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TrendAI™ Research Reinforces Japan’s Urgent Cybersecurity Warning as Incidents Surge in 2026

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Japan-headquartered cybersecurity leader shares threat intelligence and practical guidance as AI accelerates the global threat landscape.

DALLAS, Oct. 12, 2026 /PRNewswire/ — TrendAI™, the global AI security leader and enterprise business unit of Trend Micro Incorporated (TYO: 4704; TSE: 4704), today issued a threat advisory for organizations in Japan after Masaaki Taira, who chairs the Liberal Democratic Party’s National Cybersecurity Strategy Headquarters, said that “cyberspace is in a state of emergency.” TrendAI™ Forward-Looking Threat Research data shows Japan recorded more publicly disclosed cybersecurity incidents in the first nine months of 2026 than in all of 2025. September alone saw 86 incidents, up about 18% from August and 37% from July.

The party’s headquarters met on Oct. 9 in response to a series of cyberattacks on Japanese businesses and called on the government to strengthen public-private cooperation. Breaches at retailers, financial services firms, a car-sharing service and a rail operator have exposed data of millions of customers. The government’s National Cybersecurity Office has sent guidance to ministries, local governments and private companies on keeping security protection up to date, using strong passwords and tightening security across supply chains.

The TrendAI™ Incident Response team has also seen a rise in incidents in Japan. In recent engagements, attackers exploited known vulnerabilities in public-facing applications to plant web shells on web servers, giving them a foothold from which they may attempt privilege escalation, lateral movement or access to connected databases. Japanese-language analysis of these cases from TrendAI™, along with hardening guidance, is available here.

“Cyberattacks are increasing globally, and so are the breaches and data leaks as a result. While AI might not be directly involved, its ability to help the attackers find targets and automate their operations makes cyberattacks scalable. Organizations need to shrink their cyber exposure and close the vulnerabilities in order to lower the odds of being victimized,” said Ryan Flores, Co-lead, Forward-Looking Threat Research, TrendAI™.

AI is lowering the cost of attacks. TrendAI™ has not established a connection between the recent incidents in Japan and the use of AI by attackers. However, AI does let attackers accelerate reconnaissance, analyze vulnerabilities and produce convincing phishing in languages they do not speak. This weakens protections that languages, such as Japanese, once offered against foreign attackers. Automation also makes smaller organizations, including suppliers, more attractive targets given the increased return on investment for cybercriminals.

“While organizations around the world learn to work with their AI budgets, it’s important to remember that AI has zero cost for cybercriminals,” said Robert McArdle, Director, Forward-Looking Threat Research, TrendAI™. “There’s already a robust economy for stolen accounts, APIs, and tokens, and this is driving the increasingly automated and agentic cybercrime campaigns we see today. The current surge in Japan should not be interpreted as a peak in criminal activity, it should be seen as the new baseline of attacks that will only increase in volume, speed, and relentlessness.”

To harden protections, TrendAI™ recommends:

Patch internet-facing systems first. Keep an accurate inventory of public web servers, applications and cloud services, apply security updates promptly, prioritize vulnerabilities known to be actively exploited, and use virtual patching to cover the gap while fixes are tested and deployed.Harden web servers. Restrict write access to application code, isolate file-upload directories, prevent uploaded content from running as scripts, and monitor for unauthorized changes to application files and configurations.Watch database access. Monitor sensitive database operations and abnormal access patterns; run applications with minimum-privilege database accounts.Check suppliers. Ask hosting and cloud providers how they would notify you of an incident, review which third parties hold customer data, and confirm critical services can recover independently of a single provider.Strengthen identity verification. Review processes that rely solely on uploaded photographs of identity documents and adopt chip-based or other stronger verification consistent with regulatory guidance.Bring AI usage into scope. Identify AI applications, models, and agents used across the organization, assess their provenance and reputation, review their access to sensitive data and internal systems, and apply appropriate security controls and approval processes.

TrendAI™ threat researchers and incident responders are tracking the activity behind the current wave of incidents in Japan and will publish further findings as the analysis continues. Organizations that want to discuss their exposure can contact their TrendAI™ account team.

In addition, the TrendAI Vision One™ platform is purpose-built to help organizations address their expanding AI security risks due to shadow AI, sensitive data submitted to external services, or AI agents connected to internal systems with excessive permissions. Vision One operates on a unified model of visibility, observability, actionability, and governance, spanning endpoints, cloud, identity, data, and AI, giving security practitioners the tools to anticipate and stop threats across their attack surface before they impact the business. To help organizations further identify and reduce AI risk, TrendAI is introducing new capabilities to its Vision One AI security suite in December 2026, including AI Gateway and AI Risk Insights solutions with digital asset reputation scoring. With the addition of these new controls in Vision One, organizations can holistically achieve:

Visibility — Map AI and the sensitive data it touches.Observability — Continuously score risk and monitor AI interactions across models, applications, agents, MCP servers, and datasets — detecting and responding quickly to potential attacks.Ownership — Control AI identity, including establishing ownership and managing access.Governance — Prove AI risk control and continuous compliance to the board and regulators.

Availability: TrendAI™ Vision One AI Risk Insights, including the AI digital asset reputation assessment capability, is scheduled for general availability in January 2027.

About TrendAI™:  TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility, governance, and consolidated security to inspire confidence, drive innovation, and eliminate risk. Trusted by the largest enterprises and governments across 185 countries, TrendAI™ secures the entire organization, from identities to infrastructure to data. Global Fortune 500 companies rely on TrendAI™ to stop threats up to 115 days earlier, powered by world-leading threat and attack intelligence.

Through deep ecosystem partnerships with market leaders like NVIDIA, Anthropic, AWS, Google, and Microsoft, TrendAI™ enables teams to securely move at the speed of AI. AI Fearlessly. Learn more at trendaisecurity.com.

 

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SOURCE TrendAI

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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