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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

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AmeriTrust Solutions Expands Point-of-Care Medicaid Application Support to All 50 States

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Available today, the platform gives hospitals and RCM partners a practical way to help eligible patients pursue coverage without a major IT project.

WASHINGTON, Oct. 22, 2026 /PRNewswire/ — AmeriTrust Solutions today announced that its Medicaid application platform is available across all 50 U.S. states. As hospitals and revenue cycle management (RCM) partners prepare for Medicaid changes under H.R.1, the platform gives them a practical way to help eligible patients pursue coverage and address uncompensated care at the point of care.

The platform addresses a source of uncompensated care that begins before billing: patients who may qualify for Medicaid but never complete an application. By simplifying the process when the need for coverage is immediate, AmeriTrust Solutions helps patients overcome application barriers and gives hospitals a path to reimbursement for care that might otherwise be written off.

The scale of the problem is substantial: U.S. community hospitals provided $42.7 billion in uncompensated care in 2020, according to the American Hospital Association.

Uninsured encounters are often written off as uncompensated care, even when patients may qualify for Medicaid. Long applications, confusing questions and information patients struggle to gather can stand between them and coverage, leaving hospitals without payment for care that could otherwise qualify for reimbursement.

“Hospitals already know what uncompensated care is costing them,” said Peter Justen, founder and CEO of AmeriTrust Solutions. “They need a practical way to help eligible patients get covered and create a path to payment for the care they provide. That starts with an application patients can actually finish.”

AmeriTrust Solutions uses verified third-party data to prefill available information and plain-language questions to guide patients through what remains. Patients review and certify their information before submission through the state’s existing process. The state makes every eligibility decision.

Available today, the platform is designed for straightforward deployment alongside existing hospital workflows, without a major IT project or replacement of state eligibility systems. Hospitals can begin submitting applications as soon as the platform is live, creating the potential for Medicaid reimbursement within weeks, depending on state eligibility decisions and claims processing. Hospitals can offer the experience under their own brand, giving existing teams a straightforward way to help patients complete applications at intake or the bedside.

RCM partners can add this capability to their hospital offering without developing Medicaid application technology internally. That gives them another way to support hospital clients serving uninsured and self-pay patients, with a focus on helping more applications reach submission.

As healthcare organizations evaluate AI and other new technologies, AmeriTrust Solutions puts the emphasis on a clear, guided application process and the value it can deliver. The platform uses verified information, relevant questions and applicant review to make a complex administrative task more manageable.

“The questions hospital leaders are asking are straightforward: What will this do for us, and how soon can we put it to work?” Justen said. “Our focus is helping patients complete applications now, so hospitals can begin addressing the coverage gaps that contribute to uncompensated care.”

Hospitals and RCM partners can learn more about the platform and discuss deployment at ameritrustsolutions.com/.

About AmeriTrust Solutions
AmeriTrust Solutions helps hospitals and RCM partners reduce uncompensated care by simplifying Medicaid applications at the point of care. Verified data prefill and guided questions help patients complete more accurate applications for submission through existing state eligibility processes. By reducing administrative burden and helping eligible patients access coverage, the company creates a clearer path to reimbursement—supporting rural hospital financial stability and helping preserve local access to care. Visit https://ameritrustsolutions.com/

Media contact
Tina Burgess
AmeriTrust Solutions
(202) 770-0272
pr@ameritrustsolutions.com

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University of Phoenix highlights career-focused, transfer credit-friendly degree programs

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University data highlights affordability as students apply transfer credits toward business, management, healthcare, technology and other career-focused degree programs while reducing education costs

PHOENIX, Oct. 22, 2026 /PRNewswire/ — University of Phoenix is recognizing National Transfer Student Week by highlighting the degree programs receiving the highest volumes of transfer credits, demonstrating how adult learners are benefiting from affordability, transparency and certainty as they apply previously earned academic credit toward career-focused degrees. Many of these programs align with occupational fields projected for growth by the U.S. Bureau of Labor Statistics, underscoring how students are building on prior academic achievements while pursuing educational pathways connected to workforce needs.

According to University transfer-credit data for the past year, students applied more than 525,000 accepted transfer credits to the Bachelor of Science in Management program and more than 275,000 accepted transfer credits to the Bachelor of Science in Business program. University data also shows associate and bachelor students saved an average of more than $12,010 through transferred credits, excluding military students, underscoring the role transfer pathways can play in making higher education more affordable.

“Transfer credit can help students do more than save time and money,” said Devin Andrews, vice president, Office of Admissions and Evaluations. “It can help them continue making progress toward degrees that align with their professional goals. By recognizing eligible transfer credit, we help students build on what they have already accomplished and focus on the education and skills needed for the next phase of their careers.”

