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Two thirds of PR Pros can’t prove their work helps their business or client: CoverageBook

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Just 1 in 3 PRs track the commercial impact of their work – while 66% are focused on driving high volumes of coverage31% of PRs have seen budgets cut in the last year, but a staggering 50% of those respondents believe this would have been less likely if they could better prove commercial relevanceNew free tool ‘CoverageImpact’ helps PRs prove the value of their work and bridge this disconnect

LONDON, Feb. 22, 2024 /PRNewswire/ — PR may talk the talk when it comes to boardroom relevance, but it’s failing to walk the walk. New research from CoverageBook, the leading PR industry reporting platform, shows that just one third of PR pros align their activity with commercial goals. The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see. 

This research comes at a time when clients are putting increased scrutiny on PR teams to demonstrate impact. While the industry is finally putting outdated metrics like AVE (used by just 7% of respondents) to bed – there’s no consensus on how to prove the value of PR and communications.

To help build that consensus and allow every PR to prove the value of their work, CoverageBook is launching CoverageImpact, a revolutionary free tool designed to simplify PR reporting and impact measurement. The tool aims to bridge the gap between PR professionals’ activities and their clients’ commercial goals, ensuring that there’s no disconnect between agency and client or within a business.

This is particularly important as less than half of PR professionals currently consider new biz and sales when measuring the impact of their work – just 41% of UK respondents and 34% of US respondents take the new business/sales pipeline into account. These numbers drop significantly when asked about investment generation – 14% of UK respondents and 13% of US respondents. 

So what are they measuring? Well unsurprisingly, the focus is on outputs and audience, with 96% citing target audience as a key measurement criteria and 66% high volumes of coverage. 

Lack of commercial proof has a financial impact

The result of all this lack of commercial certainty? Unfortunately, it’s budget cuts. When asked about their 2023 budgets, 31% of all respondents said they had seen cuts (33% agencies, and 22% in-house).

Unsurprisingly, 50% of those respondents believe this would have been less likely if they could better prove commercial relevance. Breaking that figure down clearly shows the correlation between impact proof and budget decisions, with 75% of agency respondents and 25% of in-house respondents in the UK agreeing with that statement, alongside 79% of agency respondents and 21% of in-house respondents in the USA. 

Commenting on the findings, Alastair McCapra, CIPR CEO said: “These findings show how PR practitioners are putting more time into measurement and evaluation, but the lack of a common approach is costing us credibility. With one in three PR budgets being cut and a sluggish economy, we need to be more effective than ever in telling our story, and communicating the impact and value of our work.” 

When asked about the biggest challenges they face in measurement, 54% of all respondents cited a lack of a universal measurement framework, while 52% mentioned a lack of measurement tools. These findings underscore the urgent need for tools that simplify measurement and reporting, making it easier for PR professionals to demonstrate the value of their work.

Introducing CoverageImpact

CoverageImpact, developed by the creators of CoverageBook and Answer The Public, offers a simple solution for turning coverage tracker spreadsheets into visually appealing ‘coverage over time’ graphics. With CoverageImpact, users can easily add impact data to their reports without the need for complex pivot tables or data visualisation skills. The tool is compatible with popular PR tools such as Excel, Google Sheets, Cision, MuckRack, TalkWalker, Meltwater, and CoverageBook, making it accessible to PR professionals worldwide.

“The truth is everybody needs to level up on telling the story of their impact; how their work correlates to organisational impact – the stuff leadership and boards actually care about. We know this is happening in small pockets, there are some case studies of PR measurement already,” said Gary Preston, CEO & Co Founder at CoverageBook. “But only a few can afford dedicated teams with Python, Excel & Data viz skills to do the job. Our aim is to democratise PR measurement for everyone to start having credible impact stories.”

In addition to simplifying reporting, the tool is designed to help PR practitioners start credible conversations with senior business leaders and budget holders, create graphs that support strategic decision-making, and save time in generating reports.

To try out CoverageImpact, visit – https://coverageimpact.com/ 

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SOURCE CoverageBook

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The World Is Taking Notice: TIME Recognition Fuels VinFast’s Global Journey

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On a rainy Tuesday morning in Paris, a driver waiting at a red light on Boulevard Haussmann might not immediately place the badge on the SUV beside them. Thousands of miles away, a driver in California might have a similar moment seeing the same badge on an American road. It is not German, nor one of the familiar Asian names that have become common across established automotive markets. It belongs to VinFast ,  a Vietnamese automotive brand that is steadily making its presence felt across Europe and North America, and whose global journey reflects a much larger story unfolding inside its parent group, Vingroup.

PARIS , Sept. 11, 2026 /PRNewswire/ — That journey reached a new milestone this year. Vingroup has been ranked 340th in TIME’s World’s Best Companies 2026, produced jointly with the research firm Statista, placing it among the world’s top 350 businesses and marking a rise of nearly 500 places from the previous year. It is the only Vietnamese company to appear on the list for two consecutive years.

