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Two thirds of PR Pros can’t prove their work helps their business or client: CoverageBook

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3 years ago

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Just 1 in 3 PRs track the commercial impact of their work – while 66% are focused on driving high volumes of coverage31% of PRs have seen budgets cut in the last year, but a staggering 50% of those respondents believe this would have been less likely if they could better prove commercial relevanceNew free tool ‘CoverageImpact’ helps PRs prove the value of their work and bridge this disconnect

LONDON, Feb. 22, 2024 /PRNewswire/ — PR may talk the talk when it comes to boardroom relevance, but it’s failing to walk the walk. New research from CoverageBook, the leading PR industry reporting platform, shows that just one third of PR pros align their activity with commercial goals. The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see. 

This research comes at a time when clients are putting increased scrutiny on PR teams to demonstrate impact. While the industry is finally putting outdated metrics like AVE (used by just 7% of respondents) to bed – there’s no consensus on how to prove the value of PR and communications.

To help build that consensus and allow every PR to prove the value of their work, CoverageBook is launching CoverageImpact, a revolutionary free tool designed to simplify PR reporting and impact measurement. The tool aims to bridge the gap between PR professionals’ activities and their clients’ commercial goals, ensuring that there’s no disconnect between agency and client or within a business.

This is particularly important as less than half of PR professionals currently consider new biz and sales when measuring the impact of their work – just 41% of UK respondents and 34% of US respondents take the new business/sales pipeline into account. These numbers drop significantly when asked about investment generation – 14% of UK respondents and 13% of US respondents. 

So what are they measuring? Well unsurprisingly, the focus is on outputs and audience, with 96% citing target audience as a key measurement criteria and 66% high volumes of coverage. 

Lack of commercial proof has a financial impact

The result of all this lack of commercial certainty? Unfortunately, it’s budget cuts. When asked about their 2023 budgets, 31% of all respondents said they had seen cuts (33% agencies, and 22% in-house).

Unsurprisingly, 50% of those respondents believe this would have been less likely if they could better prove commercial relevance. Breaking that figure down clearly shows the correlation between impact proof and budget decisions, with 75% of agency respondents and 25% of in-house respondents in the UK agreeing with that statement, alongside 79% of agency respondents and 21% of in-house respondents in the USA. 

Commenting on the findings, Alastair McCapra, CIPR CEO said: “These findings show how PR practitioners are putting more time into measurement and evaluation, but the lack of a common approach is costing us credibility. With one in three PR budgets being cut and a sluggish economy, we need to be more effective than ever in telling our story, and communicating the impact and value of our work.” 

When asked about the biggest challenges they face in measurement, 54% of all respondents cited a lack of a universal measurement framework, while 52% mentioned a lack of measurement tools. These findings underscore the urgent need for tools that simplify measurement and reporting, making it easier for PR professionals to demonstrate the value of their work.

Introducing CoverageImpact

CoverageImpact, developed by the creators of CoverageBook and Answer The Public, offers a simple solution for turning coverage tracker spreadsheets into visually appealing ‘coverage over time’ graphics. With CoverageImpact, users can easily add impact data to their reports without the need for complex pivot tables or data visualisation skills. The tool is compatible with popular PR tools such as Excel, Google Sheets, Cision, MuckRack, TalkWalker, Meltwater, and CoverageBook, making it accessible to PR professionals worldwide.

“The truth is everybody needs to level up on telling the story of their impact; how their work correlates to organisational impact – the stuff leadership and boards actually care about. We know this is happening in small pockets, there are some case studies of PR measurement already,” said Gary Preston, CEO & Co Founder at CoverageBook. “But only a few can afford dedicated teams with Python, Excel & Data viz skills to do the job. Our aim is to democratise PR measurement for everyone to start having credible impact stories.”

In addition to simplifying reporting, the tool is designed to help PR practitioners start credible conversations with senior business leaders and budget holders, create graphs that support strategic decision-making, and save time in generating reports.

