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Ad Results Media to Address Growing Podcasting Impact at First-Ever Podcasting at SXSW – Sound Summit

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Expert audio agency joins podcasters and business leaders, including MrBallen, Dave Coulier, Marsha Cooke, Christy Carlson Romano and more, to showcase podcasting’s power as a branding and response advertising channel

AUSTIN, Texas, Feb. 13, 2024 /PRNewswire-PRWeb/ — Today, Ad Results Media (ARM), an audio agency with over 25 years of experience empowering brands and agencies to optimize channel performance and boost sales through audio platforms, proudly declared its official partnership with the groundbreaking Podcasting at SXSW – Sound Summit. Spearheaded by leading digital audio authority, Sounds Profitable, this collaboration signifies ARM’s commitment to leading the discourse on podcasting trends and innovations.

“With 31% of U.S. consumers aged 12+ tuning in daily, it’s a rapidly growing media channel. Despite this, only 9% of marketers acknowledge its importance in their media mix. This medium is undeniably influential, and there’s a pressing need for greater awareness and education.”

Set for March 9, 2024, at the Thompson Hotel in Austin, Texas, Podcasting at SXSW – Sound Summit will present four panels covering various topics, including the podcasting-Hollywood link and the genesis of true crime podcasts. Additionally, the event will unveil never-before-released consumer perceptions of advertising across diverse media platforms. Renowned podcasters including Dave Coulier, Christy Carlson Romano and more, will join executives from leading organizations such as ESPN, NPR and Paramount, to discuss the current and future landscape of digital audio.

Michael Kropko, co-founder and co-CEO of ARM, is set to kick off the second panel of the day titled “Unveiling the Ad Bargain: Podcasting’s Prime Position in Advertising.” During his introductory presentation, Kropko will explore the pivotal question, ‘Why Podcasting?’ He will shed light on the reasons behind the ongoing acceleration and maturation of this medium, emphasizing its status as the premier platform for brands to authentically share their narratives and engage with customers.

“I look forward to speaking at Podcasting at SXSW – Sound Summit and discussing the endless opportunities for marketers when they integrate audio channels into their media mix,” said Michael Kropko, co-founder & co-CEO of ARM. “Businesses can level up by understanding how and why podcasting can make such a material impact to their bottom line. At SXSW, we’ll navigate the evolving landscape and leave with inspiration to generate measurable business results.”

Podcasting at SXSW – Sound Summit Agenda:

Session: audiochuck x MrBallen: The Business of True Crime | 10-11 a.m. CT: Enjoy a fireside chat with Kylie Low and Brittany Bigelow from audiochuck, and John “MrBallen” Allen and Nick Witters from Ballen Studios. Acquire industry insights on monetization, audience feedback and content evolution. Hear opening remarks on ‘Why Podcasting?’ from partner The Roost, a leading podcast network for creators that connects talent with the advertisers that understand them best.Session: The Ad Bargain: Podcasting’s Position in the Ad Landscape | 11:30 a.m.-12:30 p.m. CT: An extensive cross-media study on advertising perception, moderated by Sounds Profitable Partner, Tom Webster, delves into consumer attitudes across platforms, shaping industry strategies. Panelists include Julia Kelly from Wondery and Gabe Tartaglia from SXM Media. Partner Ad Results Media (ARM), audio agency with over 25 years of expertise empowering brands and agencies to enhance channel performance and drive sales through audio, will provide opening remarks on ‘Why Podcasting?’.Lunch Networking Reception: Open to All SXSW Attendees | 12:30-2:30 p.m. CTSession: The New Influence Frontier: Familiar Voices in Podcasting | 2:30-3:30 p.m. CT: Plunge into the realm of celebrity podcasting as actors and reality stars offer insights in a dynamic panel moderated by NPR’s Brittany Luse. Featured speakers for the event include Christy Carlson Romano, known for “Kim Possible” and co-founder of PodCo, creator-led podcast network. Nick Viall, associated with “The Bachelor” and Advertisecast, and Dave Coulier, renowned for his role in “Full House” and involvement with Full House Rewind, will also share their perspectives. The panel will start with ESPN/Good Karma Brands, a media and marketing company specializing in using national and local sports, and local news to build brands and connect with fans through audio, video, digital and events, sharing insights on ‘Why Podcasting?’Session: Hollywood Meets Headphones in the Ultimate IP Crossover | 4-5 p.m. CT: Delve into the synergy of cross-media intellectual property as esteemed industry leaders, moderated by Molly Barton, discuss adaptation, collaboration and the future of entertainment. Panelists include Marsha Cooke from ESPN and Steve Raizes from Paramount. Partner Magellan AI, podcast ad intelligence company which builds tools that empowers agencies, advertisers and publishers to succeed, will kick off the event with a presentation on the topic ‘Why Podcasting?’.Drinks and Snacks Networking Reception: Open to All SXSW Attendees | 5-6:30 p.m. CT

