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Canela Media Brings Its Six Hispanic Culture Cohorts to Life with New Audience Segments Available Through Canela Audience Solutions

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New audience segments allow marketers to reach Hispanic consumers based on cultural identity, behaviors and affinity

NEW YORK, Oct. 8, 2026 /PRNewswire/ — Canela Media, a leading technology and innovation multicultural media company, today announced that its proprietary Hispanic Culture Cohorts are now available as targetable audience segments through Canela Audience Solutions. Marketers can activate the segments directly with Canela Media or through the major DSPs and SSPs they already use, giving them a new way to reach U.S. Hispanic consumers based on how they live, express and navigate their culture.

The segments build on Canela Media’s Hispanic Culture Cohorts Study, released in August, which identified six cohorts defined by how people live, express and navigate their culture. To create the segments, Canela matched each cohort’s demographic and behavioral profile to its Canela Audience Solutions data. This lets marketers move from the study’s insights to activating them in campaigns.

“Reaching Hispanic consumers isn’t about picking one audience and one message,” said Paula Baldwin, VP of Brand Partnerships at Canela Media. “The real opportunity is in how you use the cohorts together, with different creative environments and timing for each, all within the same campaign.”

The six cohorts, their share of study respondents, and the segment names marketers will find in each platform:

Cultural Preservers (27%), available as Canela Media Preservers — Highly expressive and deeply rooted in their heritage, with content serving as a way to preserve and celebrate culture. 94% feel a responsibility to preserve and pass on their culture.Cultural Navigators (20%), available as Canela Media Navigators — Internally anchored and increasingly bilingual, moving comfortably between cultures on their own terms. 92% say they move easily between cultures.Cultural Remixers (17%), available as Canela Media Remixers — Deliberately bicultural, connecting two worlds and code-switching with intention. 98% identify as both American and Hispanic/Latino.Culturally Fluid (15%), available as Canela Media Fluid — Effortlessly bicultural, moving between cultures as a natural part of everyday life and scoring highest on bicultural measures.Culturally Adjacent (12%), available as Canela Media Adjacent — Engaging with culture selectively through influences such as music, food and aesthetics, with 58% remaining proud of their heritage.Cultural Reactors (9%), available as Canela Media Reactors — Carrying cultural connection through memory, nostalgia and emotional familiarity, creating opportunities for brands to re-engage cultural affinity.

Whether buying direct with Canela Media or programmatically, marketers can now select the cohort, or combination of cohorts, that best aligns with a campaign’s objectives. All six segments can be found under the Canela Media name in each platform. The offering enables brands to develop more intentional strategies around three broad approaches identified by Canela’s research:

SERVE: Connect with Cultural Preservers and Culturally Fluid audiences through culturally rooted content that celebrates identity and representation.ENGAGE: Reach Cultural Navigators and Cultural Remixers with timely, shareable and expressive content that participates in the cultural conversation.RECONNECT: Reconnect with Culturally Adjacent and Cultural Reactors through emotional triggers such as nostalgia, family, community and familiarity.

“Now marketers can decide not just who to reach, but how and when,” Baldwin added. “They can serve heritage-driven creative to Cultural Preservers, put timely, shareable content in front of Remixers and Navigators, and reach Culturally Adjacent audiences and Cultural Reactors in the moments when nostalgia hits hardest.”

The Culture Cohorts segments add a new dimension to Canela Audience Solutions, which already moves beyond standard demographic definitions by incorporating cultural nuance, content consumption patterns and behavioral insights. With the cohorts, brands can now plan around how their audiences relate to culture, not just who they are or what they watch.

The Culture Cohorts Study was conducted in May 2026 among 1,975 respondents and is proprietary research from Canela Media. The full report is available here for free download, and the white paper Canela Media’s Hispanic Cultural Cohorts Study: How Culture, Content and Identity Shape Hispanic Brand Connection, published with Ad Age on September 15, is available here.