To try out CoverageImpact, visit – https://coverageimpact.com/ 

View original content:https://www.prnewswire.com/news-releases/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client-coveragebook-302069342.html

SOURCE CoverageBook

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Mirae Asset Securities Expands Digital Distribution of Funding Notes with Solana Foundation and Marketnode

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October 28, 2026

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The transaction demonstrates how Mirae Asset Securities’ US$3 billion structured note programme can extend into on-chain distribution, establishing a model for a broader range of structured products over time while showcasing its advanced tokenisation capabilities and long-term commitment to expanding into digital assets.

HONG KONG, Oct. 28, 2026 /PRNewswire/ — Mirae Asset Securities (HK) Limited (“Mirae Asset Securities”) today announced the completion of a tokenised funding note issuance to eligible institutional investors on Solana, a public blockchain network, expanding the digital distribution of its structured products. The transaction was supported by Marketnode, a Singapore-regulated digital market infrastructure operator acting as an authorised distributor.

The transaction involved USD-denominated six-month floating rate notes issued in Hong Kong under Mirae Asset Securities’ US$3 billion Guaranteed Structured Note Programme, with Mirae Asset Securities managing token issuance, payments, and lifecycle management of the tokenised notes.

This milestone highlights Mirae Asset Securities’ robust in-house tokenisation capabilities and operational readiness to power end-to-end digital asset lifecycles. By leveraging its proprietary digital infrastructure, Mirae Asset Securities continues to lead the capital markets’ transition into next-generation financial architectures, actively expanding its footprint across the digital asset ecosystem.

The transaction demonstrates how established structured products can be extended into digitally native distribution, enabling eligible institutional investors to hold the notes in tokenised form on public blockchain infrastructure such as the Solana network. Its successful execution provides a scalable model that Mirae Asset Securities can extend to a broader range of structured products over time.

Kelly Sohn, Head of Digital Assets at Mirae Asset Securities, said: “Mirae Asset has always looked to the future of financial markets and how innovation can create better ways to serve investors. Extending our structured note capabilities into digitally native channels is a natural progression of our strategic focus on digital assets. By building robust internal tokenisation capabilities and leveraging next-generation blockchain infrastructure, we are establishing a flexible foundation to expand our digital product suite and serve institutional investors across global markets.”

Lu Yin, Head of APAC at the Solana Foundation, said: “Public blockchain infrastructure becomes meaningful to capital markets when it can support the products and workflows institutions already use. We’re proud to support this transaction and demonstrate how Solana can connect established financial markets with a growing digitally native ecosystem.”

Andrew Scott, Head of Digital Assets at Marketnode, said: “The next stage of tokenisation is about distribution. Financial institutions already know how to manufacture sophisticated investment products; the opportunity is to connect those products with new institutional investors and new channels. Mirae Asset’s structured note programme shows how established product capabilities can extend into digitally native markets and reach new pools of demand.”

Important Note: This press release is for information only and does not constitute an offer, solicitation or invitation to buy or sell any securities. The notes were offered by way of private placement to eligible professional investors (as defined in Hong Kong’s Securities and Futures Ordinance) only and have not been authorised by or registered with Hong Kong’s Securities and Futures Commission.

About Mirae Asset Securities (HK) Limited

Mirae Asset Securities (HK) Limited (SFC CE No.: BJB333) is a member of the Mirae Asset Financial Group. Its parent company, Mirae Asset Securities Co., is one of the largest securities firms in South Korea. Established in Hong Kong, Mirae Asset Securities (HK) Limited serves as an important platform for connecting clients to global markets, supported by Mirae Asset’s international network, investment expertise and long-standing commitment to innovation.

Guided by the Mirae Asset 3.0 vision, Mirae Asset Securities (HK) Limited is focused on building a client-first, future-ready financial services platform in Hong Kong. As a Permanent Innovator, Mirae Asset continues to develop responsible, trusted and globally connected investment solutions, while contributing to the long-term development of Hong Kong as an international financial centre and regulated digital asset hub.

