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Alabama Power completes restoration following Hurricane Isaias

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BIRMINGHAM, Ala., Oct. 15, 2026 /PRNewswire/ — Alabama Power has completed restoration efforts following Hurricane Isaias, which brought widespread impacts across the company’s service territory and caused more than 400,000 customer outages.

Thanks to extensive preparation before the storm and a coordinated response afterward, crews safely restored service to customers throughout Alabama while addressing significant damage in some of the hardest-hit areas of the state.

“Storm restoration at this scale is truly a team effort,” said Scott Moore, Alabama Power senior vice president of Power Delivery. “From the predictive analytics and planning that took place before the storm, to the coordination of crews, equipment and materials during restoration, every part of the organization played a role. We were grateful for the support of mutual assistance crews from across the country, including our sister companies Mississippi Power and Georgia Power. Just as important was the tremendous coordination behind the scenes by Alabama Power employees who worked around the clock to support this restoration effort and help get customers’ lights back on.”

Throughout restoration, crews worked diligently to repair damage caused by strong winds, fallen trees and flooding. While much of the electric system remained resilient due to continued investments in grid resiliency, technology and infrastructure, some areas required rebuilding efforts.

Despite the broad geographic footprint of the storm, crews restored power to approximately 95% of affected customers within roughly 36 hours of beginning restoration efforts, with restoration substantially complete for most customers by the night of Monday, October 12.

The most severe damage occurred in Escambia and Monroe counties, where crews rebuilt portions of the electric system by replacing broken poles, repairing damaged equipment and reconstructing spans of wire in locations that were difficult to access.

“We know the days following Hurricane Isaias were difficult for many families across this area,” said Kaleb Fain, an Alabama Power lineman who lives and works in Brewton, one of the areas hit hardest by Hurricane Isaias. “With support from additional crews from across the country, we did everything we could to restore service as safely and quickly as possible to get these communities back on their feet.”

Like many customers in the area, Fain experienced Hurricane Isaias firsthand. He sustained significant storm damage at his own home and had to cut his way through fallen trees blocking his property before reporting to work and helping restore power to others.

Using technology to prepare and respond

Preparation efforts began days before Hurricane Isaias reached Alabama. As the storm approached the state’s coast, Alabama Power used outage prediction technology to determine what areas could see the most impacts, how many additional resources would be needed and where crews, equipment and materials should be staged to respond safely and efficiently.

Alabama Power also uses outage prevention technology to automatically route power around a fault in a line to keep customers from experiencing a prolonged outage. If you noticed a blink in your service for a few seconds, that was likely Alabama Power’s outage prevention technology at work. During Hurricane Isaias, Alabama Power’s outage prevention technology helped keep more than 69,000 customers from experiencing extended outages, avoiding more than 11 million minutes of service interruption.

A coordinated, company-wide effort

Approximately 84% of Alabama Power’s service territory experienced tropical-storm-force wind gusts during Isaias causing trees to fall and damaging power lines, so restoring power required a company-wide effort.

From Alabama Power’s Storm Center team, control center personnel and engineers to field crews – including lineworkers, damage assessors and logistics teams – the company worked together to support customers and communities.

In addition to restoration efforts in the field, Alabama Power’s Customer Operations team supported more than 4.1 million customer interactions, helping deliver timely outage information, restoration updates and support across the state.

Alabama Power also had more than 7,400 additional resources from 28 states supporting restoration efforts. This collaboration showcased the strength of Alabama Power’s mutual assistance relationships, with utility crews from across the country working alongside local employees to restore service safely and efficiently.

Hurricane Isaias restoration by the numbers

More than 400,000 customers experienced outages following Hurricane Isaias.More than 7,400 mutual assistance personnel from 28 states joined Alabama Power’s Storm Team to support restoration efforts.More than 4.1 million customer interactions were handled during and after the storm.More than 69,000 customers kept from experiencing extended outages.Approximately 84% of Alabama Power’s service territory experienced tropical-storm-force wind gusts.

Restoration timeline

October 10, 6 a.m.
Hurricane Isaias moved through parts of Alabama overnight, bringing strong winds, heavy rain and widespread impacts across Alabama Power’s service territory. The storm made landfall as a Category 2 hurricane with 105 mph sustained winds. Approximately 233,000 customers had experienced outages as Hurricane Isaias moved through Alabama the night of October 10.

October 10, 11 a.m.
More than 267,000 customers had experienced outages, with more than 130,000 customers already restored.

October 10, 3 p.m.
Nine hours into restoration, more than 60% of impacted customers had been restored.

October 11, 6 a.m.
By 6 a.m. on Oct. 11, crews had restored service to approximately 90% of affected customers, including more than 350,000 customers restored on Oct. 10 alone.

October 11, 5 p.m.
More than 400,000 customers experienced outages as Hurricane Isaias moved through Alabama. By 5 p.m. on Oct. 11, power had been restored to more than 95% of affected customers.

October 14, 8:30 p.m.
Alabama Power completed restoration efforts following Hurricane Isaias.

While Alabama Power has completed restoration efforts, the company knows some families across south Alabama may still be without power and continues to keep those families, along with the utility crews working to restore service, in its thoughts.

Alabama Power thanks its customers for their patience throughout restoration efforts and extends its appreciation to the employees, contractors and mutual assistance crews who worked to safely restore power.

Media can access b-roll and images of crews at work in locations across the state through this Dropbox link.

About Alabama Power

Alabama Power, a subsidiary of Atlanta-based Southern Company (NYSE: SO), provides reliable electricity to 1.6 million customers across the state. Learn more at AlabamaPower.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/alabama-power-completes-restoration-following-hurricane-isaias-302910453.html

SOURCE Alabama Power Company

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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