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CES 2024 Showed that the Future of Cars will be Defined by AI, Reports IDTechEx

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BOSTON, Feb. 16, 2024 /PRNewswire/ — IDTechEx’s new report, “Future Automotive Technologies 2024-2034: Applications, Megatrends, Forecasts“, highlights the biggest changes coming to cars over the next ten years. Electrification will change what powers cars, and automation will change how they are driven, but one of the biggest opportunities is connectivity and software definition, which will change how cars are monetized. This was blindingly apparent at CES 2024, where it felt like “autonomous”, “connected”, “AI” and “software-defined vehicle” were prerequisite buzzwords for exhibitors to get through the door.

IDTechEx’s reports, “Future Automotive Technologies 2024-2034: Applications, Megatrends, Forecasts” and “Connected and Software-Defined Vehicles 2024-2034: Markets, Forecasts, Technologies” found that connected and software-defined vehicles have the greatest potential for growth in the automotive space. The reports found that these technologies will grow at a compound annual growth rate of 21.1% between 2024 and 2034, reaching a value of US$700 billion. That’s around US$400-500 per vehicle on the road. So where is all that revenue going to come from?

At CES this year, IDTechEx saw where some of this revenue will be coming from. Firstly, there will be the AI assistants in the cabin. This was a big focus from players like Mercedes, Amazon Web Services (AWS), and Qualcomm. The early functionality of these will be a more natural interaction with the car’s systems. Voice commands in cars are nothing new and have progressed over the years from an unusable gimmick to something that some readers will now be thinking, “Oh yeah, my car does have voice commands”. Even the best systems today are slightly clunky and require the user to memorize specific nomenclature and ways of phrasing requests.

Over the past few years, the world has seen how much AI has grown, with chat GPT proving that machines can replicate normal human conservation. At CES, IDTechEx saw how this can contribute to the vehicle experience. Qualcomm and AWS both had demonstrator interfaces that had been trained on the vehicle’s owner manual. This is an ideal first application as customers can ask about features on the vehicle and get an understandable explanation from the AI assistant. For example, the driver could ask the assistant, “Why is the engine turning off when the car is stopped?” and the assistant can explain that this is designed to save fuel and let the driver know how to turn it off if they desire. Another application is simply interacting with the vehicle’s settings. Lots of cars already have voice control systems that can change the climate control settings, but AI assistants offer a far more natural way of doing this. Drivers won’t need to hone their commands, and use specific words; they can say “I’m cold”, “turn the heat up”, “set the temp to 20 degrees” or “temp to 70 degrees” and the car will make the change accordingly.

AI assistants will likely come as a subscription service, though, especially since they tend to rely on connectivity. AWS’s AI assistant for the car is a cloud service, connecting to AWS servers to execute the AI functionality. Qualcomm’s latest chips incorporate built-in AI accelerators,  allowing the vehicle to offer some AI features even when offline. However, it will likely require some connection for regular updates and requests that require accessing data that is not stored on the vehicle, such as calendar information or Wikipedia articles. Either way, AI assistants will very likely be a premium service, perhaps with the first year for free, to entice customers and demonstrate value.

The AI examples discussed focussed on interactions with the vehicle, but combined with connectivity and third-party application stores, the possible applications of the AI assistant are unbounded. A basic application of this is scheduling car servicing. When the vehicle gets close to its service interval, the AI assistant can access the dealership’s service center availability, then offer the driver available slots to get their vehicle service, let them know the cost of different packages, and even schedule and pay for the appointment. 

In-vehicle payment will be another game-changing technology for the car market. These systems can use biometric security, powered by the in-cabin infrared and regular cameras, to authorize payments. IDTechEx saw a live demonstration of this at CES 2024. In one of the demonstration booths, an exhibitor pressed to make a purchase on a mock-up infotainment system; the camera showed their face for verification, and then the bank transaction could be seen on a separate screen. This wasn’t a faked example or charade, but real money moving between accounts, processed by what would be a car.

