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Cuttable Unveils Next-Generation AI Advertising Platform as U.S. Expansion Accelerates

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The platform’s evolution comes alongside an A$20 million Series A funding round led by Airtree Ventures, marking Cuttable’s next phase of growth as it moves beyond AI ad generation.

NEW YORK, Oct. 23, 2026 /PRNewswire/ — Cuttable, an AI-powered creative production platform for performance marketing teams, today unveiled the next evolution of its platform, designed to help brands move beyond generating ads to understand what works and make smarter decisions about what to create next. Just one year after entering the U.S. market, the Australian-founded company now generates 40% of its revenue from the region.

While AI has made producing ads faster and easier, knowing which creative to make next remains a challenge. Most tools focus on either generating ads or analyzing their performance, leaving marketers to connect the dots between what they intend to test, what actually worked and what to create next.

Cuttable brings those pieces together. Its evolved platform connects a brand’s creative assets, customer data and performance history with the marketer’s original intent, building on what the brand has already tried rather than starting from scratch with each new creative brief.

Cuttable’s software was built to remove creative as a bottleneck for performance marketing teams producing, testing and rebuilding ads at scale. The platform reads a brand’s website, social channels and guidelines to build an editable brand strategy and brand kit. From there, marketers can write a brief in plain language and receive finished, editable ads, built using existing brand and product assets or Cuttable’s AI content studio, Shoots, which creates and extends photo and video content.

Finished ads publish directly to Meta Ads Manager, and Cuttable’s Ad Insights reads the performance back from Meta, including thumbstop, click-through rate and return on ad spend, so that the next brief builds on what worked. It’s this continuous feedback loop, rather than creative generation alone, that differentiates Cuttable from tools that separately generate ads or report on performance. 

Cuttable’s Co-founder & CEO, Sam Kroonenburg, who previously founded and sold A Cloud Guru in 2021, said, “Creative is still made the way it was thirty years ago, one ad at a time. Making an ad has never been the hard part, it is knowing which one to make next. We are building the creative production system ecommerce performance marketers have been waiting for.”

Across 280,000 ads and more than $320 million in Meta spend run through its platform, Cuttable found that one ad in eleven returns ten times its spend or better, and that a small number of ads end up carrying an entire account. The company’s data also shows brands increase creative output 3.4 times going into November, underscoring the growing pressure to produce and test ads at scale.

In just two years since launching, Cuttable now works with more than 420 brands across the United States, Australia, New Zealand, Asia and Europe, including lululemon, Rodan & Fields and Brick. Brands on the platform average a 4.4 times return on ad spend and see a 37 percent lift in account-level return on ad spend after moving to Cuttable. To support its growing U.S. business, Cuttable is actively hiring and building out its San Francisco team.

Airtree, which first invested in Cuttable earlier this year, returned to lead the round. One of Australia’s largest technology investors, its portfolio includes Canva, Airwallex, Linktree and SafetyCulture.

Airtree Ventures partner James Cameron, whose firm also backed A Cloud Guru, said: “Since we backed Cuttable’s seed round, their growth has been much faster than our (already very high) expectations. The world of ad creative is being turned on its head by AI, and we’re excited to lead this round as Cuttable becomes the leading system that performance marketers reach for to make content work harder.”

With the U.S. already emerging as a major growth market, Cuttable plans to use its latest funding to accelerate its expansion and advance the next evolution of its platform. Cuttable’s focus from here is on closing the creative loop, helping marketers decide what to make next rather than only how to make it.

ABOUT CUTTABLE

Cuttable is a creative production platform for performance marketing teams, used by more than 420 brands across the United States, Australia, New Zealand, Asia and Europe. The company is headquartered in New York with offices in Melbourne and San Francisco.

To learn more, visit cuttable.com.

High-res Cuttable founder imagery is available HERE.

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Oracle Introduces New AI-Powered Ways to Execute Work Across Oracle Fusion Applications

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October 26, 2026

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Fusion Companion and Fusion Agentic Home help organizations achieve business outcomes by enabling employees to execute work across different AI clients while maintaining enterprise security and control

LAS VEGAS, Oct. 26, 2026 /PRNewswire/ — Oracle AI World — Oracle today announced Oracle Fusion Companion with Oracle Fusion Agentic Home, two new capabilities for Oracle Fusion Cloud Applications that transform how employees get work done. Fusion Companion provides an intelligent layer that understands business objectives and automatically selects and coordinates the appropriate transactions, workflows, approvals, AI agents, and agentic applications needed to execute work and achieve business outcomes. Users no longer need to know which application to navigate, which transaction to execute, which workflow or approval to initiate, or which AI agent to use. Fusion Companion determines how to get the work done while maintaining enterprise security, permissions, and controls. Users can access these capabilities through supported AI tools such as ChatGPT or through Oracle Fusion Agentic Home, the native AI experience within Oracle Fusion Applications.

