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The Week in Canadian Press Releases: 10 Stories You Need to See

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A roundup of the most newsworthy press releases from Cision Distribution this week

TORONTO, Oct. 16, 2026 /CNW/ — With thousands of press releases published each week, it can be difficult to keep up with everything on Cision. To help journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

Red Lobster® Brings More Value to the Table this October with $3 Appetizers, NEW Weekday Daily Deals and Kids Eat Free for Halloween 
Red Lobster is giving guests more ways to enjoy their favourites this October, with four days of $3 appetizers over the Thanksgiving long weekend, NEW Weekday Daily Deals, a new Endless Shrimp flavour and a Halloween weekend offer where kids in costume eat free when families dine in. “We want guests to have more reasons to say yes to Red Lobster when they’re getting together,” said Andy Pitts, Chief Marketing Officer at Red Lobster. “This October, that means more value and choice, with some fun built in, all centered on the food, flavour and hospitality they expect from us.”SUBARU ANNOUNCES PRICING FOR 2027 CROSSTREK 
The new model year expands the Crosstrek hybrid lineup with the addition of the Hybrid Onyx, creating a new entry point to Subaru’s hybrid system while preserving the all-road, all-weather capability that has long defined the Crosstrek. For 2027, the Crosstrek is offered in six trim levels: Convenience, Touring, Onyx, Hybrid Onyx, Limited and Hybrid Limited. Gasoline-powered models feature the 180-horsepower 2.5-litre SUBARU BOXER engine, while Hybrid Onyx and Hybrid Limited models produce 194 total system horsepower from Subaru’s series-parallel hybrid system. Subaru Symmetrical Full-Time All-Wheel Drive remains standard across the lineup.Intellistake Highlights NanoAi’s Collaboration With Global Defense Helmet Leader Gentex Corporation 
Modern helmets increasingly carry cameras, night-vision systems, communications equipment, displays and sensors; devices that have historically demanded their own batteries, cables and interfaces for each piece of equipment, adding significant weight and complexity. Gentex’s RAILINK® Power and Data ARC Rail System solves this challenge by integrating power and data directly into the helmet’s accessory rail, allowing compatible devices to share power and communicate through a single headborne platform. The architecture was designed and tested with extensive U.S. military user input. [6]The CBSA is adjusting hours of service at four land ports of entry in Alberta 
The new hours will take effect at 2:00 a.m. (Mountain Time) November 1, 2026, and will remain in place until 2:00 a.m. (Mountain Time) March 14, 2027. These adjustments in hours of operation will allow for better coordination between Canada and the U.S., including in cases where a traveller is inadmissible and is directed to return immediately to the country they came from. It will also mean greater clarity for all travellers as to when the ports of entry are operating. If a port of entry is not available at the time a traveller needs to cross, travellers can use an alternate port of entry. The CBSA works with emergency services on both sides of the border to ensure that they can cross the border during an emergency situation.Canada’s Leading Financial Institutions, Telecom Providers and EnStream Join Forces to Launch the Cross-Sector Anti-Fraud Exchange 
Participating institutions will contribute confirmed fraud intelligence to CSAFE. EnStream operates the platform which aggregates, standardizes, and enriches the contributed data using secure infrastructure and controls, while applying proprietary intelligence to help assess the continuity and current relevance of each record. CSAFE operates within a defined governance framework, and each participant independently uses the intelligence generated by the platform within its own fraud management processes and controls. CSAFE is a collective effort with participating institutions each contributing intelligence on confirmed fraud, and each drawing on a shared, broader view of confirmed fraud to strengthen their own defences.Canadian Utilities breaks ground on the Yellowhead Pipeline 
