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Corvidae AI delivers RS Group PLC 6% more Paid Search revenue on 5% less ad spend

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Four-month Italy pilot lifted return on ad spend by 12% and is now being rolled out worldwide, after Corvidae’s cookieless tracking captured £193m more revenue than Adobe Analytics across the group’s global properties

EDINBURGH, Scotland, Oct. 9, 2026 /PRNewswire/ — RS Group PLC, the FTSE 250 industrial and electrical products distributor, has increased Paid Search revenue by 6% while reducing ad spend by 5%, after adopting Corvidae AI’s patented session reconstruction technology to feed accurate customer journey data into its automated bidding.

The four-month controlled pilot, run across RS Group PLC’s Italian operation, improved return on ad spend by 12%. On the strength of the result, the process is now being rolled out to all other regions.

The work began with a measurement problem rather than a bidding one. After RS Group PLC moved to a strict “reject all” first-party cookie consent model, established platforms including Adobe Analytics, Google Ads and Microsoft Ads were left to model and estimate the customer journeys they could no longer see.

“We had a long-term ambition to move away from last-click attribution because we knew it was the right strategic direction, but we lacked a robust tool to execute it,” said Joshua Bamsey, Senior Manager of Performance Marketing Effectiveness at RS Group PLC. “This transition was accelerated when we updated our first-party cookie policies to a strict ‘reject all’ consent model. This change meant traditional platforms relied heavily on modelling and guessing based on significantly less data.”

Corvidae rebuilt those journeys without using a single cookie. Across all RS Group PLC properties worldwide, over the same four-month test period, it tracked £193m more revenue than Adobe Analytics, and covered over 95% of the active customer base. Its patented technology reconstructs customer journeys from raw first-party eventstream data using predictive AI, with no cookies and no persistent identifiers, and is compliant with GDPR and CCPA by architecture.

The reconstructed data showed customer journeys substantially longer than the platforms had reported: 46% longer in the UK and 68% longer across the EU. It also exposed channel overlap invisible to platform reporting, with 58% of all sales touching a Paid Search ad and 72% of those also involving an Organic Search interaction.

Rather than delivering that intelligence as a report, Corvidae fed the reconstructed journeys directly into RS Group PLC’s bidding algorithms and into Power BI via API, so the data works inside the business rather than only inside an advertising platform.

“Even at our size, we require highly tailored solutions to ensure our data doesn’t just sit in a ‘walled garden’ but integrates directly into our own core systems – Power BI and the Google stack,” said Paul Morris, Senior Director, EMEA Performance Marketing and Web eCommerce at RS Group PLC. “Corvidae partnered with us to achieve exactly that, giving us a 95%-plus ability to track and understand our complete journeys.”

Morris added, “The board and the Executive Committee are highly aware of our analytics evolution. We see Data-Driven Attribution, and by extension Corvidae, as a core component of it. It enables us to become far less reliant on bottom-of-funnel channels and adopt a true 360-degree approach to our channel mix – paving the way for far more aggressive growth budgeting.”

Chris Liversidge, CEO and Founder of Corvidae AI, said the underlying problem is not specific to RS Group PLC. “Every advertiser buying Google and Meta is bidding on incomplete data, because the platforms cannot see the top of the funnel and the tools sold to fix that all depend on third-party signal that consent rules have already broken. No amount of reporting corrects a bid that was placed on a guess. What we did at RS Group PLC was not build a better report. We rebuilt the journeys, fed them back into the bidding, and the revenue followed – on less spend, not more.”

Notes to editors

Corvidae AI is an ad performance automation platform. Its patented AI reconstructs customer journeys from raw first-party data, with no cookies or identifiers, and feeds that reconstructed truth back into advertising platforms to increase the revenue produced by existing ad budgets. Founded in 2008 and based in Edinburgh, Corvidae works with brands including RS Group PLC, QVC, Menkind, Macmillan and Groupe SEB. corvidae.ai

The technology is protected by granted patents held by parent company QueryClick Ltd, under the title A System and Method of Reconstructing Browser Interaction from Session Data Having Incomplete Tracking Data:

US 12,461,984, granted 4 November 2025EP 3888325, granted 20 November 2024, with unitary effect registered on 10 January 2025 across 18 EU member states, plus separate validation in Ireland, Spain and the United Kingdom. The European opposition period expired with no Notice of Opposition filedOriginating UK application 1819613.9, filed 30 November 2018, via PCT/GB2019/053404. Also filed in Canada and Australia

Funding: Corvidae has raised £5m, led by Edinburgh business angel syndicate Archangels alongside the Scottish Investment Bank.

