Connect with us

Technology

BATH & BODY WORKS RALLIES CUSTOMERS TO SHARE WHAT MAKES THEM FEEL LUMINOUS

Published

on

Celebrating largest-ever holiday fragrance launch with social sharing campaign and first-ever TikTok filter 

COLUMBUS, Ohio, Oct. 2, 2023 /PRNewswire/ — Radiant, rich and luxe are three words Bath & Body Works customers are using to describe its newest fragrance, Luminous, which officially launches in stores nationwide and online today. According to a Bath & Body Works survey, 77% of consumers love getting complimented on the scent they wear though 83% say they wear a fragrance for themselves rather than to impress others. So, for the launch of Luminous, the retailer is tapping into the power of fragrance and calling for customers to “share their shine” and show how this new fragrance makes them feel luminous from the inside out.

We’re excited to meet customers where they are through a social-first campaign

With a purpose to make the world a brighter, happier place through the power of fragrance, Bath & Body Works is encouraging customers to let their radiance shine with its ‘Share Your Shine’ campaign. By using #ShareYourShine and tagging @bathandbodyworks, customers can share how the fragrance makes them feel luminous. To encourage even more engagement, the retailer is introducing its first ever branded effect on TikTok with a randomizer effect that reveals what makes the user feel luminous.

“Our customers view scent and fragrance as part of their identity, so by bringing an elevated yet accessible product to a passionate community, we have all the makings of a sharing and engagement campaign that celebrates our customers and is anchored in empowerment,” said Jamie Sohosky, Chief Marketing Officer at Bath & Body Works. “We’re excited to meet customers where they are through a social-first campaign packed with innovative product storytelling, influencer collaborations and our first-ever TikTok effect that brings the immersive and radiant experience to life for that highly-engaged TikTok user.”

As the newest addition to Bath & Body Works’ prestigious and extensive fine fragrance portfolio, Luminous was created to celebrate the holiday season and beyond — to make every day and night feel like a special occasion. The renowned fragrance retailer, who collaborates with world-class perfumers, partnered with master perfumer, David Apel, to bring the inspiration to life through the creation of the fragrance.

“For me, Luminous is a joyful celebration of modern femininity. The fragrance is brilliant yet sensual and exquisitely nuanced with an air of addiction,” said David Apel, Senior Perfumer at Symrise. “The ingredients selected were very intentional — I wanted to give the fragrance a multidimensional signature with warmth, levity, elegance and most importantly, power and trail. Luminous moves with you and is a manifestation of what inspires you to live authentically and fully.”

Luminous blends three luxe fragrance notes for a rich decadence, warmth and sweetness. Ruby currant is a new and on-trend take on the dark red berry note; gilded iris is an in-demand luxurious ingredient; and praline amber provides a warm, gourmand note of the fragrance that leaves a lasting trail.

As Bath & Body Works’ largest holiday fragrance launch ever, Luminous is available in 30 products ranging from $1.95 to $59.95, making it an affordable luxury for many. Customers will find new and innovative products like a Dual-Ended Perfume Rollerball and Lip Gloss in addition to products the brand is known for like Eau de Parfum, Moisturizing Body Wash and Body Cream. The luxurious fragrance with on-trend, vanity-worthy packaging is perfect for those starting their gift shopping or those looking to refresh their fragrance for the season.

Shop Luminous in Bath & Body Works stores nationwide and online now at www.bathandbodyworks.com.

ABOUT BATH & BODY WORKS

Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,820 company-operated Bath & Body Works locations in the U.S. and Canada and more than 440 international franchised locations to an online storefront at bathandbodyworks.com.

Contact: 
Mallory Weaver
Bath & Body Works
PublicRelations@BBW.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/bath–body-works-rallies-customers-to-share-what-makes-them-feel-luminous-301945022.html

SOURCE Bath & Body Works

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

CGTN AMERICA & CCTV UN: Peng Liyuan chats over tea, visits exhibition with wife of Egyptian president

Published

on

By

Peng Liyuan, wife of Chinese President Xi Jinping, chatted over tea and visited a small handicrafts exhibition with Entissar El-Sisi, wife of Egyptian President Abdel Fattah El-Sisi, on Wednesday.

WASHINGTON, Sept. 3, 2026 /PRNewswire-PRWeb/ — (This material is distributed by MediaLinks TV, LLC on behalf of CCTV. Additional information is available at the Department of Justice, Washington, D.C.)

Peng Liyuan, wife of Chinese President Xi Jinping, chatted over tea and visited a small handicrafts exhibition with Entissar El-Sisi, wife of Egyptian President Abdel Fattah El-Sisi, on Wednesday.

