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University of Phoenix launches Bachelor of Science in Business Analytics focused on data-driven business decisions

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New online degree combines business analytics, responsible AI use and skills-based digital badges with predictable pricing for working adults.

PHOENIX, Nov. 12, 2026 /PRNewswire/ — University of Phoenix has launched a new online Bachelor of Science in Business Analytics (BSBAN) degree program designed to help working adults develop skills to translate data into insights that support business decisions, improve processes and solve organizational problems. The new program combines data analytics with business strategy, decision-making, project management and communication skills, offering students a career-relevant education supported by the University’s commitment to affordable, predictable pricing.

For nearly a decade, University of Phoenix has supported price certainty through its Tuition Guarantee, which held students’ per-credit tuition rates steady from enrollment through graduation. Building on that commitment, the University’s new Locked-In Pricing Guarantee provides one predictable per-course price covering both tuition and resource fees, fixed through the completion deadline of a student’s enrolled program. Together with clear, upfront pricing and opportunities to save, this approach helps working adults plan their education with greater confidence.

Housed in the College of Business and Information Technology, the program reflects the importance of professionals who can do more than analyze data — they must also interpret findings, communicate insights and apply analytical thinking to business challenges. According to the U.S. Bureau of Labor Statistics, employment of management analysts is projected to grow 10% from 2025 to 2035, faster than the 3% average for all occupations. Management analyst is among the occupations aligned with the new program’s curriculum.

“Business analytics is about more than identifying patterns in data. It is about understanding what those patterns mean, communicating insights and guiding organizations to make informed decisions,” said Jim Bruno, MBA, associate dean of the College of Business and Information Technology at University of Phoenix. “We developed this program to connect analytical skills with the business judgment, problem-solving and communication skills professionals use to address real organizational challenges. Students learn not only how to work with data, but how to turn that information into recommendations stakeholders can act on.”

Business analytics curriculum emphasizes applied skills and decision-making

The Bachelor of Science in Business Analytics focuses on the intersection of business operations and analytical methods. Students develop skills in data analysis, visualization, business intelligence and decision modeling while learning to apply those capabilities to organizational challenges.

The curriculum emphasizes career-relevant skills, including:

Data analysis and visualization: Using data preparation techniques, SQL, dashboards and other analytical tools to identify trends and communicate findings.Business decision-making: Evaluating business problems, assessing organizational performance and developing data-informed recommendations.Project management and collaboration: Planning analytics initiatives, coordinating with stakeholders and applying change management practices.Ethical and responsible data use: Evaluating data privacy, analytical bias and ethical considerations in data- and AI-driven business decisions.

Students develop applied analytics skills through coursework that integrates data visualization, business communication and responsible AI use. In BSA/250, students will use Copilot to assist in creating data visualizations that communicate analytical findings. In BIS/340, students will learn advanced Excel functions and use Copilot to support the development of dashboards that translate data into insights for business stakeholders. These skills also connect to the program’s Business Analytics Capstone, with learning outcomes focused on analyzing complex datasets, identifying actionable business insights and presenting data-driven recommendations aligned with organizational objectives.

Responsible AI integration and opportunities to earn digital badges

The degree program also emphasizes responsible artificial intelligence (AI) practices in business analytics and decision-making. In Ethics in Data and Business Decision-Making, students examine issues including data privacy, bias and the ethical implications of AI-driven decisions. Together, these learning experiences emphasize the importance of using analytical tools responsibly while evaluating information and developing recommendations for business stakeholders.

Students will have opportunities to earn skills-based digital badges that recognize a set of demonstrated competencies:

Data Analysis & Visualization: Recognizes foundational competencies in interpreting data and communicating findings through visualizations.Dashboard Design & Insights: Recognizes skills in creating dashboards and presenting actionable, stakeholder-focused insights.Data Insights & Decision Support Pathway: Recognizes cumulative competency developed through both badge courses, including translating analytical findings into decision-ready insights.

The new program expands the University’s business and technology degree offerings alongside its existing Bachelor of Science in Data Science. While data science places greater emphasis on programming, statistical methods and technical analytical processes, the Bachelor of Science in Business Analytics focuses on applying analytics to business operations, decision-making and stakeholder communication.

Designed for working adults balancing education with professional and personal responsibilities, the 120-credit Bachelor of Science in Business Analytics is offered 100% online, with students typically focusing on one five-week course at a time.

The 120-credit degree program includes:

36 credits in general education57 credits in the required course of study27 credits in electives

The degree requires a minimum of 30 upper-division credits within the 120-credit total. University of Phoenix has a generous transfer credit policy; students may be able to transfer up to 87 eligible credits toward the degree and can explore additional opportunities to reduce the time and cost of their education through scholarships and credit for prior learning.

Click here for more information about the program, admission requirements, tuition and enrollment.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu. 

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The First Cartridge-Free Smart Waterless Diffuser Is Here. What Would You Fill It With?

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November 14, 2026

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Lephrone set out to solve a frustration for customers who want smart control over their home fragrance and the freedom to choose their own oils. The H300 is the first waterless diffuser to combine cartridge-free refills, Wi-Fi app control, smart home integration, and an in-app fragrance oil library with scanning and personal notes. Customers can use their favorite compatible oils, create their own blends, and use the app to set a scenting schedule and track how much oil is left.

NEW YORK, Nov. 14, 2026 /PRNewswire-PRWeb/ — “There are thousands of fragrance oils out there, so why lock yourself into just one brand?” said a Lephrone developer.

“Lephrone took the best of the diffuser world and left the worst behind.”

We wanted to make a device for people who need a ritual to unwind and want more control over their surroundings. There’s a whole world of sensory experiences out there, and our goal was to bring the way you manage scent at home into the digital world.