“We’re thrilled to help showcase podcasting’s impact at SXSW this year. With 31% of U.S. consumers aged 12+ tuning in daily, it’s a rapidly growing media channel. Despite this, only 9% of marketers acknowledge its importance in their media mix,” said Kurt Kaufer, co-founder and chief growth officer of ARM. “This medium is undeniably influential, and there’s a pressing need for greater awareness and education.”

To participate, individuals must have an SXSW Interactive Badge or higher. For more information about ARM, visit adresultsmedia.com. Tickets to SXSW 2024 are now available and can be purchased at sxsw.com/attend. To view the complete SXSW 2024 agenda, visit schedule.sxsw.com.

This is SXSW Partner Programming operated under license from SXSW, LLC.

About Ad Results Media

Ad Results Media (ARM), an expert audio agency with over 25 years of experience, empowers brands and agencies to boost channel performance and sales using the power of audio. Pioneering the podcast advertising landscape with the very first podcast ad placement in 2010, ARM now stands as the world’s largest podcast media buyer. ARM leverages their deep expertise and proprietary data across all audio platforms to connect brands – such as Molson Coors, FanDuel, BetterHelp and ZipRecruiter – with consumers where and when they are listening to deliver effective and cost-efficient campaigns. With audio experts across the United States, ARM’s unparalleled industry connections drive results for brands and agencies. To learn more about ARM, visit adresultsmedia.com.

Media Contact
Eliza Kjar, Palmer Public Inc., 1 7125517774, eliza@palmerpublic.com, https://palmerpublic.com/

View original content to download multimedia:https://www.prweb.com/releases/ad-results-media-to-address-growing-podcasting-impact-at-first-ever-podcasting-at-sxsw—sound-summit-302060577.html

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Qued Partners with Don Hummer Trucking to Bring AI-Powered Smart Appointments to a Family Fleet Trusted for More Than 70 Years

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Family-owned Iowa truckload carrier has confirmed more than 10,000 appointments through Qued, with email scheduling handled at a 98.8% success rate

BROADLANDS, Va., July 21, 2026 /PRNewswire-PRWeb/ — Qued, a leader in developing sophisticated, automated appointment scheduling solutions for supply chain and logistics companies, today announced a strategic partnership with Don Hummer Trucking Corporation, a family-owned interstate truckload carrier trusted by some of the nation’s most recognizable brands. Don Hummer Trucking has deployed Qued’s Smart Appointments platform to automate appointment scheduling across its operations, taking manual booking work off the desks of the people who keep its trucks moving.

Every load delivered safely and on time carries the opportunity to earn our customer’s trust. Qued took a job that used to eat hours of our team’s day and quietly handles it in the background.