Peng had a cordial exchange with Entissar on China-Egypt friendship and people-to-people exchanges.

Egypt has a long history and a profound cultural heritage, Peng said, noting that the exquisite exhibits fully showcased the wisdom and unique aesthetic sensibilities of the Egyptian people.

China and Egypt share many cultural similarities, Peng said, expressing hope that artists from the two countries would strengthen exchanges and cooperation to allow traditional crafts to continue to shine with renewed vitality through inheritance and mutual learning.

Click here for more about Peng Liyuan chats over tea, visits exhibition with wife of Egyptian president

https://news.cgtn.com/news/2026-09-02/Peng-chats-over-tea-visits-exhibition-with-wife-of-Egyptian-president-1Q7eqvF7hsY/p.html

Media Contact

Yao, CGTN America, 1 2023931850, distribution@cgtnamerica.com

View original content:https://www.prweb.com/releases/cgtn-america–cctv-un-peng-liyuan-chats-over-tea-visits-exhibition-with-wife-of-egyptian-president-302869419.html

SOURCE CGTN America

Continue Reading

Technology

Mid Island Y JCC Announces Historic Naming Gift from Dr. Harvey Manes and the Manes Peace Prize Foundation; Agency to Become Manes JCC

Published

on

By

PLAINVIEW, N.Y., Sept. 3, 2026 /PRNewswire/ — Mid Island Y JCC, Long Island’s leading Jewish community center announced last night that it received a transformative naming gift from longtime member Dr. Harvey Manes and the Manes Peace Prize Foundation. In recognition of the gift, the agency will officially be renamed Manes JCC.

The announcement was made Wednesday evening during a community-wide celebration at the agency’s Plainview location, drawing members, neighbors, and supporters from across Long Island. The event featured remarks from Mid Island Y JCC CEO Rick Lewis, board leadership, and Dr. Manes, along with the unveiling of the agency’s new name.

“Philanthropy is not an add-on to what we do at Mid Island Y JCC; it is the reason our programs, spaces, and services exist today,” said Rick Lewis, CEO of the agency soon to be known as Manes JCC. “We have grown and flourished for 70 years because people who believe in this community have chosen to invest in it. This gift from Dr. Harvey Manes and the Manes Peace Prize Foundation is the newest, and one of the most significant chapters in that story.”

Dr. Manes is an orthopedic surgeon, attorney, author, and philanthropist. A longtime member of Mid Island Y JCC, his relationship with the agency began in an exercise class and deepened over time. He previously supported the naming of the agency’s Arts and Culture Center, and that growing commitment has now culminated in this landmark gift from Dr. Manes and the Manes Peace Prize Foundation, which he oversees with his children.

“This organization has given so much to this community for so long, and I have felt that impact firsthand,” said Dr. Manes. “The Manes Peace Prize Foundation and I are proud to be part of the next chapter of this agency, and we hope this gift will help it do even more for the people for our community and those who need it most.”

The gift will fund a combination of immediate capital improvements and longer-term investments in the agency’s facilities and programs. Three projects are already underway: resealing and restriping the parking lot ahead of members’ return in September, installing a new floor in the group fitness studio, and replacing fitness center equipment that has been in place since the facility’s 2012 renovation.

“These three projects are just the beginning,” said Vicki Diamond, President of the Manes JCC Board of Directors. “In the coming weeks and months, our board and leadership will determine how the remainder of this extraordinary gift will be put to work, and we cannot wait to share those plans with our community as they take shape.”

Agency leaders regard the gift as transformative while recognizing the ongoing generosity that has always sustained the organization.

“We are beyond grateful to Dr. Harvey Manes and the Manes Peace Prize Foundation,” Diamond added. “This gift is not a finish line. It is fuel for a community that has always shown up for itself and one that we are counting on to continue showing up.”

The name change represents an investment in the organization’s future, not a change to its mission. Manes JCC will continue to operate as a Jewish Community Center serving individuals and families of every age, background, and faith. Its programs and services span early childhood education and daycare, camp, school-age enrichment, fitness and aquatics, adult and senior services, memory care, special needs programming, and community-wide events.

About Manes JCC

Formerly known as Mid Island Y JCC, Manes JCC is a nonprofit Jewish Community Center whose programs, services, partnerships, and community impact reach individuals and families throughout Long Island. For 70 years, the agency has provided programs and services spanning early childhood education, camp, school-age enrichment, fitness and aquatics, adult and senior services, memory care, special needs programming, and community-wide events. Manes JCC welcomes members and neighbors of all ages, backgrounds, and faiths.

