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Omnicom Named a Leader in IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment

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NEW YORK, Oct 26, 2026 /PRNewswire/ — Omnicom (NYSE: OMC), the world’s leading marketing and sales company, today announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment (doc #US54114626, October 2026).

The IDC MarketScape evaluated vendors across two dimensions: 1) capabilities, reflecting a vendor’s current Adobe-related services and how well they align to customer needs, and 2) strategy, reflecting how well a vendor’s future direction aligns with what clients will require over the next three to five years. According to the report, “Omnicom can draw on a very broad range of capabilities from agencies in areas including experience design, creative, media, data, and identity services.”

“Omnicom stands out for its ability to pair strategic, value-focused thinking about clients’ Adobe roadmaps with the creative and technical depth to execute against it,” said Douglas Hayward, Senior Research Director at IDC. “Clients described a partner that takes a long-term view of their business and balances pragmatism with creativity in how it solves problems. That combination of strategic vision and practical delivery is what distinguishes companies who are named a Leader in this space.”

The IDC MarketScape recognition follows Omnicom’s earlier announcement about expanding its partnership with Adobe to co-develop an enterprise-grade, industry-specialized AI Agentic Operating Model solution. The solution combines Omnicom’s vertical expertise, Omni’s agentic capabilities, Acxiom’s data and identity assets, and Adobe’s enterprise marketing and creative technology stack. It orchestrates strategy, creative development, planning, activation, and measurement at enterprise scale for clients in Retail, Financial Services, Pharmaceuticals, and Automotive. The solution reflects the same thesis underlying Omnicom’s Leader ranking: pairing deep Adobe platform expertise with Omnicom’s consulting expertise and agency capabilities gives clients a faster, more governed path from AI strategy to production.

“We believe this recognition reflects the strength of our Adobe Practice, which has the depth of a technology partner and the strategic and creative rigor of our award-winning agencies, while giving clients one point of entry to both,” said Paolo Yuvienco, CTO of Omnicom. “That combination is what allows us to help clients move from strategy to activation faster, and it’s why we view our partnership with Adobe as one of the foundational elements of how we deliver marketing transformation at scale.”

The IDC MarketScape noted, “Omnicom is potentially a good choice for organizations looking for a partner with experience in both marketing and technology domains, and with a value-centric approach to engagements.” Omnicom is a Platinum Digital Experience partner of Adobe and holds seven Regional Solution Partner Specializations and three Adobe Accredited Partner Solutions from Adobe. The company is also one of three recognized preferred partners for Adobe Content Supply Chain globally and has more than 2,000 Adobe-related professionals across its network, including Adobe-certified specialists capable of architecting sophisticated solutions across the full Adobe stack. In 2025, Omnicom won the Adobe Digital Experience Partner of the Year – Americas and Adobe Digital Experience Partner of the Year – UK&I awards.

About Omnicom
Omnicom (NYSE: OMC) is the world’s leading marketing and sales company. Powered by Omni, its proprietary data and identity platform, Omnicom’s Connected Capabilities unite the company’s agency brands, talent, and domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients’ most critical growth priorities. For more information, visit https://www.omc.com/.

About IDC MarketScape:
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

 

View original content:https://www.prnewswire.com/news-releases/omnicom-named-a-leader-in-idc-marketscape-worldwide-ai-enabled-adobe-professional-services-2026-vendor-assessment-302919694.html

SOURCE Omnicom Group Inc.

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Cash or Card? New Upgraded Points Survey Reveals How Travelers Pay Abroad

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AUSTIN, Texas, Oct. 28, 2026 /PRNewswire/ — A new Upgraded Points survey of 1,500 recent international travelers, including 1,000 Americans, finds that travelers use a mix of cash and cards abroad, but exchange rates, fees, and declined transactions can complicate purchases.

“Spending money should be the easy part of a trip abroad,” said Ryan Smith, Director of News at Upgraded Points. “But exchange rates, fees, and payment options can complicate even the simplest purchase. We wanted to learn how travelers prepare, where their plans run into trouble, and what they do when convenience and the best exchange rate move in different directions.”

