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Perhaps Agency Expands Network Relationships for Emerging Brands

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Perhaps Agency’s new FuseTwo partnership and AvantLink certification give emerging brands broader access to networks, partnerships and expertise as rising paid-media costs push advertisers toward new acquisition channels.

LAS VEGAS, Oct. 26, 2026 /PRNewswire-PRWeb/ — Perhaps Agency, a full-funnel partner marketing agency specializing in affiliate and influencer marketing, announced the continued expansion of its strategic relationships with networks across the partner marketing industry, including FuseTwo, a recently launched partner marketing platform, and AvantLink, an affiliate marketing platform. These relationships give Perhaps Agency’s clients broader access to networks, technology and partnership opportunities as emerging brands seek growth channels beyond paid media.

“Every network relationship we add gives our clients another route to find the right partners. Our partnerships with FuseTwo and AvantLink build on that, and we’ll keep expanding our list of strategic partners that serve emerging brands.” — Jen Root, Managing Director, Perhaps

Rising costs across paid social and search have pushed many brands to look for acquisition channels they can scale without expanding an internal team or committing to a large retainer. Partner marketing is one route: it brings affiliate, influencer, creator and media partnerships together in one performance-based program. For growing brands, the right network relationships can determine whether an affiliate or influencer program gets off the ground. Perhaps builds and maintains those relationships on its clients’ behalf, while strengthening its ability to identify strategic opportunities and connect brands with the partners that support their growth.

Perhaps Agency’s partnership with FuseTwo, a partner marketing platform built for growing brands, offers Perhaps clients additional opportunities, resources and expertise. These brands gain access to the FuseTwo platform, which brings affiliate, influencer, creator and media partners into a single system with unified attribution. FuseTwo’s cookieless affiliate attribution and tracking, real-time reporting and AI-assisted automation give the Perhaps team faster data across every program the agency manages, supporting publisher recruitment and partner program optimization.

This approach pairs human expertise with accelerated technology. The Perhaps team, with more than two decades of combined partner marketing experience, continues to make the strategic calls, while the FuseTwo platform speeds up the analysis behind them.

As part of the partnership, Perhaps Agency is able to offer certain promotional features through the Perhaps + FuseTwo Growth Launch Offer, available to brands that register with FuseTwo through Perhaps. The features include FuseTwo covering a brand’s first month of Perhaps partner marketing management services, including strategy, recruitment and hands-on support, and Perhaps covering the brand’s FuseTwo platform setup fee. FuseTwo also offers qualifying migrating advertisers 0% transaction fees when they bring a qualifying group of active publishers to the platform. Subsequent management services are subject to the applicable service agreement, and additional terms and eligibility requirements may apply.

Beyond its partnership with FuseTwo, Perhaps is now an AvantLink Certified Agency Partner, demonstrating the company’s expertise and commitment to building network relationships for clients. AvantLink, an affiliate marketing platform, offers an agency certification program for agencies within its ecosystem. The program validates practical expertise in affiliate strategy, partner management, attribution and technology capabilities.

The certification signifies three areas: credibility, capability and visibility. Credibility reflects demonstrated knowledge of affiliate marketing strategy and program management. Capability reflects an understanding of partner relationships, attribution models, reporting and optimization. Visibility reflects opportunities for agency recommendations, preferred partner listings and co-marketing collaboration.

For Perhaps Agency, this status reinforces its expertise in affiliate marketing strategy and publisher partnerships. For growing brands, it means working with an agency that combines experienced program management with access to established affiliate marketing technology, which can help reduce the complexity of launching, managing and scaling a partner program.

About Perhaps: Perhaps Agency is a full-funnel U.S. partner marketing agency, serving as an affiliate marketing agency and influencer marketing agency for emerging and mid-market brands across Apparel, Beauty, Health & Wellness, Home Goods, CPG, DTC and more, including affiliate marketing for Shopify brands, WooCommerce affiliate marketing and affiliate marketing for CPG brands. Perhaps combines affiliate network management, influencer and creator management and Performance PR into a single, integrated partner marketing program. The Perhaps team brings more than two decades of combined affiliate and influencer marketing experience. Learn more at Perhaps.com.

