St. George, Utah-based medical mobility company reports strong sales growth as expanded digital strategy drives launch of dedicated consumer brand
ST. GEORGE, Utah, Oct. 23, 2026 /PRNewswire-PRWeb/ — Millennial Medical, a family-owned medical mobility company based in St. George, Utah, today announced the launch of Crutches.com, a new consumer-facing brand and e-commerce destination dedicated to serving people who need a better mobility experience.
“Crutches have traditionally been treated as a temporary medical necessity rather than a product where comfort, mobility and the user experience really matter. We believe consumers deserve better.”
The launch follows a period of substantial growth for Millennial Medical, with sales increasing approximately 25% in 2026. The company attributes much of that growth to a significant expansion of its digital footprint and its ability to reach consumers directly.
With the launch of Crutches.com, Millennial Medical is formally separating its two primary markets. Crutches.com will serve the company’s direct-to-consumer business, while MillennialMedical.com will remain focused on healthcare providers, distributors and other medical-industry customers.
“Crutches have traditionally been treated as a temporary medical necessity rather than a product where comfort, mobility and the user experience really matter,” said Clint Hansen, CEO of Millennial Medical. “We believe consumers deserve better. The growth we’ve experienced this year reinforced the opportunity we see in this market, and Crutches.com gives us a brand and platform built specifically around the people who actually use these products.”
More Than 20 Years in Mobility Founded in 2005, Millennial Medical has spent more than two decades developing and providing mobility products designed to improve the traditional crutch experience.
In 2020, the company was acquired by Hansen and his business partner who saw an opportunity to build on the company’s product foundation while expanding its reach to a much larger market.
That strategy accelerated in 2026 as Millennial Medical substantially increased its investment in digital marketing, e-commerce and direct consumer acquisition. The resulting 25% increase in sales helped demonstrate what company leadership believes is significant untapped consumer demand for alternatives to conventional crutches.
Building a Consumer Brand Around a Category Crutches.com represents the next phase of that strategy. Rather than simply operating another online storefront, Millennial Medical intends to build Crutches.com as a dedicated consumer destination for the crutch and mobility category.
The company’s flagship InMotion crutches are designed as an alternative to conventional crutches, with features focused on improving comfort, mobility and the overall experience of getting around while recovering from an injury, surgery or other mobility limitation.
“Most people don’t think about crutches until suddenly they need them,” Hansen said. “At that moment, they should be able to easily find a product designed around how they’re actually going to live, work and move. That’s the opportunity we see with Crutches.com.”
The new brand will allow Millennial Medical to speak directly to consumers while preserving Millennial Medical’s established identity within the professional medical market.
Two Brands, Two Distinct Customers Going forward, the company’s digital strategy will center around two distinct destinations:
Crutches.com will focus on consumers seeking crutches and mobility solutions for themselves or family members.
MillennialMedical.com will continue serving the company’s wholesale and professional medical business, including healthcare organizations, medical suppliers, distributors and other industry partners.
The company believes separating the two audiences will allow each brand to better serve the specific needs of its customers while creating additional opportunities for growth.
“Millennial Medical has a strong foundation and history in this industry,” Hansen said.
“Crutches.com allows us to build on that foundation while creating something specifically for the consumer market. We see tremendous opportunity ahead.”
About Millennial Medical
Founded in 2005 and headquartered in St. George, Utah, Millennial Medical develops and distributes mobility products designed to improve the experience of people who rely on crutches. The company was acquired in 2020 by Clint Hansen and a business partner and serves healthcare and medical-industry customers through MillennialMedical.com.
About Crutches.com
Crutches.com is the consumer-facing business of Millennial Medical, created to provide consumers with modern alternatives to traditional crutches and a better experience before, during and after periods of limited mobility. Crutches.com is headquartered in St. George, Utah.
Media Contact
Nate Hansen, Millennial Medical, 1 4357520743, nate@crutches.com, crutches.com
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SOURCE Millennial Medical
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