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ADSQUIRE Named 2026 PPC Agency of the Year by Search Engine Land.

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Philadelphia-Based Legal PPC Agency Wins Top Paid Search Agency Honor for Campaign Delivering Approximately 8,000% ROI in One Month On $4,000 In Ad Spend.

PHILADELPHIA, Oct. 26, 2026 /PRNewswire/ — ADSQUIRE, a digital advertising agency specializing in pay-per-click (PPC) advertising for law firms, has been named PPC Agency of the Year at the 2026 Search Engine Land Awards, one of the search marketing industry’s leading award programs.

Search Engine Land announced the winners of its 12th annual awards on October 26, recognizing agencies, in-house teams, and individuals for excellence in search marketing. ADSQUIRE earned the overall Agency of the Year – PPC award for its entry, “How ADSQUIRE Delivered A 8,000% ROI For Their Client In One Month.”

The award recognizes ADSQUIRE’s work managing paid search campaigns and generating measurable business results for law firms. The recognition also reinforces the agency’s specialized focus on one of the most competitive digital advertising markets: legal services.

A National Award for Specialized Legal PPC Expertise

ADSQUIRE focuses on helping law firms attract prospective clients through Google Ads, Google Local Services Ads (LSAs), and performance-focused paid search campaigns. Rather than treating legal advertising as a general digital marketing service, the agency concentrates on the advertising platforms, competitive dynamics, lead-generation challenges, and performance measurement that matter to law firms.

Legal PPC requires more than generating clicks. Campaigns must reach prospective clients with relevant legal needs, manage advertising costs in highly competitive markets, and provide law firms with meaningful insight into lead quality and campaign performance.

ADSQUIRE’s approach centers on connecting advertising activity to business outcomes, helping law firms evaluate performance beyond impressions, clicks, and other surface-level metrics.

The Search Engine Land award provides independent industry recognition for that work.

“Winning PPC Agency of the Year is a tremendous milestone for ADSQUIRE and our entire team,” said Anthony Higman, CEO of ADSQUIRE. “We built this agency around a straightforward idea: law firms deserve advertising management that understands their business, takes performance seriously, and is accountable for delivering results. Being recognized by Search Engine Land at this level makes this win especially meaningful for the team.”

Helping Law Firms Compete Through Google Ads and Local Services Ads

ADSQUIRE specializes in paid search advertising for attorneys and law firms, including Google Ads management and Google Local Services Ads management.

These channels serve different but complementary roles in legal client acquisition. Google Ads enables law firms to reach people searching for specific legal services, while Local Services Ads can help eligible law firms connect with prospective clients through Google’s local lead-generation platform.

Managing both in unison requires an understanding of campaign structure, search intent, geographic targeting, budget allocation, lead tracking, and the relationship between advertising performance and signed cases.

ADSQUIRE works with law firms seeking specialized PPC management rather than a generalist agency unfamiliar with the economics and operational demands of legal advertising.

The agency’s recognition as the 2026 Search Engine Land PPC Agency of the Year adds an independent industry distinction to its legal advertising specialization.

An Award-Winning Approach to Advertising Performance

ADSQUIRE’s winning award entry highlighted a client campaign that reportedly delivered approximately 8,000% return on investment in one month on only $4,000 in advertising spend.

The case study illustrates the importance of evaluating paid search through business outcomes rather than advertising activity alone. For law firms, meaningful evaluation can include qualified leads, signed cases, cost per acquisition, and the potential value of cases generated.

ADSQUIRE continues to focus on helping law firms make informed advertising decisions, improve campaign execution, and understand how paid search contributes to client acquisition.

About ADSQUIRE

ADSQUIRE is a legal PPC agency headquartered in Philadelphia, Pennsylvania, specializing in Google Ads management and Google Local Services Ads management for law firms. The agency helps attorneys and law firms attract prospective clients through paid search advertising, with an emphasis on campaign execution, performance measurement, lead generation, and return on advertising investment.

ADSQUIRE was named Agency of the Year – PPC at the 2026 Search Engine Land Awards for its work on a campaign that delivered approximately 8,000% ROI in one month.

Law firms interested in specialized PPC management can learn more at https://adsquire.com/.

Award announcement: https://searchengineland.com/search-engine-land-awards-2026-and-the-winners-are-498526

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SOURCE ADSQUIRE

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Melody Party Offers Over 20,000 Songs and Adds More Than a Thousand New Tracks Monthly, Enhancing Its Online Karaoke Experience

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October 27, 2026

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SEOUL, South Korea, Oct. 27, 2026 /PRNewswire/ — Melody Party is a music social app featuring a variety of activities, including Mic Grab, Artist Mafia, and Singing Battle. Through its online karaoke feature, SING A SONG, the app brings the traditional karaoke experience online, removing time and location constraints and offering a music experience that combines real-time singing with social interaction.

SING A SONG features an extensive library of more than 20,000 songs, with over a thousand new songs added every month. Its diverse selection includes popular K-pop tracks, classic Korean songs, and karaoke favorites. The feature offers a free-use model, allowing users to start singing their chosen songs without paying a separate fee. This helps reduce the time and cost associated with visiting traditional coin-operated karaoke venues, making it easier to enjoy singing as part of everyday life.