The numbers behind the announcement:

More than 10,000 appointments confirmed through Qued94.2% confirmation rate98.8% success rate on email-based scheduling

Qued’s platform selects the best appointment slots in real time, weighing ETAs, facility capacity, historical performance, and the specific requirements of each location. It connects directly to the transportation management system a carrier already runs, and it works on every channel a facility can require: web portals, email, and AI-powered voice calls. At Don Hummer Trucking, email scheduling has been the standout, with Qued handling email-based appointment requests at a 98.8% success rate.

“Don Hummer Trucking is the kind of company this industry is built on. The president holds a CDL and delivers loads. The family name rides on every trailer,” said Tom Curee, President of Qued. “When a three-generation fleet with that much on the line trusts Qued with its appointments, we take it seriously. Hummer’s confirmation numbers show what disciplined operators get when real automation goes to work on scheduling.”

“Every load delivered safely and on time carries the opportunity to earn our customer’s trust. Qued took a job that used to eat hours of our team’s day and quietly handles it in the background. Confirmations happen, trucks keep moving, and our people stay focused on drivers and customers,” said Jake Von Feldt, Vice President of Finance at Don Hummer Trucking.

Don Hummer Trucking joins a growing roster of asset-based carriers on Qued, from family fleets to some of the largest carriers in North America.

About Qued:

Qued is a cloud-based, AI-powered smart workflow automation platform transforming load appointment scheduling for brokers, 3PLs, and carriers. By automating the scheduling process, Qued eliminates manual work, simplifies multi-stop load appointments, and ensures seamless coordination across the supply chain, improving both operational efficiency and customer satisfaction. For more information, visit www.qued.com or contact us at contact.us@qued.com.

About Don Hummer Trucking:

Don Hummer Trucking Corporation is a family-owned and operated, for-hire interstate truckload carrier headquartered in Cedar Rapids, Iowa, with terminal operations in Homestead, Iowa. The Hummer name has been trusted in freight transportation for more than 70 years, and the company today serves many of the largest shippers in the country. For more information, visit www.donhummertrucking.com.

Media Contact

Adam Robinson, The Robinson Agency, 1 2148720780, adam@the-robinson-agency.com, The Robinson Agency 

View original content to download multimedia:https://www.prweb.com/releases/qued-partners-with-don-hummer-trucking-to-bring-ai-powered-smart-appointments-to-a-family-fleet-trusted-for-more-than-70-years-302830398.html

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Bank of America Enhances EricaAssist with Generative AI to Help Employees Resolve Client Needs Faster

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New AI capabilities deliver relevant insights in seconds, helping employees provide more personalized client service in real-time

Key takeaways

More than 18,000 employees use EricaAssist as a human-assisted AI agent to help serve clients.
New Generative AI (Gen AI) capabilities deliver contextual guidance in under three seconds, helping resolve client needs faster and supporting decision making by customer service representatives.
EricaAssist reduces average call times by nearly one minute per interaction, improving efficiency and client experience.

CHARLOTTE, N.C., July 21, 2026 /PRNewswire/ — Bank of America (BofA) today announced enhancements to EricaAssist, its human assisted AI agent that supports employees during client conversations, delivering real time insights that help resolve client needs faster while keeping the employee at the center of the experience.

Used by more than 18,000 customer service representatives, EricaAssist works alongside employees during calls – summarizing and surfacing relevant guidance in real time – so employees can focus on listening to and understanding clients, explaining solutions, and building stronger relationships. The enhancements are making our human agents better and providing our customers with an improved and more efficient experience.

“EricaAssist reflects our high tech, high touch approach,” said Ashley Ross, Head of Consumer Client Experience and Business Transformation at Bank of America. “By combining human judgment with real time AI guidance, we’re helping employees navigate complex topics more easily and serve clients more effectively in the moments that matter most.”

Bank of America customer service representatives use generative AI capabilities within EricaAssist to summarize why a client is calling, pull together relevant information, and recommend next steps based on the employee’s role and the client’s relationship with the bank – all without interrupting the flow of the conversation.

