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TEXAS DELIVERY APP FAVOR SHOWS “HOW TEXAS ORDERS IN” WITH A NOD TO THE STATE’S RAPIDLY-EXPANDING POPULATION

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3 years ago

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Preacher’s first work as Favor’s Agency of Record uses humorous Texas truths to prove no delivery service gets Texans better

AUSTIN, Texas, Aug. 21, 2023 /PRNewswire/ — Favor Delivery, the only restaurant delivery app by and for Texans, is launching its largest ad campaign to date, placing its stake in the ground as the indisputably Texas way to have food delivered to your door. The integrated campaign, “How Texas Orders In,” features Texas newcomers learning the unique, and at times, funny ways in which things are done in their new home state–food delivery included.

 

The new campaign, developed by Austin creative agency Preacher, proudly leverages Favor’s identity as Texans’ go-to food delivery app. This marks Preacher’s first work since being named creative agency of record for the brand earlier this year.

The centerpiece of the campaign, which is running exclusively in Texas across all major markets, is three 30-second spots featuring newly-arrived Texans sharing what they’ve learned about their neighbors since moving in. The first, that Texans love ordering food delivery through Favor. The second, always a signature Texan quirk–like that neighbors will want to help with whatever it is you’re doing in the yard, or that your neighborhood will likely turn into a ghost town on Saturday during football season. The spots will run across local linear broadcast, connected TV and digital channels. 

View the spots here: Neighbors, Yard Signs, and Ghost Town.

Out-of-home ads echo the local angle with messages like, “Proudly Unavailable in 49 States,” and “Welcome New Texans. No State Income Tax = Extra Guac.” Social media posts will provide helpful hints for Texas newcomers (“Don’t rush out to buy boots. We don’t all wear them. But do download Favor. We all use it for delivery.”) and playfully reference the four seasons in Texas. (“Winter, Spring, Summer, and Football”). 

View a selection of the out-of-home ads here.

As a Texas-born and based brand, Favor’s hyper focus on its home state provides an ownable position to help differentiate it from the national behemoth delivery app brands that make up the bulk of its competition.

“As a homegrown Texas brand, keeping the rich Lone Star State’s history, tradition and culture alive is important to us. It’s what makes us unique, including how we order in,” said Chris Rogge, Favor’s senior director of brand and creative. “This campaign is a special nod to show how much we love our loyal Texas fan base while demonstrating a Texas-sized welcome to those who are new to our state.”

The strategy—to tell a story of Texas through the lens of new Texans—is rooted in the remarkable population growth the state has seen in recent years–and the challenges of assimilating to life in a state with such a unique and proud culture. From 2000 to 2022, Texas gained close to 10 million new residents—a 43% increase in population, according to Census.gov. That’s more than any other state and almost 3 million more than Florida, the next largest-gaining state. By speaking to a massive cultural moment that all Texans can relate to, Favor uses this campaign to create connection not only around food, but also around the shared experience that is Texas.

“The idea to show people who Favor is by way of newcomers was big. Over the past few years, there’s been this constant conversation in Texas about all the people moving to the state. Everyone has an opinion about whether it’s a good thing or not, and they’re always quick to share it,” said Justin Ralph, creative director at Preacher. “Having some fun with that and letting newcomers tell us about what they’ve learned so far, allowed us to both introduce Favor to a new audience and connect with Texans through these funny truths anyone who’s lived here a while can relate to.”

About Favor
Founded in Austin in 2013, Favor currently operates in more than 200 cities across Texas with over 100,000 Runners (drivers), who have delivered more than 75 million Favors to date—which range from restaurant meals and alcohol to groceries and everyday essentials. In 2018, Favor became the first US on-demand delivery company to achieve profitability, which prompted its sale to grocery retailer H-E-B, a trusted and deeply loved staple for Texans since 1905. For more information, visit favordelivery.com and follow Favor on Facebook, Twitter, Instagram and TikTok.