“AI is changing where enterprise work begins, but organizations need to maintain control over how that work gets done,” said Chris Leone, executive vice president, Applications Development, Oracle. “Fusion Companion enables employees to define business objectives and execute work through the AI tools they already use, while Oracle Fusion provides the business context, execution capabilities, and enterprise controls needed to get that work done. With Fusion Agentic Home, we’re bringing this same intelligence to the millions of people who work in Oracle Fusion Applications every day, giving them a simpler way to execute work, from everyday tasks to complex business processes, without having to navigate multiple applications or understand the underlying workflows and AI agents.”

Fusion Companion enables users to work with Oracle Fusion Applications through supported AI tools such as ChatGPT. As the intelligent layer for Oracle Fusion Applications, Fusion Companion uses enterprise business context, data, and user permissions to understand what users want to accomplish and determine how to get the work done. It automatically selects and coordinates the appropriate transactions, workflows, approvals, AI agents, and agentic applications, whether completing a simple task or executing a complex business process. Fusion Companion can also leverage data and context from other enterprise systems and coordinate authorized actions across those systems, enabling work to be completed across applications while respecting established security, permissions, and controls. With Fusion Companion, organizations will be able to:

Simplify enterprise work: Helps employees achieve business outcomes by identifying the agents, applications, and business processes needed to complete their request.Accelerate business execution: Executes complex business work by coordinating specialized AI agents, business processes, and Fusion Agentic Applications, including Fusion Claw-powered applications that perform deep analysis, planning, simulation, optimization, and long-running execution across large volumes of enterprise data.Increase flexibility in how employees work: Enables users to work with Oracle Fusion Applications through supported AI tools such as ChatGPT and customer- or partner-built AI interfaces, while maintaining access to relevant business context and capabilities.Connect work across enterprise systems: Helps organizations coordinate activities across Oracle Fusion Applications, other cloud applications, enterprise content, data platforms, APIs, services, and third-party agents.Maintain enterprise security and accountability: Helps organizations execute AI-driven work within established identity, permissions, policies, and approval controls while keeping enterprise execution and accountability within Oracle Fusion Applications.

Oracle Fusion Agentic Home, supported by Fusion Companion, is a personalized, AI-native experience that enables users to define business objectives, delegate work to AI agents and agentic applications, and track progress through completion. With Fusion Agentic Home, organizations will be able to:

Simplify the employee experience: Enables users to express business objectives through a personalized, AI-native experience that automatically identifies and executes the appropriate work, without requiring users to navigate applications, initiate workflows, or select individual AI agents.Increase employee productivity: Helps users complete work faster by bringing together the information, AI agents, agentic applications, and business processes needed to achieve their objectives.Resolve business exceptions: Identifies the root causes of business exceptions, determines appropriate corrective actions, and executes authorized resolutions while escalating decisions that require human judgment.Enable governed delegation: Enables employees to delegate work to Oracle Fusion AI agents and agentic applications that execute within established enterprise permissions, policies, and approval controls, allowing employees to focus on business objectives, exceptions, and decisions requiring human judgment.

To learn more about Oracle Fusion Applications, visit www.oracle.com/applications

About Oracle Fusion Cloud Applications
Oracle Fusion Cloud Applications are a complete suite of cloud applications that form the enterprise system of record, spanning finance, HR, supply chain, manufacturing, sales, service, and marketing. The suite includes Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Human Capital Management (HCM), Oracle Fusion Cloud Supply Chain & Manufacturing (SCM), and Oracle Fusion Cloud Customer Experience (CX).

Fusion Agentic Applications extend that foundation into a system of outcomes. They can coordinate and execute end-to-end work toward business objectives, and are designed to operate within the policies, controls, and authority each organization defines. With Oracle AI Agent Studio for Fusion Applications, customers and partners can create, extend, and manage these agents and agentic applications combining trusted enterprise data with the security, data governance, and performance needed to operate at scale.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

Trademarks
Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

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SOURCE Oracle

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Oracle Introduces Claw-Powered Fusion Agentic Applications for Customer Experience

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23 minutes ago

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October 26, 2026

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New Fusion Claw Applications help sales and service teams pursue profitable growth and deliver on customer commitments by continuously adapting and executing complex work with enterprise governance

LAS VEGAS, Oct. 26, 2026 /PRNewswire/ — Oracle AI World — Oracle today announced new Oracle Fusion Claw-powered agentic applications for customer experience. Oracle Fusion Claw is a governed agentic execution runtime that enables Fusion Agentic Applications to reason, compute, adapt, and execute specialist-grade work, including deep research, computation, simulation, modeling, and continuous replanning. Built into Oracle Fusion Cloud Applications, the new Claw-powered agentic applications help organizations take on complex, high-value work more autonomously at scale, within established governance controls, from aligning sales territories with growth opportunities and improving customer service journeys to addressing field service demand while controlling overtime costs and protecting quote accuracy as CPQ configurations change.

