovation for a data-driven world. As data needs grow, Lexar is bringing decades of expertise into the AI era.

“As Lexar extends its reach and pushes storage innovation forward for consumers and professionals worldwide, strategic communications becomes essential to how we build our brand and own our narrative,” said Van Baer, General Manager of Lexar North America. “We are pleased to partner with Bolt PR to showcase the technology behind our products, elevate our expertise across the memory and storage category, and connect Lexar with the audiences that matter most.”

“Lexar has built a strong reputation for delivering innovative, high-performance memory and storage solutions. We’re excited to help bring that story to a broader audience,” said Erin Vadala, Group President at Bolt PR. “As data demands continue to grow across everything from content creation and gaming to AI and everyday digital life, Lexar has a compelling role to play in the conversation. We look forward to building a PR program that reinforces its category expertise and creates meaningful opportunities for visibility.”

About Lexar
Founded in California in 1996, Lexar has spent 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio—from memory cards and SSDs to DRAM and mobile storage—continues to empower creators, professionals, and everyday users worldwide. For more information, please visit lexar.com.

About Bolt PR
Bolt PR is an award-winning, integrated digital marketing and public relations agency. With a presence in major markets across the country, Bolt PR partners with emerging and established brands across B2B, technology, consumer, and hospitality sectors to drive meaningful visibility, credibility, and growth. Through strategic media relations, content marketing, digital advertising, and social media management, Bolt PR delivers creative, results-driven programs that move businesses forward. For more information, visit boltpr.com.

Media Contact
Lexar Bolt PR Team
lexar@boltpr.com

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SOURCE Bolt PR LLC

WASHINGTON, Oct. 5, 2026 /PRNewswire/ — Shook, Hardy & Bacon is pleased to announce that Catherine Muir has joined the firm as a partner in its Privacy & Cybersecurity practice group.

Based in Washington, D.C., Muir brings significant experience advising clients on privacy and cybersecurity issues, investigations, regulatory enforcement matters, and matters involving the Federal Trade Commission.

“Catherine is a highly respected strategic counselor whose cybersecurity experience will be an outstanding asset to our practice,” said Al Saikali, chair of Shook’s Privacy Group. “Her ability to help clients manage risk in fast-moving, high-profile matters aligns with our practice’s focus on developing innovative strategies and defenses.”

Muir counsels clients across a broad range of industries, including retail, automotive, technology, financial services and healthcare, among others, on managing digital risk, cybersecurity preparedness and response, privacy compliance, and operational resilience, and has guided organizations through significant cybersecurity incidents, including destructive malware events, zero-day vulnerabilities and other high-stakes matters.

“Catherine’s arrival reflects our continued investment in areas that are increasingly important to clients across sectors and practices,” said Shook Chair Madeleine McDonough. “Her ability to address litigation, regulatory and cybersecurity issues together make her a valuable addition.”

Muir’s arrival expands the firm’s capabilities in matters involving government enforcement, information governance and emerging cyber and privacy risks. She also has experience in regulatory and policy issues in automotive cybersecurity and autonomous vehicles.

“What sets Shook apart is its people,” said Muir. “The combination of extraordinary talent, a genuinely collaborative culture and deep litigation capabilities creates a powerful platform. I saw an opportunity not simply to join an exceptional firm, but to bring an even more integrated approach to helping clients navigate risks in an increasingly complex and evolving landscape.”

About Shook, Hardy & Bacon

Founded in 1889, Shook, Hardy & Bacon L.L.P. has 18 offices in the United States with attorneys and professional staff serving clients in the health, science and technology sectors in areas ranging from product liability defense and business litigation to intellectual property prosecution and litigation, environmental and toxic tort, privacy and data security and regulatory counseling.

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SOURCE Shook, Hardy & Bacon L.L.P.

FOND DU LAC, Wis., Oct. 5, 2026 /PRNewswire/ — Wells Vehicle Electronics, a leading global source of advanced vehicle electronics solutions and a member of the Omega Holdings family of companies, today announced the appointment of Joe Robinson as President, effective October 15, 2026. Robinson succeeds Patrick Sommerfeld, who has served as President since 2022.

Robinson brings more than 15 years of automotive aftermarket experience to the role and most recently served as Vice President of Product Development for Omega Holdings. Throughout his career, he has led initiatives spanning new product development, product quality and validation, and strategic customer engagement.

As President, Robinson will lead the continued growth of Wells Vehicle Electronics, building on the company’s more than 120-year history of serving the automotive aftermarket while supporting its integration into the Omega Holdings portfolio.

“Joe’s extensive industry experience and strategic vision make him uniquely qualified to lead Wells Vehicle Electronics into its next phase of growth,” said Randy Rankin, Chief Executive Officer of Omega Holdings. “As we expand our presence in vehicle electronics, Joe’s leadership will help strengthen the Wells brand while continuing to deliver the quality, innovation, and service our customers expect.”

“I am honored to lead this exceptional team of automotive professionals” said Robinson. “I look forward to driving the continued success of Wells Vehicle Electronics. As we navigate this upcoming transition, our commitment remains firmly focused on delivering premium quality products, expanding our extensive product offering, and cultivating our strong customer partnerships”

The announcement follows Omega Holdings’ recent acquisition of the automotive aftermarket electronic components business of Wells Vehicle Electronics, further strengthening Omega Holdings’ position in the vehicle electronics category and expanding its ability to serve customers with a broader range of high-quality aftermarket solutions.

About Wells Vehicle Electronics

Since 1903, Wells Vehicle Electronics has met the fast-growing auto industry’s need for accurate and quality electrical components. Working alongside early automobile innovators, Wells became a pioneer in the design, engineering and manufacturing of these parts.

Wells continues to remain a long-standing distribution partner dedicated to serving the needs of the automotive aftermarket industry. Always considering that customers are looking for innovative, high quality electronics that meet the strict requirements of not only today’s vehicles, but tomorrow’s as well.

Wells Vehicle Electronics | Automotive Electronics & Components

About Omega Holdings
Premier automotive parts distributor specializing in air conditioning, turbochargers, sensors, and other high demand components for light-duty, heavy-duty, and off-highway vehicles. Market leaders in a diverse range of channels, Omega Holdings leverages its expansive product offering and customer partnerships to service the automotive aftermarket industry. 

With an unwavering commitment to quality and reliability, Omega Holdings serves the unique needs of over 3,000 customers across 85 countries. As a trusted value added partner, Omega Holdings offers an extensive product portfolio supported by comprehensive technical, marketing, and merchandising services.
https://www.linkedin.com/company/omegaholdings/

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SOURCE Omega Holdings