As University of Phoenix celebrates its 50th anniversary in 2026, the institution is reflecting five decades of helping working adults build on previous academic achievement and professional experience rather than start over. Today, transfer-credit pathways remain an important part of that mission, helping eligible students reduce costs while pursuing degrees aligned with career goals.

Students apply transfer credits across career-focused degree programs

University transfer-credit data shows students are applying significant volumes of transfer credit toward degree programs aligned with business, management, healthcare, public service and technology careers.

Programs receiving the highest volumes of accepted transfer credits include:

Bachelor of Science in Management: 525,085 accepted transfer credits and 447,622 applied transfer credits.Bachelor of Science in Business: 275,745 accepted transfer credits and 243,281 applied transfer credits.Bachelor of Science in Health Administration: 165,159 accepted transfer credits.Bachelor of Science in Criminal Justice Administration: 159,810 accepted transfer credits and 139,898 applied transfer credits.Bachelor of Science in Information Technology: 140,604 accepted transfer credits.Bachelor of Science in Social Work: 135,583 accepted transfer credits.

These programs represent areas where students are frequently building on previously earned academic credits as they continue toward degree completion and career goals.

University of Phoenix transfer student Joshua Barron decided to earn his degree while working full time and raising his child. “I have always had a goal of earning my bachelor’s degree,” said Barron, who came to the University with previous college credit. “I transferred credits from another college and used self-paced provider options to accelerate my progress. What started as a goal became a clear path toward achieving the degree I wanted for my future.”

Affordable degree pathways align with growing workforce needs

Several of the University’s most popular transfer-friendly programs align with occupations projected by the U.S. Bureau of Labor Statistics (BLS) to experience faster-than-average employment growth through 2034. Management occupations, Healthcare occupations, and Information Technology occupations all fall into high-growth categories according to BLS projections.

Learn more about transfer-credit opportunities

Students interested in learning how previously earned credits may apply toward a degree program can learn more here.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

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/C O R R E C T I O N – Verisave/

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In the news release, Verisave appoints Payments Veteran Chris Lefebvre as Chief Executive Officer to Drive Product Development and Growth, issued 22-Oct-2026 by Verisave over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end:

Verisave appoints Payments Veteran Chris Lefebvre as Chief Executive Officer to Drive Product Development and Growth

SALT LAKE CITY, Oct. 22, 2026 /PRNewswire/ — Verisave, a leading provider of payments optimization solutions, today announced the appointment of Chris Lefebvre as Chief Executive Officer, effective October 1, 2026. Lefebvre, who joins from Fiserv, succeeds Jeremy Layton, who will transition into the role of Founder and Chief Commercial Officer to ensure strategic continuity.

Lefebvre brings more than 30 years of executive leadership across payments, financial services and technology, with a track record of guiding companies through growth, transformation and successful exits. He led financial services for a major retailer and was selected to serve on the Merchant Advisory Board for the card networks. As COO of BankServ, he led the company’s national expansion and its successful exit. Lefebvre has since held C-suite roles at eCommerce sales and marketing companies, after which he founded CRC, a management and strategy consulting firm serving regulated companies in healthcare, energy and financial services. Most recently, he served as Global Head of Relationship Management for Grocery, Petroleum, and Technology at Fiserv, and was instrumental in reshaping their client engagement strategy.

“I am extremely proud of the work Verisave has done over the years,” said Jeremy Layton, Verisave Founder and Chief Commercial Officer. “I am confident in our ability to continue bringing solutions and transparency to an industry that is largely unregulated and highly complex. Our clients increasingly need better solutions to control costs and manage their payments proactively. Chris brings deep payments expertise and a track record of building products and solutions around this need.”

“Verisave has built something rare: a trusted platform that delivers real and measurable value for its clients,” said Chris Lefebvre. “What drew me to the role is how much opportunity lies ahead, both in deepening our core solutions and expanding our reach across the broader financial ecosystem. I’m energized by the prospect of working with such a talented team as we look to accelerate Verisave’s growth and bring even greater value to our clients.”

About Verisave
Verisave is a payments optimization and consultancy firm, specializing in merchant account, payments stack, processing fee, and interchange fee solutions. Verisave identifies wasted spend and inefficiencies within the payments operations and merchant account settings, bringing significant direct and operational cost savings to clients. Headquartered in Salt Lake City, the company is backed by Ceto Capital. Learn more at verisave.com

Media Contact:
Samuel Barber
sam@pitchr.ai

Correction: A headshot of Chris Lefebvre has been added.

View original content to download multimedia:https://www.prnewswire.com/news-releases/verisave-appoints-payments-veteran-chris-lefebvre-as-chief-executive-officer-to-drive-product-development-and-growth-302917253.html

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