About Preacher
Preacher is a full-service creative agency based in Austin, Texas. We’re spreading the good word for brands we believe in like Foot Locker, Shake Shack, High Noon, StreetEasy, ESPN and Sport Clips. For more information visit http://preacher.co.

Media Contact: press@favordelivery.com

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Landis+Gyr Secures Major Contract with Leading US Utility

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35 minutes ago

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October 26, 2026

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CHAM, Switzerland and ALPHARETTA, Ga., Oct. 26, 2026 /PRNewswire/ — Landis+Gyr Group AG (SIX: LAND), a global energy technology leader driving intelligent innovation across the grid, today announced that it has secured a major contract with a leading US investor-owned electric utility. The agreement covers more than 3 million advanced metering endpoints.

Under the agreement, Landis+Gyr will provide Revelo meters and associated network and head-end system technologies, complemented by advanced security solutions, premium support, and software maintenance and services. The deployment is expected to advance the utility’s grid modernization objectives by enhancing security, grid visibility and operational performance.

“This important win reflects the strong momentum of our Grid Edge Intelligence portfolio and the trust customers place in Landis+Gyr to support large-scale grid modernization programs. By combining advanced metering, integrated technology, security and support capabilities, we look forward to helping this utility enhance grid visibility, reliability and operational performance,” said Peter Mainz, Chief Executive Officer of Landis+Gyr.

About Landis+Gyr

Landis+Gyr is a global energy technology leader, delivering intelligent solutions that connect devices, data, and decisions across the grid. Trusted by more than 2,000 utilities worldwide, we transform traditional devices into intelligent, networked sensors, giving utilities real-time grid visibility and system control. With these combined insights, electric, gas, and water companies can anticipate demand, optimize operations, and deliver energy that’s more reliable, resilient, accessible, safe, and sustainable for everyone. For more information, please visit our website www.landisgyr.com.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/landisgyr-secures-major-contract-with-leading-us-utility-302919687.html

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In HelloNation, Electrical Expert Sean McGahy Breaks Down How a Whole Home Surge Protector Works

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35 minutes ago

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October 26, 2026

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The Article Explains How This Type of System Protects a Home’s Electronics From Power Surges Throughout the Day.

WAKE FOREST, N.C., Oct. 26, 2026 /PRNewswire/ — What does a whole home surge protector do? A HelloNation article answers that question and explains how this type of device defends a home’s wiring and electronics from voltage spikes.

The article explains that many power surges happen quietly throughout the day, often without anyone noticing. Large appliances such as air conditioners and refrigerators create small voltage spikes every time they cycle on and off.

According to the article, a whole home surge protector is installed directly at the electrical panel, where it can monitor voltage across the entire house. Unlike a power strip, which protects a single outlet, this device works at the source.

The article notes that modern homes rely on sensitive electronics, including smart thermostats, entertainment systems, and connected appliances. Repeated voltage fluctuations can damage this circuitry over time, even when a homeowner never notices it happening.

External surges from lightning strikes or utility grid fluctuations tend to be more severe than everyday cycling surges, the article explains. A whole home system is designed to respond quickly and redirect excess voltage away from a home’s circuits.

Installation is typically straightforward for a licensed electrician and does not usually require major changes to existing wiring, the article states. Many systems include indicators that let homeowners confirm the device is functioning properly.

The article points out that surge protectors are rated by how much energy they can absorb, often measured in joules. Homes with more electronics generally benefit from a protector with a higher rating.

A protector does not last forever, the article notes. Absorbing a large surge can wear down its internal components, even if the device still looks functional. Periodic testing by an electrician can confirm the system is still working as intended.

Electrical Expert Sean McGahy of Zar Electric is featured in the article. The article explains how periodic testing can confirm that a whole home surge protector is still providing the level of protection it was designed for.

The article adds that surge protection works best as one part of a broader approach to electrical safety. Homes should still have properly functioning breakers, updated wiring, and routine inspections alongside this added layer of defense.

Homes in areas prone to storms or frequent power fluctuations may see added value from this protection, the article notes. New construction offers a convenient time to add it, though retrofitting an existing home is described as achievable and usually quick.

