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SaliCrop’s Novel Seed Enhancement Tech Makes Deserts Bloom

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SaliCrop’s seed innovation is bearing fruits of success in tomato cultivation: More yield and flavorful tomatoes

KFAR VITKIN, Israel, Feb. 13, 2024 /PRNewswire/ — Extreme weather events—heatwaves, droughts, extreme cold snaps—pose significant threats to agriculture, contributing to the phenomenon of desertification. Globally, fertile lands are increasingly being degraded, losing the ability to sustain life and grow food. AgriTech start-up SaliCrop, Ltd., has pioneered a breakthrough seed treatment to transform arid terrain into flourishing landscapes to growing food.

Leveraging its expertise in desert technology, the company developed a novel, non-GMO approach to bolster seeds’ resilience to abiotic stresses brought on by extreme climate challenges. SaliCrop’s solution can help boost crop cultivation in arid regions, raising yields and elevating the value to marginal lands, turning them into arable stretches more fit for growing food. The result is greater food security for the future.

SaliCrop’s benefits already are taking root in Spain’s tomato industry. Saline soil and heat stress are considered the worst abiotic stressors. Dry soil with excessive salt content hinders the germination and growth potential of numerous crops. Soil salinity is largely attributed to rising sea levels which leads to seawater intrusion in coastal areas and the weathering of rock. This is exacerbated by irrigation with brackish water which for many farmers is unavoidable.

Heat stress will threaten nearly three-quarters of the world’s food production over the next 20 years, according to a late 2022 report by research group Verisk Maplecroft. “The greatest concerns occupying farmers today is how to maintain yields in the face of volatile and harsh climate conditions which lead to poor soil quality,” explains Sharon Devir, Ph.D., co-founder and Active Chairperson of SaliCrop. “More than 830 million hectares of agricultural land is now salty. Abiotic stresses are responsible for 30-50% loss of agricultural productivity worldwide. This amounts to a colossal USD170 billion in revenue losses yearly. Our solution centered on countering this by helping farmers who grow crops in vast open fields.”

Sowing the seeds of abundance

SaliCrop’s proprietary seed enhancement technology is the brainchild of Ṛcā Godbole, Ph.D., co-founder and CSO of SaliCrop. Godbole is a plant biologist who hails from a dynasty of agronomists. She dedicated time assisting smallholder farmers in coastal regions of Mumbai contending with substantial soil salinity setbacks in efforts to grow crops such as rice and beetroot. Godbole and Devir, a mechanical agronomist who established the first Arab-Israeli life science technology greenhouse in Nazareth, Israel, began conducting trials in Israel growing wheat and vegetables using saltwater irrigation in a closed facility.

SaliCrop’s has developed  hundreds of seed enhancement protocols designed to improve plant resilience to the impacts of climate change by intentionally exposing the seeds to controlled abiotic stressors. This process  harnesses the innate stress-response mechanisms helping them thrive even during periods of intense heat, prolonged dry spells, and low water.

“Plants have certain environmental  stress inducible  genes that act as internal alarms,” explains Godbole. “When there is too much salt, or too much heat, these alarms go off and the plant enters defense mode. But often, by the time the plant reacts, it’s too late.” Without changing the plant’s DNA, SaliCrop’s green solution acts as a gentle nudge to preemptively stimulate the stress responses even before the plant finds itself in salty or hot conditions. 

“Under SaliCrop’s treatment, plants not only thrive in poor quality, highly saline soil through enhanced nutrient absorption and improved root structures, but they also exhibit increased vigor and superior germination rates,” affirms Carmit Oron, CEO of SaliCrop. “This innovation turns marginal lands, previously considered barren, into fertile grounds capable of abundant food production. As climate change intensifies, farmers globally are in urgent need of sustainable solutions to adapt and succeed. SaliCrop is at the forefront, with leading agricultural players already integrating our technology,” Oron adds.

The tomato success story

The SaliCrop solution is bearing fruit in tomato cultivation in multiple locations, including Spain, which has been experiencing seasonal temperature highs reaching 45°C. Two years ago, the start-up entered collaboration with farmers in Extremadura  in projects to boost the yields and quality of tomatoes grown in 30-hectare sized fields.

Spain is increasingly experiencing droughts, raising concerns about water scarcity. In fact, Spain could be experiencing its worst drought conditions in the last 160 years of records. Reservoir capacity has plummeted to 30% of its total; its lowest in 27 years according to the Ministry for Ecological Transition. “This results in a loss of soil moisture causing tomato crops to shrivel and is compounded by losses in yields,” explains Godbole. “The water loss leads to salt accumulation around the roots, hindering water absorption.”