About RS Group PLC: RS Group PLC is a FTSE 250 distributor of industrial and electrical products, serving customers globally.

Full case study: How RS Group PLC tracked £193m more revenue than Adobe Analytics – https://corvidae.ai/case-studies/how-rs-group-plc-tracked-193m-more-revenue-than-adobe-analytics/ 

Assets available: Corvidae logo pack and Chris Liversidge headshot, in the Corvidae AI press pack – https://corvidae.ai/corvidae-ai-press-pack/ 

 

 

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SOURCE Corvidae

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YCYW Global Campuses Celebrate 2026 Founder’s Day: Ninety-Four Years of Educational Dedication: Rooted Deep, Reaching Far

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HONG KONG, Oct. 9, 2026 /PRNewswire/ — The Yew Chung Yew Wah Education Network (YCYW) celebrated the annual Founder’s Day across its campuses worldwide, honouring the outstanding contribution of founder Madam Tsang Chor-hang to education. 2026 marks the 94th anniversary of YCYW, as well as the 25th anniversary of Yew Chung International School of Chongqing (YCIS Chongqing).

During the celebrations, YCYW officially launched its new core educational slogan —Rooted Deep, Reaching Far, with YCIS Chongqing serving as the main venue and campuses worldwide connected via a virtual gathering.

For ninety-four years, YCYW has upheld its philosophy of integrating Chinese and Western educational traditions, committed to aligning with science and technology; culture and arts; and love and charity, and striving to nurture future talent who possess international competitiveness, social responsibility, robust foundation, diverse capability and a strong sense of self.

New Educational Slogan “Rooted Deep, Reaching Far” Officially Launched

At the anniversary ceremony, Dr Betty Chan Po-king, Chief Executive Officer and School Supervisor of YCYW, joined numerous guests in witnessing the official launch of the new slogan, “Rooted Deep, Reaching Far”.

Meanwhile, Dr Chan elaborated on the concept of “Rooted Deep, Reaching Far”: “Rooted Deep” refers to laying a solid and profound foundation for every student’s growth, with the integration of Chinese and Western educational philosophies at its core. “Reaching Far” means enabling students, on the basis of that strong foundation, to move confidently into the wider world, equipped with the resilience and capability to navigate it and face the future. Only when roots are deep can one reach far; and when one reaches far, one never forgets the roots.

“Rooted Deep, Reaching Far” comprises an overarching educational aim, three content pillars and a foundation of trust. The overarching aim is clear and unwavering: to empower children with strong roots, essential capabilities, and self-identity, equipping them to go further and navigate an unpredictable and rapidly evolving future.

Responding directly to the tensions and choices many families face today, the three content pillars are:

Strong Academic Foundations, Holistic Development;East–West Integration, Harmony in Diversity; andEnduring Legacy, Future-Ready Vision

Supporting this aim is a substantial foundation of trust: nearly a century of educational heritage, continuous renewal across three generations of educators, a global education network, cross-campus systematic programmes, and stable staffing and governance. Together, these form an educational choice that has earned the trust of generations of families.

YCIS Chongqing: Twenty-Five Years Rooted in the Mountain City

This year’s Founder’s Day is especially significant, as YCIS Chongqing celebrates its 25th anniversary. Over the past 25 years, the school has grown from a seed into a tree, witnessing the development of international education in Chongqing.

In her opening address, Dr Chan shared the story of Declan, a 15-year-old YCIS Chongqing student. This summer, Declan made a striking appearance at the Asia Oceania Geosciences Society Annual Meeting in Japan, becoming the youngest presenter at the entire conference. From AI models for identifying Martian impact craters to comparisons of errors across algorithms, he engaged in confident and assured dialogue with global experts. His academic confidence and rigour, remarkable for his age, are a shining outcome of YCYW’s Seeds for Tomorrow initiatives.

“Declan’s story shows us the kind of students YCYW nurtures: confident, rigorous, internationally minded, and unafraid to make their voices heard on the world stage. This is precisely the fruit of the educational philosophy we have upheld for decades,” said Dr Chan.

As a leading international school in the region, YCIS Chongqing provides education from early childhood through to the upper secondary for students from around the world. The Founder’s Day this year is not only a celebration of one campus’ twenty-five-year journey, but also a vivid example of YCYW’s long-standing commitment to educational development across the Chinese mainland.

