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MMA IMPACT & SMARTIES Vietnam 2026 to Unite 1,000+ Leaders for Growth and Marketing Excellence

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With a legacy spanning 14 editions, more than 12,500 senior leaders, 400 international speakers, 200 sessions and 400 partners, MMA IMPACT Vietnam is preparing for its milestone 15th edition.

HO CHI MINH CITY, Vietnam, Oct. 19, 2026 /PRNewswire/ — Taking place on 29 October at GEM Center in Ho Chi Minh City, MMA IMPACT Vietnam 2026 will bring together 1,000+ senior marketing leaders, 30+ international speakers and representatives from hundreds of leading businesses to explore how marketing can drive measurable business value and growth.

The momentum will carry into the evening with the SMARTIES Vietnam 2026 Awards Gala, celebrating the year’s most outstanding marketing campaigns and the teams behind them.

Leading Industry Voices to Take the Stage at MMA IMPACT Vietnam 2026

Under the theme “Advancing Marketers’ Ability to Create Value,” this year’s programme will focus on four key areas of business impact: Growth, Margin, Retention and Enterprise Value. MMA IMPACT Vietnam 2026 will offer practical perspectives on how leaders can translate strategy, technology and data into measurable business outcomes.

One of the highlights of MMA IMPACT Vietnam 2026 will be its lineup of 30+ international speakers, including CEOs, CMOs, Marketing Directors and senior leaders from multinational corporations, leading brands and organizations at the forefront of the industry.

Through keynote presentations, CEO/CMO panels, and in-depth discussions, delegates will hear directly from leaders tackling real business challenges and explore new approaches to strengthening marketing’s contribution to business performance. 

Ms. Phan Bich Tam, Managing Director of MMA Vietnam & Cambodia, shared:

“In the AI era, marketing has new capabilities to understand customers more deeply, make decisions faster, and optimize investment effectiveness. Real value is created when businesses connect AI and data with human understanding and clear business objectives – from growth and margin to customer retention and long-term enterprise value. MMA IMPACT Vietnam 2026 is a platform for leaders to share how these capabilities can be translated into measurable outcomes for businesses and for Vietnam’s marketing industry.”

1,000+ Leaders, Hundreds of Businesses and New Opportunities for Collaboration

Beyond its international speaker lineup, MMA IMPACT Vietnam 2026 will bring together more than 1,000 senior executives and marketing professionals from hundreds of leading businesses across sectors including FMCG, technology, finance, media and commerce.

Supported by 30+ leading partners, the event will connect brands, businesses and organisations contributing to the development of the marketing industry. Delegates will have opportunities to engage directly with decision-makers, expand their professional networks and explore new business partnerships.

The Most Anticipated Gathering for Marketing Leaders This October

MMA IMPACT Vietnam 2026 is now less than two weeks away, bringing the marketing community together for a day of strategic insights, firsthand perspectives from industry leaders and new opportunities for business collaboration.

The evening will continue with the SMARTIES Vietnam 2026 Awards Gala, where the year’s most outstanding marketing campaigns will be announced and recognized.

Seats for both events are limited. Register now to be part of this year’s gathering of marketing leaders and innovators.

Event Information | 29 October 2026 – GEM Center, Ho Chi Minh City

– MMA IMPACT Vietnam 2026: 08:00 AM – 05:00 PM
https://mmaglobal.com/event/mma-impact-vietnam-2026

– SMARTIES Vietnam 2026 Awards Gala: 6:00 PM – 10:00 PM
https://mmaglobal.com/smarties/awards/programs/vietnam/gala

PR Newswire is the official media partner for MMA IMPACT Vietnam 2026.

Contact:
MMA Vietnam
mmavn@mmaglobal.com 

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SOURCE MMA Vietnam

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commercetools Named a Leader in 2026 Gartner® Magic Quadrant™ for Digital Commerce as AI Reshapes the Market

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commercetools is a Leader in the 2026 Gartner® Magic Quadrant™ for Digital Commerce for the seventh consecutive year.commercetools has been driving AI innovation on how enterprises build, operate and sell, including capabilities like Sphere, Commerce MCP and commercetools for Builders.commercetools is helping global enterprises modernize complex commerce operations and prepare for a future where both people and AI agents discover, shop and transact.