The example IDTechEx saw at CES was demonstrating how a user could pay for an upgrade to access additional functionality, the feature-as-a-service model. This currently exists with companies like Tesla, BMW, and others fitting hardware to their vehicles with its full functionality locked behind a paywall. Currently, the driver needs to pay to access these features through a smartphone app or online. With AI assistants, connectivity, and in-car payments, the game changes. A driver could say “I’m cold” and the AI assistant could recommend subscribing to a package which includes heated seats. Connectivity and AI payments, then complete the purchase. This is how AI, connectivity, software-defined vehicles, features-as-a-service, and in-car payments all come together to generate hundreds of dollars worth of new revenue per vehicle in 2034.

IDTechEx’s “Future Automotive Technologies 2024-2034: Applications, Megatrends, Forecasts” report goes into more detail about the US$1.6 trillion opportunity associated with emerging automotive technologies. Additionally, IDTechEx’s report “Connected and Software-Defined Vehicles 2024-2034: Markets, Forecasts, Technologies” provides a deep dive into the US$700 billion opportunity associated with the applications of connectivity and AI assistants described here. IDTechEx’s subscription platform also provides a plethora of regularly updated content across many technologies, including multiple premium article summaries and company profiles from the recent CES 2024 event.

About IDTechEx

IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies. For more information, contact research@IDTechEx.com or visit www.IDTechEx.com.

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press@IDTechEx.com
+44(0)1223 812300

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Miami Startup BOB Raises $5.5M To Build An AI-Powered Banking Platform

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The Miami-based company is building the most useful small business finance agent and banking platform in the world, with participation from Codie Sanchez, Mark Pincus,  and others.

MIAMI, Oct. 23, 2026 /PRNewswire/ — BOB AI Holdings Corp. (“BOB”), the AI finance employee for small business, today announced it has raised $5.5 million in seed funding. The round was led by Mischief (founder of Plaid, Zak Perret), with funding from Peter Thiel and participation from Codie Sanchez, Mark Pincus, Karman Ventures, and a group of additional investors and operators. BOB will use the capital to expand its product, grow its team in Miami, and bring a free AI finance agent to more of the small business owners who keep the American economy running.

The seed round brings together investors who share a conviction that small businesses deserve the same caliber finance department g that large companies take for granted. Mischief led the round, and Peter Thiel joined as a backer alongside Codie Sanchez, the investor and operator known for championing Main Street business ownership.

The funding follows BOB’s private beta launch in September 2026 and will support three priorities: deepening the product’s financial capabilities, scaling customer onboarding, and growing BOB’s team in Miami.

BOB is an AI finance employee that works alongside small business owners to handle the annoying but necessary financial work that usually eats their nights and weekends. Owners talk to BOB the way they would talk to a trusted bookkeeper or CFO, over WhatsApp, text message, Slack, Microsoft Teams, email, or the BOB app. BOB keeps the books, sends invoices, accepts payments, holds funds in a deposit account, and helps owners see where their cash is headed so they can make decisions with confidence.

BOB’s long-term goal is to be the most useful banking product in the world, and a banking product specifically built for this new world of AI agents, robots, and drones. But they are getting started by building the most useful and safe financial agent for small business owners. And instead of handing owners another dashboard to learn, BOB just does the work for them and communicates in plain language.

BOB’s wedge has been particularly effective because the company is laser-focused on small business owners who have largely been underserved by the wave of financial technology built over the last five to ten years. Many of those products were designed for the general market or for enterprise finance teams, and they assume the owner has time, training, or staff to run them. BOB starts from the opposite assumption. The owner of a roofing company, a restaurant, or a local services firm should be able to get real financial help without hiring a department to get it.

“Small business owners have been an afterthought for most of the financial technology built over the last decade,” said Adam Wininger, CEO of BOB. “They are running the business, doing the work, and then staying up late trying to make sense of their books. We built BOB to take that work off their plate entirely. Our goal is simple: to be the most useful banking platform in the world, and this funding lets us put our free CFO agent, BOB, in the hands of many more owners.”

