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Madhive Selects AdImpact to Bring Competitive Spend Data To Local Media

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Partnership gives broadcasters, agencies and local advertisers competitive intelligence on spend in their markets to plan, activate, and measure smarter omnichannel campaigns

NEW YORK, Oct. 22, 2026 /PRNewswire-PRWeb/ — Madhive, the only advertising platform purpose built for local performance, announced today that it has partnered with AdImpact to bring competitive spend data to the local media ecosystem. The partnership empowers local media sellers and buyers with a more granular understanding of advertisers investing in their markets across both linear and connected television (CTV), including the ability to drive incremental reach and target new audiences.

AdImpact provides competitive advertising spend data across broadcast, cable and streaming with coverage across 41,000 zip codes and 210 markets. By integrating these insights into Madhive’s local intelligence platform, media sellers and buyers in categories like automotive and political advertising gain greater visibility into competitive activity, including market share by advertiser, network, station, streaming app and markets. Searchable metadata fields provide a detailed view of advertising strategies across screens and markets, with breakdowns by brand taxonomy, advertiser, brand, product and parent company.

The AdImpact data will be added to Madhive’s proprietary local intelligence layer, Maverick AI, which leverages over a decade of campaign, markets, and vertical insights. The partnership will help Madhive’s clients and teams identify who is spending and where opportunities remain untapped, enabling media sellers to uncover new revenue opportunities and buyers to plan and invest more strategically. These capabilities are particularly relevant amid the influx of political advertising dollars ahead of the 2026 midterm elections, as local media buyers compete for audiences and inventory across linear TV and streaming.

“Local advertisers need more than just CTV inventory—they require true market intelligence to pinpoint growth opportunities and maximize their media investments,” said Nicki Harkrider-Probey, Chief Revenue Officer at Madhive. “By integrating AdImpact’s robust competitive insights into our platform, we’re providing our clients with unprecedented visibility into local spending dynamics. This actionable data empowers them to uncover untapped revenue streams, optimize cross-channel planning and buying, and execute higher-performing campaign strategies across both linear and streaming.”

“As ad dollars follow audiences to CTV, local advertisers need more than just reach, they need actionable intelligence on where their competitors are investing,” said Don Norton, General Manager, Data Solutions, AdImpact. “By bringing our competitive spend data to Madhive’s broadcaster and agency partners, we’re putting sharper planning and buying intelligence in the hands of the teams making local media decisions every day.”

According to BIA Advisory Services, U.S. local advertising spending is projected to reach $186.1 billion in 2026. As more of those dollars shift toward streaming, the partnership aims to democratize access to competitive spend intelligence, empowering local media sellers and buyers to plan smarter and compete more effectively as their omnichannel plans span linear TV, CTV and digital.

To learn more, please visit: https://adimpact.com/contact/

About AdImpact

AdImpact is the advertising intelligence platform for the future of television. Founded in 2014 as the leading source of political advertising data, AdImpact now gives brands, agencies, and media companies across industries a complete view of TV advertising, across CTV and linear, local and national. The company’s proprietary technology detects and tracks ads across more than 3,500 broadcast and cable stations, 400+ streaming apps and devices, and 40 million+ smart TV screens in all 210 U.S. markets, processing over 60 billion CTV impressions every week. AdImpact tracks more than 100,000 brands and advertisers, including 54,000+ local advertisers on CTV. It delivers spend and creative intelligence through the AdImpact Platform, which includes AdMo+ for political advertising and Ask AdImpact, a natural-language AI assistant. To learn more, visit www.adimpact.com.

About Madhive

Madhive is the only ad platform built for local media, combining seller tools with a local-first DSP. Powered by local intelligence, Madhive turns hyperlocal data and insights into smarter media plans, bigger deals, and measurable outcomes. Madhive’s customizable end-to-end platform supports the entire campaign lifecycle from proposal generation and planning to omnichannel buying, real-time optimization, and measurement. Trusted by leading local media enterprises like Fox, Scripps, and Hearst, as well as agencies such as Lifebrands, Madhive powers over 50,000 campaigns for small and medium-sized businesses every day. To learn more, visit Madhive.com.

Media Contact

Elizabeth Philbin, Madhive, 15182278100, elizabeth@fabricmedia.net, https://www.madhive.com/

View original content to download multimedia:https://www.prweb.com/releases/madhive-selects-adimpact-to-bring-competitive-spend-data-to-local-media-302917460.html

SOURCE Madhive

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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