“This technology helps our teammates deliver relevant insights in seconds, while operating with strong governance, transparency, and accountability,” said Tom Ellis, Chief Information Officer and Head of Consumer Technology at Bank of America.

Later this year, Bank of America plans to expand EricaAssist to support additional servicing scenarios and business lines.

Frequently asked questions

Question: Why enhance EricaAssist with GenAI capabilities?

Answer: Enhancing EricaAssist reflects the bank’s focus on continuously improving how employees access and deliver personalized guidance and resolve client needs faster.

Question: How do EricaAssist enhancements reflect Bank of America’s broader investments in technology?

Answer: Bank of America spends $14 billion annually on technology, of which more than $4 billion is allocated to new initiatives, including AI. These ongoing investments, combined with our high-tech, high-touch approach, continue to enhance our client experiences across all channels and to drive operational efficiencies across the company.

Question: Why blend AI with employee decision making?

Answer: Our responsible AI strategy ensures human oversight, transparency, and accountability for all outcomes. By leveraging AI at scale across our global operations, we are optimizing performance and improving client experiences. EricaAssist works alongside employees, supporting their decision-making and service. Employees ensure clients receive thoughtful guidance, with AI operating within established governance and oversight.

Bank of America
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 60 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the #1 small business lender in the United States (FDIC), Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries and/or jurisdictions. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.

Reporters may contact
Catherine Page, Bank of America
Phone: 1.704.519.7314
catherine.page@bofa.com

Don Vecchiarello, Bank of America
Phone: 1.980.387.4899
don.vecchiarello@bofa.com

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Sonilo and fal Launch Sound Effects 1.0 for Realistic Sound Effects from Video and Text

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Exclusive API co-launch brings Video-to-Sound Effects and Text-to-Sound Effects generation to developers through fal

SAN FRANCISCO, July 21, 2026 /PRNewswire/ — Sonilo, a generative audio company building video-native sound and music models, and fal, the generative media platform for developers and enterprises, today announced the launch of Sonilo Sound Effects 1.0, a new model that generates highly realistic sound effects from video or text.

With video input, Sound Effects 1.0 analyzes what is happening on screen and generates one finished audio track synced to the motion, timing and scene. With text input, developers and creators can describe a specific sound effect and generate it directly.

fal will serve as the model’s exclusive API launch partner during its initial launch period, providing developers with day zero access through fal’s production-ready infrastructure.

Sound Effects 1.0 is designed to address one of the most persistent gaps in AI video production: footage can look complete while still requiring significant manual work before it sounds complete.

When given a video, the model analyzes on-screen motion, scene context, environments, and timing before generating audio that follows what is happening on screen.

Instead of returning a collection of disconnected audio assets that still need to be placed and aligned one by one, Sound Effects 1.0 can produce a synchronized audio track that is ready to review, refine and add to the edit.

“Sound effects only work when they feel like they belong in the scene,” said Trista Hong, Co-Founder of Sonilo. “Sound Effects 1.0 was built around that complete problem: understanding the footage, generating realistic audio, and synchronizing it automatically. We’re excited to launch it together with fal and bring video-native sound into real production workflows.”

A Sound Model Built Around the Video

Traditional sound-design workflows typically begin outside the footage. Editors search sound libraries, preview multiple assets, place them on a timeline, align each effect to the appropriate frame, adjust levels and repeat the process across every action in the scene.

Sound Effects 1.0 begins with the video itself.

The model uses the footage as both a source of semantic information and the timing foundation for the generated audio. It determines what is happening in the scene, what sounds are appropriate for those events and when those sounds should occur.

This video-native approach is particularly useful for scenes containing multiple actions, transitions, impacts and environmental details. Rather than requiring creators to build the sound layer one asset at a time, the model can generate audio around the structure of the footage as a whole.

Sound Effects 1.0 supports video inputs of up to three minutes, making it suitable for short-form content, advertisements, gaming footage, product videos and longer narrative scenes.

