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vivo Announces V30 Pro, Elevating Smartphone Portrait Photography in Collaboration with ZEISS

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vivo and ZEISS bring joint R&D to the V series for the first time.Each rear camera on V30 Pro offers professional imaging quality that meets ZEISS Optics standards.The slim and powerful V30 Pro comes in stunning new color themes.

SHENZHEN, China, Feb. 28, 2024 /PRNewswire/ — vivo, a leading global technology company, today introduced V30 Pro, the first V series smartphone to feature a vivo ZEISS Co-Engineered Imaging system, elevating smartphone portrait photography to a new level. The new device boasts a ZEISS Triple Main Camera and ZEISS Style Portrait, allowing users to capture professional-quality portraits with ease. V30 Pro combines cutting-edge technology with stunning design, featuring new outstanding color themes and textures. As one of the slimmest phones with a 5000 mAh (TYP) battery in the V series, V30 Pro ensures users stay connected all day long in style. And, with a large battery, bright display and a 4 nm Flagship Chip, V30 Pro delivers excellent performance for reliable daily use, smooth mobile gaming and immersive entertainment.

“We are thrilled to expand our imaging collaboration with ZEISS and bring our joint expertise to the V series for the first time. With each of the three rear cameras offering professional-grade imaging quality that meets ZEISS Optics standards, users can expect an exceptional portrait photography experience,” said Yongduan Zhou, General Manager of Overseas Products. “V30 Pro boasts a large-capacity battery in a sleek frame, with stunning new color themes for a perfect blend of style and performance.”

V30 Pro meets ZEISS Optics standards, enabling professional-level photography

vivo and ZEISS are now bringing their joint innovation to the V series for the first time. Together, vivo and ZEISS integrate cutting-edge optical technology with adapted smartphone design to bring advanced mobile imaging technologies to vivo smartphone users. The joint efforts span optical design specification and selection, implementation, as well as verification and validation of the imaging system and related features, such as ZEISS Style Portrait, ZEISS Natural Color and more.

V30 Pro, co-engineered with ZEISS, features ZEISS Triple Main Camera, meaning each rear camera on the smartphone meets the ZEISS Optics standards for professional-grade image quality.

V30 Pro is the first smartphone to feature a 50 MP Professional Portrait Camera, offering a 50 mm focal length for more realistic and vivid portraits. The overall perspective closely aligns with the human eye’s natural viewpoint, preventing distortions for a more natural appearance. With a significant increase in pixel count, now four times greater than the previous 12 MP portrait camera, V30 Pro can capture richer details in portraits, rendering even the finest strands of hair. Additionally, the 2x zoom allows for excellent portrait quality, even from a distance.

The 50 MP AF Ultra Wide-Angle Camera offers 119° Ultra Wide-Angle Perspective[1], perfect for group shots or beautiful landscape photography. It is the V series’ first 50 MP ultra wide-angle camera equipped with Auto Focus, offering 6.25 times the pixel count of an ordinary 8 MP wide-angle camera. It also features AI Group Portrait for clear group portraits of up to 30 people.

The rear camera setup is complete with a 50 MP vivo VCS True Color Main Camera that captures true colors with exceptional clarity in low-light conditions. The vivo-exclusive Camera-Bionic Spectrum (VCS) transforms the light intake from a quantitative change to a qualitative one, allowing the sensor to receive raw information that is increasingly closer to what is perceived by the human eye.

The 50 MP VCS True Color Main Camera boasts a 1/1.49″ sensor, the largest sensor in V series, supported by powerful Optical Image Stabilization, enabling users to capture clearer and brighter pictures at night.

V30 Pro provides users with the flexibility to customize color profiles according to their preferences. The vivo Color System Professional Colors feature offers three distinct color profiles. ZEISS Natural Color is a joint effort by vivo and ZEISS to capture colors that are true to what the human eye sees. This profile is ideal for professional users who require room for post-editing and users who prefer a more authentic look. vivo Vivid Color is a vibrant color profile refined over four years based on user preference. vivo Textured Color offers rich and delicate color expressions to capture the mood of the moment.

[1] The optical field of view of the 50 MP AF Ultra Wide-Angle Camera is 119°, and 109.2° after distortion correction.

Iconic photography style

vivo has teamed up with ZEISS to introduce ZEISS Style Portrait to V30 Pro. ZEISS Style Portrait offers six different portrait style bokeh options inspired by the distinctive bokeh look of iconic ZEISS lenses. These include ZEISS Biotar, Sonnar, Planar, Distagon, Cinematic Style Bokeh and ZEISS Cine-Flare Portrait.