Study Methodology

Upgraded Points surveyed 1,500 adults who had traveled internationally within the past 12 months, including 1,000 U.S. adults and 500 adults from other countries. Respondents answered questions about payment methods, cash habits, credit card use, airport currency exchanges, and their confidence navigating exchange rates. The results were compared to show how Americans’ payment habits differ from those of other international travelers.

Payment Planning Often Starts Months Before a Trip

Nearly one-third (32%) begin planning how they’ll pay abroad three to six months before departure. U.S. travelers are more likely than non-U.S. travelers to start earlier, with 20% beginning more than six months ahead, compared with 12% of non-U.S. travelers.

Travelers’ Confidence in Exchange Rates Varies

Just 35% of respondents said they feel very confident understanding exchange rates abroad. Confidence also varied by age and gender:

44% of men feel very confident, compared with 26% of women.28% of Gen Z travelers feel very confident, compared with 40% of Gen X travelers and 37% of Baby Boomers.

Cash and Cards Remain Popular Abroad

Cash in the local currency and physical credit cards were nearly tied as the payment methods travelers most often use abroad. Mobile wallets were more popular among younger travelers:

71% use cash in the local currency.69% use a physical credit card.44% use a mobile wallet, including 56% of Gen Z travelers and 22% of travelers age 61 and older.35% use a physical debit card.

Most Travelers Carry Local Currency

More than 8 in 10 travelers (81%) carry cash in the destination’s currency, often for situations where cards may not be accepted:

64% use it at street vendors, markets, or small businesses.55% use it for tips and other customary cash payments.53% carry it for emergencies.

Travelers generally avoid carrying a large amount at once. About 44% exchange enough cash for several days, while 26% exchange enough for the full trip.

Familiar Card Brands Lead Among U.S. Travelers

Among U.S. respondents, Visa was the most commonly used card network, while Chase and Capital One were the most commonly used issuers:

Visa: 24%Chase: 21%Capital One: 19%American Express: 15%

Fees and Declined Cards Can Complicate Purchases

Among all respondents, travelers most often said their bank or card company contacted them about a purchase made abroad. Other issues increased the cost of a purchase or prevented it from going through:

38% were contacted by their bank or card company about a purchase.34% paid more than expected because of the exchange rate.29% were charged an unexpected foreign transaction fee.26% had a card declined.

Find the full study here.

About Upgraded Points LLC

Headquartered in Austin, Texas, Upgraded Points is a travel company that helps to demystify the complex world of travel and credit cards. Launched in 2016 by Alex Miller, Upgraded Points uses targeted research efforts and in-depth studies to help travelers maximize their travel, points, and experiences. Learn more at www.UpgradedPoints.com.

Media Contact:
Alex Miller, Founder
1-214-646-8866
425187@email4pr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/cash-or-card-new-upgraded-points-survey-reveals-how-travelers-pay-abroad-302922010.html

SOURCE Upgraded Points

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ESI supplying solar array components to missile defense programs

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SIMI VALLEY, Calif., Oct. 28, 2026 /PRNewswire/ — ESI Motion Inc. is proud to announce that it is supplying the Solar Array Drive Electronics (SADE) to Lockheed Martin for its work on the Space Development Agency’s Proliferated Warfighter Space Architecture (PWSA) programs.

Under the agreement, ESI Motion’s SADE technology will support SDA as the PWSA is developed.

Defending our nation in space is more important than ever. The Space Development Agency’s PWSA programs provide the military with a network of satellites with secure communication, missile tracking and space-based support to make sure our troops have the latest and greatest technology.

The SADE consists of our Space-rated, flight heritage, SuperNova and Pulsar motor controllers. These motion controllers ensure all mission parameters are fulfilled, with high-reliable technology. 

ESI Motion Inc., U.S. Company, is a trusted supplier and partner, supporting mission operations for space, military and industrial customers around the world for over 20 years. Please visit our website; www.esimotion.com

Mitchell Haerterich, mhaerterich@esimotion.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/esi-supplying-solar-array-components-to-missile-defense-programs-302922454.html

SOURCE ESI Motion

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Envoy AI Launches “Boss of Machines” Program to Develop the Next Generation of Freight Leaders

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New AI Operations Lab will provide college students with hands-on experience in freight technology, operational transformation, and a $2,500 scholarship.