Automatic Generation When Speed Matters, Prompt Control When Direction Matters

Sound Effects 1.0 supports two complementary generation workflows.

Video-to-Sound-Effects analyzes uploaded footage and generates sound effects matched to its visible actions, environments and timing.

Text-to-Sound-Effects generates specific standalone sounds from written descriptions, giving creators and developers direct control when they need a particular audio asset.

Prompts are optional in the video workflow. Users can allow the model to interpret footage automatically or provide a prompt requesting a particular sound, emphasis or creative direction.

The prompt helps shape what the model generates, while the video continues to determine when the sound should occur.

This gives users two practical modes of working: automatic sound generation when speed and coverage are the priority, and prompt-guided generation when a scene requires more precise creative control.

Bringing Video-Native Sound Generation to Developers through fal

The co-launch gives developers access to Sound Effects 1.0 through fal’s generative media infrastructure, allowing video-conditioned sound generation to be incorporated directly into products and production workflows.

Developers can use the model to build synchronized sound generation into:

AI video editors and generation platforms;Short-form and social video tools;Advertising and branded-content workflows;Game prototypes, gameplay videos and cinematics;Film and narrative-production pipelines; andMultimodal creator products that combine video, music and sound.

“We’re entering a new era where AI applications don’t just generate assets, they produce complete experiences,” said Tina Sang, Head of Marketing at fal. “Sound is fundamental to making those experiences believable. Sonilo Sound Effects 1.0 helps developers generate context-aware, synchronized audio that matches what’s happening on screen, and we’re very excited to bring it to fal, day zero.”

The integration is designed to let teams move from initial testing to product deployment without building and operating a separate model-serving stack. Developers can access the model through fal’s API and developer tooling while keeping sound generation inside the same environment as their broader generative media workflows.

Expanding the Sonilo and fal Partnership

The launch expands an existing relationship between Sonilo and fal.

Sonilo Music v1.1 is already available through fal, giving developers access to both Video-to-Music and Text-to-Music generation. Sound Effects 1.0 extends that integration from generated music into highly realistic, video-conditioned sound effects.

Using the same source footage, creators and developers can generate sound effects around visible actions and environments, then generate music informed by the video’s pacing, scene changes, mood and timing.

This creates a broader video-first audio workflow in which a single video can serve as the timing foundation for both sound design and music. Sound effects can follow what happens on screen, while music can follow the emotional and structural movement of the edit.

By connecting both layers around the source footage, Sonilo aims to reduce manual synchronization, repetitive asset placement and unnecessary switching between separate audio tools.

Built for Real Production Workflows

For AI video creators, Sound Effects 1.0 can add action cues, environmental details, movement and transitions to generated footage that otherwise arrives without usable audio.

For high-volume creators and gaming channels, the model can reduce repetitive timeline work across content requiring dense sound design, including impacts, interface sounds, room tone and movement.

For filmmakers and narrative teams, it can generate scene-level elements such as footsteps, doors, physical interactions and ambience directly from an edit.

For brands and advertising teams, it can produce precisely timed audio around product interactions, camera transitions, packaging moments and visual reveals.

For platforms and API products, it provides a way to add video-conditioned sound generation without requiring users to leave the product and assemble audio in a separate editing workflow.

About Sonilo

Sonilo builds video-native generative audio models for creators, developers and media platforms. Its technology generates music and sound effects directly from footage or text, helping teams bring audio into the video-creation workflow and reduce manual timeline work. Sonilo is headquartered in San Francisco and backed by B Capital.

Learn more at https://sonilo.com/.

About fal

fal is a generative media platform that provides developers with access to the world’s best generative image, video, and audio models through a unified API. Trusted by over 2.5 million developers and leading companies, fal offers the fastest inference engine for diffusion models, on-demand serverless GPUs, and dedicated compute clusters for frontier research. Learn more at fal.ai.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sonilo-and-fal-launch-sound-effects-1-0-for-realistic-sound-effects-from-video-and-text-302830490.html

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