“Business leaders need to turn growth strategies into opportunities and deliver on customer commitments, but connecting customer demand with enterprise capacity in time to act remains a challenge,” said Kartik Raghavan, senior vice president, Applications Development, Oracle. “With Claw-powered Fusion Agentic Applications for CX, organizations can connect customer needs with the enterprise resources and governed actions required to address them. The applications can reason across trusted Oracle Fusion Applications data, coordinate the work required to meet business objectives, and carry approved actions into execution. This enables organizations to translate business objectives into growth opportunities, reliable service, and stronger customer trust.”

Agentic Applications represent a new class of outcome-based applications that provide Fusion Applications customers with a system of outcomes, where people define the objectives, authority, and accountability and the Agentic Applications coordinate the process to get to an outcome within those parameters. Fusion Claw enables Agentic Applications to take on more complex, specialist-grade work by providing a new execution runtime that supports larger scale and longer-running work, continuous replanning, deterministic execution, and governed automation within organizational policies and controls.

Running on Oracle Cloud Infrastructure, powered by industry-leading LLMs, and extending the world’s most complete suite of cloud applications, the new Fusion Agentic Applications move beyond assistance to governed execution, helping organizations to improve business outcomes while maintaining established oversight and approvals. New Fusion Agentic Applications available within Oracle Fusion Cloud Customer Experience (CX) include:

Account Territory Growth Plan: Models and compares scenarios across different territory configurations, evaluates tradeoffs, and optimizes coverage and opportunity allocation within capacity and business constraints before taking authorized action.Service Health Check: Identifies emerging service-performance issues, determines likely root causes, and prepares high-impact actions across knowledge, automation, routing, policy, and process for review and then executes approved actions before these issues become sustained customer or operational problems.Strategic Field Demand Planning: Aligns field capacity with customer demand while managing overtime costs by predicting resource needs, identifying coverage gaps, and preparing resource actions for review before executing approved changes.CPQ Test-to-Production Setup & Configuration Migration: Prepares and migrates configuration changes to production by assembling a migration package’s declared changes and dependencies in a reviewable report, identifying potential issues before deployment, and executing approved migration steps within provided authority.Executive Briefing Document: Facilitates more effective executive meetings by researching account engagement, company news, product footprint, revenue potential, and organizational hierarchy, then assembling an editable, meeting-ready briefing that it can update as account data changes.

The new Claw-powered Fusion Agentic Applications are part of a broader Fusion AI ecosystem anchored by Oracle AI Agent Studio for Fusion Applications. With the Fusion Agentic Applications Builder and AI Studio Skill no-code and pro-code capabilities in Oracle AI Agent Studio, organizations can create and manage agentic applications using reusable Oracle, partner, and external agents. In addition, built-in observability, ROI measurement, and safety controls enable agents to deliver measurable value and operate at scale within approved authority.

To learn more about Oracle Fusion Applications, visit www.oracle.com/applications

About Oracle Fusion Cloud Applications
Oracle Fusion Cloud Applications are a complete suite of cloud applications that form the enterprise system of record, spanning finance, HR, supply chain, manufacturing, sales, service, and marketing. The suite includes Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Human Capital Management (HCM), Oracle Fusion Cloud Supply Chain & Manufacturing (SCM), and Oracle Fusion Cloud Customer Experience (CX).

Fusion Agentic Applications extend that foundation into a system of outcomes. They can coordinate and execute end-to-end work toward business objectives, and are designed to operate within the policies, controls, and authority each organization defines. With Oracle AI Agent Studio for Fusion Applications, customers and partners can create, extend, and manage these agents and agentic applications combining trusted enterprise data with the security, data governance, and performance needed to operate at scale.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

Trademarks
Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/oracle-introduces-claw-powered-fusion-agentic-applications-for-customer-experience-302919007.html

SOURCE Oracle

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Oracle Introduces Claw-Powered Fusion Agentic Applications for Supply Chain

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23 minutes ago

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October 26, 2026

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New Fusion Claw applications help supply chain teams achieve critical business outcomes with greater speed and confidence by continuously adapting and executing complex work

LAS VEGAS, Oct. 26, 2026 /PRNewswire/ — Oracle AI World — Oracle today announced new Fusion Claw-powered agentic applications for supply chain operations. Oracle Fusion Claw is a governed agentic execution runtime that enables Fusion Agentic Applications to reason, compute, adapt, and execute specialist-grade work including deep research, computation, simulation, modeling, and continuous replanning. Built into Oracle Fusion Cloud Applications, the new Claw-powered agentic applications help organizations take on complex, high-value work more autonomously at scale, within established permissions, from optimizing supply and transportation plans to analyzing procurement spend.