A Ranking Built on More Than Growth

TIME and Statista do not rank companies on size alone. Their methodology weighs three dimensions: revenue growth, employee satisfaction and sustainability transparency. Vingroup earned an overall score of 81 out of 100, rising from 817th to 340th worldwide.

The revenue figures behind that score are substantial. In the first half of 2026, Vingroup posted consolidated net revenue of VND 222.9 trillion, up 72 percent year on year, with profit after tax reaching VND 20.904 trillion, more than four and a half times the figure recorded over the same period in 2025. That growth was driven largely by the Group’s industrial manufacturing and real estate businesses, earning Vingroup an “Outstanding” rating on the revenue metric.

Employee satisfaction told a similar story of momentum. Vingroup climbed to 398th globally, up 496 places, in a workforce that now spans roughly 400,000 people across 12 countries.

On sustainability, the Group’s contribution came through a different kind of infrastructure – green transition projects, urban development, and long-term investment in the systems that sustain a livable city rather than a single quarter’s balance sheet. Vinhomes, the Group’s real estate arm, has extended this thinking through its ESG++ model, adding Regeneration and Resilience to the conventional three pillars of Environmental, Social and Governance work, applied across urban developments spanning thousands of hectares.

Two new business lines added to that picture in 2025: infrastructure, through VinSpeed’s high-speed rail projects connecting Ho Chi Minh City to Can Gio and Hanoi to Quang Ninh, and green energy, through VinEnergo’s projects across multiple provinces. Together, they represent an attempt to build not just individual businesses, but the connective tissue – rail, power and mobility – that a modern, low-carbon economy runs on.

Making the EV Transition More Accessible

Within that broader ecosystem, VinFast represents one of the clearest expressions of Vingroup’s global aspirations. The company’s expansion across Asia, North America and Europe is bringing the Group’s vision for a greener future to an increasingly international audience, while putting a Vietnamese automotive brand directly into competition in some of the world’s most established markets.

For customers considering a new automotive brand, however, global vision is only the starting point. The more important question is whether a new entrant can earn the trust required to become part of everyday life.

Research from the McKinsey Center for Future Mobility offers a useful, if counterintuitive, perspective. Surveying thousands of European car buyers, McKinsey found that Europeans open to considering an Asian market entrant show an overall 53 percent likelihood of switching to a new brand when they move to an electric vehicle – a figure that rises as high as 63 percent in the United Kingdom. Brand loyalty, in other words, is proving more fluid in the EV era than it was in the age of the internal combustion engine.

That shift creates an opening for new EV brands. But winning customers requires more than a competitive vehicle. It requires making electric mobility accessible while building the sales, service and ownership infrastructure that gives customers confidence throughout the ownership journey.

With an increasingly diverse and accessible product portfolio, VinFast remains committed to its mission of making electric vehicles more accessible to everyone and enabling customers to transition to green mobility with greater ease and confidence.

In Europe, the company is expanding its presence with products designed around local priorities of efficiency, design and accessibility, including the VF 6 and VF 8, while electric buses such as the EB 8 and the fully European-certified EB 12 further extend its contribution to the region’s transition toward greener transportation.

Across North America, the same vision is being supported by the expansion of VinFast’s sales and service network and the development of its Certified Pre-Owned (CPO) program. Together, these initiatives are designed to build a more comprehensive ecosystem around the customer, extending beyond the vehicle itself to the services and support that shape the ownership experience.

Vingroup was the first Vietnamese company to qualify for TIME’s World’s Best Companies list in 2025, while VinFast has earned recognition among TIME100 Most Influential Companies and Asia-Pacific’s Best Companies of 2025. These milestones reflect growing international recognition of Vingroup’s and VinFast’s aspirations, capabilities and expanding global reach.

The latest TIME recognition for Vingroup therefore arrives at a moment when that global reach is becoming increasingly visible. For VinFast, the challenge and opportunity now extend across multiple continents ,  from European cities where a new badge is gradually becoming familiar, to North American roads where the company is building its presence and customer ecosystem. 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/the-world-is-taking-notice-time-recognition-fuels-vinfasts-global-journey-302876595.html

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XLCS Partners advises CID Capital on its investment in Kaiser Garage Doors & Gates

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NASHVILLE, Tenn., Sept. 11, 2026 /PRNewswire/ — XLCS Partners, Inc., a leading middle market investment bank, is pleased to announce it served as advisor to CID Capital on its investment in Kaiser Garage Doors & Gates, LLC (Kaiser).

Headquartered in Tucson, Arizona, Kaiser is a leading installer and servicer of residential and commercial overhead doors and gates serving the Phoenix, Tucson, and White Mountains markets. With over 30 years of proven operations, the company has established a strong regional footprint, a reputation for quality and reliability, and long-standing customer relationships.

