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AmazeVR and SM Entertainment Announce aespa’s First-Ever VR Concert Theater Experience in South Korea

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Fans will be able to experience LYNK-POP: THE 1st VR CONCERT aespa at Megabox COEX

SEOUL, South Korea, Sept. 20, 2023 /PRNewswire-PRWeb/ — AmazeVR, the global leader in virtual reality (VR) concerts, has joined forces with Studio Realive, SM Entertainment’s wholly owned subsidiary, to host a movie theater VR concert activation for aespa called ‘LYNK-POP: THE 1st VR CONCERT aespa’ in South Korea this October. Featuring their hit songs, the intimate concert experience will be screened at leading movie theater chain, Megabox.

Following the sold-out, multi-leg success of the Megan Thee Stallion’s “Enter Thee Hottiverse” concert tour, the theater activation marks the first-ever VR concert experience collaboration between AmazeVR and SM Entertainment. Bringing fans together for a one-of-a-kind experience, ‘LYNK-POP: THE 1st VR CONCERT aespa’ transcends traditional VR video, offering an immersive and interactive encounter where fans can directly engage with the girl group.

Going beyond the world of traditional VR headset users, the theater tour allows any and all aespa fans to enjoy the custom-built experience. Concertgoers will be able to collect memories that last a lifetime through the two ticket and merchandise bundles on offer: Standard, which includes a custom ticket, wristband, VR mask, and one photocard; and VIP, which includes an additional two photocards.

“K-Pop continuously pushes the boundaries for innovative ways to connect with fans, and with that we are so excited to be working alongside SM Entertainment and aespa to unveil their debut VR concert through a unique and captivating activation,” said Steve Lee, Co-CEO of AmazeVR. “We know that not every aespa fan owns a VR headset or is able to see them in concert, which is why we wanted to make ‘LYNK-POP: THE 1st VR CONCERT aespa’ accessible to as many people as possible through an immersive and interactive experience they won’t forget.”

“aespa takes fans on a journey through new worlds and experiences with their performances and visuals,” said Seungwoo Lee, CEO at Studio Realive. “The VR concert perfectly matches aespa’s meaning of traveling between virtual spaces and we’re so excited for MYs to experience the show.”

Earlier this year, aespa’s AmazeVR Concert was honored as an official selection at SXSW 2023 and was lauded by attendees as one of the standout performances. As part of AmazeVR’s ongoing efforts to innovate and set the standard for quality VR performances, the aespa VR concert theater experience will utilize the advanced Meta Quest 3 VR headset from Meta – making aespa fans who attend the theater tour among the first to try this brand new technology.

“Recently, movie theaters have evolved to give audiences new spatial experiences, and Megabox is leading this evolution,” said Jeongin Hong, CEO at Megabox. “aespa’s first ever VR concert in collaboration with AmazeVR is expected to be a special spatial experience that can only be experienced at Megabox, and we will continue to provide new spatial experiences with various contents through collaboration.”

To further increase the activation’s reach and accessibility for fans, AmazeVR and GS Retail have teamed up for co-marketing through both digital and offline advertising, as well as ticket sales. Tickets for ‘LYNK-POP: THE 1st VR CONCERT aespa’ will be available for purchase from Wednesday, September 27 at 10am KST on the Megabox and “our GS” app. For more information on ticketing, show dates and more, please visit amazevr.com/aespa.

About AmazeVR:
AmazeVR is a VR concert platform company that brings fans closer to artists than ever before.

Headquartered in Los Angeles with offices in Seoul, AmazeVR creates experiences with renowned, bold artists, featuring crystal clarity and unprecedented proximity through live-action 3D footage combined with environments using proprietary AI modules and Unreal Engine-based VFX pipeline.

AmazeVR creates VR concerts in fantastical new worlds that are widely accessible to fans, distributing through movie theaters and at-home VR. For more information, visit amazevr.com.

About aespa:
aespa [KARINA, WINTER, GISELLE, AND NINGNING] is a fierce female foursome, who in an unprecedented move secured the fastest climb to 100 million views on their debut video for any K-Pop group in YouTube history with their 2020 release, “Black Mamba.” Their 2021 EP, Savage – The 1st Mini Album, was the highest ranking ever for a K-Pop girl group’s entry on the U.S. Billboard 200 album chart. The EP also hit #1 on iTunes Top Albums chart in 20 countries upon release. Beyond praise from Teen Vogue, Rolling Stone, Flaunt, and more, TIME touted them among “The Next Generation Leaders, Class of 2022” and Forbes recognized them in their “30 Under 30” Asia list for 2022. Following being named Apple Music’s Global Up Next artist for June 2022, the quartet released their first English-language single “Life’s Too Short” and highly anticipated second EP, Girls – The 2nd Mini Album this past July, which debuted at #1 on Billboard’s Top Album Sales chart.

aespa’s name is derived from a combination of “ae” (avatar and experience) + “aspect.” Each of the four members of aespa has a correlating avatar in the virtual world created from their personal data.

Following the sold-out, multi-leg success of the Megan Thee Stallion’s “Enter Thee Hottiverse” concert tour, the theater activation marks the first-ever VR concert experience collaboration between AmazeVR and SM Entertainment.

Media Contact

Ben Fitchett, Sling & Stone, 1 2134424789, amazevr@slingstone.com

 

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SOURCE AmazeVR

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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