BOSTON, Oct. 22, 2026 /PRNewswire/ — commercetools, the digital commerce AI company, today announced it has been positioned as a Leader in the 2026 Gartner® Magic Quadrant™ for Digital Commerce. This marks the seventh consecutive year commercetools has been recognized as a Leader in the report.

As AI reshapes commerce, commercetools is expanding how it supports the enterprises who build and operate commerce experiences, and the shoppers who use them. Global enterprises including JD Sports, Nederlandse Spoorwegen, Chemist Warehouse and Mirion Technologies are using commercetools to modernize complex digital commerce, accelerate growth and adopt new AI-powered ways of operating and selling.

“Commerce is moving from systems that simply respond to human instructions toward systems that can increasingly understand, decide and act,” said Doug McNary, Chief Executive Officer at commercetools. “We’re proud to be named a Leader for the seventh consecutive year. Enterprises shouldn’t have to choose between the flexibility they need today and the autonomy they’ll need tomorrow. Our focus is giving them the technology to support both.”

Over the past year, commercetools has introduced new products and capabilities designed to bring AI across the commerce lifecycle:

Sphere: Brings together commercetools’ AI-native infrastructure and agent governance through Commerce MCP into a unified platform for enterprises to build, operate and sell with AI.commercetools for Builders: Helps anyone build, extend and evolve enterprise commerce faster with AI.AgentSphere: Lets enterprises build and manage AI agents to run commerce operations and agentic shopping, with appropriate guardrails to do so safely and at scale.Modular commerce offerings: Gives enterprises the flexibility to start with the capabilities they need and expand over time, accelerating time to value without requiring a full commerce transformation upfront.Commerce Integration Layer: Centralizes integration logic behind customer-facing experiences. Storefronts, mobile apps and AI agents connect through a unified layer hosted and maintained by commercetools.Smart Data Modeler: Uses AI to accelerate product data modeling, helping teams build the right foundation faster and reduce time-to-launch.

commercetools’ customers include large enterprises across retail, manufacturing, life sciences, healthcare and telecommunications in markets around the world.

To learn more about commercetools’ position as a Leader, download your complimentary copy of the 2026 Gartner Magic Quadrant report today.

About the Gartner Magic Quadrant for Digital Commerce

Gartner, Magic Quadrant for Digital Commerce Platforms, Aditya Vasudevan, Penny Gillespie, Sandy Shen, Jason Daigler, Mike Lowndes, 19 October 2026

Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

About commercetools

commercetools, the global digital commerce AI company, helps enterprises transform commerce for the AI era. Built API-native from the start and AI-first by design, our technology enables agentic shopping experiences, automates commerce operations and gives businesses the agility to modernize faster, innovate continuously and operate more intelligently.

More than 500 global brands, retailers and enterprise companies rely on commercetools to power their digital commerce. Together, they process more than $100 billion in annualized GMV, over 700 million orders and more than one billion customer records on our platform.

Media Contact: comms@commercetools.com 

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SOURCE commercetools

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Phylo’s Biomni Lab to expand the use of AI agents in scientific research at Bayer

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SOUTH SAN FRANCISCO, Calif., Oct. 22, 2026 /PRNewswire/ — Phylo, Inc. announced today a partnership with Bayer to deploy Biomni Lab, Phylo’s agentic AI platform to accelerate scientific research and evaluation. 

Under the agreement, Phylo will provide Bayer with full access to its agentic platform that helps Bayer scientists bring together scientific literature, biomedical data, and analytical methods in one environment, reducing the manual effort required to assemble and assess evidence. The platform’s inspectable workflows preserve the context behind each result, allowing researchers to review the underlying sources, methods, and execution and apply their own scientific judgment. Bayer scientists will gain access to Biomni Lab for workflows focused on assembling literature and omics evidence for drug discovery.

“This partnership reflects our belief that AI should expand scientific curiosity, not just speed up routine work. Giving our scientists an AI partner that brings rigor to every step lets them explore more ideas, ask bolder questions, and find the insights that move drug discovery forward, ultimately accelerating the pace at which we can bring new medicines to patients,” said Sai Jasti, Senior Vice President, Head of Data Science & Artificial Intelligence, Bayer Pharmaceuticals R&D.