Towards the Centenary, We Have Already Set Out

Looking ahead to its centenary, YCYW has already begun the journey. In six years’ time, YCYW will celebrate its 100th anniversary. Permanent campuses in Yantai Bajiaowan and Shanghai Lingang are currently under active development. In the 2028–2029 academic year, Yew Wah School of Hong Kong will officially open, becoming the first school in the Hong Kong SAR to offer the Chinese National Curriculum with international education approaches. It will provide educational continuity for students moving between Hong Kong SAR and the Chinese mainland, allowing the founding aspiration of “Honouring China” to take on renewed relevance in a new era.

Chongqing, as the starting point of the China–Europe Railway Express, has long been a key region connecting China with Eurasia. As China actively encourages enterprises to expand globally, YCYW is aligning with the national strategy by welcoming more international students to study in China and extending its educational programmes and philosophy overseas, serving as a bridge between China and the world.

Seeds for Tomorrow: The Educational Engine for the Future

At the ceremony, Dr Christopher Hurley, Director for Science, Technology, and Educational Futures, shared the latest initiatives of the Educational Futures division. Through the Seeds for Tomorrow initiatives, YCYW responds to the contemporary question of how students should be educated in an age shaped by artificial intelligence.

The Seeds for Tomorrow initiatives extend learning beyond the classroom. In partnership with leading universities and research institutions, including the Chinese Academy of Sciences, the Oxford Suzhou Centre for Advanced Research, Tongji University, The Hong Kong Polytechnic University and The University of Hong Kong, students engage in project-based learning centred on real-world challenges. They may take part in Oxford laboratory placements, architecture studios, entrepreneurship incubators, immersive medical projects and underwater robotics challenges, as well as advanced camps in marine science and engineering and the ChinaOne experiential learning programme. Guided by scientists and industry experts, students identify research topics based on their interests and clarify their academic direction through practice.

“Yew Yew and Dinosaurs Run” Tours YCYW Campuses

Meanwhile, the annual YCYW charity event, Dinosaur Charity Run, has returned. Launched in 2022, the event brings together parents, students and the wider community to provide scholarships for students pursuing early childhood education and support for families in need. Starting this year, Yew Yew, the YCYW mascot, joins the Dinosaur Charity Run team, visiting every YCYW campus to create an enjoyable and educational day for all.

Ninety-Four Years: Carrying Forward the Legacy, Writing the Next Chapter

The 94th anniversary marks an important milestone in YCYW’s development and lays a new foundation for its centenary mission. The network now has more than 30,000 alumni worldwide.

From Hong Kong to the Chinese mainland, and from China to the world, YCYW continues to uphold its “Three Alliances”: Aligning with Science and Technology, Culture and Arts, and Love and Charity. Amid an era of profound change, YCYW will forge ahead, continuously advancing its educational service system and promoting synergistic development across its campuses, while providing innovative support for the development of globally minded future talent.

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SOURCE Yew Chung Yew Wah Education Network

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In HelloNation, Real Estate Expert Pam McGovern Explains Choosing a Real Estate Agent and What Buyers Should Consider

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The article highlights how experience, communication, and local market knowledge help buyers select the right professional to guide their purchase.

MOUNTAIN TOP, Pa., Oct. 9, 2026 /PRNewswire/ –What should buyers look for when choosing a real estate agent in Mountain Top, Pennsylvania? According to a HelloNation article, choosing a real estate agent involves evaluating experience, communication style, and knowledge of the local real estate market before beginning the home search.

The HelloNation article, featuring insights from Real Estate Expert Pam McGovern of Classic Properties, explains that selecting the right professional can significantly influence how smoothly a home purchase progresses. An experienced agent helps buyers navigate property listings, negotiations, inspections, and paperwork while offering guidance throughout the transaction process.

Experience is one of the most important qualities buyers should evaluate. The article notes that professionals who frequently handle Luzerne County homes understand pricing trends, average time properties remain on the market, and neighborhood differences that affect value. This knowledge helps buyers identify areas offering strong value and avoid potential challenges in certain neighborhoods.

Reviewing an agent’s past transactions is another recommended step when choosing a real estate agent. The article explains that buyers should ask about recent sales in their preferred neighborhoods and discuss how the agent approaches negotiations. Understanding how an agent handles price discussions, repair requests, or multiple offers can provide insight into their strategy and ability to advocate for clients.

The article also emphasizes the importance of communication. Buyers benefit from agents who respond promptly, explain complex information clearly, and keep clients informed throughout each stage of the process. A responsive professional can help buyers better understand contracts, financing options, and inspection reports, making the experience less overwhelming.