“We invest in infrastructure that becomes indispensable, and a financial layer for autonomous agents is one of the clearest examples we’ve seen,” said Dustin Moring, General Partner at Mischief. “BOB is attacking an immense market at the exact moment AI is moving from advising on transactions to executing them. We’re proud to lead this round and back Adam and the team as they build the foundation agent banking will run on.”

About BOB

BOB AI Holdings Corp. is a Miami-based company building BOB, the AI finance employee and banking platform for small business. BOB handles bookkeeping, invoicing, payments, and cash flow for small business owners through the channels they already use, including WhatsApp, text message, Slack, and Microsoft Teams. BOB’s mission is to build the world’s most useful banking product in the world. Learn more at joinbob.ai. Disclaimer: BOB AI Holdings Corp is a financial technology company, not a bank.

Media contact

Joel Strauss – joel@strausscomms.com 

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SOURCE BOB AI Holdings Corp

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Union Home Mortgage unveils AI and automation advancements during 2026 Annual Partner Celebration

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The mortgage lender continues to make major technology investments going into 2027

STRONGSVILLE, Ohio, Oct. 23, 2026 /PRNewswire/ — Union Home Mortgage (UHM), a high-growth independent mortgage banking company with a world-class culture, recently unveiled an array of AI and automation-driven technological achievements during the company’s 2026 Annual Partner Celebration held Oct. 16-17 in Cleveland, Ohio. This world-class event brought over 850 UHM employees, known internally as Partners, together to highlight the lender’s year-to-date business results, set goals to multiply business success, and foster connection between colleagues. Most notably, technology took center stage, highlighting advancements made in 2026 and a sneak peek at what is coming next.

Attendees were given an inside look at the next phase of technology shaping the business, with demonstrations of both newly implemented tools and future-focused prototypes. These innovations, ranging from conversational voice agents for enhanced customer support to the elimination of tedious manual document review, showcased the transformative potential of technology and underscored the lender’s ongoing investment in smarter, more efficient workflows.

“What makes this event so meaningful is the chance to celebrate our Partners and the impact they have on our business and culture,” said Bill Cosgrove, CEO of Union Home Mortgage. “By creating opportunities for open dialogue and idea-sharing, we’re able to strengthen our culture and identify new ways to move our business forward. As we look ahead to 2027, we remain focused on our 3X initiative, empowering our Partners with the resources, technology, and support they need to achieve more while continuing to deliver a world-class experience for our borrowers. Technology will be the key to UHM’s future, and I can’t wait to see what new solutions are developed in time for our next Annual Partner Celebration.”

While this year’s Annual Partner Celebration was heavily focused on technology, the event also featured senior leadership across all departments and business channels taking the stage to share updates on critical areas such as sales performance, servicing, benefits, employee recognition, and more. UHM Partners also took part in a panel discussion and Q&A with CEO Bill Cosgrove and Sr. Vice President of Business Development Al Blank. In addition to those attending in-person, the rest of the mortgage lender’s 2,300 Partners streamed the event virtually across the country. Following the event, attendees were invited to attend a celebratory carnival featuring casino-style games, a golf simulator, Family Feud, a custom t-shirt press, and more – earning raffle tickets to win high-value prizes. The lender also raffled off tickets to the MLB American League Championship Series being played at Progressive Field, as Union Home Mortgage is the Official Mortgage Partner of both teams that played in the series – the Tampa Bay Rays and the Cleveland Guardians.

Throughout the week, Partners also attended individualized leadership summits specific to their department or role within the company, as well as a Hard Stops Summit aimed at examining existing hard stops in the loan process to streamline operational efficiency.

Internal loan officer coaching program Partners Coaching Partners (PCP), which pairs each participating loan officer with a high-performing mentor and an accountability partner at their production level, also held their Fall PCP Impact event on October 14-15. The group aims to equip members with the skills and knowledge to increase productivity, generate leads, finetune the origination process, improve teambuilding, and increase profit margins. Next year, the PCP program will celebrate its twentieth consecutive PCP Impact event, cementing its status as a pillar of Partner development at UHM.

