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SMARTIES Asia Pacific 2026 Finalists Announced: Showcasing Peak Marketing Excellence and Business Impact

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SINGAPORE, Oct. 20, 2026 /PRNewswire/ — Marketing + Media Alliance (MMA) announces the SMARTIES Asia Pacific 2026 Finalists, recognizing campaigns that demonstrate exceptional innovation and measurable business impact.

Four Channels, One Global Standard

For 2026, SMARTIES introduces a refined structure built around how marketing excellence operates in practice, uniting technology, creativity, media, and business impact. Finalists were evaluated across four core channels:

Purpose Driven Marketing: Campaigns driving meaningful societal impact, advancing sustainability and inclusion.Impact Marketing: Campaigns delivering measurable business outcomes by strengthening brand relationships and driving growth.Media & Growth: Excellence in media strategy, demonstrating how integrated ecosystems grow audiences.Creative & Innovation Impact: Campaigns leveraging emerging technologies for unprecedented commercial results.

2026 Trends: AI, Purpose, and Transformative CX

“The Asia Pacific region has become the epicenter of global marketing innovation, and SMARTIES is the gold standard that separates true business impact from mere hype,” said Rohit Dadwal, CEO of MMA APAC and Global Head of SMARTIES™ Worldwide. “The 2026 finalists prove that when deep cultural insights are powered by advanced AI and seamless customer experiences, the result is exponential growth. This shortlist is a masterclass in how modern marketing fundamentally anchors enterprise success.”

Expert Judging and Global Recognition

To ensure the highest level of credibility, all submissions underwent an in-depth, two-stage evaluation. Campaigns were initially reviewed and scored by a Qualifying Jury composed of senior advertising ecosystem professionals. Following this, an esteemed final jury comprising exclusively of marketers, including CEOs and CMOs, assessed each campaign with a strict focus on quantifiable business impact.

“Asia Pacific consumers are among the most digitally fluent and culturally diverse in the world, and the best work this year met them exactly where they are. What impressed me most was how finalists blended sharp local insight with platforms built to scale, creating brands people genuinely love while delivering growth you can measure quarter after quarter,” said Lucas Levy, Senior Director Marketing, SEA, Mondelēz International, and SMARTIES Asia Pacific 2026 Jury Chair.

Winners receive global recognition, including inclusion in the WARC 100 media rankings, RECMA’s global agency scoring, and the MMA SMARTIES Business Impact Index.

View the complete list of SMARTIES Asia Pacific 2026 Finalists.

Winners will be celebrated at the SMARTIES Asia Pacific 2026 Gala Night on November 20, 2026, at the JW Marriott Hotel Singapore South Beach.

Reserve your attendance at the Gala Night.

About the Marketing + Media Alliance (MMA)

The Marketing + Media Alliance is the global non-profit community of CMOs advancing marketers’ ability to create value, with 825+ members across 16 countries. mmaglobal.com

About SMARTIES™

SMARTIES™ is the prestigious marketing awards program hosted by MMA, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry’s most respected benchmark for marketing that drives real growth.

 

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SOURCE Marketing + Media Alliance (MMA)

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Trimble for Government Achieves ‘Initial Implementation’ Status for FedRAMP Class C (Moderate) Certification

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Milestone accelerates secure cloud adoption for federal, state and local entities managing infrastructure, spatial data and capital assets 

WESTMINSTER, Colo., Oct. 20, 2026 /PRNewswire/ — Trimble today announced that Trimble for Government is listed as ‘Initial Implementation’ status for Federal Risk and Authorization Management Program (FedRAMP®) Class C (Moderate) certification and is now listed on the FedRAMP Marketplace. In conjunction with seeking FedRAMP certification, Trimble is also pursuing GovRAMP authorization to support state, local and education (SLED) customers with reciprocal cybersecurity compliance standards.

This dual milestone marks a critical step forward in delivering a software as a service (SaaS) cloud environment built within a secure Government Community Cloud. Designed specifically for U.S. Federal Government departments, state and local agencies, and defense and civilian contractors, Trimble for Government provides a unified ecosystem for managing infrastructure, spatial data, capital projects, permitting and facility assets across their entire lifecycle.

Achieving FedRAMP Class C (Moderate) and GovRAMP alignment will enable public sector entities and Department of Defense (DoD) contractors to comply with stringent security mandates — including Cybersecurity Maturity Model Certification (CMMC) alignment — while modernizing digital engineering and asset management.