About Marketnode

Marketnode is Asia-Pacific’s digital market infrastructure (DMI) operator, backed by Euroclear, HSBC, SGX Group and Temasek. Our unique combination of data, networks and access capabilities enables financial institutions to turn data into operational intelligence, streamline transactions over shared networks and shorten time to market for funds, structured products and credit in traditional and digitally native formats. For more information, visit www.marketnode.com.

About the Solana Foundation

The Solana Foundation is a non-profit foundation based in Zug, Switzerland, dedicated to the decentralization, adoption, and security of the Solana ecosystem.

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SOURCE Mirae Asset Securities (HK) Limited

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oToBrite Showcases 3D Stereo Vision Camera and Teams Up with YUAN for GMSL2™ to HSB Demo at ROBOTWORLD 2026

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October 28, 2026

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HSINCHU, Oct. 28, 2026 /PRNewswire/ — oToBrite Electronics, a leading Vision AI company, will showcase its advanced robotic vision technologies at ROBOTWORLD 2026 in South Korea, highlighting its compact IP69K-rated 3D stereo vision camera module co-developed with the team at indie. Featuring sub-microsecond (<1 µs) hardware-level 3MP global shutter synchronization and built-in image quality tuning, the module delivers precise depth perception with oToBrite oToVision SDK. oToBrite will also team up with YUAN to demonstrate GMSL2™ to HSB (NVIDIA Holoscan Sensor Bridge) integration, enabling high-speed image transmission and connectivity with the NVIDIA Jetson Thor platform to meet the diverse application needs of humanoid robots, quadruped robots, and unmanned vehicles.

Co-developed with indie, the 3D stereo vision camera module incorporates indie’s iND880 image signal processor (ISP), enabling highly synchronized exposures between the left and right cameras and consistent image quality for reliable depth perception in dynamic outdoor environments. Available in 60 mm and 120 mm baseline configurations, the 60 mm version is designed for humanoid robots and robotic arms, while the 120 mm version provides precise depth perception at distances of up to 20 meters for outdoor autonomous robots and unmanned vehicles.

oToBrite will also showcase its 1MP to 8MP automotive-grade GMSL2™ camera modules, NVIDIA Jetson development kits, and GMSL2™ Repeater. The development kits enable GMSL2™ camera connectivity and image capture, accelerating robotics development. The GMSL2™ Repeater extends high-speed image transmission distances beyond 30 meters while offering low latency and IP69K-rated protection for demanding outdoor environments.

In a joint demonstration, oToBrite and YUAN will showcase GMSL2™ to HSB interface conversion, connecting oToBrite’s GMSL2™ camera module to YUAN’s AI computing platform powered by NVIDIA Jetson Thor. By combining the high-speed, low-latency transmission capabilities of GMSL2™ with HSB’s ultra-low-latency data streaming, the solution helps simplify sensor fusion and data transmission while supporting high-resolution imaging and real-time visual perception.

As autonomous robotics applications continue to expand, oToBrite is collaborating with industry partners to advance visual perception technologies and deliver comprehensive vision solutions for robotics and unmanned vehicles. oToBrite’s latest products and Vision AI technologies will be on display at ROBOTWORLD 2026, November 4–7, at KINTEX, Hall 5, Booth I30, in South Korea.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/otobrite-showcases-3d-stereo-vision-camera-and-teams-up-with-yuan-for-gmsl2-to-hsb-demo-at-robotworld-2026-302921593.html

SOURCE oToBrite Electronics, Inc.