In terms of functionality, SING A SONG supports pitch adjustment and independent volume controls for vocals and accompaniment, allowing users to customize their singing experience according to their preferences. Users can also create online karaoke rooms, invite friends to sing together in real time, and enjoy voice chat and social interaction.

By continuously expanding its song library and offering diverse music-based interactive experiences, Melody Party continues to strengthen its music ecosystem. Through SING A SONG, the platform aims to create an accessible, highly interactive online music social space.

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SOURCE Melody Party

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Drawing new strength from 20-year legacy, IAACA calls on global counterparts to join annual conference to fortify integrity

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October 27, 2026

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MARRAKECH, Morocco, Oct. 27, 2026 /PRNewswire/ — The International Association of Anti-Corruption Authorities (IAACA), an independent and non-political anti-corruption organisation with over 190 member anti-corruption authorities (ACAs) worldwide, will co-host IAACA Annual Conference 2026 in Marrakech, Morocco next month together with the Independent Commission Against Corruption of Hong Kong, China (ICAC) and the National Authority for Probity, Prevention and Fight Against Corruption of Morocco (INPPLC) to chart a path for the global graft fight and explore cutting-edge approaches to tackle emerging corruption challenges.

Themed “Building on 20 Years of Legacy: Drawing Strength from the Past, Guarding Global Integrity for the Future”, the international event will not only mark the 20th anniversary of the IAACA, but also provide a dynamic forum for IAACA members to exchange insights and enhance co-operation.

Calling on international counterparts to participate in the conference scheduled for November 25, IAACA President Mr Woo Ying-ming, who also serves as ICAC Commissioner, said that “As the IAACA marks its 20th anniversary, the conference will bring together global anti-corruption community at a pivotal moment for collective action. I anticipate that the valuable insights and new approaches generated through the international synergy will chart a resilient strategic path for us to navigate integrity risks and draw strength from our shared legacy to guard global integrity for generations to come.”

During the conference, renowned international experts from the United Nations Office on Drugs and Crime (UNODC), Basel Institute on Governance, the International Anti-Corruption Academy, and global anti-corruption and law enforcement agencies and institutions will shed light on harnessing artificial intelligence in the fight against corruption, safeguarding integrity within global climate and biodiversity frameworks and analysing global corruption measurement and systemic effectiveness.

Following the conference, the ICAC, the INPPLC, the IAACA and the UNODC will co-organise a training seminar on leveraging AI in combating corruption.

While the ICAC and INPPLC will share how AI and new technology can reshape the future of anti-graft enforcement and corruption prevention, the UNODC will provide a global perspective on using AI models in financial crime investigations and addressing the operational relevance, legal robustness and adaptability across jurisdictions.

For details of the conference and training, please visit:
https://www.icac.org.hk/icac/iaaca-morocco-2026/index.html

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SOURCE International Association of Anti-Corruption Authorities (IAACA)

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Viettel moves 100 million subscribers to home-grown cloud-native charging in three months – with zero downtime

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October 27, 2026

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HANOI, Vietnam, Oct. 27, 2026 /PRNewswire/ — Viettel High Technology Industries Corporation (Viettel High Tech), part of Viettel Group, has migrated more than 100 million subscribers and some 5,000 tariff plans at Viettel, Vietnam’s largest mobile operator, to vOCS 4.0, its in-house cloud-native charging system. The three-month cutover ran on a live national network with no service disruption.

Replacing a charging system is one of the riskiest projects an operator can undertake, which is why many stick with legacy platforms. Viettel High Tech reduced the risk through real-time data synchronization, parallel running and a phased cutover, with instant rollback at every stage.

The project won the Telecom Review Excellence Awards 2026 prize for Best Technology Deployment in Asia, a first for a Vietnamese company.

What it means for operators:

Scale: more than 300,000 transactions per second at latency below 5 milliseconds, across 2G–5G and fixed services on one platformLower cost: up to 50% less hardware investment than the previous generation, by sharing infrastructure with the networkAgility: new tariff plans in hours instead of days, new features three times faster and deployments about 30% fasterResilience: two active data centers about 2,000 km apart and automatic recovery in under two minutes

Viettel High Tech developed every core layer in-house, from a telecom-grade cloud-native platform and NFV-MANO orchestration to real-time charging, subscriber and balance management.

“Passing rigorous tests of real-time self-diagnosis and self-recovery is what allows an operator to keep its promise of 24/7 service to customers,” said Luu Manh Ha, CEO of Viettel Networks, which operates the system on Viettel’s network in Vietnam. “Above all, owning the charging system means an operator is not dependent on foreign vendors – it safeguards digital sovereignty and preserves business flexibility.”

“The charging system is where an operator’s business strategy turns into revenue in real time,” said Nguyen Minh Quang, CEO of Viettel High Tech. “We believe vOCS 4.0 is ready to help operators worldwide capture the value of 5G and digital services.”

In 2017, vOCS 4.0’s predecessor, vOCS 3.0, replaced a foreign vendor’s platform for 90 million Viettel subscribers. Across both generations, vOCS serves more than 220 million subscribers in 11 countries. Viettel High Tech now offers vOCS 4.0 to operators worldwide.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/viettel-moves-100-million-subscribers-to-home-grown-cloud-native-charging-in-three-months–with-zero-downtime-302920106.html

SOURCE Viettel Group

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