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Modern Asset Lab Launches Match Protocol™ After Benchmark Finds AI Ghosts 8 in 10 Small Businesses

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The Match Protocol™ Benchmark put 100 U.S. small businesses through up to 32 blind buyer conversations with ChatGPT, Google AI Overviews, Perplexity and Gemini; the Match Protocol Score™ grades any business on the same method.

TULSA, Okla., Oct. 14, 2026 /PRNewswire/ — Modern Asset Lab today launched Match Protocol™, a proprietary five-layer framework for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) that engineers a business to be found, matched, recommended, trusted and chosen when ChatGPT, Google AI Overviews, Perplexity and Gemini answer a buyer’s question.

The benchmark covered 100 U.S. small businesses across 10 industries and 11 metro areas, with an average of 27.8 buyer conversations answered per business. AI never recommended 36 of the 100 and never named 31. The average business scored 50.9 of 100, and 80 of the 100 landed in the Ghosted tier.

Clint Rogers, founder of Modern Asset Lab and CEO of Techstars-backed Creativo AI, developed Match Protocol™ with Creativo AI as its proving ground. The Match Protocol Score™ (match.modernassetlab.com) applies the same methodology to any business.

What the Benchmark Found

AI can read them but will not recommend them. Businesses in the benchmark averaged 80 of 100 on the Found stage and 88 on Trusted, yet 18 on Recommended. A working website is no longer a referral.

Almost none are regularly recommended. Eighty of the 100 landed in the bottom tier, and 62 were recommended three times or fewer across an average of 27.8 buyer conversations. Only 8 were recommended in more than half of their respective conversations.

No industry escaped. Among industries large enough to quote, plumbing averaged highest at 56.6 and HVAC at 54.9; dental practices scored under 60 in 10 of 11 cases, auto repair in 9 of 10 and roofing in 9 of 11.

Fast Facts

Sample: HVAC, plumbing, roofing, dental, med spa, personal injury/family law, auto repair, independent restaurants, CPA/accounting and landscaping, across 11 metro areas in the South, West and Midwest. At n=100, results are directional rather than nationally representative.Tiers: Ghosted (0–59), Friend Zone (60–69), First Date (70–79), Going Steady (80–89) and The One (90–100). In the benchmark: 80 Ghosted, 13 Friend Zone, 5 First Date, 2 Going Steady.Five layers: Machine-Readable Architecture, Algorithmic Alignment, Targeted Extraction, Citation & Corroboration and Human Handoff (M-A-T-C-H).

How the Match Protocol Score™ Is Derived

The Score asks all four engines the questions real buyers ask, never naming the business, and weights five stages, each mapped to the layer that improves it, into a 0-to-100 score

Stage

What it asks

Weight

Layer

Found

Can AI read you?

20 %

M — Machine-Readable Architecture

Matched

Does AI name you for the right buyer questions?

20 %

A — Algorithmic Alignment

Recommended

Does AI recommend you?

35 %

T — Targeted Extraction

Trusted

Can AI verify you?

15 %

C — Citation & Corroboration

Chosen

Is your site built to convert the human?

10 %

H — Human Handoff

Business owners can see their free Match Protocol Score™ at match.modernassetlab.com
Methodology: modernassetlab.com/match-protocol
Benchmark findings: modernassetlab.com/benchmark

Founder Quote

“When your ideal customer asks ChatGPT or Google AI a question, the AI is a matchmaker scanning for the safest, most authoritative match. The benchmark confirms it: most businesses have never been introduced,” said Rogers. “Match Protocol™ aligns the algorithmic math with human trust so that when AI plays matchmaker, it chooses you, and when the human clicks, they are ready to buy.”

Frequently Asked Questions

What is Match Protocol™?

Match Protocol™ is a five-layer framework for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), developed by Clint Rogers and owned by Modern Asset Lab. It makes a business machine-readable, aligned, extractable, corroborated and conversion-ready so the top AI engines recommend it.

How is the Match Protocol Score™ calculated?

The Match Protocol Score™ asks the top AI engines questions buyers ask, never naming the business, and weights five stages — Found, Matched, Recommended, Trusted and Chosen — into one 0–100 score. Recommended carries the most weight, so a business that AI never recommends cannot leave the Ghosted tier.

How is Match Protocol™ different from traditional SEO?

Traditional SEO optimizes pages for keyword rankings and backlinks. Match Protocol™ optimizes a business as an entity — structured data, extractable answers, third-party corroboration and conversion path — so an AI engine selects and recommends it inside a generated answer. SEO earns a position; Match Protocol™ earns the recommendation.

