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Edelweiss Coffee in Iron Mountain, Michigan Celebrates 19 Years of Growth with Support from Crimson Cup Coffee & Tea

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Edelweiss Coffee, an independent coffee shop in Iron Mountain, Michigan, is celebrating 19 years of continuous growth. Owners Jenni and Tom Wender attribute part of their success to support from Crimson Cup Coffee & Tea, an award-winning coffee roaster and coffee business consultant.

COLUMBUS, Ohio, Sept. 30, 2023 /PRNewswire-PRWeb/ — Coffee entrepreneurs Jenni and Tom Wender are celebrating 19 years of success as owners of Edelweiss Coffee in Iron Mountain, Michigan. This independent coffee shop is renowned for its distinct drive-thru-only setup and coffee that always satisfies.

“I would absolutely refer Crimson Cup to anyone opening a coffee shop. The product and training have met or exceeded any expectations I ever had. The support was unexpected and has been extremely helpful to me over the past 19 years. ” – Jenni Wender, Eidelweiss Coffee, Iron Mountain, Michigan

“We focus on providing the highest quality products at competitive prices,” said Tom Wender. “We’re the place where quality meets quick service.”

Jenni Wender said the couple has built their success on doing things the right way for the right reasons. “It’s a blend of exceptional customer service and serving a top-notch drink. Our customers may pop by for just a moment, but in that time, we strive to give them the best. We’re always bustling, always caffeinated, always ready!”

The Wenders opened Edelweiss Coffee at 201 Ridge View in Iron Mountain in August 2004. They attribute the shop’s continuing success to its unique operation and support from Crimson Cup Coffee & Tea, an award-winning coffee roaster and coffee business consultant.

“We are thrilled to celebrate Edelweiss Coffee’s 19th anniversary and the incredible journey they have had,” said Crimson Cup Founder & President Greg Ubert. “It has been an honor to support Jenni, Tom, and their team every step of the way. We are committed to empowering independent coffee shops and sharing our passion for exceptional coffee.”

Ubert set up the company’s 7 Steps to Success program to teach entrepreneurs with little or no coffee experience how to open a coffee shop.

Based on his book, 7 Steps to Success: A Commonsense Guide to Succeed in Specialty Coffee, the program has helped over 300 entrepreneurs in 30 states start and run independent coffee shops serving their local communities. Many Crimson Cup customers like the Wenders have been thriving for 5, 10, 15 or even 20 years after opening.

7 Steps coffee shop startup consultants assist entrepreneurs in everything from writing a coffee shop business plan to training employees and marketing to attract new customers.

“I would absolutely refer Crimson Cup to anyone opening a coffee shop,” Jenni said. “The product and training have met or exceeded any expectations I ever had.”

“The support was unexpected and has been extremely helpful to me over the past 19 years. Whether I need help with equipment or how to prepare a beverage, Crimson Cup has already done it and can help me.”

“The coffee is the best,” she added. “Customers tell us all the time, ours is the best coffee they’ve had, and significantly better than chain store coffee! If they are visitors, they make sure they get our coffee when they’re in town. College students can’t wait to get back to Edelweiss. And our regular customers are the most loyal of all.”

Tom said he counts on Crimson Cup to provide products that will make the best coffee drinks around at a reasonable cost. “They’ve made a lot of changes during the last 19 years, but I just stick with their recommendations, and I have never been disappointed,” he said.

Thinking about opening your own coffee shop? Tom offered this advice:

“Make the coffee shop your full-time job. Believe in yourself and your business plan.”

“Especially in your first year, consistency is king. Put personal flair on the back burner and prioritize a standard approach to preparing drinks. It ensures every cup is as memorable as the last. Imagine running your coffee shop like a franchise – everything is done a certain way every single time!”

Jenni said she thought the independence of being her own boss would be the best part of owning a coffee shop. “But it really has been getting to know so many customers.”

The Wenders invite everyone in Dickinson County and the Michigan Upper Peninsula to pick up an exceptional latte, mocha or other beverage at Edelweiss Coffee. The shop at 201 Ridge View in Iron Mountain is open 7 days a week. To learn more, visit the shop’s website.

About Crimson Cup Coffee & Tea

Founded in 1991, Crimson Cup is at the forefront of the coffee industry. Its attentive roasting, startup support and global partnerships are consciously designed for the greater good of communities worldwide. Among other significant recognitions, the company has earned 2023 Double Gold awards at the Aurora International Taste Challenge, 2020 and 2017 Good Food Awards, the 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast magazine’s 2016 Macro Roaster of the Year.

Crimson Cup travels the world searching for the perfect cup – driven by meaningful relationships, honesty and a shared vision for the future. Its Friend2Farmer initiatives foster respect and decency through mutually beneficial collaboration across local and global communities.

Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs to run independent coffee houses in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into coffee shop startup costs.

Crimson Cup coffee is available through over 300 independent coffee houses, grocers, colleges and universities, restaurants and food service operations across more than 30 states, Guam and Bangladesh. The company also owns five Crimson Cup Coffee Houses and the CRIMSON café and retail store in Easton Town Center. To learn more, visit crimsoncup.com.

Media Contact
Cheryl Claypoole, Crimson Cup Coffee & Tea, 614-361-5023, cheryl@claypoolecc.com, https://www.crimsoncup.com

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SOURCE Crimson Cup Coffee & Tea

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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