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Eczema Awareness Month 2026: What Is the State of Eczema Today?

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NEA pairs findings from its State of AD report with video stories from the community to highlight the data and daily realities of living with eczema

For Eczema Awareness Month 2026, NEA asks what living with eczema looks like today, drawing on the State of AD to bring national data and personal stories together.

The State of Atopic Dermatitis Indicator Report and 51 state-level briefs, published Oct. 1, are available at StateofAD.org.

Video stories from people with eczema and their caregivers share what daily life with the condition is like. Join the conversation with #UnhideEczema.

NOVATO, Calif., Oct. 19, 2026 /PRNewswire/ — Eczema Awareness Month 2026 is underway, and this year’s theme is the State of Eczema. Since Oct. 1, the National Eczema Association (NEA) has been inviting the community to see, share and talk about what living with eczema is like. Throughout October, NEA is asking a question for the more than 31 million Americans living with eczema, and those who care for them: what is it like to live with eczema, and what does it take to get good care?

The theme builds on the State of AD, NEA’s four-year initiative on atopic dermatitis (AD), funded by the Centers for Disease Control and Prevention (CDC). It brings together two kinds of evidence, national data and the experiences of people with eczema, to offer a more complete view of the condition.

The State of AD: data that backs up the experience

On Oct. 1, NEA published its State of Atopic Dermatitis Indicator Report, along with 51 state-level briefs covering all 50 states and Washington, D.C. AD is the most common form of eczema. The report is the first comprehensive national and state-level baseline on AD diagnosis and care, and it points to gaps across the country. The complete report and all state briefs are available at StateofAD.org.

“Eczema Awareness Month is about making sure people feel seen. The State of AD gives us the evidence to show that eczema deserves attention in every state, and the stories our community is sharing show why it matters. Together, they tell the whole story,” said Kristin Belleson, president and CEO of NEA.

Video stories: eczema in their own words

Alongside the data, NEA is sharing video testimonials from people living with eczema and the caregivers who support them. The data shows the scale of the need, and the stories show the people behind it. Watch the stories at EczemaMonth.org.

Ways to take part this October

NEA invites people with eczema, caregivers, health care professionals and partners to join the conversation:

Watch and share the video stories from the eczema community.

Explore the State of AD report and your state’s brief at StateofAD.org.

Use #UnhideEczema on social media to share your own experience.

Visit EczemaMonth.org for resources, events and more ways to get involved.

NEA thanks all the sponsors and partners who make Eczema Awareness Month possible, including our Platinum Sponsors: AbbVie, all® free clear, LEO Pharma, and Sanofi and Regeneron.

Frequently Asked Questions (FAQ)

Q: What is Eczema Awareness Month?
A: Eczema Awareness Month takes place every October. In 2026, it is centered on the State of Eczema, bringing together national data and personal stories from the eczema community.

Q: What is the State of AD?
A: The State of AD is a four-year initiative funded by the CDC. Its foundation is the State of Atopic Dermatitis Indicator Report and 51 state-level briefs, published Oct. 1, which set a national and state reference baseline on AD care and diagnosed prevalence.

Q: Where can I find the State of AD report?
A: The full report and all state briefs are available at StateofAD.org.

Q: How can I take part in Eczema Awareness Month?
A: Watch and share the stories, explore the report and use #UnhideEczema on social media.

The State of AD project was supported by the Grant or Cooperative Agreement Number 1 NU58DP007726-01-00, funded by the Centers for Disease Control and Prevention (CDC). Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the U.S. Department of Health and Human Services.

About the National Eczema Association

Founded in 1988, the National Eczema Association (NEA) is a 501(c)(3) nonprofit and the largest patient advocacy organization serving the more than 31 million Americans living with eczema and those who care for them. NEA provides programs and resources to elevate the diverse lived experience of eczema, helping patients and caregivers understand their condition, actively engage in their care, find strength in one another and improve their lives. NEA also advances critical eczema research and partners with key stakeholders to ensure the patient voice is represented and valued in education, care and treatment decision-making. Learn more: NationalEczema.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/eczema-awareness-month-2026-what-is-the-state-of-eczema-today-302912799.html

SOURCE National Eczema Association

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De¹ Introduces Tokenized Asset World on BNB Chain, Developing Financial Intelligence Across the Full RWA Financial Landscape

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NEW YORK, Oct. 19, 2026 /PRNewswire/ — De¹ is launching Tokenized Asset World on BNB Chain, the first domain-specific world under its Financial World Model (FWM). It introduces specialized financial intelligence designed to understand the full onchain RWA landscape, from trading and collateral to borrowing, credit, liquidation and agent activity, and apply that knowledge to real financial decisions.