The article notes that cost varies depending on the type of system installed and the complexity of a home’s existing electrical setup. Many homeowners view the expense as reasonable compared to the potential cost of replacing damaged electronics after a serious surge event.

Some insurance providers take note of these systems when evaluating a home’s overall risk profile, the article adds, though policies vary from carrier to carrier. This is described as one more reason homeowners weigh the value of this type of protection.

The article closes by noting that deciding whether this protection makes sense often comes down to a home’s electronics, its location, and a homeowner’s comfort level with risk. A licensed electrician can walk through these considerations before a final decision is made.

How Does Whole Home Surge Protection Safeguard Your Home? features insights from Sean McGahy, Electrical Expert of Wake Forest, North Carolina, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-electrical-expert-sean-mcgahy-breaks-down-how-a-whole-home-surge-protector-works-302919589.html

SOURCE HelloNation

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In HelloNation, Building Materials Expert Andy Maetzold Explains How Freeze-Thaw Cycles Affect Minnesota Homes

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35 minutes ago

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October 26, 2026

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The Article Shows How Moisture, Temperature Swings, and Hail Shape Material Choices for Roofs, Windows, Walls, and Decks.

WACONIA, Minn., Oct. 26, 2026 /PRNewswire/ — How do freeze-thaw cycles damage a home in Minnesota? The answer appears in a HelloNation article that was newly published for homeowners choosing building materials for a cold climate. The article features insights from Building Materials Expert Andy Maetzold, a fourth-generation member of the family behind Mayer Lumber.

The HelloNation article explains that a Minnesota home faces a wider range of weather than houses in most of the country. Below-zero nights, humid summers, and hailstorms all test the products used to build and repair it.

According to the article, moisture often does more harm than cold by itself. Water seeps into small gaps, freezes overnight, and expands, and repeated freeze-thaw cycles slowly push joints and seams apart.

The article also notes that large temperature swings make many products expand in summer and shrink in deep cold. Materials installed without room to move can buckle, crack, or pull loose from their fasteners.

The roof takes more of this stress than any other part of the house, the article explains. Asphalt shingles remain the most common choice because they are affordable and familiar to most roofing crews. In areas that see hail, many homeowners look at impact-resistant shingles that earn a Class 4 rating.

The article points out that some insurance companies offer lower premiums for Class 4 roofs, though discount rules vary by insurer. Metal roofing is another option that sheds snow quickly, and snow guards are often added above doors and walkways.

Ice dams get special attention in the piece. The article explains that no shingle stops them alone, because the real cause is warm air leaking into the attic and melting snow on the upper roof. Air sealing, attic insulation, and steady ventilation deal with that heat directly.

Cold-climate building codes also call for an ice barrier membrane under the shingles along the eaves, according to the article. This layer helps keep backed-up water away from the roof deck and the ceilings below.

For windows, the article points readers to the National Fenestration Rating Council label and its U-factor, which measures how easily heat passes through the whole unit. A lower number means better insulation and a warmer glass surface on a January night.

The article compares double-pane windows with triple-pane units, which cut heat loss further but cost and weigh more. It also notes that vinyl and fiberglass frames insulate well, while aluminum frames need a thermal break to suit Minnesota winters.

Walls, decks, and lumber are covered as well. The article explains that house wrap and flashing protect wall framing from water, and that wood touching concrete or soil generally needs pressure treatment.

The insights from Building Materials Expert Andy Maetzold also address cost. The article encourages comparing the full life of a product rather than the purchase price alone, since a cheaper material that needs frequent repairs can cost more over 20 or 30 years.

Finally, the article advises checking with local building officials about code rules. It also stresses following manufacturer installation instructions, since many warranties depend on them.

How Do Freeze-Thaw Cycles Affect Building Materials in Minnesota? features insights from Andy Maetzold, Building Materials Expert of Waconia, Minnesota, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-building-materials-expert-andy-maetzold-explains-how-freeze-thaw-cycles-affect-minnesota-homes-302919645.html

SOURCE HelloNation

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