“It is a great day for Canadian Utilities and our partners, a great day for Alberta, and a particularly proud day for the team that has worked tirelessly to bring the Yellowhead project from concept to construction,” said Bob Myles, Chief Executive Officer, Canadian Utilities. “Yellowhead represents a major investment in Alberta’s future and a demonstration of Canadian Utilities’ ability to plan, finance, permit, construct and operate large-scale infrastructure that our customers and economy depend upon.” Representing an estimated investment of $2.9 billion, the natural gas pipeline is expected to create approximately 2,000 direct construction jobs.National Fuel Day returns to Circle K on October 15 
“Our goal is to make life on the road just a little easier, because we know that every trip adds up,” said Stéphane Trudel, Senior Vice President of Operations at Alimentation Couche-Tard. “National Fuel Day is an opportunity to turn an everyday pit stop into meaningful savings at the pump, reinforcing our commitment to give back to the communities we serve.” In Ontario, the impact of Fuel Day will extend beyond the pump. Circle K is partnering with local children’s hospitals to support pediatric healthcare across the region. For every fuel transaction completed during Fuel Day in Ontario, Circle K will donate $1, up to a total contribution of $50,000.Intellistake’s Acquisition Target NanoAi Proves Explosive Threat Detection in Under One Second at a 10ft Standoff Distance 
In many field settings, the only way to confirm a threat has been to approach it. Widely used field screening methods, including swab-based screening and ion mobility spectrometry, require physical contact or close proximity to the object being tested. NanoAi’s platform is designed to perform standoff detection, removing the requirement for an operator to approach a suspected threat. Today’s result demonstrates that capability against the first targeted explosive. NanoAi has developed a proprietary sensor designed to identify specific threat signatures in the air without physical contact with the source.[1] Maverick Distillery Is Building Canada’s Bourbon House, One Barrel at a Time 
Ask Canadian whisky drinkers what’s missing from the shelf lately, and most will say bourbon. With the Canada-U.S. trade war making many American spirits hard to find, Maverick Distillery went straight to the source, scavenged the best barrels and brought them home, keeping more of the work, and the jobs, in Canada. “Bourbon is born in Kentucky. That’s the rule, and we respect it,” said Craig Peters, founder of Maverick Distillery. “So we went and found great barrels and brought them home. Everything after the border is Canadian: the blending, finishing, bottling and jobs. Canadians shouldn’t have to give up great bourbon because of politics.”Geely Auto Officially Announces Entry into the Canadian Market
“Canada represents an important next step in Geely Auto’s international growth,” said Mr. Bryan Wu, MD of Geely Auto Canada. “We are entering this market with a long-term commitment, bringing our global technology and engineering capabilities to Canadian drivers while building strong local partnerships and the support customers need to feel confident in choosing Geely. We know that trust is earned over time, and we are committed to earning it here.” Geely Auto Canada is building its presence in Canada by bringing together Geely’s global capabilities, local market expertise and a customer experience designed around the needs of Canadian drivers.