Traditional finance moves assets through separate networks of brokers, custodians, clearing systems and lenders. Each institution sees a different part of the lifecycle, while transfers, reconciliation and collateral requirements add friction to capital deployment. Bringing assets onchain makes financial activity more programmable, but it does not automatically connect the knowledge held across trading, financing and risk systems.

De¹ is establishing Tokenized Asset World on BNB Chain, where that real-assets financial ecosystem already unfolds in live markets. PancakeSwap, ListaDAO, Venus, Binance Agent OS and BNB Agent SDK span public trading, collateralized lending, structured credit and authorized agent activity. These activities produce distinct signals: executed prices, liabilities, vault constraints, liquidations and the outcomes of agent actions.

Tokenized Asset World brings fragmented financial knowledge into a coherent, learnable model of the full RWA landscape. The domain model is designed to understand the relationships and consequences across financial operations, with verified execution outcomes continuously refining De¹’s understanding of onchain financial physics. This introduces a new layer of intelligence to BNB Chain, enabling a more complete understanding of the tokenized-asset stack across trading, collateral, credit, vaults and agent activity.

AI agents can tap into this intelligence to operate across tokenized-asset markets with a more comprehensive view of liquidity, borrowing conditions, collateral exposure and liquidation risk as a whole. This deeper market understanding could raise more sophisticated strategies, execution and risk decisions. Each agent interaction, in turn, generates new evidence for the model, creating a continuous feedback loop between financial intelligence and live market execution while strengthening De¹’s broader Financial World Model.

About De¹

De¹ is the intelligent infrastructure platform at the intersection of DeFi and AI, building the Financial World Model grounded in live execution and real market feedback. It serves developers, traders, institutions, and AI agents through intelligent execution, unified liquidity, reinforcement learning optimization, and a continuously evolving data flywheel.

Contact: Marketing, pr@de1.ai

View original content:https://www.prnewswire.co.uk/news-releases/de-introduces-tokenized-asset-world-on-bnb-chain-developing-financial-intelligence-across-the-full-rwa-financial-landscape-302912966.html

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Plata reaches $1 Billion ARR Milestone, becoming the fastest digital bank ever

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The Mexico based digital bank shatters traditional digital banking scaling timelines, reaching a $1 Billion Annual Recurring Revenue  in less than 3.5 years from launch

MEXICO CITY, Oct. 19, 2026 /PRNewswire/ — Plata, the world’s fastest growing digital financial institution, today announced that in September 2026 it has crossed $1 billion in Annual Recurring Revenue (ARR), reaching the milestone in less than 3.5 years from launch in April 2023 and less than a year after receiving its full banking license. Plata´s growth makes it the fastest digital bank in history to reach this benchmark, and puts it on par with some of the world’s fastest growing leading AI companies, underlining Plata’s own AI and tech capabilities.

Plata reaches this goal after having reached more than 4 million customers in Mexico and having launched operations in Colombia at the beginning of September. In Mexico, Plata is now the fourth credit card issuer in the country by number of customers, and the only digital bank with a full product suite including credit, debit, investments, and small business banking. Plata’s growth is also nearing profitability, which is expected to be reached for its Mexico business within the next 6 months.

Plata changed the rules by building a universal financial platform powered by its own technology from day one. By setting up its core banking system, the company proved that regulated financial institutions can scale at AI-like speed without undermining operating performance.

“By building our own technology from scratch, we proved that a bank can move at AI company speed without compromising anything. Now we are ready to accelerate our innovation, make finance effortless and accessible for everyone.” Neri Tollardo, CEO of Plata.

As digital adoption accelerates across Latin America, Plata´s performance sets a new benchmark for financial infrastructure scaling, financial adoption, and operational efficiency in emerging markets.

About Plata

Plata is the fastest-growing financial institution in Latin America and the largest private digital bank by customer volume. In less than three years, we reached a valuation of $3.1 billion with 4 million active credit card customers and crossed $1 billion in Annual Recurring Revenue (ARR). Backed by $1.5 billion in equity investment, 1.5 in financing, and a workforce that includes 800 in-house developers, in Banco Plata we have built our own technological ecosystem, which includes a core banking system, CRM, and an app focused on simplifying the financial experience.