Referrals and online reviews can provide additional insight into the performance of real estate agents in Mountain Top, PA. Recommendations from friends, family members, or past clients often reveal consistent strengths or weaknesses. Online feedback may also highlight patterns in professionalism, responsiveness, and overall client satisfaction.

Understanding the local real estate market is another essential factor. The article explains that professionals familiar with Mountain Top, PA homes for sale can provide context for pricing differences between neighborhoods, trends in property values, and shifts in buyer demand. This expertise allows buyers to evaluate listings more effectively and make informed decisions during the home search.

The article notes that experienced agents often bring valuable professional networks to the transaction. Connections with lenders, inspectors, contractors, and title companies can help coordinate the many steps involved in purchasing Luzerne County homes. These relationships may streamline scheduling and reduce delays during inspections, appraisals, and closing.

Interviewing multiple candidates is another strategy highlighted in the article. Buyers are encouraged to ask questions about recent transactions, negotiation approaches, and familiarity with specific neighborhoods. Observing how an agent listens and responds during these conversations can reveal whether their communication style aligns with the buyer’s expectations.

Personal comfort and trust also play an important role when selecting among Mountain Top, PA real estate agents. Purchasing a home is both a financial and emotional decision. Buyers benefit from working with professionals who listen carefully, offer guidance, and maintain clear communication throughout the process.

The article concludes that careful research helps buyers make confident decisions when choosing a real estate agent. Evaluating experience, reviewing past sales, considering referrals, and interviewing multiple professionals can provide valuable insight. Buyers who work with knowledgeable agents familiar with Luzerne County homes often gain a clearer understanding of the process and greater confidence from the first showing through closing.

How Do You Choose the Right Real Estate Agent in Mountain Top, PA? features insights from Pam McGovern, Real Estate Expert of Mountain Top, Pennsylvania, in HelloNation.

About HelloNation
HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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ROBOTERA Tops Embodied AI Benchmark RoboDojo Without Additional Data or Agent RSI

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BEIJING, Oct. 9, 2026 /PRNewswire/ — ROBOTERA’s World Action Model (WAM), VPP2 (Video Prediction Policy 2), has ranked No. 1 on RoboDojo without additional data or agent-based reinforcement self-improvement (Agent RSI). Developed by the University of Hong Kong’s MMLab in collaboration with nearly 20 leading academic institutions worldwide, RoboDojo is a rigorous benchmark for general-purpose robot manipulation that evaluates performance across challenging simulation and real-world tasks, going beyond simple demonstrations.

VPP2 achieved an average success rate of 32.26% and an average score of 39.26, ranking first in Generalization, Precision, and Memory among evaluated methods.

ROBOTERA has open-sourced VPP2 on GitHub, with further details available on the project website.

Building a More Generalizable World Action Model

VPP2 enables robots to better predict how actions will change their surroundings and translate instructions into physical movements. Unlike video models designed primarily to generate visual content, VPP2 is trained to understand object movements and follow precise manipulation instructions. It combines video prediction with action generation, helping robots perform tasks more reliably across different objects, environments, and scenarios.

For complex tasks involving multiple steps, VPP2 can also work with a vision-language model (VLM) that breaks down high-level instructions into smaller, executable actions.

Validated Across Simulation and Real-World Tasks

VPP2 was evaluated across video prediction, instruction following, and robotic manipulation tasks.

On the ALOHA platform, VPP2 achieved a 58.5% average success rate across 10 task categories, outperforming leading baselines in nine. It also achieved 45.0% on LIBERO-Pro, a benchmark for robotic manipulation and generalization. With high-level task planning, average success rates across five task groups more than doubled, from 27.6% to 57.6%.

These results demonstrate VPP2’s ability to connect visual understanding, instruction following, and physical action, advancing general-purpose robotics toward practical applications.

From Research Breakthroughs to Real-World Deployment

VPP2 marks ROBOTERA’s fourth benchmark championship in embodied intelligence in 2026, following top results at World Arena, Benjie’s Humanoid Olympic Games, and RoboChallenge. Combined with ongoing humanoid-robot deployments with China Post and SF Express across more than 10 logistics centers in China, these achievements reflect ROBOTERA’s progress in both advancing general-purpose robot intelligence and bringing it into real-world applications.

Building on its advances in world-action modeling and real-world deployment experience, ROBOTERA is working to make general-purpose robots reliable partners in everyday work.

SOURCE ROBOTERA

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