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/C O R R E C T I O N – Interactive Advertising Bureau (IAB)/

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In the news release, IAB Opens Public Comment on New Guide to Inform Cross-Channel Measurement Decisions, issued 20-Oct-2026 by Interactive Advertising Bureau (IAB) over PR Newswire, we are advised by the company that the link at the end of the release has been updated. The complete, corrected release follows:

IAB Opens Public Comment on New Guide to Inform Cross-Channel Measurement Decisions

New “Project Eidos” Output Gives Marketers a Decision-First Approach to Interpreting and Applying MMM, Incrementality, and Attribution Results

Public Comment Open Through November 4, 2026

NEW YORK, Oct. 20, 2026 /PRNewswire/ — Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today announced the release of its Cross-Channel Measurement Decision Guide for public comment. Developed as part of Project Eidos, the guide advances IAB’s work to help marketers use cross-channel measurement evidence to make better-informed investment and optimization decisions. Public comment is open through November 4, 2026.

The guide gives marketers, agency teams, and measurement partners a decision-first approach to selecting, interpreting, and applying evidence from methods like Marketing Mix Modeling (MMM), incrementality testing, and attribution, including when their findings appear to tell conflicting stories. Rather than starting with whatever metrics happen to be available, it starts with the business decision at hand and works backward to the evidence best suited to inform it.

“Measurement only works if the industry has confidence in the answers it produces, and right now, MMM, incrementality, and attribution can each tell a different story about the same campaign,” said David Cohen, CEO, IAB. “This guide doesn’t ask marketers to pick a winner among those methods. It gives them a disciplined way to work through the options and make an informed decision they can trust. That’s exactly the kind of foundational work Project Eidos was built to do.”

The guide has three connected parts:

The Decision Guide: Lays out a decision-first sequence, from business outcome to decision, measurement question, measurement approach, evidence, interpretation, and actionThe Decision Navigator: Applies that sequence to common decisions, such as allocating budget across channels or assessing whether an investment is creating incremental value, and helps readers determine which methods fit the question and how to weigh the evidenceThe Measurement Reference Library: Brings together existing metric definitions and supporting context to help readers interpret the evidence used in the Decision Guide and Decision Navigator

“We built this to be used, not just read,” said Matt Shapo, Senior Director, Measurement, IAB. “The real test is whether it holds up in an actual planning conversation, like when a channel reports a strong attributed ROAS that an incrementality test doesn’t back up. That’s exactly the kind of scenario we want the industry weighing in on before we finalize it.”

IAB is especially seeking feedback on whether the guide reflects real-world measurement decisions, whether its method-fit and interpretation guidance holds up when results conflict, and whether its scenarios are realistic enough for day-to-day planning. The release directly supports IAB’s mission to drive growth, trust, and innovation across the digital advertising ecosystem.

“Marketers rely on measurement to make consequential investment decisions, but they don’t always feel confident that their approaches deliver the evidence they need,” said David Cohen, CEO, IAB. “60–75% of marketers say advanced measurement falls short across key dimensions such as rigor, timeliness, trust, and efficiency, and this guide helps them connect evidence from different measurement approaches to the decision at hand. It also helps them understand what the findings can support, and identify where additional testing or calibration is needed. That gives brands and their partners a stronger foundation for putting measurement into action.”

The public comment period is open from October 20, 2026 through November 4, 2026. To review the Cross-Channel Measurement Decision Guide and submit feedback, click https://www.iab.com/guidelines/cross-channel-measurement-guide-open-for-15-day-public-comment/

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Correction: The link for submitting public comments has been updated.

View original content to download multimedia:https://www.prnewswire.com/news-releases/iab-opens-public-comment-on-new-guide-to-inform-cross-channel-measurement-decisions-302913840.html

SOURCE Interactive Advertising Bureau (IAB)

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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