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US Marketing Analytics Market Projected to Surge to USD 8.48 billion by 2029 with Swift Adoption of Cloud Technology and Big Data

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DUBLIN, Feb. 26, 2024 /PRNewswire/ — The “US Marketing Analytics Market – Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 – 2029” report has been added to  ResearchAndMarkets.com’s offering.

The American marketing landscape is currently witnessing a transformative shift, with companies increasingly recognizing the significant role of analytics in customer retention and competitive advantage. A new market analysis reveals remarkable insights into the burgeoning US Marketing Analytics Market, which is poised for exceptional growth in the near future.

In a detailed assessment, the industry’s estimated value stands at USD 4.66 billion in 2024, ascending to an impressive USD 8.48 billion by 2029. This market is anticipated to expand vigorously at a Compound Annual Growth Rate (CAGR) of over 12.73% during the forecast period of 2024 to 2029.

The integration of marketing analytics solutions with existing Enterprise Resource Planning (ERP) systems is central in harnessing the plethora of data for enhanced decision-making processes. Such integrations play a critical role in tracking the effectiveness of diverse channels employed to maintain customer connectivity and flow of information.

Emerging Trends Catalyzing the Market

Digital marketing tools and web analytics are indispensable for large businesses, ensuring an optimized Return on Investment (ROI) and escalated performance metrics.Social media platforms’ influence in online marketing data analysis acts as a catalyst for marketers to invest in such solutions, allowing for precise monitoring and improvement of social media endeavors.Cloud-based analytical tools are increasingly favored for their accessibility and ease of use, negating the necessity for hardware or software installations while providing sophisticated visualization techniques for user-friendly dashboards.

Highlighted among recent strategic developments, Microsoft’s commitment to infusing AI Chatbots into Bing’s search engine and other products, with a substantial investment in OpenAI, reflects a groundbreaking shift in data analytics approaches.

Retail Industry Seizing the Opportunity

The retail sector’s turn towards digital transformation and innovative operational technologies underscores a pressing demand for actionable data. Pioneering solutions, like Deep North’s Checkout IQ, introduced in May 2022, signify a turning point wherein retailers are equipped with cutting-edge tools to mitigate loss at checkout using computer vision and AI, thereby elevating revenue and customer experience.

The progression of the retail landscape is further evidenced by notable statistics indicating a shift in US retail sales. Notably, the utilization of big data analytics in retail could potentially scale operating margins significantly. With the emergence of omnichannel retail settings, the ability to monitor in-store customer interactions and proffer timely purchase incentives is revolutionizing retail marketing analytics.

Competitive Landscape Evolving

The US marketing analytics market is characterized by robust competition, with leading entities concentrating on broadening their domestic and international consumer base. Recent moves such as Oracle’s introduction of new AI capabilities in Oracle Fusion Cloud and LinkedIn’s strategic acquisition of marketing analytics entity Oribi serve as important indicators of the evolving market dynamics aimed at enhancing revenue growth and customer experiences.

This comprehensive market analysis promises to be a valued asset for stakeholders seeking to navigate the competitive and innovation-driven landscape of US Marketing Analytics. With retailers at the forefront, the anticipated growth is an indicator of the digital transformations shaping industry practices today.

A selection of companies mentioned in this report includes

IBM CorporationMicrosoft CorporationOracle CorporationSalesforce.Com Inc. (Tableau Software Inc.)Accenture PLCAdobe Systems IncorporatedSAS Institute Inc.Teradata CorporationNeustar, Inc.Pegasystems Inc.Google LLC

For more information about this report visit https://www.researchandmarkets.com/r/c6c0nc

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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SOURCE Research and Markets

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Moonlock by MacPaw Wins Red Dot Award 2026

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Moonlock earns recognition in the Interface & User Experience Design category, proving that thoughtful design belongs in cybersecurity as much as anywhere else.

BOSTON, Sept. 7, 2026 /PRNewswire/ — MacPaw is proud to announce that Moonlock, its antivirus and protection app for Mac users, has been named a winner of the 2026 Red Dot Award: Brands & Communication Design, recognized in the Interface & User Experience Design category. The award is an international mark of design excellence, judged on the strength of an idea, its execution, and its real-world impact.

Since launching in October 2025, Moonlock has taken a different approach to cybersecurity, reflected in every detail of the app. Its intuitive interface, plain-spoken copy, and hand-drawn illustrations replace the cold, technical tone common to security software. The result is a security app making protection feel easy and stress-free for everyone, expert or not.