For more information, visit miyjcc.org.

Wendy Klonsky wklonsky@miyjcc.org or (516) 822-3535, x338

View original content to download multimedia:https://www.prnewswire.com/news-releases/mid-island-y-jcc-announces-historic-naming-gift-from-dr-harvey-manes-and-the-manes-peace-prize-foundation-agency-to-become-manes-jcc-302869436.html

SOURCE Mid Island Y JCC

Continue Reading

Technology

New asset management platform to help communities build smarter receives federal investment

Published

on

By

PrairiesCan supports Regina company advancing AI-enabled asset management technology

REGINA, SK, Sept. 3, 2026 /CNW/ — At each defining moment in its history, Saskatchewan has responded by building. In the province’s early decades, communities built the roads, schools, hospitals and communications networks needed to connect people across vast distances and lay the foundations of a growing province.

As Saskatchewan entered the post-war era, it built again. Highways expanded, rural communities gained access to electricity and telephone service, and new industries took root in energy, mining and manufacturing.

Today, Saskatchewan and Canada face another defining economic moment. As we respond to new and unjustified U.S. tariffs, governments across the country are focused on what they can control: building strength at home. That means building the homes, infrastructure and major projects Canada needs, while supporting Canadian companies developing technologies that help communities build smarter, plan better and make more informed investments.

Today, the Honourable Eleanor Olszewski, Minister of Emergency Management and Community Resilience and Minister responsible for Prairies Economic Development Canada (PrairiesCan), announced $980,000 in repayable funding for Asset Strategy Inc., operating as ASI Engineering, to further develop its proprietary asset management platform, ASI Software.

Municipalities and other organizations rely on roads, buildings, water systems and other public assets to deliver services, attract investment, and support long-term economic growth, particularly as communities work to strengthen resilience and position themselves for future opportunities. Maintaining clear, up-to-date information about these assets is essential for planning maintenance, anticipating future needs and ensuring limited resources are directed where they can have the greatest impact.

ASI Software will bring this information together through a cloud-based registry and client dashboard. The platform will provide visual summaries of asset conditions, track budgets over time and identify projected funding gaps and infrastructure deficits. AI-enabled reporting tools will support continuous monitoring and help organizations make better-informed decisions about what to maintain, upgrade, or build next.

By supporting Saskatchewan technology that helps communities plan and build with greater confidence, the Government of Canada is helping ASI Engineering bring its platform to market, pursue new opportunities at home and abroad, and contribute to stronger, more resilient communities.

Quotes

“At defining moments in its history, Saskatchewan has responded by building. Today, as Canada navigates a changing global economy, we are building strength at home by supporting Canadian businesses developing the technologies we need to build smarter. ASI Engineering’s new platform will help communities make more informed investments, strengthen their infrastructure and get better value from the assets people rely on every day.”
–The Honourable Eleanor Olszewski, Minister of Emergency Management and Community Resilience and Minister responsible for Prairies Economic Development Canada (PrairiesCan)

“When we support Saskatchewan businesses like ASI Engineering, we’re investing in world-class innovation developed right here at home. This nearly $1 million in federal support from PrairiesCan will help the company bring new technology to market so that they give clients better information to manage their infrastructure, control costs, and plan for the future.”
–The Honourable Buckley Belanger, Secretary of State for Rural Development

“This support will help speed up ASI Software’s development, bring it to market sooner, and help organizations better manage assets, reduce risk, prioritize investments, and create a positive impact on society faster.”
–Darren Wiebe, Founder & CEO, ASI Engineering

Quick facts

ASI Engineering expects to expand their market reach to the United States and Europe within the next two years.Support for ASI Engineering is provided under the Business Scale-up and Productivity Program (BSP), which offers interest-free, repayable funding for high-growth businesses that are seeking to improve productivity, scale-up, and commercialize technology.ASI Engineering plans to add climate adaptation and risk-modelling tools to help organizations prepare for wildfires, flooding and other infrastructure threats.Future updates to ASI Software will integrate AI, 3D building management and digital twins (live virtual models of physical objects, systems or processes) to strengthen condition assessments, identify risks and support better infrastructure decisions.

Associated links

Prairies Economic Development Canada (PrairiesCan)Business Scale-up and Productivity (BSP) in the Prairie provincesAsset Strategy Inc. (ASI Engineering)

Stay connected

Follow PrairiesCan on FacebookInstagram and LinkedIn

Toll-free number: 1-888-338-9378
TTY (telecommunications device for the hearing impaired): 1-877-303-3388

SOURCE Prairies Economic Development Canada

Continue Reading

Trending