Technology

Splash Releases 2024 Outlook on Events Report, Reveals Event Programming Ignites Revenue Growth

Published

3 years ago

February 21, 2024

New data reveals event-led growth strategies give marketers a competitive advantage in driving revenue, boosting brand visibility and increasing customer loyalty

NEW YORK, Feb. 21, 2024 /PRNewswire/ — Splash, a global event technology company, today released the findings of its global 2024 Outlook on Events report. More than 1,200 marketers who are involved in their companies’ events programs in the US and UK were surveyed, with findings indicating that event-led growth (ELG) has an overwhelmingly positive impact on revenue. Seventy-seven percent of marketers stated events were the most effective marketing channel for their company in 2023.

ELG is a key strategy for organizations looking to improve the efficacy of their events as a marketing channel. And the data doesn’t lie: US-based teams that adopted ELG were 75% more likely than those who didn’t to see a growth rate of over 50% in 2023. What’s more, 84% of marketers report that events help their company stand out from the competition and 83% say events are critical for their business growth.

Yet, businesses fall short when it comes to measuring the ROI of their events. Notably, over half of marketers shared they don’t track opportunities created to measure event effectiveness, which means the most impactful revenue-driving tactic also has the potential to drive inefficiency and waste resources. Without these crucial data points, event marketers struggle to translate event impact, with 20% of respondents reporting they can’t directly attribute their events to company revenue, and 26% noting they’re unable to accurately predict their team’s progress toward event goals.

“While there’s no one-size-fits-all strategy for executing event programs, the impact on business growth is undeniable,” said Kate Hammitt, CMO of Splash. “When event-led growth is properly enabled, we’ve seen companies scale their event programs, running hundreds of events globally per month across the organization. Companies harnessing event-led growth are tripling their pipeline, increasing their win rates by 10% and seeing up to a 45% lift in product adoption. The proof is in the data: businesses employing event-led growth are reaping the rewards and those that aren’t are missing out.”

Additional findings from the report include:

In an AI-obsessed and Zoom-fatigued world, audiences have a clear appetite for unique and intimate in-person gatherings. And marketers need to provide authentic experiences to engage with prospects and stakeholders, make their brand stand out, and capture first-party data in a world of hard-to-track buyers who are increasingly concerned with privacy.

That’s why traditional in-person events remain the industry’s bread and butter, with 73% of companies holding in-person events in 2023. More than half (60%) of those who hosted a blend of in-person, virtual, and hybrid events noted in-person get-togethers have been the most effective for generating revenue.

To learn more about the 2024 Outlook on Events report, as well as how event technology can help you market, measure, and scale your in-person, hybrid, and virtual events, check out the report.

Methodology

The 2024 Outlook on Events survey was conducted between December 13 and December 31, 2023. Splash surveyed a total of 1,255 respondents in the United States and United Kingdom who work in marketing full-time and have a hand in their company’s events program. The study was conducted at 95% confidence with a +/- 4% margin of error.

About Splash

Splash, a global event marketing technology company, empowers everyone within an organization to host on-brand, measurable, repeatable, and compliant event marketing programs (live, hybrid, and virtual) and digital experiences at scale. Splash helps companies execute more impactful events through brand-compliant templates, real-time integrations, and deep insights into attendee engagement and event ROI. Using Splash, event professionals and teams can simplify their processes, amplify their brand, measure their results more effectively, and grow their event programs through a single, powerful platform. Visit www.splashthat.com to learn more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/splash-releases-2024-outlook-on-events-report-reveals-event-programming-ignites-revenue-growth-302066811.html

SOURCE Splash

Technology

Datavault AI Founder Nathaniel Bradley Sues Board

Published

4 minutes ago

November 7, 2026

WILMINGTON, Del., Nov. 6, 2026 /PRNewswire/ — Lawsuit Alleges Chairman and CFO Brett Moyer Engineered a Weekend Lockout While Keeping a $90–$100 Million Financing Offer From Independent Directors

Datavault AI Founder Nathaniel Bradley Sues Board

Nathaniel Bradley, the founder whose technology became Nasdaq-listed Datavault AI Inc. (NASDAQ: DVLT), today filed a lawsuit in the Delaware Court of Chancery asking the court to declare his contested ouster as CEO void and restore him to office. The complaint alleges that Board Chairman and CFO Brett Moyer “suspended” Bradley without a Board vote, cut off his email, and then rushed through a defective Sunday meeting, all while a $90–$100 million financing lifeline sat on the table.

On October 30, two days after Bradley asked the Board to consider removing Moyer as CFO, Moyer “suspended” Bradley on his own perceived authority. According to the complaint, no Board meeting was held and no written consent was circulated. This was done despite Datavault’s own Bylaws, which give only the full Board the power to remove officers.

The lawsuit further alleges that Moyer and certain unnamed directors shut Bradley out one day after he brought the company a $90–$100 million funding offer that could have substantially improved its financial position. Rather than present the offer, Moyer “suppressed, withheld and concealed” it from the company’s independent directors.