About Canela Media
Canela Media is an innovation and technology-driven media company connecting brands with U.S. Hispanic audiences through a portfolio of streaming, content, data, creative and audience engagement solutions. Its ecosystem includes Canela.TV, Canela Audience Solutions, Canela Studios and Club Canela, giving marketers multiple ways to reach and engage Hispanic audiences with scale, relevance and precision across and beyond Canela’s platforms.

For more information, visit: https://www.CanelaMedia.com

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SOURCE Canela Media

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WePlay Teams Up with the TV Anime Attack on Titan for a U.S. Themed Campaign

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NEW YORK, Oct. 8, 2026 /PRNewswire/ — WePlay, a social entertainment app operated by Singapore-based WEJOY PTE. LTD., will launch a themed collaboration with the TV anime Attack on Titan for users in the United States from October 9 to 31, 2026. The campaign will introduce themed pages, limited visual content and online interactive experiences throughout October, giving users new ways to discover the collaboration while playing and connecting with friends.

An October Collaboration Built Around Shared Participation

The campaign will bring the TV anime Attack on Titan into WePlay’s U.S. social entertainment experience through a series of themed content updates. Rather than presenting the collaboration as a separate destination, WePlay will integrate it into the multiplayer games, avatars, voice rooms and community interaction that users already encounter across the app.

Content will be introduced according to the campaign schedule, creating recurring moments for users to return, follow updates and talk about the collaboration together. Users will be able to experience the campaign during everyday game sessions and online gatherings, making the collaboration a shared topic across different parts of the WePlay experience.

The U.S. campaign with the TV anime Attack on Titan will add another theme for users to discover, discuss and experience together. It also reflects WePlay’s continued exploration of cross-cultural content collaborations that can complement multiplayer play and real-time online interaction.

“Users in the United States connect interests across games, animation and online communities in many different ways,” said a WePlay spokesperson. “This collaboration will introduce a new shared topic while allowing users to participate through the multiplayer games and real-time interaction they already know on WePlay. We will continue developing localized content and cross-cultural collaborations that give users more to discover, enjoy and share whenever they open the app.”

Multiplayer Games as a Natural Starting Point for Online Interaction

WePlay combines multiplayer party games, voice-based interaction, avatars, voice rooms and themed online events in one social entertainment app. Games provide a clear shared activity, giving participants something immediate to discuss, react to and enjoy together.

WePlay offers different styles of play for different group dynamics. Who is Spy centers on language, deduction and expression. Space Werewolf brings social deduction and team interaction into a real-time multiplayer setting. Draw & Guess encourages creative interpretation, while Grab Mic combines music with voice-based participation. Together, these experiences give users multiple ways to join a group, spend time with friends and take part in casual online entertainment.

Interaction can continue after a round ends. Users can move into voice rooms, express themselves through avatars and profiles, and discover new themes through ongoing in-app events. This combination allows shared play to develop into a broader social experience, connecting the immediate energy of a multiplayer game with continued conversation and personal expression.

Building Localized Content Across Markets

Alongside product updates, WePlay develops anniversary celebrations, seasonal campaigns, locally inspired programs and IP collaborations for users in different markets. These initiatives are designed to enter the same spaces where users already play and interact, including games, voice rooms, avatars and community features.

WePlay adapts communication and content presentation to local languages, cultural contexts and user habits. Previous initiatives have included Songkran-themed content in Thailand, anniversary campaigns in Japan, culturally focused collaborations in the Middle East and IP programs across multiple regions. WePlay has also launched themed collaborations involving Care Bears, Chibi Maruko-chan, Bugcat Capoo and the Emirati animated IP Freej.

In April 2025, WePlay’s Thailand Songkran campaign was featured on the App Store Today homepage in Thailand. In January 2026, WePlay’s brand campaign appeared on a Times Square digital billboard in New York. These milestones form part of WePlay’s ongoing effort to connect localized content experience with broader international brand communication.