CHATTANOOGA, Tenn., Oct. 28, 2026 /PRNewswire-PRWeb/ — Envoy AI, the AI Native platform behind logistics autonomous agent system and execution layer Ellie, today announced the launch of Boss of Machines: AI Operations Lab, a new internship and scholarship program designed to prepare the next generation of logistics professionals for an industry increasingly shaped by artificial intelligence and digital labor.

The people starting their careers in freight now are going to spend a lot of their day managing agents. Somebody has to be the boss of those machines. We named the program after that job because it’s the one brokerages are going to be hiring for.

The program was introduced by Envoy AI CEO Robby Nathan during his fireside chat at FreightWaves’ F3: Future of Freight Festival on October 27.

“Freight has always been a people business, and that isn’t changing,” said Robby Nathan, Envoy AI CEO. “What is changing is how the work gets done. We want students to understand that shift firsthand. There’s a big difference between learning about AI in a classroom and seeing what it takes to put it to work in a real operation. Our goal is to give them that experience and help prepare them to become the leaders this industry will need.”

Launching in spring 2027, the three-month program will select two college juniors or seniors for an immersive experience working directly with Envoy AI’s product, engineering, and operations teams. Participants will gain firsthand exposure to how AI technology is developed, implemented, and used to solve real operational challenges across the freight industry.

Preparing Students for a Changing Industry

As freight companies adopt AI to automate routine work, improve productivity, and scale operations, the skills future logistics leaders need are evolving.

The Boss of Machines program bridges the gap between classroom education and the practical experience needed to lead technology-enabled operations.

Students will participate in four areas of learning:

Building AI for Operations: Understanding how AI agents are developed and applied to freight workflows.Deploying Digital Labor: Learning how new technology is integrated into existing systems, implemented with customers, and adopted by operational teams.Measuring Operational Performance: Exploring the role of analytics, productivity, and return on investment in evaluating technology initiatives.Leading Modern Freight Operations: Developing an understanding of how people and AI agents work together to manage and execute freight operations.

Investing in the Next Generation

The initiative reflects Envoy AI’s commitment to developing talent and giving students meaningful exposure to the technology and operational practices shaping the future of transportation.

“About 75% of the freight in our live accounts is already booked through Ellie, and that changes the job a new hire walks into,” said Nathan. “The people starting their careers in freight now are going to spend a lot of their day managing agents. That takes someone who can tell when a rate doesn’t make sense for the lane, and who’ll catch a carrier about to fall off before the shipper ever hears about it. Somebody has to be the boss of those machines. We named the program after that job because it’s the one brokerages are going to be hiring for.”

Throughout the program, students will work alongside experienced industry professionals, gaining exposure to product development, customer implementations, operational workflows, and the business decisions involved in deploying AI at scale.

Upon successful completion of the three-month program, each participant will receive a $2,500 scholarship to support their fall 2027 studies.

Applications and Program Timeline

The inaugural Boss of Machines: AI Operations Lab will welcome two students for the spring 2027 semester.

The program is open to college juniors and seniors interested in logistics, supply chain management, technology, engineering, business operations, and related fields.

Applicants will be asked to share their interests, relevant experience, and perspectives on how technology can improve freight operations.

Envoy AI will announce selected participants in January 2027, ahead of the spring program kickoff.

Additional program details and application information will be available through Envoy AI’s website.

About Envoy AI

Envoy AI develops AI-powered digital labor solutions for freight and logistics operations. Through its AI workforce, Ellie, the company helps logistics teams automate operational workflows, improve productivity, and execute freight processes across existing transportation systems. Envoy AI helps transportation organizations scale operations through practical AI applications.

Media Contact

Michelle McBride, Envoy AI, 1 972-821-2012, michelle@tryenvoy.ai, tryenvoy.ai

View original content:https://www.prweb.com/releases/envoy-ai-launches-boss-of-machines-program-to-develop-the-next-generation-of-freight-leaders-302922133.html

SOURCE Envoy AI

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