“Our climate-smart seed enhancement technology has empowered tomatoes to better withstand extreme climate events,” adds Devir. “Through extensive field trials, with the leading commercial seed varieties, we’ve observed promising outcomes, including substantial enhancements in plant growth with an impressive 10-17% increase in yield. Additionally, post-harvest Brix levels have improved.  This translates to an added income of approximately 1,300-1,800EUR per hectare for the farmers.”

Going commercial

While the company is progressing with field trials across Europe, Africa, and India, focusing on a open field variety of crops including onions, broccoli, chili rice, and more. SaliCrop is already at commercial stages in Israel, actively selling treated tomato seeds across 700 hectares.

As SaliCrop enters commercial stages, its treated seeds are making a difference across over 1,000 hectares in Israel and beyond. The company is advancing its field trials across Europe, Africa, and India, targeting a variety of crops and demonstrating the universal applicability of its solution.

Company Contact

Carmit Oron

CEO

SaliCrop Ltd

Email:  contact@salicrop.com 

Web:   www.salicrop.com

 

Press Contact

NutriPR

Liat Simha

Tel: +972-9-9742893

E-mail: liat@nutripr.com

Web: www.nutripr.com 

Twitter: @NutriPR_

Photo: https://mma.prnewswire.com/media/2339423/Salicrop_tomato_cultivation.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/salicrops-novel-seed-enhancement-tech-makes-deserts-bloom-302060424.html

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The Inner Circle acknowledges Colleen Reilly as a Pinnacle Professional Member Inner Circle of Excellence

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PORT ST. JOE, Fla., April 24, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Colleen Reilly is honored as a Pinnacle Professional Member Inner Circle of Excellence for her contributions to Transforming Catering and Event Services in Northwest Florida.

Since 2015, Colleen Reilly has served as founder and CEO of Catering Connections, a company that has redefined catering in Northwest Florida’s beach communities through innovation, collaboration, and community focus. Guided by her motto “Just one call feeds them all,” Ms. Reilly established a unique model by partnering with local restaurants to showcase their specialties, fostering unity among businesses while providing clients with one-of-a-kind event experiences.

With over 15 years of industry expertise, Ms. Reilly specializes in coordinating weddings, family reunions, and corporate events, managing every detail from client consultation to menu planning and flawless execution. Her dedication to service has earned Catering Connections multiple recognitions, including the Couples Choice Award from WeddingWire from 2021 to 2025, the Best of Florida Award from 2022 to 2024, and the Lux Life Hospitality and Catering Award in 2023 and 2024.

Ms. Reilly’s career foundation includes an associate degree in paralegal studies, magna cum laude, from Volunteer State College, a reflection of her meticulous approach to detail and commitment to excellence. Beyond her business, she serves her community as a board member of the Historic St. Andrews Waterfront Partnership and as president of Friends of the Governor Stone Inc., a nonprofit dedicated to preserving maritime heritage in Panama City. Her previous civic contributions include serving five years as a guardian ad litem, advocating for children within the legal system, and volunteering as a school chaperone for international student trips.

A leader who blends innovation with service, Ms. Reilly continues to grow Catering Connections while deepening her commitment to the local community. Looking ahead, she remains dedicated to expanding her company’s impact, bringing people together, and creating meaningful experiences through food and fellowship.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

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Media Contributor Kianga Moore to Host Executive Media Roundtable On AI’s Transformational Impact in Retail

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Leaders from AdFury.ai, Vendormint, and New Nexus Group to Explore Real-Time Decision-Making, Resilience, and Growth in a Volatile Market

NEW YORK, April 24, 2026 /PRNewswire/ — As retailers navigate ongoing economic uncertainty, supply chain volatility, and rapidly shifting consumer expectations, the upcoming convening of a high-level roundtable discussion will examine how artificial intelligence is reshaping the retail landscape in real time.

Moderated by Media Contributor Kianga Moore, to be held on Wednesday, April 29 at 11h00am (EST), the roundtable will bring together senior leaders from AdFury.ai, Vendormint and New Nexus Group to discuss how modern enterprise platforms are leveraging AI to drive agility, efficiency, and long-term resilience across the retail ecosystem.

The discussion will additionally focus on how AI is enabling retailers to respond dynamically to changing demand signals, optimize marketing investments, and strengthen interoperability across increasingly complex vendor and marketplace networks.

“Retailers today are operating in a constant state of disruption”, stated Kianga Moore. “This roundtable will explore how AI is not just a tool for efficiency, but a strategic asset for anticipating change and building more resilient, adaptive American enterprise.”

Key discussion topics will include remarks on how, for example, enterprise AI platforms are helping retailers respond instantly to fluctuations in consumer demand, pricing pressures, and external supply chain disruptions and the role of AI in enhancing interoperability across vendors, partners, and marketplaces to create more agile and resilient retail infrastructures in 2026.