About Union Home Mortgage
Union Home Mortgage Corp. (UHM) is a high-growth, full-service retail, wholesale, and consumer direct independent mortgage banking company with branches across the U.S. in 49 states + D.C. UHM is an in-house loan servicer offering world-class customer service through high touch communication & technology. A privately held family business, with a collaborative culture that stands out in the mortgage industry, UHM Partners (employees) are guided by a Code of Conduct that emphasizes respect, open communication, and accountability. All these principles translate to industry-leading customer retention and satisfaction. Some honors include being a Six-Year USA TODAY Top Workplace and a Twelve-Year Northeast Ohio Top Workplace. Learn more at www.uhm.com.

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SOURCE Union Home Mortgage

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Pew Funds 4 Biomedical Research Partnerships in Latin America

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Scientists will team up on interdisciplinary explorations

WASHINGTON, Oct. 23, 2026 /PRNewswire/ — The Pew Charitable Trusts announced today that four pairs of researchers from Latin America will receive funding to pursue collaborative biomedical research projects.

These eight esteemed scientists, all independent investigators in Latin America, will team up on interdisciplinary explorations that span plant biology, genetics, immunology, and more. Recipients will receive a combined $180,000 per pair—$90,000 annually over two years.

The Partnership Award was created to help advance scientific collaboration and networking among the biomedical research community in Latin America. Recipients include four alumni of Pew’s Latin American Fellows Program in the Biomedical Sciences, which has funded nearly 350 scientists from across the region since 1991. The Partnership awards were made possible by a grant from Biohub.

“Pew is proud to support these exceptional scientists from Argentina, Brazil, and Chile,” said Donna Frisby-Greenwood, Pew’s senior vice president for Philadelphia and scientific advancement. “Their creative ideas and pioneering approaches will undoubtedly lead to important discoveries that advance biomedical research across Latin America and the world.”

Recipients of this year’s Partnership Award are:

Luis F. Larrondo, Ph.D., Pontificia Universidad Católica de Chile, 2004 Pew Latin American Fellow

Gerardo Cárcamo-Oyarce, Ph.D., Pontificia Universidad Católica de Chile

Larrondo and Cárcamo-Oyarce will establish a new, light-based platform for studying the formation of biofilms by the bacterium Pseudomonas aeruginosa.

Priscilla Olsen, Ph.D., Universidade Federal do Rio de Janeiro (UFRJ), 2016 Pew Latin American Fellow

Beatriz Patricio, Ph.D., Universidade Federal do Estado do Rio de Janeiro (UNIRIO)

Olsen and Patricio will develop and test a new strategy to overcome antimicrobial drug resistance.

Paulo José P. L. Teixeira, Ph.D., Universidade de São Paulo, Escola Superior de Agricultura Luiz de Queiroz, 2013 Pew Latin American Fellow

Antonio Camargo, Ph.D., Universidade de São Paulo

Teixeira and Camargo will examine plant immune receptor specificity.

Marcelo Yanovsky, Ph.D., Fundación Instituto Leloir – CONICET, 2000 Pew Latin American Fellow

Esteban Beckwith, Ph.D., Instituto de Investigación en Biomedicina de Buenos Aires – CONICET – Partner Institute of the Max Plank Society

Yanovsky and Beckwith will study how organisms regulate gene expression in response to environmental stress.

Founded in 1948, The Pew Charitable Trusts uses data to make a difference. Pew addresses the challenges of a changing world by illuminating issues, creating common ground, and advancing ambitious projects that lead to tangible progress. Learn more at pew.org.

Press contact: Liz Lowe, 215-575-4812, elowe@pewtrusts.org

https://www.pew.org/en/about/news-room/press-releases-and-statements/2026/10/22/pew-funds-4-biomedical-research-partnerships-in-latin-america

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SOURCE The Pew Charitable Trusts

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