V30 Pro introduces ZEISS Cinematic Video Bokeh, bringing an iconic cinematic style to videos. It features a unique cinematic aspect ratio of 2.39:1, adding a movie-like look and feel, and uses advanced AI-based depth calculations to achieve a more natural bokeh effect.

In addition, with ZEISS Border Watermark, users can now apply customized frames with photo parameters, adding an artistic touch to their photos while showcasing the vivo ZEISS Co-engineered Imaging System.

Professional Aura Light Portrait, your portable photography studio

V30 Pro brings an enhanced Aura Light Portrait with softer light, smart adjustment for close-ups and distant photos, and intelligent cool and warm light adjustment based on the subject’s surroundings to ensure color consistency.

Aura Light provides softer yet more powerful lighting for portraits compared to standard flash. Its light-emitting area is 19 times larger and 50 times softer[2], allowing users to capture delicate details for stunning portraits. V30 Pro also comes with an integrated Smart Color Temperature Adjustment that intelligently identifies and adjusts the color temperature based on the subject’s surroundings, preventing issues such as color casting and blurring of facial features often caused by environmental light.

V30 Pro further simplifies portrait photography with Distance-Sensitive Lighting that adjusts the Aura Light brightness level based on the subject’s distance in real-time with centimeter-level precision. The light is softer and more uniform when the subject is close and clearer and brighter when the subject is far.

Aura Light supports a range of new modes, such as Aura Light Portrait Video and Aura Light Food Mood, encouraging users to explore their creativity. Aura Light Portrait Video works with the smartphone’s powerful Hybrid Image Stabilization (OIS + EIS) to capture perfectly lit and clear videos even in low light.[3] Aura Light Food Mood challenges even the most complex restaurant lighting to help users capture bright, textured, and appetizing food photos with a single tap.

[2] The improvement data of the light-emitting area and softness comes from vivo’s laboratory based on a comparison of the Aura Light and the flash on V30 Pro.

[3] The Hybrid Image Stabilization (OIS + EIS) works when you are shooting with the main camera at 1x or above zoom.

Ultra-slim design and stunning new color options

V30 Pro maintains the V series’ signature slim design language while providing exceptional battery performance with its 5000 mAh (TYP) Battery. To achieve this, V30 Pro leverages an industry-leading One-Piece Encapsulation Technique that involves reconfiguring the battery casing to make it thinner, creating additional space for the battery cells. Additionally, V30 Pro has improved its 3D Curved Screen design for a better in-hand feel and grip, further enhancing the user experience.

The rear camera module is designed with the View Catcher concept in mind, reflecting the phone’s powerful photography features. It boasts a sophisticated 2.5D Glass Lens with a polished metal bezel that is fine-tuned using a diamond cutting technique for an elegant and refined look.

The innovative Color, Materials and Finish design brings a new visual and tactile experience to V30 Pro with outstanding new color themes. The Bloom White edition has a stunning 3D Petal Pattern created using photolithography, adding an incredible 13 million lines to the phone’s surface. Waving Aqua uses a Rippling Magnetic Particle process, integrating tens of thousands of tiny magnetic particles into flowing resin for a unique rippling effect with a greenish-blue hue. Lush Green uses the iconic Color Changing technology of the V series, bringing an elegant green shade that transforms into a deep blue hue under UV light. Finally, V30 Pro is also available in the elegant Noble Black version for those who prefer a more classic look.

All-day smooth and powerful performance

V30 Pro provides a powerful gaming and immersive entertainment experience, combining a large battery, a powerful chipset, and a stunning bright screen.

The large 5000 mAh (TYP) battery, supported by the Super Battery Saver, provides up to 20 days of standby time and can be fully charged in just 46 minutes[4] using the 80W FlashCharge[5] for smooth daily use. V30 Pro has also introduced leading battery technology that doubles its battery lifespan. The battery health remains above 80% even after 1600 charge-discharge cycles, maintaining a battery lifespan of four years.[6]

[4] The maximum standby time is for screen-off standby with a 4G network. The data is from vivo laboratory. Charging data is based on vivo laboratory environmental tests. The data was provided by vivo’s lab according to tests conducted under the device’s default charging mode. Actual battery duration and charging speed is subject to actual usage and may vary depending on environment and other factors.

[5] Equipped with vivo standard charger and cable, the product supports up to 80W FlashCharge. The actual charging power is dynamically adjusted as the scene changes, and subject to actual use.