“For agentic AI to matter in research, it has to earn the trust of the scientists doing the work. Bayer’s selection of Biomni Lab is a strong endorsement of the scientific rigor and AI capabilities we’ve built into the platform,” said Kexin Huang, Ph.D., Co-Founder and CEO of Phylo. “Our vision is an AI-native operating system for biopharma, where every scientist can direct a team of AI agents to pursue complex research questions. With Bayer, we aim to show what becomes possible when AI capabilities meet deep scientific expertise: more hypotheses explored, more discoveries made, and new possibilities for medicine.”

About Phylo

Phylo’s mission is to bring the best agentic intelligence to every biomedical scientist. Its enterprise-grade AI platform, Biomni Lab, is the first Integrated Biology Environment—a unified workspace where scientists collaborate with AI agents across literature research, experimental design, biological data analysis, and scientific decision-making.

Biomni Lab is now used by leading global biopharma, including Bayer, Chugai Pharmaceutical and Ono Pharmaceutical. Phylo is based in South San Francisco, backed by Andreessen Horowitz (a16z) and Menlo Ventures.

For more information, visit phylo.bio. To learn more about Biomni Lab, visit biomni.phylo.bio.

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SOURCE Phylo, Inc.

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Sandler Partners Welcomes Bryan Rias as Director, Sales Engineer, West Region

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New Hire Announcement | Independent Technology Distributor Sandler Partners grows its Sales Engineering team, adding Bryan Rias as Director, Sales Engineer, West Region.

REDONDO BEACH, Calif., Oct. 22, 2026 /PRNewswire/ — Sandler Partners, the leading independent Technology Solutions Distributor, announces the addition of Bryan Rias as Director, Sales Engineer, West Region, further strengthening its dedicated sales engineering team and the technical support available to Partners in the West Region.

Bryan brings more than two decades of experience designing and delivering complex technology solutions, including enterprise and Cloud architecture roles at Lumen/Savvis and IBM focused on infrastructure modernization and customer success. His expertise spans automation, edge computing, disaster recovery, application performance monitoring (APM), and DevSecOps. In his role, Bryan will support Partners across the West Region, aligning early with them on strategy and leading thoughtful discovery to help them find the right fit for each client.

For Bryan, strong relationships and solid values guide his life and form the foundation of his professional success, a perspective that fits naturally within the Sandler Partners community. When he is not working, Bryan spends time with his family, including his wife, three sons, and a grandson, RVing, boating, and biking, along with pursuing his passion for freediving.

“Bryan brings the kind of hands-on experience our Partners value: he’s been in the room on complex deals and knows how to turn a customer’s needs into the right solution,” says Justin Marano, Chief Revenue Officer, Sandler Partners. “He came to Sandler for the freedom to work across best-of-breed Providers, and our Partners in the West will feel that right away. He’s collaborative, grounded, and focused on helping Partners win. I’m excited to have him on the team.”

“I’m excited to get to work alongside our Partners, helping them navigate complex opportunities and bring clarity to technical decisions,” says Bryan. “For me, it all comes back to relationships. When you build them on trust and shared values, the results follow for our Partners and their clients. That’s something that the Sandler community really embodies, and I look forward to getting to work with our Partners!”

About Sandler Partners
Sandler Partners helps empower its network of leading independent Sales Partners to deliver a comprehensive range of technology solutions to organizations worldwide, including Cybersecurity, Artificial Intelligence (AI), Connectivity, Cloud, Colocation, Mobility, Internet of Things (IoT), and Continuity. Its community-focused approach enables Partners to identify the right solutions for customers quickly and objectively from a diverse portfolio of 220+ Providers. Partner sales agents, VARs, and MSPs gain access to an innovative suite of sales tools within the Sandler Portal—including SCOUT, Solutions Finder, Scout for Solutions, and the Marketing Center—several of which are AI-powered, all backed by a robust support network, dedicated Sales Engineering expertise, and rich marketing resources. Together, these tools and resources empower Partners to focus on what they do best: delivering quality, value, performance, innovative solutions, unmatched expertise, and exceptional service to their clients. Members of the Sandler Partners community also benefit from the industry’s strongest negotiated agreements and a dedicated team committed to ensuring commissions are accurately identified, tracked, and paid. For more information, visit www.sandlerpartners.com.

Sandler Partners – Media Contact
Tina S. Dyksterhouse
tina@sandlerpartners.com
310-861-2295

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SOURCE Sandler Partners

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