Read more of the latest releases from Cision, see our resources for journalists, and stay caught up on the top press releases by following @cnwnews.

About Cision Canada

Cision is a comprehensive communications platform enabling more than 100,000 public relations and marketing professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of communication professionals to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.ca and follow @CisionCA on Twitter.

SOURCE Cision Canada

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ASSA ABLOY sells PKI business unit to Vista Equity Partners

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ASSA ABLOY has signed an agreement to sell HID’s PKI business unit to Vista Equity Partners (“Vista”).

STOCKHOLM, Oct. 17, 2026 /PRNewswire/ — The PKI business unit (Public Key Infrastructure) provides digital trust, identity, authentication, encryption, and certificate management solutions. The business unit includes PKI SaaS – IdenTrust and HydrantID – credential management, and ZeroSSL.

“I find it very satisfying that with Vista, the PKI business unit and its employees and customers gain a committed long-term investor, creating new opportunities for the future and I wish them every success,” says Nico Delvaux, President and CEO of ASSA ABLOY.

“Our PKI team has built a strong business with a strong customer base, and Vista has the expertise to take it forward as the market evolves,” says Björn Lidefelt, EVP and Head of HID. “We are pleased with this outcome for our customers, our employees, and for HID.”

The divested business had sales in 2025 of MUSD 58 (approx. MSEK 570) with a strong operating margin.

The divestiture is subject to customary closing conditions and is expected to close during the fourth quarter of 2026.

For more information, please contact:
Nico Delvaux, President and CEO, tel. no: +46 8 506 485 82
Erik Pieder, CFO and Executive Vice President, tel. no: +46 8 506 485 72
Björn Tibell, Head of Investor Relations, tel. no: +46 70 275 67 68, e-mail: bjorn.tibell@assaabloy.com

About ASSA ABLOY
ASSA ABLOY is the global leader in access solutions. Every day we help people feel safe, secure and experience a more open world. We operate worldwide with 64,000 employees and sales of SEK 152 billion, with leading positions in areas such as efficient door openings, trusted identities and entrance automation. Our innovations enable safe, secure and convenient access to physical and digital places.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/assa-abloy/r/assa-abloy-sells-pki-business-unit-to-vista-equity-partners,c4410007

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View original content:https://www.prnewswire.co.uk/news-releases/assa-abloy-sells-pki-business-unit-to-vista-equity-partners-302911805.html

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Rohit Sharma Joins Freyr Energy as its First Brand Ambassador; Launches ‘Solar Ho, Toh Freyr Ho!’ Campaign

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• India’s World Cup-winning captain fronts a nationwide campaign urging families to choose a rooftop solar partner they can count on for the next 30 years

• Freyr’s “Rishta Pakka” ad film features brand ambassador Rohit Sharma

National, Oct. 17, 2026 /PRNewswire/ — Freyr Energy, India’s second-largest residential rooftop solar company under the PM Surya Ghar: Muft Bijli Yojana, announced Rohit Sharma, India’s World Cup-winning captain, as its first-ever brand ambassador. The association launches with ‘Solar Ho, Toh Freyr Ho!’, a nationwide campaign built on a simple idea: rooftop solar is a 30-year decision, and it deserves a company that delivers year after year. The campaign also features an ad film, “Rishta Pakka,” with Rohit Sharma as the protagonist, talking about solar, subsidies, and its benefits through a humour-led narrative.

The partnership brings together two records of consistency and benchmark-setting. Rohit Sharma has spent nearly two decades delivering at the highest level of international cricket, setting standards others now measure themselves against. Freyr Energy has done the same on India’s rooftops for more than a decade, designing, financing, installing and servicing 24,000+ solar systems across 40+ cities, and introducing industry firsts such as its Freyr Energy App, self-cleaning solar systems and solar experience centres. The launch comes at a turning point for the category, with the PM Surya Ghar Yojana bringing millions of Indian families to rooftop solar for the first time. Eligible households can access government subsidy support of up to ₹78,000, while financing options at low and competitive interest rates can further reduce the upfront financial burden of making the switch. A solar system is meant to perform for decades, long after installation day, so the real risk for a family is not whether to go solar, but whom to trust with it. ‘Solar Ho, Toh Freyr Ho!’ is built to answer that question.

Saurabh Marda, Co-founder & Managing Director, Freyr Energy, said, “Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system. Rohit has spent his career doing exactly that in cricket, which made him the natural choice as our first brand ambassador.”

Radhika Choudary, Co-founder & Director, Freyr Energy, said, “When a family puts solar on its roof, they are trusting a company for the next 30 years. That company has to show up every time and stand behind the family’s decision long after the system is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one says it better than Rohit.”

Speaking about the association, Rohit Sharma, exclusively managed by RISE Worldwide, said, “Protecting the environment has been close to my heart for years. Rooftop solar gives families a chance to do their bit for the planet, and it’s important to have a partner you can trust for the journey. That’s what drew me to Freyr Energy. I’m happy to be part of their campaign, encouraging more families to embrace solar and choose a cleaner, more sustainable future.”