“Federal, state and local agencies face the dual challenge of modernizing critical infrastructure while maintaining uncompromising cybersecurity standards,” said Mark Schwartz, group president, AECO at Trimble. “Achieving ‘Initial Assessment’ status reflects our commitment to delivering mission-critical spatial, capital project and asset management capabilities inside a secure, audit-ready cloud boundary across all levels of government.”

Integrated cloud solutions built for government operations

The in-scope environment brings together Trimble’s proven field execution, asset, project and permitting software into four modular packages designed to support specific public sector outcomes:

Trimble® Field Collaboration: Delivers field data services using foundational spatial database infrastructure and GIS integration to support high-security field operations, map assets, and enable seamless field-to-cloud workflows across Trimble’s core Field Systems portfolio.Trimble Project Management powered by Trimble ProjectSight® software: Connects design-to-build workflows in the field, providing precision data layout, project tracking, collaboration and quality assurance across construction projects.Trimble Asset Management powered by Trimble Unity™ Maintain software: Serves as a centralized facilities data core for federal, state, and local government agencies, military installations, and public infrastructure — such as public buildings, utilities, and transportation networks — to optimize maintenance and long-term capital planning.Trimble Permit Management powered by Trimble Unity Permit software: Streamlines end-to-end management of permitting, licensing, land use and infrastructure rights-of-way in a fully compliant cloud environment.

The unifying in-scope element across all four packages is the Trimble Connect® platform, providing collaboration and a common data environment (CDE) across the Trimble for Government platform.

With assessment processes underway, Trimble continues to advance toward full FedRAMP and GovRAMP authorizations to ensure public sector customers can innovate with confidence.

About Trimble
Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it’s helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress. For more information about Trimble, visit: www.trimble.com.

GTRMB

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SOURCE Trimble

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Trimble for Government Achieves ‘Initial Implementation’ Status for FedRAMP Class C (Moderate) Certification

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Milestone accelerates secure cloud adoption for federal, state and local entities managing infrastructure, spatial data and capital assets 

WESTMINSTER, Colo., Oct. 20, 2026 /PRNewswire/ — Trimble today announced that Trimble for Government is listed as ‘Initial Implementation’ status for Federal Risk and Authorization Management Program (FedRAMP®) Class C (Moderate) certification and is now listed on the FedRAMP Marketplace. In conjunction with seeking FedRAMP certification, Trimble is also pursuing GovRAMP authorization to support state, local and education (SLED) customers with reciprocal cybersecurity compliance standards.

This dual milestone marks a critical step forward in delivering a software as a service (SaaS) cloud environment built within a secure Government Community Cloud. Designed specifically for U.S. Federal Government departments, state and local agencies, and defense and civilian contractors, Trimble for Government provides a unified ecosystem for managing infrastructure, spatial data, capital projects, permitting and facility assets across their entire lifecycle.

Achieving FedRAMP Class C (Moderate) and GovRAMP alignment will enable public sector entities and Department of Defense (DoD) contractors to comply with stringent security mandates — including Cybersecurity Maturity Model Certification (CMMC) alignment — while modernizing digital engineering and asset management.

“Federal, state and local agencies face the dual challenge of modernizing critical infrastructure while maintaining uncompromising cybersecurity standards,” said Mark Schwartz, group president, AECO at Trimble. “Achieving ‘Initial Assessment’ status reflects our commitment to delivering mission-critical spatial, capital project and asset management capabilities inside a secure, audit-ready cloud boundary across all levels of government.”

Integrated cloud solutions built for government operations

The in-scope environment brings together Trimble’s proven field execution, asset, project and permitting software into four modular packages designed to support specific public sector outcomes:

Trimble® Field Collaboration: Delivers field data services using foundational spatial database infrastructure and GIS integration to support high-security field operations, map assets, and enable seamless field-to-cloud workflows across Trimble’s core Field Systems portfolio.Trimble Project Management powered by Trimble ProjectSight® software: Connects design-to-build workflows in the field, providing precision data layout, project tracking, collaboration and quality assurance across construction projects.Trimble Asset Management powered by Trimble Unity™ Maintain software: Serves as a centralized facilities data core for federal, state, and local government agencies, military installations, and public infrastructure — such as public buildings, utilities, and transportation networks — to optimize maintenance and long-term capital planning.Trimble Permit Management powered by Trimble Unity Permit software: Streamlines end-to-end management of permitting, licensing, land use and infrastructure rights-of-way in a fully compliant cloud environment.

The unifying in-scope element across all four packages is the Trimble Connect® platform, providing collaboration and a common data environment (CDE) across the Trimble for Government platform.

With assessment processes underway, Trimble continues to advance toward full FedRAMP and GovRAMP authorizations to ensure public sector customers can innovate with confidence.