Clear, human, beautiful products are a core MacPaw value, and the company pays attention to every detail, from aesthetics to user experience. Moonlock is no exception: it was built to make cybersecurity accessible to everyone, whatever their background — and design is central to that mission.

“Cybersecurity has a reputation for being intimidating — all alerts and jargon, with the sense that you need to be an expert just to stay safe. We built Moonlock to change that,” said Oleg Stukalenko, Head of Product Management at Moonlock by MacPaw. “From the start, we wanted it to feel human and welcoming, so that online protection becomes a natural part of everyday life rather than something people worry about. We think of design as everything someone actually experiences with us, not just the screen in front of them. Having the Red Dot jury recognize that work means a lot to the whole team.”

The Red Dot Award: Brands & Communication Design celebrates the craft behind how a product looks, feels, and speaks to the people who use it. Held since 1993, the competition is open to established and emerging designers, agencies, and companies across 18 categories. Each year, an international jury of 30 experts from design, science, media, and consultancy evaluates the entries, bringing a wide range of professional and cultural perspectives to every decision.

With this win, Moonlock continues MacPaw’s legacy of design excellence. It is the company’s fourth Red Dot Award: in 2017, Gemini 2 became the first macOS application to win the honor, followed by CleanMyMac in 2021 and CleanMy®Phone in 2024.

About Moonlock

Moonlock is a part of the MacPaw ecosystem that offers simple, approachable, and stress-free Mac protection and antivirus capabilities.

About MacPaw

MacPaw is a global technology company founded in Kyiv, Ukraine, with offices in Boston, MA and the EU, creating a digital ecosystem for Mac users. Combining capabilities such as system care, cybersecurity, app discovery, and more, the ecosystem aims to unite MacPaw’s suite of software, third-party tools, and AI solutions to collaborate on behalf of the user. Through Eney, an AI-powered assistant and the interface of the ecosystem, MacPaw aims to help users and developers within their workflows, driving the next generation of human-computer interaction.

Contacts

pr_team@macpaw.com 

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SOURCE MacPaw

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DBGallery Delivers “AI Knowledge Layer for Visual Assets,” Bringing Automated Enterprise DAM to Organizations of All Sizes

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Automated AI metadata converts photos and videos into structured organizational knowledge, transforming digital chaos into a strategic advantage without the manual effort.

TORONTO, Sept. 7, 2026 /PRNewswire-PRWeb/ — DBGallery today announced the expansion of its visual intelligence capabilities, formally positioning its platform as an AI Knowledge Layer for Visual Assets for organizations and teams of all sizes. By replacing manual keywording with automated AI metadata analysis, DBGallery converts raw photos, graphics, and video into rich, structured organizational knowledge the moment they are uploaded.

For years, visual assets lost value because nobody had the bandwidth to tag them. With an automated metadata layer, that changes completely. Visual media becomes instantly discoverable, creating compounding, multi-year value, and puts DAM within reach of more organizations.

Historically, Digital Asset Management (DAM) was reserved for large media organizations with dedicated archiving staff. Resource-constrained teams across tourism boards, municipalities, higher education, non-profits, and marketing teams across numerous industries were locked out by the sheer labor required to manually tag thousands of files—turning vast digital asset libraries into unsearchable “file graveyards.”

DBGallery’s AI Knowledge Layer changes that economic equation by shifting DAM from a labor-intensive requirement into an automated, accessible workflow hub.

“For years, visual assets lost value over time because nobody had the bandwidth to tag them properly,” said Glenn Rogers, Director of Product and Project Management at DBGallery. “When you introduce an automated metadata knowledge layer, that changes completely. Visual media becomes instantly discoverable through structured context, custom prompt targeting, embedded OCR text, and interactive video transcripts. The metadata doesn’t just solve today’s search, it creates compounding, multi-year value for the entire organization, and brings DAM within reach to more organizations.”

Key Capabilities of the DBGallery AI Knowledge Layer include:

Automated Auto-Enrichment: Extracts OCR text from images and PDFs, identifies objects and faces, and summarizes photo and video content upon upload or subsequent batch analysis.Custom AI Description Prompts: Admins and users can tailor global or image-specific prompts to extract structured domain data—ranging from architectural style identification and brand compliance to social media captions and emotional tone analysis—and can be outputted as HTML or JSON for direct ingestion into websites or ERP systems.Interactive Video Transcription & Timelines: Generates time-stamped, sentence-by-sentence spoken transcripts aligned with video playback, allowing teams to click any transcript line to jump instantly to that exact moment in the video.Non-Spoken Scene Analysis: Automatically inserts AI visual scene descriptions into pauses in speech or non-verbal video clips, ensuring complete visual context alongside spoken transcripts.