Rajan Mahalingam, Marketing Head, Freyr Energy, said, “‘Solar Ho, Toh Freyr Ho!’ is built to make Freyr the first name families think of when they consider rooftop solar. Rohit’s reputation for consistency and trust mirrors what we promise every customer, and that gives the campaign an authenticity audiences will connect with. We look forward to taking this message to millions of homes across India.”

The ad film “Rishta Pakka” is live across Freyr Energy’s YouTube channel on: https://youtu.be/SW_0c1FSaQU   

About Freyr Energy

Founded in 2014 by Saurabh Marda and Radhika Choudary, Freyr Energy is India’s second-largest residential rooftop solar company under the PM Surya Ghar: Muft Bijli Yojana, with 24,000+ installations for homes and businesses across 40+ cities. The company brings system design, installation, financing assistance and technology-enabled customer support under one roof to make the switch to rooftop solar simple and dependable.

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/rohit-sharma-joins-freyr-energy-as-its-first-brand-ambassador-launches-solar-ho-toh-freyr-ho-campaign-302911795.html

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Thousands of Suppliers, Nine Buyer Delegations, Three Major Trends: The 35th Guzhen Lighting Fair Opens October 22 to Chart New Directions for the Industry

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ZHONGSHAN, China, Oct. 17, 2026 /PRNewswire/ — This October, the global lighting industry will once again turn its attention to the Pearl River Delta. The 2026 China (Guzhen) International Lighting Fair (Autumn Edition), also known as the 35th Guzhen Lighting Fair, will take place from October 22 to 25, 2026, at the Guzhen Convention and Exhibition Center in Zhongshan, Guangdong. Thousands of suppliers, nine buyer delegations, three major trends. They represent a major collective showcase for China’s lighting industry at a time of profound change in global trade.

Highlight 1: A New National Milestone for the Lighting Industry’s Only National-Level Trade Event

The Guzhen Lighting Fair’s standing begins with its national credentials. Approved by the Ministry of Commerce of the People’s Republic of China as a national-level exhibition and certified by UFI, the Global Association of the Exhibition Industry, this edition draws on a strong industrial base: a RMB 100 billion-plus lighting industry cluster centered on Guzhen and encompassing 11 towns and subdistricts across three surrounding cities.

Notably, the fair has been included in the 2026 National Consumer Goods Campaign Key Activity List, jointly issued by the Ministry of Industry and Information Technology and the Ministry of Culture and Tourism. It is the only major annual trade event from the lighting industry included on the list. The fair is also listed in the Guangdong Department of Commerce’s 2026 Guangdong Trade Nationwide program. These endorsements recognize the collective strength of Guzhen’s lighting industry and mark the fair’s rise from an industry exhibition to a national showcase.

Highlight 2: Seven themed Halls Reflect the Industry’s Evolving Priorities

All seven halls at the main venue have been upgraded, creating a new exhibition and trading layout in which each hall has a distinct theme and identity.

The seven-hall layout reveals three clear trends: increasingly sophisticated smart technologies, the return of design and aesthetics to the mainstream, and greater supply chain autonomy and control. Hall A, Urban Lighting and Smart Engineering, focuses on smart lighting and project lighting. Hall B, inter and commercial lighting, brings together decorative fixtures, residential lighting, and commercial lighting. Hall C, outdoor and special lighting, covers outdoor lighting, lighting for cultural and tourism attractions, and special-purpose fixtures. Halls D and E, lighting manufacturing and supply-chain, connect machinery, auxiliary materials and components, and supporting services. Hall F, smart home and living decor, combines smart home technologies with decorative furnishings and accessories. Hall H, new brands and cross-border sourcing, gives buyers a one-stop product sourcing destination.