About WePlay

WePlay is a social entertainment app operated by Singapore-based WEJOY PTE. LTD. It brings together multiplayer party games, voice-based interaction, avatars, voice rooms and themed online events. Through language-based deduction, social deduction, creative expression and music-driven games, WePlay offers accessible multiplayer entertainment and helps shared play develop into richer online interaction. WePlay’s mission is to “bring joy and friends to young people around the world.” Its vision is to “bring people together through games and lead the trend of global online social entertainment.” Game availability and features may vary by market and app version.

Frequently Asked Questions About WePlay

Q: What is WePlay, and who operates it?

A: WePlay is a social entertainment app operated by Singapore-based WEJOY PTE. LTD. It combines multiplayer party games, real-time voice interaction and avatars, bringing shared play, conversation and personal expression together in one app.

Q: What games can users play on WePlay?

A: WePlay offers a variety of multiplayer games. Examples include Who is Spy for language-based deduction, Space Werewolf for social deduction and team interaction, Draw & Guess for creative expression, and Grab Mic for music and voice-based participation. These represent some of the ways users can play and interact on WePlay.

Q: How can friends interact on WePlay?

A: Friends can play multiplayer games together and share reactions during each round. After a game, they can continue conversations in voice rooms, express themselves through avatars and join themed events, extending their time together beyond a single session.

Q: Which IPs has WePlay previously collaborated with?

A: WePlay has previously launched themed collaborations involving Care Bears, Chibi Maruko-chan, Bugcat Capoo and the Emirati animated IP Freej in different markets. These projects were adapted to local cultural contexts and user interests.

Q: How does WePlay localize content across markets?

A: WePlay adapts content to local languages, cultural contexts and user habits through seasonal events, anniversary celebrations and IP collaborations. Examples include Songkran-themed activities in Thailand, anniversary campaigns in Japan and culturally focused collaborations in the Middle East.

Q: Where can users find official information and updates?

A: Users can visit the official WePlay website to learn about the app and check in-app event pages for campaign information and content updates in their region.

©Hajime Isayama, KODANSHA / “Attack on Titan” The Final Season Production Committee.

Media Contact
Company: WEJOY PTE. LTD.
Contact: Bryant
Email: bryant@wejoysg.com
WePlay: https://weplayapp.com/news-article/oAR6QKkl
WeJoy: https://wejoyhub.com/
WePlay Official Subreddit: https://www.reddit.com/r/WePlay_official/

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SOURCE WEJOY PTE. LTD.

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Blocksmith Pro Expands Commercial Security and Access-Control Services Across Contra Costa County and the East Bay

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WALNUT CREEK, Calif., Oct. 8, 2026 /PRNewswire/ — B&B Locksmith & Security, known online as Blocksmith Pro, announced a continued expansion of its service offerings beyond traditional locksmithing to include modern commercial security and access-control solutions for businesses throughout Contra Costa County and the greater East Bay.

The company now provides broader support for property managers and commercial customers, including tech companies, offices, restaurants, and retail stores, seeking a commercial locksmith in Contra Costa County. Its expanded expertise includes electronic entry systems and on-site security upgrades. New and expanded offerings include keyless entry for office spaces, mobile badge access, key card system setup, keyless fob system installation, and door keypad system solutions. B&B Locksmith & Security also supports employee badge access, key-card readers, phone-enabled office access, commercial lock replacement, and safe installation and delivery.

This service expansion applies across B&B Locksmith & Security’s current coverage area, including Concord, Walnut Creek, San Ramon, Lafayette, Pleasanton, Dublin, Pleasant Hill, Martinez, Richmond, Berkeley, Livermore, Alamo, and Danville.

“Businesses want more control over who can enter, when they can enter, and how access is managed across the day,” said Alex Berger, CEO of B&B Locksmith & Security. “We’re expanding our commercial services so clients can move from standard locks to practical systems like badge access, keypad entry, and phone-based credentials with one experienced local team.”