About Modern Asset Lab

Modern Asset Lab is a Tulsa, Oklahoma, client acquisition agency and creator of Match Protocol™, the Match Protocol Score™ and the Match Protocol™ Benchmark. Founded by Clint Rogers, U.S. Army veteran, author of Grow Rich With AI and CEO of Techstars-backed Creativo AI (creativo.ai). modernassetlab.com

Media Contact

Clint Rogers, Founder, Modern Asset Lab
424714@email4pr.com 
(918) 922-9294 (Text Only)
modernassetlab.com

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Saab presents first GlobalEye for Sweden

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STOCKHOLM, Oct. 15, 2026 /PRNewswire/ — Saab has presented the first GlobalEye airborne early warning and control (AEW&C) aircraft ordered by the Swedish Defence Materiel Administration (FMV) for the Swedish Air Force.

With GlobalEye, Sweden will gain a highly advanced airborne early warning and control capability, providing the information advantage needed to support timely decision-making and effective operations. The system delivers long-range surveillance and a comprehensive operational picture across the air, land and maritime domains, strengthening Sweden’s defence capability and enhancing national security.

“The presentation of Sweden’s first GlobalEye marks an important milestone for both Saab and the Swedish Armed Forces. As the programme progresses towards delivery, GlobalEye will provide Sweden with a powerful capability for airborne surveillance and situational awareness,” says Micael Johansson, President and CEO of Saab.

The aircraft will now enter a phase of testing and verification ahead of its first flight and subsequent delivery to the customer.

Sweden has ordered three GlobalEye aircraft from Saab. The first two aircraft were contracted by the Swedish Defence Materiel Administration (FMV) in 2022, with an option for additional aircraft, and a third GlobalEye was ordered in 2024. 

GlobalEye is an advanced multi-domain AEW&C solution with an array of active and passive sensors that provide long-range detection and identification of objects in the air, at sea and over land. By providing real-time information to units in air forces, armies and navies, GlobalEye enables enhanced understanding of the operational environment and early detection of threats.  

Contact

Saab Press Centre
+46 (0)734 180 018
presscentre@saabgroup.com 

Saab is a leading defence and security company with an enduring purpose, to help nations keep their people and society safe. Empowered by its 29,000 talented people, Saab constantly pushes the boundaries of technology to create a safer and more sustainable world. Saab designs, manufactures and maintains advanced systems in aeronautics, weapons, command and control, sensors and underwater systems. Saab is headquartered in Sweden. It has major operations all over the world and is part of the domestic defence capability of several nations. 

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/saab/r/saab-presents-first-globaleye-for-sweden,c4409569

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Rokid Opens the World’s First Self-Service AI Glasses Experience Store at Hong Kong’s Harbour City

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HONG KONG, Oct. 15, 2026 /CNW/ — Rokid, a global pioneer in AI-powered smart eyewear and human-computer interaction, today announced the opening of a new flagship store at Harbour City in Tsim Sha Tsui, Hong Kong. As the world’s first unmanned AI glasses experience store, it combines self-directed product demos with automated checkout to let visitors freely experience and purchase Rokid’s AI glasses at their leisure.

“Through our experience store at Harbour City, Rokid aims to reach both Hong Kong shoppers and visitors from around the world,” said Zoro Shao, Vice President and Global General Manager of Rokid, “Hong Kong’s identity as an international business hub also provides a new launch point for the company’s expansion across Asia-Pacific and other global markets. Along with expanding online product availability, we are seeking new ways to offer hands-on experiences to consumers.”

An immersive and relaxing way to experience Rokid Glasses for global shoppers

The store features eight experience zones to provide tactile hands-on product demos. Visitors can wear the Rokid Glasses and see how its real-time translation, AI answers, navigation, media capture, visual search, and other AI-powered features appear on the waveguide display in the lens. The entire experience, from testing to purchasing, is entirely self-service, which offers a leisurely and fast shopping experience.

Celebration events and prizes

To celebrate the opening, the first 500 customers who purchase Rokid Glasses at the store will receive a complimentary Rokid Joy Pack entertainment bundle (valued at HK$4,688) along with a limited-edition Rokid souvenir. The Rokid Joy Pack combines Rokid Max AR glasses with Rokid Station, a portable entertainment device with built-in Android TV for streaming content and games.

Through Oct. 31, 2026, customers who purchase Rokid Glasses through participating Hong Kong sales channels can also receive a complimentary Rokid Joy Pack and a limited-edition souvenir, while supplies last. Other event prizes include tote bag, Rokid Glasses carrying pouch, and Bluetooth keycap accessory.

Participating channels include Rokid’s official Hong Kong website, Broadway, csl, Fortress, Mobo+, Nobletime, Optical 88, SOGO, and Wilson Communications.

Another chapter in Rokid’s global success

The new store opening in a central international hub inks another chapter in the company’s milestones list. In September, Counterpoint Research ranked Rokid No. 1 worldwide in the AR and AI Glasses segment by shipment share in H1 2026. In the same month, Rokid strengthened its offerings globally by launching its AIUI Studio Development Environment worldwide, greatly accelerating the variety and speed at which spatial smart glasses experiences can be made.