For heavy-use tasks and gaming, V30 Pro boasts a powerful 4nm Flagship Processor and enhanced 12GB+12GB Extended RAM, ensuring lag-free operation. The device also features an Ultra Large Cooling System with a large vapor chamber of 3002 mm2, achieving multi-layer efficient heat dissipation for peak performance. With 11 built-in temperature sensors for real-time detection, V30 Pro remains smooth and stable.

V30 Pro boasts a 1.5K Ultra Clear Sunlight Display for an immersive entertainment experience with an ultra-clear AMOLED display, 3D curved screen and a 120 Hz refresh rate. With peak local brightness of 2800 nits, 213% higher than the previous generation, and maximum overall brightness of 1200 nits, users can enjoy screen content in strong sunlight. The display prioritizes eye protection and comfort with flagship-level features and has received SGS eye protection certification.

V30 Pro has a Comprehensive Cushioning Structure for lightweight durability. It features “Schott α” glass screen protection and raised metal bezels that shield the camera module. Reinforced sides and customized aluminum alloy corners increase the device’s overall strength, making it visually stunning and impressively tough. V30 Pro has an IP54[7] rating for dust and water resistance.

[6] These tests simulate daily usage habits (charging and discharging a phone once a day) and indicate that 1600 cycles equal approximately 4 years of usage. The above data was provided by vivo’s lab according to tests conducted in a simulated environment, with ambient and battery temperatures of 23°C±2°C for a full charge and discharge. Actual results may vary due to differences in test equipment, test environment, personal usage patterns and habits.

[7] This product is rated as IP54 for splash, water, and dust resistance under IEC standard 60529 and was tested under controlled laboratory conditions. The resistance to splashes, water and dust is not permanent and may be reduced due to daily use. Do not charge the mobile phone when it is wet. Refer to Safety information in Settings for cleaning and drying instructions. Damage due to liquid ingress is not covered by the warranty.

Pricing and availability

V30 Pro will be available in over six markets, including India, Indonesia, Thailand, Malaysia, Philippines, and Taiwan. The availability, pricing, and specifications may vary based on local market conditions and consumer preferences. Visit vivo’s official website for more information about pricing and color availability. 

About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen,* user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.

*”Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

Stay informed of latest vivo news at https://www.vivo.com/en/about-vivo/news   

SOURCE vivo

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LG ELECTRONICS SHOWCASES COMPLETE PREMIUM RGB LINEUP WITH TÜV RHEINLAND CERTIFICATION FOR HIGH PURITY COLOR AT IFA 2026

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Powered by the α11 AI Processor, LG Micro RGB evo Sets a New Standard for High-Purity RGB Spectrum Display

News Summary:

LG Electronics showcases Micro RGB evo, an ultra-large LCD TV delivering high-purity RGB color performance, certified by TÜV Rheinland with its ‘High Purity RGB Spectrum Display’ certification, at IFA 2026.LG’s award-winning α11 AI Processor[1], recognized for enhancing picture and audio quality, is featured not only in flagship OLED models but also in Micro RGB evo.LG expands its RGB display lineup, now extending to Mini RGB evo models for a wider range of customer choice.

SEOUL, South Korea, Sept. 5, 2026 /PRNewswire/ — LG Electronics (LG) is showcasing LG Micro RGB evo (model MRGB95), a premium ultra-large-screen LCD TV featuring exceptional color purity, at IFA 2026, taking place in Berlin, Germany, from September 4-8. Leveraging LG’s proprietary Micro RGB technology and the α (Alpha) 11 AI Processor Gen3, the advanced TV delivers high-purity red, green, and blue separation, earning TÜV Rheinland’s High Purity RGB Spectrum Display certification.

Premium LCD Color with Independently Verified RGB Purity

LG Micro RGB evo and Mini RGB evo leverage LG’s proprietary high-purity RGB spectrum display technology, enhancing the purity of red, green and blue to deliver more natural and expressive color reproduction. Featuring clear color separation between red, green and blue colors and high purity of each color, the TVs deliver remarkably pure and lifelike colors.

This outstanding color performance has been independently certified by TÜV Rheinland, which has awarded its High Purity RGB Spectrum Display certification to LG’s Micro RGB evo MRGB95 and Mini RGB evo MRGB9M and MRGB85 models.[2]

Highlighting the significance of the certification, Hüseyin Derman, Regional Sales Manager of Products Europe at TÜV Rheinland, stated, “The TÜV Rheinland  certification confirms that LG’s Micro RGB evo has passed a rigorous evaluation of its capacity to deliver physically and optically high-purity colors by completely preventing the intermixing of RGB wavelengths.”