Based in Indianapolis, Indiana, CID Capital is a private equity firm with decades of experience partnering with high-quality, lower middle market companies. CID makes control investments in companies with a proven track record of success and works alongside management teams to provide strategic guidance, resources, and capital for the next phase of growth, combining a focus on founder- and family-owned companies with a collaborative approach to building long-term value.

Kaiser is the third platform investment made from CID’s latest fund, CID Capital Opportunity Fund IV, L.P. In conjunction with the closing, industry veteran Eric Farley stepped in as CEO to lead the business under CID’s ownership, partnering with Dean Bennett, COO, and the existing Kaiser team.

XLCS acted as buyside advisor to CID Capital in connection with its investment in Kaiser, which was completed on August 14, 2026. The engagement was supported by Jay Cremer, Vice President, and David Silva, Senior Associate.

About XLCS Partners, Inc.
XLCS Partners is a leading global investment banking firm providing M&A advisory services. Visit www.xlcspartners.com for more information.

Media Contact: 
Kendra Span
kspan@xlcspartners.com
615-379-7783

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SOURCE XLCS Partners, Inc.

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PlanetiQ Selected for NOAA’s Space-Based Environmental Monitoring IDIQ

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Selection builds on PlanetiQ’s long-standing relationship with NOAA and adds thermospheric neutral density to its environmental data offerings

GOLDEN, Colo., Sept. 11, 2026 /PRNewswire/ — PlanetiQ, a leading provider of commercial satellite-based environmental data, today announced that it has been selected as an industry partner under NOAA’s new Space-Based Environmental Monitoring (SBEM) Indefinite Delivery, Indefinite Quantity (IDIQ) contract. Through the SBEM IDIQ, PlanetiQ will be eligible to compete for task orders to provide NOAA with two types of commercial environmental data: Global Navigation Satellite System-Radio Occultation (GNSS-RO) observations for atmospheric profiling and ionospheric monitoring, and thermospheric neutral density data for satellite orbit prediction.

“This selection builds on our long-standing partnership with NOAA and expands the ways our data can support the agency, from high-resolution atmospheric and ionospheric observations to thermospheric neutral density for satellite orbit prediction,” said Ira Scharf, CEO of PlanetiQ.  

The SBEM IDIQ, established by NOAA’s National Environmental Satellite, Data, and Information Service (NESDIS) through its Commercial Data Program. The contract has a five-year base period followed by a five-year option and is effective from September 1, 2026, through August 31, 2036.

Under SBEM, PlanetiQ will provide data from its existing satellite constellation as well as additional satellites planned for launch later this year. The company’s GNSS-RO observations provide high-resolution atmospheric profiles for numerical weather prediction and measurements of the ionosphere, including Total Electron Content (TEC) and scintillation. PlanetiQ will also introduce thermospheric neutral density data as a new commercial data product for NOAA NESDIS, supporting improved satellite orbit prediction and space-weather applications.

“PlanetiQ has built its business around delivering high-quality GNSS-RO data with the precision needed to improve weather forecasting,” said Ira Scharf, CEO of PlanetiQ. “This selection builds on our long-standing partnership with NOAA and expands the ways our data can support the agency, from high-resolution atmospheric and ionospheric observations to thermospheric neutral density for satellite orbit prediction. We look forward to continuing to work with NOAA to advance weather forecasting and space weather applications.”

Per NOAA’s own press release, NOAA is expanding its procurement and use of new commercial environmental satellite data streams that will enhance weather forecasting and space weather monitoring. The SBEM IDIQ contract is a key part in the agency’s ongoing effort to boost U.S. weather forecasting capabilities.

PlanetiQ currently provides GNSS-RO data to NOAA NESDIS under the agency’s previous commercial data contract vehicle. The company’s most recent task order, announced in August, provides GNSS-RO and ionospheric data and bridges the transition to the new SBEM contract.

About PlanetiQ

PlanetiQ provides the highest-quality GNSS radio occultation (RO) data available from a commercial constellation of satellites, offering unmatched temporal and spatial resolution. The data drive accurate, high-impact weather and climate forecast models, helping improve Numerical Weather Prediction and AI forecasts, safeguard lives and property from severe weather. In 2025, PlanetiQ was awarded NOAA’s largest-ever contract for satellite weather data, valued at $24.3 million. PlanetiQ is a space-tech company that serves the most mission-critical government, defense, and industry leaders, including international weather agencies, enabling more resilient operations across sectors. Founded in 2015 and privately owned, PlanetiQ designs, builds, and operates the preeminent commercial constellation of GNSS-RO satellites, setting the standard for precision and reliability in atmospheric monitoring. For more information, contact info@planetiq.com

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SOURCE PlanetiQ

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