B&B Locksmith & Security’s added commercial security services are designed for offices, mixed-use buildings, retail spaces, and other business properties that need updated entry management without changing providers. The company installs and services business entry systems that can help customers unlock offices with phone credentials, manage staff permissions, and replace older hardware with current access options that fit day-to-day operations.

“Our goal is to give businesses across the East Bay and San Francisco more options, whether they need a simple commercial lock replacement or a full access upgrade with keycard reader hardware and credential setup,” Berger said. “We’re also continuing to support safe installation and delivery for clients that need secure storage as part of a broader site security plan.”

B&B Locksmith & Security serves commercial customers throughout the San Francisco Bay Area, including San Francisco, Concord, Walnut Creek, San Ramon, Lafayette, Pleasanton, Dublin, Pleasant Hill, Martinez, Richmond, Berkeley, Livermore, Alamo, and Danville. For more information, visit https://blocksmithpro.com

About B&B Locksmith & Security

B&B Locksmith & Security (blocksmithpro.com) is a Bay Area security and locksmith company serving residential, commercial, and automotive customers throughout the San Francisco Bay Area, including Contra Costa County and the greater East Bay. The company provides locksmith services, commercial security upgrades, access-control installation, and safe installation and delivery.

View original content:https://www.prnewswire.com/news-releases/blocksmith-pro-expands-commercial-security-and-access-control-services-across-contra-costa-county-and-the-east-bay-302902178.html

SOURCE B&B Locksmith & Security

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New Free Platform Helps Americans Organize Around Proposed AI Data Centers Near Their Homes

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Residents can organize their communities, track nearby data center development and research where local politicians stand

NEW YORK, Oct. 8, 2026 /PRNewswire/ — Architect Digital today launched a free platform that lets residents look up proposed AI data centers near their homes, register their view and organize their community. Residents enter a ZIP code to find nearby projects and see how their community feels. Architect Digital tracks local community sentiment toward data center development on more than 1,100 proposed data centers across all 50 states.

Why Architect Digital exists
According to a Gallup poll, more than 70% of Americans oppose data center construction in their area. Every data center has neighbors. Those neighbors feel the impact of data centers but often lack the information and organizing tools to shape the decisions affecting their communities. Local residents may also learn about proposed data centers only after important decisions are already underway or have been made by local authorities. Some online discussions about data centers show signs of coordinated inauthentic behavior, in which networks of fake or misrepresented accounts post in concert to make a position appear more widely held than it is. That makes it difficult for residents to know whether the people participating in discussions actually live in their community.

Architect Digital gives residents one place to find out what is proposed near them and where their community stands. The platform is neutral on data centers and welcomes every point of view.

“Data centers are being built in towns across America. Our mission is to make sure residents have the information and tools they need to understand what is happening in their communities and to make their voices heard,” said Janine Yorio, spokesperson for the company.

What residents can do on Architect Digital
The platform is free to use. Residents can:

Find proposed data centers near them.Register their stance and track changes in local sentiment.Share facts with neighbors.Organize their community.See which local, state and federal officials have stated a position on data center development.Report projects or events the platform is missing.Become a Community Organizer.

The long-term goal is collective bargaining for everyday Americans: giving residents a way to coordinate under shared rules, to build negotiating power and to participate in the decision-making process. Architect Digital helps local residents measure and increase their impact on their communities.

About Architect Digital
Architect Digital is a technology platform that connects communities with the real estate projects around them, starting with data centers. Architect Digital is being built with blockchain technology. Participation is free, and there is nothing to buy, sell or invest in. No token or cryptocurrency has been issued, and any future issuance would be subject to regulatory review. Architect Digital was created by Everyrealm Inc. Since 2021, Everyrealm has worked at the intersection of communities, blockchain and real estate. It is backed by investors including a16z, Coinbase Ventures and Galaxy Digital. architectdigital.org

Media contact

Architect Digital
Media Relations
press@architectdigital.org

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SOURCE Architect Digital

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