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Kreate Named The Home Depot Partner of the Year for Third Consecutive Year

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Recognition follows $100 million Tiffin expansion, resin manufacturing integration and continued investment in people, autonomous manufacturing, AI vision technology and innovative products

SARASOTA, Fla., Oct. 16, 2026 /PRNewswire/ — Kreate, a product development and manufacturing company, announced it has been named The Home Depot’s 2026 Partner of the Year, marking its third consecutive year receiving the recognition. The honor follows Kreate’s $100 million expansion in Tiffin, Ohio, increased vertical integration into resin manufacturing and continued investment in its people, technology and HDX and Husky storage portfolio.

The Home Depot’s annual Supplier Partnership and Innovation Awards recognize supplier partners that deliver value, innovation and performance for DIY and Pro customers. Kreate’s recognition reflects a multi-year collaboration focused on expanding and improving The Home Depot’s storage assortment through consumer-driven product development, advanced manufacturing, demand creation and dependable execution.

“Our people are our strength. This recognition belongs to the teams whose creativity, expertise and commitment make us a better partner every day,” said Nickolas Reinhart, Founder and Owner of Kreate. “Our promise is simple: help our partners grow, win market share and serve their customers better. We do that by bringing innovative, exclusive products to market and investing in our people, autonomous manufacturing, AI vision technology and material science to improve quality and lower total landed cost. We want to deliver the best value, make working with us easy and earn the relationship through results every day.”

People and Technology Working Together
Kreate combines the expertise of its people with robotics, automated material handling and AI-enabled machine vision to reduce defects, scrap and downtime while improving productivity, consistency and responsiveness.

The $100 million Tiffin expansion adds capacity and brings advanced production closer to customer demand. Kreate’s strategically located manufacturing and distribution operations help reduce freight, handling and lead times while supporting reliable product availability.

Greater integration into resin manufacturing, supported by material science and engineering, enables Kreate to optimize formulations, product geometry and processing. These capabilities help reduce material cost and waste while maintaining the strength, durability and performance customers expect.

Kreate also evaluates the complete cost of delivering a dependable product, including materials, labor, tooling, energy, packaging, freight, inventory and quality. Resulting savings and performance improvements create greater value for partners and their customers.

Innovation That Helps Partners Grow
Kreate is on a mission to reimagine classes of products that better support the people who use them. The company combines extensive product, market, and manufacturing expertise with an ambitious, innovative spirit to turn “same old” into “new and improved.”

Kreate designs, manufactures and distributes HDX and Husky storage and organization products available exclusively at The Home Depot. Its teams focus on customer needs, differentiated designs and complementary products that expand the storage ecosystem.
Recent innovations include:

Tote Stacker: A storage solution that keeps totes organized and accessible, helping customers build more useful storage systems.HDX Defender Series: Waterproof and dustproof storage totes with integrated gaskets, heavy-duty latches and clear bins and lids for added protection and visibility. The 27-Gallon Defender Tote was named a 2026 Apartment Therapy Organization winner. Multiple modular sizes work together and integrate with the broader HDX storage ecosystem.HDX Vista Stack Series: A modular clear-storage system featuring stackable and nestable designs, secure latches and multiple sizes for clothing, bedding, seasonal décor and household essentials.HDX 2.5-Quart Mini Tough Tote: A compact addition to the HDX Tough Tote ecosystem, bringing the durability and modular design of larger totes to smaller items. Its snap lid and stackable, nestable construction support organization of tools, craft supplies, toys and other essentials.HDX Nano Tough Tote: A palm-sized, 0.75-quart addition to the HDX Tough Tote family, extending its heavy-duty storage design to hardware, craft supplies and other easily misplaced items.

Built Around the Partnership
Kreate aligns product development, capacity, capital investment and demand creation initiatives with its partners’ customers, priorities and growth opportunities. The company emphasizes accountability, reliable delivery, proactive communication and continuous improvement across development, forecasting, ordering and support.

“Being the best partner takes more than a great product,” Reinhart added. “It takes people who listen, take ownership and deliver what they promise. We will keep investing in those people and the technology that helps them succeed, keep creating exclusive advantages for our partners and keep finding better ways to serve the customer. That is how we grow together.”

Kreate’s award-winning products are available at The Home Depot online and in stores nationwide. For more information, visit storage.kreate.com.

About Kreate
Kreate is a product development and manufacturing company focused on reimagining product categories for today’s consumers. From ideation to realization, Kreate combines the creativity and expertise of its people with engineering, material science, autonomous manufacturing and AI vision technology to develop differentiated products and bring better solutions to market. Its partner promise is to innovate, create exclusive advantages, lower total landed cost, deliver reliably and make the customer experience easy.

About Nickolas Asset Management
Nickolas Asset Management (NAM) is an evergreen, operator-led family office built on permanent capital and a long-term ownership philosophy. NAM partners with management teams to strengthen essential businesses by investing in people, technology and processes that support better products and sustainable growth.

Media Contact
press@kreate.com

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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