With the H300 lephrone diffuser, we kept what we liked about smart cartridge-based diffusers: Wi-Fi connectivity, lephrone app, voice control, and the ability to recognize oils and track how much is left. We made sure it supports both 2.4 GHz and 5 GHz Wi-Fi. We also did away with what frustrated us most: never-ending subscriptions, cartridges that run out too quickly, and limits on which oils you can use. With the H300, you get to choose the oils you want and create blends you love.

We also added support for multiple users and multiple diffusers, so everyone in the household can control the devices and set schedules. The H300 can run even when it’s offline.

We’re releasing our own fragrances, too. In the app, you can scan them into your personal fragrance library and write down how a scent made you feel, whether you liked it, and what others at home thought of it. That matters because after trying a few oils, it’s easy to forget which one you loved most or which one everyone else kept asking for.

We’re rolling this out to more Lephrone models next. Stay tuned.

Media Contact

Elina, Lephrone, 1 6463844148, info@lephrone.com, Lephrone

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HONGQI EHS4 Set for Global Debut in Venice: Eastern Elegance Arrives in Europe

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November 14, 2026

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VENICE, Italy, Nov. 15, 2026 /PRNewswire/ — HONGQI, one of China’s leading automotive marques, will introduce its all-new all-electric SUV, HONGQI EHS4, to the European market. Making its global debut in Venice, Italy, on 16 November 2026, the EHS4 marks another milestone in the brand’s international expansion.

68 Years of Heritage: A Distinctive Expression of Modern Luxury
Founded in 1958, HONGQI has spent 68 years building its automotive heritage through independent innovation, engineering excellence, and craftsmanship. Guided by a longstanding commitment to quality and safety, the brand continues to bring its distinctive heritage to a global audience.

With its Munich Advanced Design Centre, HONGQI combines global design perspectives with its rich Eastern heritage. Guided by a European Neoclassical Design Philosophy, the EHS4 brings together Eastern design influences and global aesthetics. Developed around European consumer needs, it represents HONGQI’s first model tailored specifically for Europe.

HONGQI EHS4: A New Choice for All-Electric Mobility
Bringing together Eastern and Western design aesthetics, HONGQI EHS4 balances distinctive styling, driving comfort and everyday practicality. Its Celadon Paint draws inspiration from the refined beauty of traditional Longquan celadon, while the Eyes of Infinite Allure lighting design creates a distinctive visual identity. Inside, the Crystal Control Knob adds an elegant touch to the cabin.

With a driving range of up to 470 kilometres and fast-charging capability of approximately 20 minutes, the EHS4 is designed for convenient everyday electric mobility. Its 87.4% space utilization makes intelligent use of interior space, enhancing passenger comfort and practicality.

Safety and quality remain central to its development. Equipped with seven airbags and intelligent driver-assistance technologies, the EHS4 draws on FAW’s more than 70 years of automotive manufacturing expertise to deliver advanced technology, refined driving quality, and dependable vehicle performance.

Venice: A New Chapter in Europe
On 16 November 2026, HONGQI EHS4 will make its global debut at the Scuola Grande di Santa Maria della Misericordia in Venice. The event will bring together European dealers, media representatives, and industry guests to witness an important milestone in HONGQI’s European journey.

A distinctive expression of Eastern elegance, now coming to Europe.

SOURCE HONGQI

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EFICYENT to Join Banks and Fintech Companies at Singapore FinTech Festival 2026

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November 14, 2026

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DUBAI, UAE, Nov. 14, 2026 /CNW/ — EFICYENT, a cross-border payment platform, is going to attend the Singapore FinTech Festival (SFF) 2026, which is going to be one of the world’s largest gatherings of the global financial and technology ecosystem.  It will take place between November 18 – 20, 2026, at Singapore. This event will converge policymakers, financial institutions, fintech companies, and investors to discuss the developments that are going to shape the future of fintech.

As financial institutions are desperately discovering new technologies, evolving payment infrastructure, and better ways to move money across borders, SFF 2026 is going to be an ideal platform for industry collaboration and knowledge exchange. The event will explore key forces transforming the financial system, including technology, geoeconomics, capital, talent, and policy, developing opportunities for businesses to engage with global industry leaders and explore emerging possibilities.

By participating in this event, EFICYENT is looking forward to connecting with other fintech companies, banks, financial institutions, and peer industry stakeholders to share their ideas, discover potential collaborations, and hold a conversation on the growing demand for efficient global payment infrastructure. Also, the company’s presence will provide an opportunity to demonstrate how its capabilities can assist businesses navigating increasingly interconnected financial markets.

Ahead of the participation, Aravinth Ramesh, CTO at EFICYENT, said:

“As financial services entered a chapter where businesses expect something beyond the ability to transfer money. They need payment platforms that offer speed, transparency, flexibility, and access to global markets. So I think events like SFF create a better opportunity to know in which direction the industry is moving, to share our perspectives with industry leaders, and explore partnerships that drive meaningful progress.”

Balasubramanyam K, CEO at EFICYENT, added:

“The future of fintech will be shaped by how effectively technology, financial institutions and payment networks work together. And this SFF event is going to remain an excellent opportunity to connect with industry leaders, better understand emerging requirements, and discover new approaches to making cross-border payments more accessible and efficient.”

About EFICYENT

EFICYENT is a global cross-border payments and financial infrastructure platform that concentrates on enabling seamless international money transfers.

They focus on simplifying international transactions and advancing digital finance. EFICYENT is committed to supporting a seamless and interconnected global payments ecosystem.

Media Contact: 
EFICYENT
Dubai, UAE
Website: https://eficyent.com/ 
Email: support@eficyent.com
LinkedIn: https://www.linkedin.com/company/eficyent/

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