Award-winning AI Processing for Pure Color and Precise Contrast

At the heart of Micro RGB evo is the α11 AI Processor Gen3, LG’s most advanced smart TV processor and the same platform used in the company’s flagship OLED models. The processor’s Dual AI Engine analyzes texture and edge simultaneously to produce more cohesive and lifelike images across movies, shows and games.

Precision Color Enhancer, also enabled by the powerful α11 Gen3, preserves the purity of each primary color while enacting fine control over gradation and tonal transitions. Complementing this is Micro Dimming Ultra, which precisely manages brightness across thousands of dimming zones to reveal subtle detail in both deep shadows and bright highlights. These technologies, combined with the immense scale of the Micro RGB evo’s screen, create an immersive and impactful viewing experience.

As part of its premium LCD lineup strategy, LG offers the industry-leading level of color with the ultra-large Micro RGB evo, alongside the new Mini RGB evo. These TVs leverage LG’s unique light source technology to precisely implement red, green, and blue, earning the ‘High Purity RGB Spectrum Display’ certification from TÜV Rheinland and expanding consumer choice.

“LG Micro RGB evo brings together the exceptional color purity of our proprietary Micro RGB technology and the advanced intelligence of the α11 AI Processor Gen3 to deliver an ultra-large viewing experience like no other,” said Park Hyoung‑sei, president of the LG Media Entertainment Solution Company. “Its independently validated, high-purity RGB color performance reflects our dedication to setting new standards in premium LCD picture quality. By completing our RGB display lineup with Mini RGB evo, we are proud to broaden the range of high-performance choices available to our customers.”

LG Micro RGB evo will be on display at the LG booth in Hall 18 at Messe Berlin throughout IFA 2026.

[1] Tom’s Guide’s AI Awards 2026 Winner 
[2] LG RGB TVs have been certified as “High Purity RGB Spectrum Display” by TÜV Rheinland.

About LG Electronics Media Entertainment Solution Company

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, the newest Micro RGB TVs and Mini-LED QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LG.com/global/newsroom/.

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Rally and the American Team Pickleball League Announce National Growth Partnership Focused on Team-based Pickleball

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Partnership pairs ATPL’s national affiliate network with Rally’s pickleball league management software to standardize team-based pickleball leagues across the country.

CHICAGO, Sept. 5, 2026 /PRNewswire-PRWeb/ — Rally and the American Team Pickleball League (ATPL) today announced a national growth partnership to expand standardized, team-based pickleball leagues across the United States. Rally’s pickleball league management software for league admins and pickleball league management app for players power several of the largest pickleball leagues in North America on a platform trusted for 28 years. Under the partnership, ATPL affiliates nationwide will run on that platform, and the two organizations will co-invest in marketing, onboarding, and league infrastructure to support ATPL’s national expansion.

“The American Team Pickleball League has spent years building the infrastructure, format, and community that make team pickleball work at a local level. Rally’s team pickleball app helps that model scale nationally.” — Ross Freedman, Founder and CEO, Rally

ATPL has built one of the fastest-growing team-based pickleball networks in the country, offering local affiliates a proven format, a structured competitive pathway, and a national championship. Rally acquired Pickleballscores in July 2026 as part of its acquisition of the Tenniscores platform, and brings modern technology, national marketing capabilities, and investment to fuel ATPL’s growth.

“ATPL has spent years building the infrastructure, format, and community that make team pickleball work at a local level. Rally’s team pickleball app helps that model scale nationally. Every new affiliate ATPL brings on strengthens the network for everyone in it.”

— Ross Freedman, Founder and CEO, Rally

“We’ve always believed team-based pickleball needed the same kind of national structure that tennis has had for decades. Partnering with Rally gives our affiliates a pickleball team app built for exactly that, and gives us the resources to bring more leagues into the fold.”

— Greg Mather, Founder, American Team Pickleball League

As part of the partnership, Rally will serve as the title sponsor for the ATPL National Championship. The event is scheduled for November 5-8, 2026, hosted at Pictona at Holly Hill in Holly Hill, Florida. ATPL will continue to lead affiliate recruitment, league format, and the national championship pathway, while standardizing on Rally’s pickleball league management platform across its network.

Pickleball has become the fastest-growing sport in the country, with participation reaching 24.3 million players in 2025, according to the Sports & Fitness Industry Association. Despite that growth, team-based league play remains fragmented, with no single national organization providing the standardized format, ratings structure, and championship pathway that sports like tennis have relied on for decades. ATPL was built to close that gap, giving local affiliates a proven format and a clear path from community play to a national championship. This partnership gives ATPL the platform and resources to bring that structure to leagues nationwide as the sport continues to scale.

