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The Weather Company Launches Weather Story Assist to Transform Weather Content Creation Across Screens

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New AI storytelling co-pilot on Max Cloud helps station groups make weather content more distinctive, efficient and scalable – while keeping local meteorologists in full editorial control

ATLANTA, Oct. 19, 2026 /PRNewswire/ — The Weather Company today announced the general availability of Weather Story Assist™, an AI-powered storytelling co-pilot offered on the Max Cloud™ platform. Max Cloud’s suite of tools is designed to help unify the newsroom and enable broadcast teams to more easily collaborate, produce, and distribute weather content across stations. Weather Story Assist turns a single trusted forecast into distinctive, localized stories for linear television, streaming, web, social and mobile platforms.

By serving as an intelligent creative co-pilot, Weather Story Assist streamlines tedious preparation and asset discovery, allowing stations to produce higher-quality, differentiated content and expand their digital reach without increasing headcount. Crucially, local meteorologists retain complete editorial authority over every story, graphic and script created.

“Weather Story Assist lets a station’s weather team stand out on every screen, not just the six o’clock news,” said Steve Ward, senior vice president and general manager, enterprise media at The Weather Company. “By eliminating manual search and prep work, we’re helping station groups deliver richer local storytelling and expand their digital presence, all while keeping the experts who know their local markets best in complete control.”

Elevating Content Quality and Newsroom Efficiency

In today’s fast-paced news environment, station groups face growing demand for multi-platform storytelling. However, weather teams often spend significant portions of their daily shifts manually searching for graphics, organizing assets, and formatting content across disparate tools. This routine leaves less time for the deep, localized storytelling that sets a station apart or the agile production of short-form, vertical content that digital audiences expect.

Weather Story Assist shifts the focus from preparation to presentation. It streamlines newsroom workflows and improves content quality by:

Grounding the Story in Minutes: Surfaces historical content, record data, and compelling story angles behind the forecast – each clearly traced to its source – so meteorologists can build narratives quickly instead of starting from scratch.Intelligent Asset Search and Suggest: Comb through a station group’s secure Max Cloud library to automatically recommend relevant scenes, graphics, archived video and local angles in the station’s distinct brand and editorial voice.

Future Capabilities Coming Soon

As the solution continue to evolve on Max Cloud, upcoming enhancements will further expand station group efficiencies:

Three-Tiered Personalization: Automatically aligns every story with the group’s brand and editorial guidelines, station-specific market preferences, and individual meteorologists’ presentation styles.Cross-Market Content Sharing: Enables station groups to easily search, surface and adapt high-value graphics and video assets across sister stations, maximizing the return on investment of created assets.Automated Vertical and Platform Adaptation: Instantly reshapes an established broadcast story into short-form, platform-native, vertical video and digital post drafts ready for fast meteorologist review and publishing on social, web, mobile and streaming.

Meteorologist-in-the-Loop Guardrails and Data Privacy

Built around strict “meteorologist-in-the-loop” principles, Weather Story Assist helps ensure that no content is published or aired without explicit approval from a meteorologist. Every suggested storyline and media asset clearly traces back to its original source, providing transparency and trust.

Operating entirely within a station group’s secure, private Max Cloud environment, Weather Story Assist learns exclusively from that group’s proprietary content, brand guidelines and usage patterns – ensuring custom intelligence without sharing data or training across external platforms or customers.

Industry Interoperability

Reflecting The Weather Company’s commitment to open newsroom innovation, the company is an official participant in the IBC Accelerators industry consortium. The Weather Company is actively contributing to the development of the Story Object Model (SOM) schema ahead of industry standardization, and Weather Story Assist is being designed to support SOM to help ensure seamless integration across newsroom control systems.

Weather Story Assist is available now as part of the Max Cloud platform offering. For more about Max Cloud, visit weathercompany.com/media/max-cloud.

About The Weather Company
The Weather Company helps the world navigate changing conditions and build weather resilience. As the world’s leading weather provider, we fuse deep meteorological expertise with immense data scale and cutting-edge AI to turn atmospheric chaos into actionable intelligence. We deliver enterprise-grade products at a massive consumer scale – providing the same verified data and reliability to a single app user as we do a global airline. We serve hundreds of enterprise customers and are trusted by hundreds of millions of people monthly via digital properties like The Weather Channel (weather.com), Weather Underground (wunderground.com), and Storm Radar. Visit weathercompany.com.

