Connect with us

Technology

Southern California’s Primary PBS Stations Unite Two Core Brands

Published

on

Starting February 6, the KCET Broadcast Channel Becomes ‘PBS SoCal Plus’ To Simplify Viewers’ Experience, Strengthen Regional Public Media and Adapt to a Digital Media Landscape.

LOS ANGELES, Jan. 19, 2024 /PRNewswire-PRWeb/ — PBS SoCal, Southern California’s flagship PBS station, announced today a brand simplification that will streamline viewers’ experience and strengthen public media in the region by consolidating both the KCET and PBS SoCal local PBS stations under one name: PBS SoCal. Starting Tues., Feb. 6, the KCET broadcast channel will be referred to as ‘PBS SoCal Plus’ in order for both PBS flagship broadcast stations in Southern California to be under one unified brand. The programming that viewers are currently used to seeing on KCET will not change. The organization is committed to its mission of providing high-quality, enriching content that is available anytime and anywhere for free.

“While the broadcast channel name may be changing, our honored tradition of producing original, thoughtful and inspiring content remains core to our commitment of serving our community with high-quality public media,” commented PBS SoCal President and CEO Andrew Russell.

“PBS SoCal and KCET merged in 2018, and since then, we have grown into a strong public media entity serving Southern California that reflects the diversity of our region and provides a full schedule of beloved and trusted PBS programs. While the broadcast channel name may be changing, the programs that viewers love on KCET—Artbound, Lost LA, Father Brown, Must See Movies and more — will remain available on the channel and across all of our platforms,” commented PBS SoCal President and CEO Andrew Russell. “Our honored tradition, built by KCET, of producing original, thoughtful and inspiring content around the arts, local culture, environment, news and public affairs remains core to our deep commitment of serving our community with high-quality public media.”

The organization determined it was time to unify its brand under one name, PBS SoCal, for efficiency and better awareness. The change aims to enhance engagement across digital streaming platforms, social media, educational curricula and in-person events.

PBS SoCal has already consolidated the two websites under the PBS SoCal name, making it easier for visitors to discover programming, editorial content and resources, as well as making it more efficient for the organization to manage video assets and content. The changes ensure digital users have a more streamlined and intuitive experience. Viewers’ favorite programs will all be available to stream on one convenient website destination pbssocal.org. Both KCET and PBS SoCal’s social media platforms and YouTube content will soon also be consolidated under the PBS SoCal brand.

The brand simplification reflects PBS SoCal’s strategy to adapt to a digital world and strengthen connections to a community where more audiences are engaging on streaming platforms. Currently, a combined seven broadcast channels are managed by PBS SoCal and are available to almost 19 million viewers in ten counties across Southern California through traditional linear broadcast television, as well as on the website, the PBS and PBS KIDS apps, YouTube and with highlighted content on social media platforms.

“While traditional, over-the-air, broadcast programming and scheduling efforts will continue to be as vital as ever to our organization’s success, the new branding effort recognizes the current media landscape and PBS SoCal’s commitment to on-demand and digital-first content for both regional and nationwide audiences,” commented PBS SoCal Senior VP of Marketing and Communications Dan Ferguson.

After extensive audience research, both station members and the general population overwhelmingly supported the consolidation under the PBS SoCal brand. Ferguson explained, “This change ensures we are following what the community has requested and aligns the local flagship organization with the trusted values and brand strength associated with the PBS name.”

Over-the-air, local viewers will continue to be able to watch their favorite KCET (now ‘PBS SoCal Plus’) programming on 28.1 while PBS SoCal viewers will continue on 50.1. Cable and satellite carriers will host PBS SoCal Plus content on the same channels previously carrying KCET. Viewers will still see the broadcast call letters of KCET referenced during FCC mandated station identifier breaks.

Locally produced original content and PBS programs will continue to also be available to stream on the FREE PBS App, which is available on iOS and Android devices, Roku, Amazon Fire TV, Apple TV, Android TV, Samsung Smart TV, Chromecast and VIZIO SmartCast TV. PBS SoCal programs have been made available to livestream on the PBS App, YouTube TV, Direct TV now, Hulu TV Live and Local Now.

Join the conversation on social media using #PBSSoCal

About PBS SoCal

PBS SoCal uses the power of public media for good, strengthening the civic fabric of Southern California and providing our community with an essential connection to a wider world. As a local, donor/member-supported non-profit organization, PBS SoCal programming is available to viewers on all key streaming platforms via the free PBS App and PBS KIDS App as well as over-the-air, via seven channels — including 2 primary broadcast channels, PBS SoCal and PBS SoCal Plus. With a commitment to make content available anytime and anywhere for free, PBS SoCal is available to almost 19M viewers in the region with programming that reflects the diversity of Southern California and showcases the full schedule of beloved and trusted PBS content spanning Education, News, Environment and Arts & Culture. PBS SoCal also sparks the sharing of ideas at in-person cultural events and community conversations as well as prepares children for kindergarten and beyond by bringing bilingual, hands-on learning experiences to the community for free.