Media Contact

Jen Root, Perhaps, 1 (786) 396-9863, pr@perhaps.com, www.perhaps.com

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Landis+Gyr Secures Major Contract with Leading US Utility

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October 26, 2026

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CHAM, Switzerland and ALPHARETTA, Ga., Oct. 26, 2026 /PRNewswire/ — Landis+Gyr Group AG (SIX: LAND), a global energy technology leader driving intelligent innovation across the grid, today announced that it has secured a major contract with a leading US investor-owned electric utility. The agreement covers more than 3 million advanced metering endpoints.

Under the agreement, Landis+Gyr will provide Revelo meters and associated network and head-end system technologies, complemented by advanced security solutions, premium support, and software maintenance and services. The deployment is expected to advance the utility’s grid modernization objectives by enhancing security, grid visibility and operational performance.

“This important win reflects the strong momentum of our Grid Edge Intelligence portfolio and the trust customers place in Landis+Gyr to support large-scale grid modernization programs. By combining advanced metering, integrated technology, security and support capabilities, we look forward to helping this utility enhance grid visibility, reliability and operational performance,” said Peter Mainz, Chief Executive Officer of Landis+Gyr.

About Landis+Gyr

Landis+Gyr is a global energy technology leader, delivering intelligent solutions that connect devices, data, and decisions across the grid. Trusted by more than 2,000 utilities worldwide, we transform traditional devices into intelligent, networked sensors, giving utilities real-time grid visibility and system control. With these combined insights, electric, gas, and water companies can anticipate demand, optimize operations, and deliver energy that’s more reliable, resilient, accessible, safe, and sustainable for everyone. For more information, please visit our website www.landisgyr.com.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/landisgyr-secures-major-contract-with-leading-us-utility-302919687.html

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In HelloNation, Electrical Expert Sean McGahy Breaks Down How a Whole Home Surge Protector Works

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34 minutes ago

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October 26, 2026

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The Article Explains How This Type of System Protects a Home’s Electronics From Power Surges Throughout the Day.

WAKE FOREST, N.C., Oct. 26, 2026 /PRNewswire/ — What does a whole home surge protector do? A HelloNation article answers that question and explains how this type of device defends a home’s wiring and electronics from voltage spikes.

The article explains that many power surges happen quietly throughout the day, often without anyone noticing. Large appliances such as air conditioners and refrigerators create small voltage spikes every time they cycle on and off.

According to the article, a whole home surge protector is installed directly at the electrical panel, where it can monitor voltage across the entire house. Unlike a power strip, which protects a single outlet, this device works at the source.

The article notes that modern homes rely on sensitive electronics, including smart thermostats, entertainment systems, and connected appliances. Repeated voltage fluctuations can damage this circuitry over time, even when a homeowner never notices it happening.

External surges from lightning strikes or utility grid fluctuations tend to be more severe than everyday cycling surges, the article explains. A whole home system is designed to respond quickly and redirect excess voltage away from a home’s circuits.

Installation is typically straightforward for a licensed electrician and does not usually require major changes to existing wiring, the article states. Many systems include indicators that let homeowners confirm the device is functioning properly.

The article points out that surge protectors are rated by how much energy they can absorb, often measured in joules. Homes with more electronics generally benefit from a protector with a higher rating.

A protector does not last forever, the article notes. Absorbing a large surge can wear down its internal components, even if the device still looks functional. Periodic testing by an electrician can confirm the system is still working as intended.

Electrical Expert Sean McGahy of Zar Electric is featured in the article. The article explains how periodic testing can confirm that a whole home surge protector is still providing the level of protection it was designed for.

The article adds that surge protection works best as one part of a broader approach to electrical safety. Homes should still have properly functioning breakers, updated wiring, and routine inspections alongside this added layer of defense.

Homes in areas prone to storms or frequent power fluctuations may see added value from this protection, the article notes. New construction offers a convenient time to add it, though retrofitting an existing home is described as achievable and usually quick.