About Rally

Rally is the leading pickleball league management software and team pickleball app, trusted by pickleball leagues nationwide. Serving over 800 racquet sports leagues and over 1M players in North America, Rally brings scores, standings, schedules, lineups, and messaging into one place for admins, captains, and players. The Rally platform turns pickleball, tennis, platform tennis, and padel leagues into vibrant communities. Learn more at lovetorally.com.

About ATPL

The American Team Pickleball League (ATPL) is a national network of independent, team-based pickleball affiliates, offering a standardized competitive format, training and onboarding support, and a pathway to the ATPL National Championship. Learn more at atplnation.org.

Media Contact

Ross Freedman, Rally LLC — hello@lovetorally.com 

Media Contact

Ross Freedman, Rally LLC, 1 7732138911, ross@lovetorally.com, https://www.lovetorally.com/ 

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SOURCE Rally LLC

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Bringing Local AI Home: UGREEN Introduces Privacy-First HomeAgent for Smarter Living

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BERLIN, Sept. 5, 2026 /PRNewswire/ — UGREEN, a leading global consumer technology brand, announced two new product lineups at a European launch event. The unveiling of the UGREEN HomeAgent series of agentic local AI hubs and a new MagFlow lineup marks UGREEN’s next stage of growth. Building on its established presence in digital accessories and smart storage, the company is now dedicated to a broader spectrum of intelligent consumer electronics designed to enhance everyday life.

UGREEN HomeAgent: Agentic Local AI Hub for Homes

At the center of UGREEN’s broader intelligent consumer electronics vision is UGREEN HomeAgent, a groundbreaking Agentic AI Local Hub unifying local storage, computing, and control into one device. It connects a growing ecosystem of UGREEN AIoT devices, including security cameras, smart speakers, and smart photo frames, as well as third-party devices.

UGOS Pro is UGREEN’s in-house operating system built on a Linux architecture, offering professional storage management, robust data security, easy backup and sync, and extensive expandability.

UGREEN HomeAgent is powered by the all-new UGOS Pro, combining NAS-grade storage and data management with integrated home security features, smart home capabilities, and natural voice interaction to deliver a more complete all-in-one experience.

Traditional surveillance cameras usually only document bad news, and their footage is constantly overwritten, so the moments truly worth keeping quietly disappear. That’s why UGREEN set out to redefine the home camera system, not as a surveillance tool, but as a camera for life.

“HomeAgent proactively recognizes moments that are truly worth remembering and organizes them into a personalized daily briefing for every family. Moments that might otherwise be forgotten can return. We want to help families preserve the precious time they spend together.” – Samuel Zhang, CEO of UGREEN

As an agentic local AI hub integrating on-device intelligence, local storage, AI computing and smart-home control, HomeAgent serves as the AI brain of the connected home. Designed to keep data private and local, it enables intelligent file management, proactive home monitoring, voice-driven automation and unified device control. The ecosystem includes the HomeAgent HA100 and HA100 Pro, the NVIDIA® Jetson Thor™-powered MasterAgent MA100, SynCare smart cameras, the UGREEN Smart Speaker for Uliya, and UGREEN Gallery smart frames, while remaining compatible with third-party Matter-enabled devices. Together, they deliver a private, expandable AI platform that helps users preserve memories, monitor their homes and coordinate devices through natural, context-aware interactions.

MagFlow Pro: Active Heat Dissipation and Sustained Fast Charging

Announced alongside HomeAgent, MagFlow Powerbank is the world’s first liquid-cooled Qi2 25W magnetic power bank, featuring CryoPulse™ micro-pump liquid cooling, active heat dissipation and sustained fast charging.

The launch complements UGREEN’s strong range of charging options, outlining the brand’s commitment to true-rated performance and flagship-quality power.

Availability Timeline

Pre-orders for the UGREEN HomeAgent HA100, HA100 Pro and UGREEN MasterAgent MA100 opened on September 4, 2026, via the UGREEN AIoT Official Store, and remain available until the official Kickstarter crowdfunding campaign launches on October 27, 2026. Other AIoT accessories will be introduced as part of the Kickstarter campaign beginning on October 27. During the pre-order period, customers can place a deposit starting at $50 to reserve the UGREEN HomeAgent HA100, HA100 Pro or UGREEN MasterAgent MA100 and secure 50% off with the Super Early Bird discount.

About UGREEN
UGREEN is a leading global tech brand creating innovative products that make everyday life smarter, easier, and more connected. From smart charging and productivity to smart storage and AIoT, UGREEN designs technology around the needs of modern life.

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