Media Contact

Chelsea Grosbeck, PBS SoCal, 7472015202, cgrosbeck@pmgsocal.org, pbssocal.org

View original content to download multimedia:https://www.prweb.com/releases/southern-californias-primary-pbs-stations-unite-two-core-brands-302039137.html

SOURCE PBS SoCal

Continue Reading

Technology

HKAGE Showcases Gifted Students’ Learning Journeys at InnoCarnival 2026

Published

on

By

Promoting “Technology for Good” Through Innovation and Creativity 

HONG KONG, Oct. 24, 2026 /PRNewswire/ — The Hong Kong Academy for Gifted Education (HKAGE) has been invited to participate in InnoCarnival 2026, organised by the Innovation and Technology Commission. Under the theme “Technology for Good, Innovation for All”, HKAGE will showcase the learning journeys of gifted students who have completed programmes on AI robotic arms, underwater archaeology, etc., demonstrating how technology can be harnessed to address societal needs.

Having proactively aligned its work with the education development strategies of the Education Bureau (EDB), HKAGE fully supports the EDB’s Blueprint for Digital Education in Primary and Secondary Schools, which seeks to advance the digital transformation of school education in Hong Kong. Building on its Talent Development Model, HKAGE systematically develops programmes, provides diversified learning experiences and engages in cross-sector collaborations to nurture gifted talents equipped with innovative capabilities, technological literacy, and a strong sense of social responsibility. At the exhibition this year, HKAGE will present how students applied knowledge gained through gifted education programmes and learning experiences in areas such as artificial intelligence, quantum computing, environmental science, underwater archaeology and sustainable development to design socially conscious solutions. These experiences reflect the students’ ability to serve society with knowledge and respond creatively to diverse challenges.

Among the highlights is the learning journey of students in the “Artificial Intelligence Course: Creative AI Robotic Arm for Inclusion”. After acquiring foundational knowledge in artificial intelligence, robotics and sensor applications, students designed, tested and refined intelligent robotic arm prototypes through real-time data analysis and algorithms. With the aim of improving the quality of life for the elderly and caregivers, students explored various application scenarios for intelligent robotic arms. Another showcase features the “Environmental Science Course: Bat Echoes – Voices of the Night”. Through acoustic monitoring, the exhibition demonstrates how students recorded bat voices and analysed related activity data and characteristics. The programme enabled students to gain a deeper understanding of local biodiversity and explore practical approaches to ecological conservation.

The HKAGE exhibition booth also features an interactive photo-taking device, allowing visitors to take photos with different gifted programme themes and share the joy of learning.

On the first day of the exhibition, a “Build Your Own Glider Parent-Child Workshop” is specially organised by HKAGE for the visitors. Under the guidance of instructors and assisted by HKAGE students, participants will learn the basic principles of aerodynamics, including lift, gravity, thrust and drag. They will also learn to design, assemble and decorate their own gliders by using lightweight and durable materials, experiencing the joy of science and engineering.

Mr WONG Chung Po, Acting Executive Director of HKAGE, said: “The Academy is committed to providing gifted students with diversified learning platforms and encouraging them to transform knowledge into innovative practices that generate positive social impact. Participation in this exhibition not only provides students with a valuable learning experience that helps consolidate the knowledge acquired in gifted programmes, but also enables the public to better understand how gifted education nurtures a new generation of creative and socially responsible talents to jointly advance the philosophy of ‘Technology for Good’.”

InnoCarnival 2026 – The Hong Kong Academy for Gifted Education

Date:

24 Oct – 1 Nov

Venue:

The Hong Kong Science Park

Booth:

C08-09

Time:

10:00 – 17:00 (Mon to Fri)

10:00 – 18:00 (Sat & Sun)

 

About the HKAGE

Established in 2008 and subvented by the Education Bureau, the HKAGE offers gifted education services actively to local primary and secondary school students to unleash their potential. It also provides gifted education-related information and support for teachers, parents, and other relevant stakeholders.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/hkage-showcases-gifted-students-learning-journeys-at-innocarnival-2026-302918606.html

SOURCE Hong Kong Academy for Gifted Education

Continue Reading

Technology

LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

Published

on

By

Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

Continue Reading

Technology

STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

Published

on

By

NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

Continue Reading

Trending