The fair will showcase advances in three major areas. In AI integration, lighting control systems powered by large AI models and wireless AIoT lighting solutions will deliver more responsive experiences, with light adapting to people’s movements. In health-focused lighting, highlights include classroom lighting solutions designed to meet China’s new national standards, along with human-centric lighting and products tailored to older adults. In green and low-carbon development, the displays will span high-efficiency energy-saving technologies, solar photovoltaic and energy storage applications, and innovations in environmentally friendly materials.

Highlight 3: Targeted Sourcing for a Thousand Buyers Shifts the Focus from Visitor Traffic to Lasting Business

This edition will assemble nine professional buyer delegations. Six domestic groups will cover smart lighting systems, decorative lighting, linear lighting, wholesale distribution, the full range of lighting products, and intelligent lighting. Under the banner “Hundreds of Businesses, Nationwide Connections: Leading Lighting Distributors’ Sourcing Delegation,” the fair will invite selected company executives and decision-makers to attend with concrete sourcing plans. Three further delegations will bring together key overseas buyers, media and associations, and key opinion leaders (KOLs).

This approach shifts the emphasis from visitor traffic to a sustained flow of orders. Using the IIRIS data management system, the fair will identify high-quality buyers, establish qualification criteria for major buyers, and build a year-round service framework. By extending short-term connections at the fair into year-round trade support, it will help exhibitors turn a four-day encounter into year-round business relationships.

Highlight 4: The Hosted Buyer Program Combines Business Matching, VIP Sourcing Tour, and Networking Party

The fair’s flagship Hosted Buyer Program (HBP) will return with an expanded program, inviting hundreds of overseas buyers to join an international sourcing delegation. The business matching area in Hall H will host five Denggle.com Business Matching, four for overseas buyers and one for domestic buyers. The proven format combines pre-event research into buyers’ needs, targeted invitations, and one-on-one matching in a dedicated meeting area during the fair. It will cover major lighting markets including Southeast Asia, South Asia, Europe, the Americas, and Africa.

A distinctive addition is the partnership with GZCD•STAR ALLIANCE for the “Stars Gather at Star Alliance: A Global Search for Lighting” event series. Activities will include a guided tour for 40 overseas buyers, store visits by KOLs, and the “206 Hosted Buyer Program Networking Party.” Together, they will create an integrated program of exhibition matchmaking, direct sourcing at lighting malls, and social networking over cocktails.

This combination of exhibition halls and lighting malls, formal business meetings and informal networking, sets the Guzhen Lighting Fair apart. Behind the event is Guzhen’s extensive local industry. In China’s Lighting Capital, the entire town serves as a showroom, with opportunities to do business throughout the area. This is the foundation of the fair’s distinctive strength: industry concentration drives efficiency, and location creates a competitive advantage that is hard to replicate.

Highlight 5: Five Lighting Forums Address the Industry’s Challenges and Next Steps

This edition will feature five themed forums, all centered on light.

“Illuminating Prospects: Forum on Industry Trends and New Opportunities in Guzhen” will examine the reshaping of global trade and the direction of industrial policy, exploring how the industry can move from selling lighting products to providing lighting solutions and services.

The “Building Intelligence with Light, Achieving Low-Carbon Coexistence” forum will focus on green, low-carbon IoT applications, wireless AIoT lighting, and upgrades to smart manufacturing in factories.

“Expanding Markets with Light, Making Retail Breakthroughs,” a distribution alliance forum, will address declining foot traffic for dealers and encourage shared access to customer bases and joint brand initiatives among lighting malls.

“Light for All Homes, Harmonious Living,” a forum on health-focused lighting, will explore lighting environments that serve people of all ages and the standardization of lighting for older adults.

“Global Reach with Light, Profit at the Endpoints,” a practical matchmaking forum on cross-platform customer acquisition through new media and overseas expansion, will focus on AI-powered customer acquisition across new media channels and generative engine optimization (GEO).