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Barzan Holdings Joint Venture with Rheinmetall AG, Rheinmetal Barzan Advanced Technologies (RBAT), and Shield AI to advance autonomy on Qatari Unmanned Surface Vessels (USV)

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October 28, 2026

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DOHA, Qatar, Oct. 28, 2026 /PRNewswire/ — Shield AI, a leader in AI-powered mission autonomy, and Barzan Holdings Joint Venture RBAT signed a Memorandum of Understanding (MoU) at Milipol Qatar 2026 to explore the integration of Shield AI’s Hivemind autonomy software into Qatari-designed maritime autonomous defense and security solutions.

This strategic partnership will build on established local capabilities in advanced maritime technologies, combining RBAT’s indigenous engineering expertise with Shield AI’s autonomy solutions into Barzan Holdings solutions.

Shield AI and RBAT will work closely to explore integration of Hivemind autonomy software, leveraging the combined expertise of both companies and building upon Qatar’s established engineering capabilities and technological strengths.

Mimi Shalash, senior director for Hivemind at Shield AI, welcomed the MoU:

“Qatar continues to demonstrate its leadership in maritime defense, leveraging its advanced capabilities to safeguard critical infrastructure while driving innovation in coastal security and defense operations. 

The integration of Hivemind with Barzan Holdings autonomous solutions will expand advanced capabilities and enable coordinated autonomous operations across multiple vessels while optimizing operational efficiency and effectiveness. We are proud to collaborate with RBAT’s highly skilled engineers, combining our respective technological strengths to advance next-generation maritime autonomy.”

Dr. Sinan Al-Obaidi, Chief Executive Officer of Rheinmetall Barzan Advanced Technologies (RBAT) said:

“Autonomy delivers its full value only when it is part of a wider operational picture. Shield AI brings proven, battle-tested autonomy through integrating Hivemind onto Barzan Holdings autonomous solutions. This elevates Qatar from individual unmanned platforms, to coordinated teams of vessels that protect our coastal waters and critical infrastructure.”

The MoU was signed on Day 2 of Milipol Qatar 2026 by Mimi Shalash, senior director for Hivemind at Shield AI, and Dr. Sinan Al-Obaidi, Chief Executive Officer of Rheinmetall Barzan Advanced Technologies (RBAT).

Notes to Editors:

About Shield AI and Hivemind

Founded in 2015, Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation and synthetic reality technologies. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide.

Hivemind has piloted more than 40 platforms, including F-16s, jet-powered uncrewed aircraft, helicopters, uncrewed surface vessels, ground vehicles, and a satellite in low Earth orbit. This collaboration follows similar partnerships and successful demos with Taiwan’s Thunder Tiger Corp. and with Kraken Technology Group Ltd in the UK for autonomy on maritime platforms.

Media Contact: Serene Koh; media@shield.ai

About Barzan Holdings

Barzan Holdings is a leading defense and security company that aims to strengthen Qatar’s sovereignty and strategic position by investing in the long-term development of its human capital and armed forces capabilities.

As the commercial gateway for the country’s military industry, Barzan Holdings prioritizes impactful collaborations and global partnerships that foster knowledge exchange and investments into innovative defense technologies to keep Qatar at the forefront of present and future market opportunities.

Through its global portfolio of investments and joint ventures, Barzan Holdings serves as a knowledge and technology hub that drives efficiencies in delivery and execution to meet the various needs of Qatar’s defense and security sector.

About RBAT

Founded in 2017, Rheinmetall Barzan Advanced Technologies is a joint venture company between Barzan Holdings and Rheinmetall AG, with the mission of designing, developing and integrating advanced defense and security technologies, leveraging sovereign engineering and software expertise to deliver scalable, AI-enabled, mission-ready systems. RBAT product portfolio includes advanced Command and Control (C2) software, a comprehensive family of unmanned systems (UXV) and field-proven Counter-Unmanned Aircraft Systems (C-UAS) solutions.

For more information on Barzan Holdings and RBAT, please visit the official Barzan Holdings website at www.barzanholdings.com

For media inquiries, please contact: groupcomm@barzanholdings.com

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