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

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Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

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Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

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Global Security & Technology Summit Unveils Month-Long Program of Activities Ahead of December Event

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RIYADH, Saudi Arabia, Oct. 24, 2026 /PRNewswire/ — The Organizing Committee of the Global Security & Technology Summit (GSTS) held an introductory session today at the Ministry of Interior’s headquarters in Riyadh, bringing together representatives from the government, private, and nonprofit sectors to introduce the program of activities leading up to the summit. The upcoming summit will be held in Riyadh under the patronage of HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, under the supervision of HRH Prince Abdulaziz bin Saud bin Naif bin Abdulaziz Al Saud, Minister of Interior, and organized by the Ministry of Interior in cooperation with Tuwaiq Academy.

During the session, the Organizing Committee presented the comprehensive GSTS program, comprising three key components: GSTS Month, running from November 1 to 30, 2026; the Global Security & Innovation Fair (SAIF), taking place from November 24 to 26, 2026; and the main Summit, scheduled for December 18 to 20, 2026, in Riyadh. Together, these events form an integrated program designed to advance security and technology innovation, strengthen national capabilities, and foster international cooperation.

GSTS Month will feature working groups, boot camps, training programs, knowledge-sharing sessions, and technical workshops across Saudi Arabia’s 13 administrative regions, delivered both in person and remotely in collaboration with specialized entities. The month-long program aims to develop national capabilities, identify emerging talent, enrich knowledge-sharing opportunities, and equip professionals with the knowledge and skills needed to develop innovative solutions to future security and technology challenges.

The main Summit will bring together global leaders, decision-makers, experts, and innovators to explore the future of security and technology, promote the integration of advanced technologies within the security sector, strengthen national capabilities, support innovation, and foster international cooperation, further positioning the Kingdom as a global hub for security and technology.

Showcasing the latest technological breakthroughs and security solutions, the summit will bring together government entities, private sector organizations, academic institutions, and research centers to facilitate knowledge exchange and collaboration across key fields, including cybersecurity, artificial intelligence (AI), the Internet of Things (IoT), smart security solutions, emerging technologies, and crisis management. The program will also feature main sessions, specialized discussions, and interactive exhibitions. Registration is available at gsts.sa.

Advisor to HRH the Minister of Interior and Chairman of the GSTS Organizing Committee, Ahmed Altowayan, stated that the summit builds on Saudi Arabia’s efforts to establish an advanced security and technology ecosystem focused on knowledge and innovation, keeping pace with rapid developments and future challenges.

Mr. Altowayan noted that the summit is a global platform for strengthening cooperation and exchanging expertise, anticipating future developments in security and technology, and developing strategic partnerships and innovative solutions that enhance the efficiency and readiness of security systems.

Vice Chairman of the GSTS Organizing Committee, Eng. Abdulaziz Alhammadi, said that the summit will offer a range of integrated programs and activities focused on enhancing national skills, encouraging innovation, and supporting international cooperation.

He added that GSTS Month will help build national capabilities, discover talent, and develop skills, with SAIF providing a platform for innovators and researchers from around the world to showcase leading technological solutions, while the main Summit will bring together leaders and experts to discuss the future of security and technology and explore new strategic partnership opportunities.

SAIF will take place at the Riyadh International Convention & Exhibition Center, bringing together innovators, researchers, technology talents, and industry experts from around the world to showcase promising innovations and projects across 14 fields of technology and innovation. The fair will provide opportunities to engage with project owners, including students, graduates, and entrepreneurs, and explore the different stages of innovation development through interactive zones, panel discussions on emerging security and innovation trends, and knowledge-sharing workshops led by specialists. Visitor registration is open to participants from within and outside the Kingdom through saifair.sa.

The introductory session also featured contributions from representatives of government, private, and nonprofit sector entities, alongside members of the media. Discussions focused on developing national capabilities in security and technology, strengthening students’ technical expertise, translating scientific research into practical solutions, and supporting Saudi companies in developing security and technology solutions and advancing digital transformation.

Organized by the Ministry of Interior in cooperation with Tuwaiq Academy, GSTS is produced by Tahaluf, with the Ministry of Education serving as Strategic Scientific Partner, Tahakom as Founding Partner, and Elm as Principal Partner.

Registration for participants from within and outside the Kingdom is available at gsts.sa.

Click here to view the media kit. 

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