“As supply chain conditions shift, leaders need a connected view across product, planning, procurement, logistics, and cost to make faster, better-informed decisions,” said S.Y. Shenoy, senior vice president, Applications Development, Oracle. “With Claw-powered Fusion Agentic Applications for supply chain operations, supply chain teams can reimagine the way they work by moving to governed action across critical supply chain processes. The applications reason across Oracle Fusion Applications data, evaluate options and trade-offs, coordinate the work required to meet business objectives, and carry approved actions into execution. This will help supply chain leaders drive stronger business outcomes with greater speed, consistency, and confidence.”

Agentic Applications represent a new class of outcome-based applications that provide Fusion Applications customers with a system of outcomes, where people define the objectives, authority, and accountability and the Agentic Applications coordinate the process to get to an outcome within those parameters. Fusion Claw enables Agentic Applications to take on more complex, specialist-grade work by providing a new execution runtime that supports larger scale and longer-running work, continuous replanning, deterministic execution, and governed automation within organizational policies and controls.

Running on Oracle Cloud Infrastructure, powered by industry-leading LLMs, and extending the world’s most complete suite of cloud applications, the new Fusion Agentic Applications move beyond assistance to governed execution, helping supply chain teams and planners to improve business outcomes. New Fusion Agentic Applications available within Oracle Fusion Cloud Supply Chain & Manufacturing (SCM) include:

Supply Planning Allocation: Determines how to allocate scarce materials and capacity across competing demand by evaluating production lines, work centers, finished goods, components, and business trade-offs; comparing allocation scenarios; and preparing high-value allocation plans for teams to review, refine, and approve.Shipment Load Planning: Works to reduce transportation costs and meet service level requirements by evaluating consolidation opportunities across timing, capacity, service commitments, cost, and other constraints; comparing alternatives; and taking approved action towards execution plans that have been authorized.Procurement Spend: Works to improve spend control by analyzing spend, supplier agreement, and purchasing data; detecting maverick spend and contract leakage; explaining root causes; quantifying savings opportunities; and recommending corrective actions for team review and approval.

The new Claw-powered Fusion Agentic Applications are part of a broader Fusion AI ecosystem anchored by Oracle AI Agent Studio for Fusion Applications. With the Fusion Agentic Applications Builder and AI Studio Skill no-code and pro-code capabilities in Oracle AI Agent Studio, organizations can create and manage agentic applications using reusable Oracle, partner, and external agents. In addition, built-in observability, ROI measurement, and safety controls are designed to help organizations monitor agent activity, apply appropriate safeguards, and enable agents to deliver measurable value and operate responsibly at scale.

To learn more about Oracle Fusion Applications, visit www.oracle.com/applications

About Oracle Fusion Cloud Applications
Oracle Fusion Cloud Applications are a complete suite of cloud applications that form the enterprise system of record, spanning finance, HR, supply chain, manufacturing, sales, service, and marketing. The suite includes Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Human Capital Management (HCM), Oracle Fusion Cloud Supply Chain & Manufacturing (SCM), and Oracle Fusion Cloud Customer Experience (CX).

Fusion Agentic Applications extend that foundation into a system of outcomes. They can coordinate and execute end-to-end work toward business objectives, and are designed to operate within the policies, controls, and authority each organization defines. With Oracle AI Agent Studio for Fusion Applications, customers and partners can create, extend, and manage these agents and agentic applications combining trusted enterprise data with the security, data governance, and performance needed to operate at scale.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

About Oracle AI World
Oracle AI World is where customers and partners discover the latest product and technology innovations, see how AI is being applied across industries, and connect with experts and peers. Attendees will gain practical tips and insights to drive immediate impact within their organizations and explore how Oracle is helping unlock the full potential of AI. Join the event to see new capabilities in action and hear from thought leaders and industry movers. Register now at oracle.com/ai-world or follow the news and conversation at oracle.com/news and linkedin.com/company/oracle. 

Trademarks
Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

View original content to download multimedia:https://www.prnewswire.com/news-releases/oracle-introduces-claw-powered-fusion-agentic-applications-for-supply-chain-302919020.html

SOURCE Oracle

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