Last night, Bradley released the following statement:

“While I remain confident in Datavault AI’s technology, product offerings, and patent-protected innovations, I strongly dispute the legal validity of the Board’s decision to remove me as President and Chief Executive Officer.

“During my tenure, we increased revenue by more than 1,300% in my first year, alongside record trading volumes, and built the foundation for continued growth. We assembled a portfolio of more than

100 patents and pending applications, including newly issued U.S. patents in data valuation, tokenization, and wireless audio. We launched the Information Data Exchange, NIL Vault, and American Political Exchange, and signed licensing and tokenization agreements that bring real-world assets, from carbon credits to gold, copper, and geothermal energy, onto our platforms. We also completed strategic acquisitions, including API Media Innovations, that expanded our reach into digital twins, sports, and live events. We broadened our strategic partnership network, including with IBM,

ServiceNow, and the Department of Energy, and recruited industry-leading talent to the Datavault cause.

“Innovators are often targeted, and I intend to protect my rights and the interests of the Company and its shareholders. I believe the Board’s action jeopardizes the Company’s ability to realize its full potential.”

Jacob Frenkel, Bradley’s lead counsel and a former SEC enforcement lawyer and federal prosecutor, said:

“The company’s groundbreaking and cutting-edge technologies are a function of Mr. Bradley’s brilliance and vision. As a corporate leader, Mr. Bradley has a long-standing commitment to best practices in corporate governance.”

Mr. Bradley puts his investors first. When you’re out building and innovating and those you think you can trust decide to stage a corporate coup, the only place for relief is in court. Mr. Bradley will continue to fight for the shareholders and against those who put their own interests ahead of the company’s stakeholders.”

Read the full complaint here.

About Nathaniel Bradley:

Nathaniel Bradley is an inventor and technology executive who holds more than 70 patents. He founded and invented AudioEye, founded Intellectual Property Network Inc., and served as CTO of Marathon Patent Group (now Marathon Digital Holdings). In 2021, he founded Data Vault Holdings, whose assets were acquired in December 2024 by WiSA Technologies, the company that became Datavault AI. As CEO, he led the company through partnerships with IBM, Dolby Laboratories, and NYIAX, as well as the acquisition of CompuSystems assets.

View original content:https://www.prnewswire.com/news-releases/datavault-ai-founder-nathaniel-bradley-sues-board-302932495.html

SOURCE Datavault AI Inc

Technology

County of Sussex, New Jersey Notice of Data Privacy Incident

Published

4 minutes ago

November 7, 2026

NEWTON, N.J., Nov. 6, 2026 /PRNewswire/ — Sussex County Prosecutor’s Office (SCPO) experienced a data privacy event that involved personal information.

On or about August 10, 2026, SCPO received alerts of a disruption to its computer network. Upon this identification, it launched an immediate investigation and engaged outside cybersecurity specialists to assist. The investigation determined that someone accessed its network without authorization between July 15, 2026, and July 22, 2026, and that certain files containing personal information were accessed and may have been taken. That information includes people’s first and last name, Social Security number, and driver’s license or State-issued identification card number. The SCPO has reported the incident to state and federal law enforcement, the New Jersey Cybersecurity and Communications Integration Cell (NJCCIC), and the Office of Attorney General. For more information on this incident, people may contact the call center at (888) 269-1448, Monday through Friday, 9:00 a.m. to 9:00 p.m. EST for further assistance.

Lauren Stinger, Esq.
Lauren.stinger@kennedyslaw.com
Associate Counsel

View original content:https://www.prnewswire.com/news-releases/county-of-sussex-new-jersey-notice-of-data-privacy-incident-302932369.html

SOURCE Kennedys CMK LLP

Technology

Light AI Announces Resignation of Director and Officer

Published

1 hour ago

November 7, 2026

VANCOUVER, BC, Nov. 6, 2026 /CNW/ — Light AI Inc. (“Light AI” or the “Company”) (CBOE CA: ALGO (FSE: OHC) (OTCQB: OHCFF), announces that Peter Whitehead has resigned as a director and the Chief Innovation Officer of the Company to pursue other opportunities. The Company would like to thank Mr. Whitehead for his contributions to the Company.

About Light AI Inc. (CBOE CA: ALGO / FSE: OHC / OTCQB: OHCFF)

Light AI Inc. is a healthcare technology company focused on developing artificial intelligence-powered SaMD solutions designed to support rapid, accessible clinical assessment at the point of care. The Company’s core technology, Light AI QuickScan™, is a device-agnostic software platform that applies proprietary artificial intelligence and machine learning algorithms to medical images. The QuickScan™ platform is designed to operate across compatible imaging and computing hardware, providing flexibility for integration into a range of healthcare devices, clinical workflows and care settings without dependence on a single proprietary hardware platform.

ON BEHALF OF THE COMPANY

“John R. Luna”
Chief Executive Officer

For more information, please contact the Company at investors@light.ai or visit https://light.ai/.

Website: https://light.ai/
LinkedIn: LinkedIn/company/Light AI
X (Formerly Twitter): @lightaihealth

SOURCE Light AI Inc.