Store location

Shop 323A, Level 3, Ocean Centre, Harbour City, 3–27 Canton Road, Tsim Sha Tsui, Hong Kong

About Rokid

Founded in 2014, Rokid is a global pioneer in augmented reality (AR) and AI, creating human-centered smart glasses that integrate intelligence seamlessly into everyday life. The company has introduced a range of innovations across AI and AR hardware, including the first open AI ecosystem for wearables, dual-chip architecture, multilingual voice interaction, intuitive AI shortcuts, and mass-produced smart glasses with display capabilities.

Learn more at global.rokid.com

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Sandbox VR to Open First New York City Location in Times Square, Marking 100th Location Milestone

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Opening October 23, the 10,324-square-foot Manhattan venue will feature six private VR rooms, two party rooms, and a bar

NEW YORK, Oct. 15, 2026 /PRNewswire/ — Sandbox VR, the world’s premier destination for location-based virtual reality experiences, will open its first New York City location on October 23 at 777 7th Avenue in Times Square. The 10,324-square-foot Manhattan venue marks the company’s 100th location milestone and places Sandbox VR within walking distance of Broadway’s Theatre District, Rockefeller Center, and Radio City Music Hall. Guests who book by October 22 can save 20% on all tickets at sandboxvr.com/new-york/times-square.

The Times Square venue will include six private VR rooms where groups of up to six guests suit up with headsets, haptic vests, and motion sensors for full-body immersion. Players can see and physically interact with one another inside the virtual world, creating a shared experience built for friends, families, and co-workers. The venue will also include two party rooms and a bar, expanding the options for birthdays, celebrations, and corporate events. After each experience, guests receive personalized highlight videos to relive and share their adventures.

“Reaching our 100th location as we prepare to open in Times Square shows how far Sandbox VR has come and where we want to go next,” said Steve Zhao, founder and CEO of Sandbox VR. “Introducing our experience to New York City for the first time is a major moment for us, and we’re fortunate to have Jason, Carolyne, and their team help make this opening possible.”

“Times Square is where the world comes together, so it is the perfect home for the most social VR experience in the world. We welcome families, friends, and teams who want to step out of everyday life and into an adventure together. October 23 can’t come soon enough. And this is just the beginning; we plan to open more locations across New York City,” said Carolyne Chan, co-owner of JLG Ventures.

Guests can choose from 12 exclusive full-body VR experiences, led by the newly released Deadwood Origins, the fourth installment in Sandbox VR’s fan-favorite Deadwood zombie series. The first three Deadwood titles have sold more than 2.66 million tickets and generated more than $140 million in sales. The lineup also includes Stranger Things: Catalyst and Squid Game Virtuals, developed in collaboration with Netflix; the family-friendly Age of Dinosaurs, created in collaboration with the Natural History Museum, London; and Sandbox VR originals such as Seekers of the Shard: Dragonfire. No previous gaming or virtual reality experience is required.

The Times Square venue marks Sandbox VR’s 100th location milestone as the company continues its global expansion. The company welcomes more than 150,000 guests each month and has sold more than 6 million tickets worldwide. Its proprietary full-body platform combines motion tracking, haptic feedback, and content developed by an in-house studio to turn a group outing into a shared adventure.

Advance tickets plus location details are available at sandboxvr.com/new-york/times-square.

ABOUT SANDBOX VR
Sandbox VR is the world’s premier destination for location-based virtual reality experiences. Operating across 100 venues around the globe through a robust franchise and corporate-owned model, Sandbox VR attracts over 150,000 guests each month. Sandbox VR provides guests the opportunity to step out of everyday reality into unforgettable adventures through exhilarating, group-play immersive experiences. Using a proprietary full-body VR platform, the company develops original and licensed content, including exclusive experiences like Stranger Things: Catalyst and Squid Game Virtuals in collaboration with Netflix, and the Sandbox VR original Deadwood series. With over 6 million tickets sold worldwide, Sandbox VR has become the leader in immersive entertainment, combining premium technology with emotionally engaging storytelling. Recognized as one of Fast Company’s Most Innovative Companies and a two-time honoree on the Inc. 5000 list of America’s fastest-growing private companies, Sandbox VR is headquartered in San Francisco with offices in Hong Kong and Vancouver. The company has raised over $70 million from investors, including Andreessen Horowitz, Alibaba Entrepreneurs Fund, Gobi Partners and Craft, with individual backers including Justin Timberlake, Kevin Durant and Will Smith.

ABOUT JLG VENTURES: JLG Ventures invests in, operates, and partners with high-potential hospitality and entertainment brands. Its portfolio includes Sandbox VR’s Times Square flagship, Raku, Double Chicken Please, Patisserie Fouet, and Unnecessary, a growing collection of category-defining concepts shaping New York’s hospitality and entertainment landscape. Learn more at jlg.ventures.

Media Contact: media@jlg.ventures

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