About Trimble
Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it’s helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress. For more information about Trimble, visit: www.trimble.com.

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SOURCE Trimble

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Delta Development Team and The Good Drone Company Awarded U.S. Army Contract for Aerial Blood Delivery

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TUCSON, Ariz., Oct. 20, 2026 /PRNewswire/ — Delta Development Team (DDT), a leader in prehospital blood storage and cold chain technology, and The Good Drone Company (GDC) have been awarded a U.S. Army contract to develop a drone-based blood delivery capability for the Army Blood Link (ABL) program.

The program is part of the broader Armed Services Blood Program (ASBP), which supplies blood products to U.S. military forces worldwide. Army Blood Link is designed to support battlefield medical logistics through rapid, temperature-controlled delivery of lifesaving blood products to the field, providing an additional resupply option when traditional ground transportation is unavailable, delayed, or unsafe. Under the contract, The Good Drone Company will provide two U.S.-built prototypes of its hybrid vertical takeoff and landing (VTOL) cargo drone, each designed to transport up to six units of blood, while DDT will provide the temperature-controlled storage capability through its Delta ICE 2L Smart Blood Cooler.

The companies are combining commercial off-the-shelf (COTS) technologies to create a U.S.-sourced aerial blood delivery system capable of transporting blood directly to the point of need.

To meet ABL program requirements, DDT will supply six Delta ICE 2L Smart Blood Coolers, each designed to maintain two units of blood within the required temperature range for three hours of aerial delivery in high-humidity environments with ambient temperatures ranging from 15°F to 120°F. Built-in temperature monitoring and data recording, along with Bluetooth and cellular connectivity, support cold-chain oversight and blood accountability. The program extends DDT’s blood storage and monitoring capabilities into aerial delivery.

“Getting blood to the point of need is only part of the challenge. It must also remain within the required temperature range throughout the journey,” said Montgomery Leija, CEO of Delta Development Team. “This program brings DDT’s experience in blood storage and cold chain management into a new operational environment, taking the blood supply chain from the ground to the air.”

The prototype system is designed to deliver blood within 10 meters of a designated target during both day and night operations. It will feature a communications range of up to 30 miles and semi-autonomous waypoint navigation. It is intended for single-person operation with minimal training and is built on GDC’s existing commercial cargo drone technology to accelerate development and fielding while meeting U.S.-sourcing requirements.

“We have seen strong interest in middle-mile drones in emerging markets for some time, from both public and private sector customers spanning healthcare to third-party logistics,” said Jake Vander Ploeg, CEO of The Good Drone Company. “This program is a great example of how the military is adopting commercial technology like our cargo drones to quickly test new ideas in the field without starting a full aircraft development program.”

The collaboration combines GDC’s expertise in commercial drone platforms and aerial delivery with DDT’s temperature-controlled blood storage and transport capabilities to support:

Rapid resupply: Delivering blood when conventional ground transportation is unavailable or unsafe.Cold chain protection: Maintaining required blood temperatures during aerial transport.U.S.-sourced capability: Supporting domestic defense supply chain objectives.Accelerated development: Combining GDC’s existing commercial cargo drone technology with DDT’s established blood storage solutions.

The ABL effort addresses the challenge of delivering critical medical supplies in contested and austere environments. When terrain, damaged infrastructure, or tactical conditions prevent conventional resupply, aerial delivery combined with temperature-controlled storage can expand options for getting lifesaving blood products to service members when and where they are needed.

About Delta Development Team

Delta Development Team (DDT) is a U.S.-based medical technology company headquartered in Tucson, Arizona, specializing in blood storage, transport, monitoring, and logistics solutions for military and prehospital environments. DDT develops technology designed to keep blood available, traceable, and mission-ready from the blood bank to the point of injury. Its portfolio includes the APRU 6L, Delta ICE 2L, TBS 40L, and BloodCOMM® blood management platform.

Media Contact: info@deltadevteam.com | www.deltadevteam.com

About The Good Drone Company

The Good Drone Company (GDC) is an aerospace company headquartered in Tempe, Arizona, that designs and builds autonomous hybrid VTOL cargo drones for middle-mile logistics. GDC’s aircraft take off and land vertically without a runway, carry up to 55 lb (25 kg) of payload, and fly more than 300 miles (500 km) at speeds up to 93 mph (150 km/h). GDC is deploying in Kenya to close the middle-mile transportation gap for public and private sector customers, working closely with its local partner ThatcherX and the Kenyan government to change how goods move around the country.

Media Contact: info@thegooddronecompany.com | www.thegooddronecompany.com

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SOURCE Delta Development Team

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