New AI-powered capabilities help marketers move from answers to action across advertising platforms, with trusted data, human oversight and control over campaign decisions
HELSINKI, Nov. 10, 2026 /PRNewswire/ — Supermetrics, the marketing intelligence platform powering more than 200,000 businesses, today announced the launch of Campaign Manager, a new solution designed to help marketers bridge the gap between understanding campaign performance and taking action with AI. By bringing cross-platform performance marketing data and campaign actions into AI chats, Supermetrics is helping businesses turn AI marketing recommendations into optimization actions with a simple in-chat approval.
For years, marketers have relied on increasingly sophisticated tools to understand campaign performance, yet acting on those insights often remains a fragmented, manual process. Teams must navigate multiple advertising platforms, reconcile disconnected data and translate recommendations into campaign changes, losing time and slowing their ability to respond to campaign issues and changing performance marketing priorities.
Campaign Management addresses this challenge by connecting marketing intelligence directly to campaign execution. Built on Supermetrics’ established data infrastructure, the solution combines trusted, connected marketing data with AI-powered workflows, so marketers can identify opportunities, evaluate recommended changes and take action across advertising channels from whichever AI solution they currently use.
“There’s pressure on every marketing team to put AI to work, but not everyone is starting from the same place,” said Anssi Rusi, CEO of Supermetrics. “Some are still getting their data connected. Others are already using tools like Claude to analyze performance and work out what to do next. For those teams, the question is, ‘Why do I have to leave this conversation to make the change?’ That’s who we’re building Campaign Management for. They want to act on the recommendations where they’re already working, while staying in control of what happens to their campaigns.”
From Marketing Intelligence to Intelligent Action
Campaign Management represents the next step in Supermetrics’ evolution from marketing data integration to AI-powered marketing intelligence and execution.
Rather than relying on isolated, platform-specific recommendations, Campaign Management is designed to help marketers make decisions informed by a broader view of their marketing performance and business priorities.
The solution introduces capabilities designed to help marketing teams:
Connect insights to execution: Move from identifying campaign performance opportunities to implementing changes through connected workflows, reducing the manual steps between analysis and action.Manage campaigns across platforms: Work across supported advertising channels through a more unified experience, reducing the need to move between individual ad platforms.Make AI recommendations more relevant: Ground AI-powered analysis and recommendations in connected marketing data and business context, helping teams make decisions aligned with their objectives.Maintain human oversight and control: Apply configurable approvals, permissions and budget guardrails to campaign actions, keeping marketers in control of how AI-supported recommendations are executed.Improve transparency and accountability: Maintain visibility into campaign changes and actions through logging and oversight capabilities.
Premier Cru Solutions, a six-person digital marketing agency serving premium and luxury wineries, is already saving around 30% of its time using Supermetrics Campaign Management and Supermetrics for Claude. The team builds, restructures and optimizes Google Ads and Meta campaigns from one chat, directing the saved time toward deeper client analysis. In one Google Search rebuild, the agency completed a campaign build estimated at 14 hours in two hours, before final fine-tuning.
“Getting our data into Claude with Supermetrics changed how we analyze,” said Matthew Thompson, Founder and Head of Growth at Premier Cru Solutions. “Campaign Management is changing how we work. We find the problem and make the fix across Google and Meta from the same chat, and every change gets checked before it goes live. A Search build we estimated at 14 hours, took two. We aren’t using that time to take on more clients. We’re using the time and richer data to give our clients answers they may have never had before.”
Building a More Connected Advertising Ecosystem
As advertising becomes increasingly complex, marketers need solutions that bring together data, intelligence and execution across the platforms where their campaigns operate.
Supermetrics’ Campaign Management can manage campaigns across Google, Meta, LinkedIn, Microsoft Advertising,TikTok, Snapchat and ChatGPT Ads, reflecting the growing importance of trusted data connectivity and more actionable marketing intelligence.
“Snapchat is dedicated to helping businesses of all sizes reach new customers and drive growth. Our partnership with Supermetrics helps advertisers turn insights into action with the AI tools they already use, simplifying campaign management and making it easier to drive better results.” – Alfie Villanueva Brandt, Senior Manager, Ad Product Partnerships, Snapchat
“At Microsoft Advertising, we believe AI has the ability to make marketing simpler, more connected and more actionable. Together with partners like Supermetrics, we’re helping marketers turn trusted, connected data into better decisions and faster action, while keeping them in control” said Jason McKay, VP Partnerships, Microsoft Advertising.
“Agentic AI is transforming marketing and it requires an interconnected ecosystem for marketers to realize its full potential. The TikTok MCP Server enables developers and platforms to build AI solutions that connect seamlessly with TikTok, helping reduce complexity, move faster, and drive real business outcomes” said David Kaufman, Global Head of Monetization Product Partnerships, TikTok
The Next Chapter of AI-Powered Marketing
The introduction of Campaign Management builds on Supermetrics’ broader investment in making marketing data more accessible, actionable and AI-ready.
As AI becomes more deeply embedded in marketing workflows, the challenge for organizations is shifting from simply accessing information to ensuring AI-driven recommendations are grounded in reliable data, relevant business context and appropriate human oversight.
With Campaign Management, Supermetrics is extending its role beyond helping marketers understand performance to helping them act on that understanding.
The launch also builds on Supermetrics’ recent advancements in AI-powered marketing workflows, including its integration with Claude, reinforcing the company’s vision of a more connected marketing ecosystem in which AI can support the full journey from data analysis to informed action.
“AI will only be as valuable as the data and context behind it,” added Rusi. “The future of marketing isn’t about handing every decision over to AI. It’s about giving marketers the intelligence, confidence and control to act at the speed their businesses demand. Campaign Management is an important step toward making that future a reality.”
About Supermetrics
Supermetrics is the Marketing Intelligence Platform that helps marketers bring together data from unlimited marketing and sales sources, get answers they can trust, and act on them directly from their preferred AI chat tool. More than 200,000 businesses worldwide use Supermetrics, including TBWA, Dentsu, Dyson, Heineken, AirFrance, Levi’s and Deloitte. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics has 350 employees across Europe, Asia and North America.
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SOURCE Supermetrics
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