This AI framework is integrated directly into DBGallery’s production-proven platform, capable of scaling to millions of assets and thousands of users. Designed specifically for multi-user team collaboration, the platform combines Single Sign-On (SSO) and granular action-level permissions with full audit trails, custom metadata fields, usage analytics, and cloud or on-premises deployment options.

By combining cutting-edge AI automation with a secure, highly scalable foundation, DBGallery allows organizations of any size to deploy enterprise-grade digital asset management without adding administrative headcount or compromising on data governance.

To explore the AI Metadata Value Chain or learn more about DBGallery’s enterprise AI capabilities, visit https://dbgallery.com/ai.

About DBGallery

DBGallery is a leading Digital Asset Management (DAM) platform trusted by over 100+ brands across more than 25 countries, ranging from non-profits and educational institutions to global enterprise organizations. By combining scalable SaaS or on-premises architecture with powerful AI metadata automation, DBGallery empowers teams of any size to organize, discover, and turn visual media into structured, searchable business data. Learn more at https://dbgallery.com and https://dbgallery.com/ai.

Media Contact

Glenn Rogers, DBGallery, 1 8888080381, grogers@dbgallery.com, https://dbgallery.com

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Coda Launches Fresh Coda.co Website, Built for Publisher Growth

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SINGAPORE, Sept. 7, 2026 /PRNewswire/ — Coda today launched a revamped Coda.co website, creating a more comprehensive destination to explore Coda’s products, pricing, insights, and global capabilities.

The new Coda.co has been rebuilt to meet the needs of Coda’s B2B audiences, with gaming remaining at the heart of Coda’s business and expertise. The site also reflects how Coda is bringing that experience to a growing range of digital commerce businesses across entertainment, education and other verticals.

Designed to make it easier to evaluate opportunities with Coda, the site brings together practical information on market dynamics and local payment preferences alongside richer product pages, case studies and pricing.

The new Market Guides provide a country-level view of consumer behavior, payment preferences, and growth opportunities across 49 markets, while the Payment Guides go deeper on 94 individual payment methods worldwide, covering reach, adoption, and integration considerations.

Coda has also introduced a dedicated Pricing page that offers greater transparency into standard and custom pricing options, payment method coverage, and other commercial considerations. This sits alongside an expanded repository of case studies, white papers, and blog posts, providing deeper insight into why businesses choose Coda and how they use its Merchant of Record service and broader product suite to grow revenue, enter new markets, and build stronger direct-to-consumer channels with ease.

Shane Happach, CEO of Coda, said, “Publishers and brands are making decisions across more markets, payment methods and channels than ever. Our job is to bring clarity to that complexity. The new Coda.co provides a sharper view of the commercial opportunities we see and how Coda’s products and services help our partners turn that potential into meaningful growth. Gaming remains central to Coda, and the expertise we’ve built in the industry continues to shape how we help partners grow across digital commerce.”

The new Coda.co launch marks another milestone in Coda’s evolution as a global digital commerce leader, with a site designed to grow alongside its products, partnerships, and ambitions. The website will be available in Japanese, Chinese, and South Korean languages by the end of the year.

Learn more at the new www.coda.co

About Coda

Coda is a global leader in monetization, distribution, and commerce, trusted by the biggest names in gaming, entertainment, and technology, including Activision, Electronic Arts, Riot Games, Ubisoft, and Moonton. Founded in 2011 and headquartered in Singapore, Coda operates with 670+ employees worldwide, with core hubs in Asia and Europe. Coda combines payments, commerce, distribution, and rewards to drive global revenue growth for brands and publishers.

Coda’s products include Codapay, which provides access to 400+ payment methods across 80+ markets through a single API integration; Coda Webstore, which powers fully customized direct-to-consumer storefronts; Coda Consumer Platforms, including Codashop, Recharge.com, and Startselect.com; Coda Distribution, which extends reach through a network of commerce partners; and Giftcloud, a UK-based rewards business serving enterprise customers across Europe.

Coda is backed by Apis Partners, Insight Partners, Smash Capital, and GIC, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.

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SOURCE Coda

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