The article notes that cost varies depending on the type of system installed and the complexity of a home’s existing electrical setup. Many homeowners view the expense as reasonable compared to the potential cost of replacing damaged electronics after a serious surge event.

Some insurance providers take note of these systems when evaluating a home’s overall risk profile, the article adds, though policies vary from carrier to carrier. This is described as one more reason homeowners weigh the value of this type of protection.

The article closes by noting that deciding whether this protection makes sense often comes down to a home’s electronics, its location, and a homeowner’s comfort level with risk. A licensed electrician can walk through these considerations before a final decision is made.

How Does Whole Home Surge Protection Safeguard Your Home? features insights from Sean McGahy, Electrical Expert of Wake Forest, North Carolina, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-electrical-expert-sean-mcgahy-breaks-down-how-a-whole-home-surge-protector-works-302919589.html

SOURCE HelloNation

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In HelloNation, Building Materials Expert Andy Maetzold Explains How Freeze-Thaw Cycles Affect Minnesota Homes

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34 minutes ago

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October 26, 2026

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The Article Shows How Moisture, Temperature Swings, and Hail Shape Material Choices for Roofs, Windows, Walls, and Decks.

WACONIA, Minn., Oct. 26, 2026 /PRNewswire/ — How do freeze-thaw cycles damage a home in Minnesota? The answer appears in a HelloNation article that was newly published for homeowners choosing building materials for a cold climate. The article features insights from Building Materials Expert Andy Maetzold, a fourth-generation member of the family behind Mayer Lumber.

The HelloNation article explains that a Minnesota home faces a wider range of weather than houses in most of the country. Below-zero nights, humid summers, and hailstorms all test the products used to build and repair it.

According to the article, moisture often does more harm than cold by itself. Water seeps into small gaps, freezes overnight, and expands, and repeated freeze-thaw cycles slowly push joints and seams apart.

The article also notes that large temperature swings make many products expand in summer and shrink in deep cold. Materials installed without room to move can buckle, crack, or pull loose from their fasteners.

The roof takes more of this stress than any other part of the house, the article explains. Asphalt shingles remain the most common choice because they are affordable and familiar to most roofing crews. In areas that see hail, many homeowners look at impact-resistant shingles that earn a Class 4 rating.

The article points out that some insurance companies offer lower premiums for Class 4 roofs, though discount rules vary by insurer. Metal roofing is another option that sheds snow quickly, and snow guards are often added above doors and walkways.

Ice dams get special attention in the piece. The article explains that no shingle stops them alone, because the real cause is warm air leaking into the attic and melting snow on the upper roof. Air sealing, attic insulation, and steady ventilation deal with that heat directly.

Cold-climate building codes also call for an ice barrier membrane under the shingles along the eaves, according to the article. This layer helps keep backed-up water away from the roof deck and the ceilings below.

For windows, the article points readers to the National Fenestration Rating Council label and its U-factor, which measures how easily heat passes through the whole unit. A lower number means better insulation and a warmer glass surface on a January night.

The article compares double-pane windows with triple-pane units, which cut heat loss further but cost and weigh more. It also notes that vinyl and fiberglass frames insulate well, while aluminum frames need a thermal break to suit Minnesota winters.

Walls, decks, and lumber are covered as well. The article explains that house wrap and flashing protect wall framing from water, and that wood touching concrete or soil generally needs pressure treatment.

The insights from Building Materials Expert Andy Maetzold also address cost. The article encourages comparing the full life of a product rather than the purchase price alone, since a cheaper material that needs frequent repairs can cost more over 20 or 30 years.

Finally, the article advises checking with local building officials about code rules. It also stresses following manufacturer installation instructions, since many warranties depend on them.

How Do Freeze-Thaw Cycles Affect Building Materials in Minnesota? features insights from Andy Maetzold, Building Materials Expert of Waconia, Minnesota, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-building-materials-expert-andy-maetzold-explains-how-freeze-thaw-cycles-affect-minnesota-homes-302919645.html

SOURCE HelloNation

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