The five events will be organized in collaboration with leading bodies including the China Association of Lighting Industry, the Guangdong Lighting Association, and the Guangdong Electronic Commerce Association. They will cover industry trends, smart manufacturing, retail channels, health-focused lighting, and overseas expansion through new media. Their themes address both where businesses should go and how to get there. Combining strategic direction with practical methods is precisely the value industry dialogue should deliver.

Highlight 6: A Networking Party Builds Industry Consensus Through Recognition

To mark its 35th edition, the fair will hold the 35th Guzhen Lighting Fair Sourcing and Supply Information Networking Dinner on the evening of October 22. The organizing committee will launch a “Gold Partners” recognition program, with awards across several categories honoring companies that have supported the fair over the long term, demonstrated sustained commitment to the industry, and excelled in their respective fields.

By recognizing exemplary businesses, the program will establish industry role models, strengthen longstanding exhibitors’ connection to the fair, and demonstrate to global buyers the industry’s commitment to quality and a strong reputation for reliability. Around 250 key guests are expected to be invited, including representatives of government, business and industry associations, industrial bases, and high-caliber exhibitor partners. With the fair as a meeting point, the dinner will help companies support one another and strengthen ties between individual businesses and the wider industry.

Highlight 7: The 2026 Short-Video & Live Creator Contest Award Ceremony and KOL Tours Test New Ways for a Traditional Trade Fair to Reach Wider Audiences

“Good Lighting in Guzhen: The 2026 Short-Video & Live Creator Contest Award Ceremony” has evolved into a year-round signature event on Douyin and WeChat Channels. It features two categories, short-form video and on-site livestreaming, with quarterly popularity awards, annual grand prizes, and other honors. Recognition, audience metrics, and cash prizes will encourage participation by industry buyers and sellers, creators, and influencers.

The “Star Scout KOL Sourcing Group” will bring together more than 30 short-video creators specializing in lighting. Through in-depth short videos and on-site livestreams, they will explore the fair and amplify its reach across their combined online channels. Campaign-related content is expected to generate more than one million impressions over the full campaign period.

The Data Foundation: A Buyer Database of Over 1.3 Million Records and Year-Round Online Exhibitions and Trade

For promotion and buyer outreach, the fair uses the IIRIS data management system to draw on more than 1.3 million global buyer records. It works with over 150 trade and general-interest media outlets and web portals, alongside a social media presence on WeChat, Douyin, Kuaishou, Xiaohongshu, and Weibo, to send multiple rounds of targeted invitations to buyers in more than 140 countries and regions. Offline, it partners with over ten industry print publications and sends promotion teams to more than 40 lighting wholesale markets across China. Outdoor advertising will also appear along Guzhen’s main roads, on shuttle buses, and on LED displays.

On the digital side, the fair’s specialized B2B trading website, Denggle.com, and its online exhibition and e-commerce platform, Denggle EZbuy, use big data and intelligent recommendations to match buyers and suppliers precisely, providing online exhibition and trading services 365 days a year. By extending a four-day fair into a year-round online presence and complementing in-person connections with data-driven matching, the Guzhen Lighting Fair is redefining the reach of a lighting exhibition, extending it beyond its physical venue and four-day run.

Since its launch in 1999, the Guzhen Lighting Fair has held 34 successful editions over 27 years. From a regional ordering fair to an international exhibition and trading platform spanning more than 1.5 million square meters, each stage of its development has kept pace with the transformation of China’s lighting industry.

As AI integration reshapes lighting products, health-focused lighting responds to people’s aspirations for a better life, and green, low-carbon practices become a requirement for access to global supply chains, the 35th Guzhen Lighting Fair offers more than seven event highlights. It presents a promising vision for the future of China’s lighting industry.

View original content:https://www.prnewswire.com/apac/news-releases/thousands-of-suppliers-nine-buyer-delegations-three-major-trends-the-35th-guzhen-lighting-fair-opens-october-22-to-chart-new-directions-for-the-industry-302911746.html

SOURCE China (Guzhen) International Lighting Fair

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