Rob Gonda, Chief Technical Officer at Vendormint, stated that, “Interoperability is the backbone of modern retail. AI enables seamless communication between platforms, vendors, and marketplaces—turning fragmented systems into cohesive, responsive ecosystems that can adapt under pressure.”

Discussion topics will also include machine learning’s ability to optimize ad spend, improving personalization, and delivering measurable ROI while maintaining brand trust and regulatory compliance.

Eric Howerton, Co-Founder and Chief Growth Officer of AdFury.ai, added that,”AI is fundamentally changing how brands approach customer acquisition. By leveraging machine learning through fine-tuned, retail-specific agentic flows, we can not only optimize ad spend in real time, but we can also ensure messaging is personalized, compliant, and aligned with evolving consumer expectations.”

And indeed the roundtable will include discussions on how AI-powered predictive analytics can help businesses anticipate economic, technological, and geopolitical disruptions ahead—and plan accordingly.

Cheryl Yarbrough, Vice President of Partnerships at New Nexus Group added that, “Resilience in retail is no longer built in quarterly planning cycles-it’s built in real time. AI gives organizations the ability to identify disruptions before they cascade, pivot strategies before momentum is lost, and maintain continuity when the market moves faster than any human team can react alone.”

The roundtable will be held via Zoom TeleConference, with questions from the press and key stakeholders to follow opening remarks and a 30-minute Q&A between the moderator and the panelists.

For all media inquiries and to register to attend, please contact: Sam Amsterdam, Amsterdam Group Public Relations Inc. – Sam@AmsterdamGroup.net / +1 (202) 910-8349

Vendormint (https://vendormint.com)New Nexus Group (https://www.newnexusgroup.com)AdFury.ai (https://www.adfury.ai)

Samuel Amsterdam
Communications Counsel
Vendormint
samuelamsterdam@gmail.com

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SOURCE Vendormint

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Fairway Home Mortgage Earns Prestigious USA TODAY Top Workplaces Award For 6th Consecutive Year

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Fairway CEO Steve Jacobson Named #1 Leadership Award Winner of Companies With 2500+ Employees

MADISON, Wis., April 24, 2026 /PRNewswire/ — Fairway Home Mortgage announced that it has earned the prestigious 2026 USA TODAY Top Workplaces award. This is the sixth year in a row Fairway achieved this honor.

The award honors organizations with 150 or more employees that have created exceptional, people-first cultures. This year, more than 40,500 organizations were invited to participate. The winners are recognized for their commitment to fostering a workplace environment that values employee listening and engagement. USA TODAY showcased the winners at the National Awards Summit in Nashville. Watch the video of the event here.

“Being recognized with this award reflects Fairway’s commitment to bringing our people together face-to-face,” said Fairway’s CEO and Founder Steve Jacobson. “Companies are better when their people are around each other. People need each other and they learn from each other, and we’re very intentional about creating opportunities for in-person collaboration at Fairway.”

Jacobson demonstrated that in-person collaboration when he traveled to Knoxville this week with Fairway Senior Vice President Dan Richards to spend time with one of Fairway’s branches and their local real estate partners. “We engaged in real conversations about the market, discussed what people are seeing on the ground, and talked about how Fairway keeps showing up for clients,” said Richards. “It’s a reflection of the same hands-on approach that has defined Fairway’s culture for more than two decades.”

“To be named a Top Workplace for six consecutive years speaks to Fairway’s leadership, our mindset, and the empowerment of our staff,” said Fairway’s Chief People and Engagement Officer Julie Fry. “Our strength isn’t just what we offer employees. What sets a top workplace apart is the daily commitment to people—prioritizing connection, valuing contributions, and creating an environment where employees feel energized to serve because they feel valued first.”

The winners are determined by authentic employee feedback captured through a confidential survey conducted by Energage, the HR research and technology company behind the Top Workplaces program since 2006. The results are calculated based on employee responses to statements about Workplace Experience Themes, which are proven indicators of high performance.

“Earning a USA TODAY Top Workplaces award is a testament to an organization’s credibility and commitment to a people-first culture,” said Eric Rubino, CEO of Energage. “This award, driven by real employee feedback, is more than just a recognition — it’s proof that your employees believe in the organization and its leadership. Job seekers and customers look for this trusted badge of credibility and excellence. It signals a company that values its people, and that kind of culture resonates in today’s competitive market”

About Fairway Home Mortgage
Madison, WI- and Carrollton, TX-based Fairway Independent Mortgage Corporation (NMLS #2289) is a full-service mortgage lender licensed in all 50 states. Fairway is the #2 overall retail lender in the U.S.

About Energage
Making the world a better place to work together.™
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 20 years of culture research and the results from 30 million employees surveyed across more than 80,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/fairway-home-mortgage-earns-prestigious-usa-today-top-workplaces-award-for-6th-consecutive-year-302753183.html

SOURCE Fairway Home Mortgage

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