View original content:https://www.prnewswire.com/news-releases/plata-reaches-1-billion-arr-milestone-becoming-the-fastest-digital-bank-ever-302912970.html

SOURCE Plata

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Trends International Announces Kenneth Smith as President and Chief Executive Officer

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Experienced executive to lead company’s next phase of retail, digital commerce and strategic growth

INDIANAPOLIS, Oct. 19, 2026 /PRNewswire/ — Trends International, LLC, a leading publisher and manufacturer of licensed posters, calendars, stickers, wall art and social stationery products, today announced that Kenneth Smith has been appointed President and Chief Executive Officer, effective May 2026.

Smith will spearhead the company’s overall strategic direction and growth initiatives across its retail, wholesale, e-commerce, licensing and direct-to-consumer businesses. In his role, Smith will oversee Trends International and its portfolio of digital businesses, including Art.com and AllPosters.com.

Smith’s appointment comes as Trends International enters a new phase of expansion focused on broadening its retail presence, accelerating e-commerce, strengthening strategic customer relationships, developing new products and licenses, and pursuing partnerships and business opportunities.

“I am honored to lead Trends International and build on the strong foundation established by the company, its founders and its talented employees,” said Kenneth Smith, “We have an exceptional portfolio of brands, licenses, products and customer relationships, and we see significant opportunities to grow the business. Our focus will be on strengthening our retail partnerships, accelerating our digital businesses, developing innovative products and creating new strategic opportunities that deliver value for our customers, consumers, licensors and partners.”

Expanding Retail and Digital Footprint
Under Smith’s leadership, Trends International will continue to invest in its core retail business while broadening its digital commerce capabilities.

The company is focused on deepening relationships with major retailers, expanding distribution, improving merchandising, and developing new product platforms designed to create incremental sales opportunities.

Trends will also continue to build Trends Digital, bringing together the company’s e-commerce capabilities and creating a platform for future digital growth and potential e-commerce acquisitions.

The company’s digital portfolio includes Art.com and AllPosters.com, providing consumers with access to millions of images, posters, prints, wall art, and complementary décor.

“Trends has a tremendous opportunity to build upon its heritage while positioning the company for the future,” Smith said. “We are focused on growth, but equally important is how we achieve that growth — through strong customer partnerships, disciplined execution, innovation and a culture that empowers our people to succeed.”

Strategic Priorities
Smith’s leadership agenda includes several key areas of focus:

Retail growth — Expand relationships and sales with major national retailers and specialty channels.Product innovation — Develop new product formats, displays and seasonal programs that create incremental retail opportunities.Digital commerce — Accelerate the growth of Trends Digital, Art.com and AllPosters.com.Strategic partnerships — Forge new licensing, brand and business partnerships that expand the company’s market opportunity.Operational excellence — Improve organizational alignment, processes, technology, and execution across the company’s businesses.Talent and culture — Build a high-performing organization focused on accountability, innovation, customer service and sustainable growth.

“Kenneth brings a strong combination of leadership, customer focus and business development experience to Trends International,” said Phil St. Jean, Founder and Co-Executive Chairman of Trends International. “His vision for the company and his commitment to our customers, employees and partners make him the right leader for this next chapter. We are excited about what the future holds for Trends International and its businesses.”

About Kenneth Smith
Kenneth Smith is an experienced business executive with a background in sales leadership, strategic account development, business development, customer relationships, and organizational transformation. Throughout his career, Smith has focused on developing strategic growth initiatives, building high-performing teams, and creating long-term partnerships with major customers and business partners.

As president and chief executive officer of Trends International, Smith is responsible for the company’s overall strategy, growth, organizational leadership and business performance.

About Trends International
Trends International, LLC is a leading publisher and manufacturer of licensed posters, calendars, stickers, wall art and social stationery products. Established in 1987, Trends built its business around strong partnerships between licensors, retailers and licensees. Today, the company delivers a broad portfolio of licensed and proprietary products distributed through major retail, specialty, and digital channels.

Art.com, acquired by Trends International in 2023, is a leading online specialty retailer of high-quality wall art and complementary décor. The business offers millions of images and products through its digital commerce platform and interactive visualization tools.

AllPosters.com, part of the Trends International family of businesses, offers consumers a broad selection of posters, prints and wall décor.

For more information about Trends International, Art.com, AllPosters.com or Kenneth Smith, contact:

View original content to download multimedia:https://www.prnewswire.com/news-releases/trends-international-announces-kenneth-smith-as-president-and-chief-executive-officer-302912992.html

SOURCE Trends International

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