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Vietnam Buy Now Pay Later Business Report 2024: $11.27 Billion Investment Opportunities by 2029 – Rising Consumption and Low Credit Card Penetration Driving BNPL Adoption

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DUBLIN, Feb. 28, 2024 /PRNewswire/ — The “Vietnam Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics – Q1 2024 Update” report has been added to  ResearchAndMarkets.com’s offering.

BNPL payments in the country are expected to grow by 41.8% on an annual basis to reach US$3.33 billion in 2024.

The medium to long-term growth story of the BNPL industry in the country remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 27.6% during 2024-2029.

The BNPL gross merchandise value in the country will increase from US$2.34 billion in 2023 to reach US$11.27 billion by 2029. The buy now pay later market is thriving in Vietnam and the trend is projected to continue further in 2024. The rising consumption, coupled with low credit card penetration, is aiding the growth of the industry in Vietnam. To tap into the high-growth sector, not only domestic firms are competing but even regional players like Atome and Kredivo are seeking to scale their operations.

Domestic firms, on the other hand, are entering into strategic partnerships to widen the distribution of their BNPL product. The trend is projected to continue further over the medium term, supporting the competitive landscape in the Vietnamese BNPL industry in 2024. Overall, the publisher maintains a positive growth outlook for the buy now pay later market over the next three to four years.

Rising consumption and low credit card penetration are driving adoption of BNPL in Vietnam

The consumption story is changing rapidly in Vietnam. The rising middle-income class, coupled with lifestyle changes, is driving consumption among Vietnamese households and this trend is supporting the uptake of innovative payment solutions like buy now pay later in the domestic market.

The BNPL growth is also supported by the low credit card penetration in the Vietnamese market. An increasing number of shoppers are utilizing BNPL to fund their purchases, as it provides easier access to credit and higher purchasing power. The trend is expected to continue further in Vietnam over the next three to four years, supporting the broader industry growth. With the market projected to grow, the publisher also expects more regional and global players to expand their presence in the Vietnamese market from the short to medium-term perspective.

Firms are forging strategic alliances to widen the distribution of their BNPL product in Vietnam

The demand for credit products like buy now pay later schemes is growing rapidly among consumers in Vietnam. Consequently, to better serve the rising demand, firms are entering into strategic collaborations to widen the distribution of their products.

Fundiin, in November 2023, entered into a strategic partnership with Pharmacity in Vietnam. Fundiin’s presence at Pharmacity, one of the leading retail pharmacy chains having approximately 1,000 stores across the country, will enable the BNPL firm to tap into more customers. This will also drive the firm’s gross merchandise value and volume for the BNPL provider. In Vietnam, Fundiin is offering BNPL services across different industry verticals including cinema, fashion, cosmetics, and travel among many others.

MoMo, a leading digital wallet and BNPL provider in Vietnam, also entered into a strategic partnership with Grab. The firm entered into a collaboration in November 2023. The partnership will enable MoMo users to make digital payments, including buy now pay later option, for making use of Grab services. With more than 31 million users, Grab stands to benefit significantly through this collaboration with MoMo in the Vietnamese market. MoMo, on the other hand, will also experience higher gross merchandise value and volume due to this collaboration, as Grab offers a wide range of services.

From the short to medium-term perspective, the publisher expects more such strategic collaborations in the Vietnamese BNPL industry. This will support innovation and a competitive landscape in the fast-growing sector, thereby driving the growth of the industry over the next three to four years.

The BNPL payment industry in Vietnam has recorded strong growth over the last four quarters, supported by increased e-commerce penetration.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

Scope

Vietnam BNPL Market Size and Spending Pattern, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later Revenue Analysis, 2020-2029

Buy Now Pay Later RevenuesBuy Now Pay Later Share by Revenue SegmentsBuy Now Pay Later Revenue by Merchant CommissionBuy Now Pay Later Revenue by Missed Payment Fee RevenueBuy Now Pay Later Revenue by Pay Now & Other Income

Vietnam Buy Now Pay Later Operational KPIs & Statistics, 2020-2029

Buy Now Pay Later Active Consumer BaseBuy Now Pay Later Bad Debt

Vietnam BNPL by Purpose, 2020-2029

Convenience – Short Term LoansCredit – Long Term Loans

Vietnam BNPL by Business Model, 2020-2029

Two-Party (BNPL offered by retailers)Three-Party BNPL Offering

Vietnam BNPL by Merchant Ecosystem, 2020-2029

Open Loop SystemClosed Loop System

Vietnam BNPL by Distribution Model Analysis, 2020-2029

StandaloneBanks & Payment Service ProvidersMarketplaces

Vietnam Buy Now Pay Later Market Share Analysis by Key Players

Vietnam BNPL Analysis by Channel, 2020-2029

Online ChannelPOS Channel

Vietnam Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Services: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Others: Market Size and Forecast

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

Sales Uplift by Product CategoryShare by Age GroupShare by IncomeShare by GenderAdoption RationaleAverage Monthly Expense segments

For more information about this report visit https://www.researchandmarkets.com/r/qhee9y

About ResearchAndMarkets.com
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SOURCE Research and Markets

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Amwell Receives Frost & Sullivan’s 2026 United States Technology Innovation Leadership Recognition for Technology-Enabled Care Platforms

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Amwell® is transforming virtual care delivery through its unified Amwell Platform, combining interoperability, clinical integration, and intelligent orchestration to improve access, efficiency, and outcomes.

SAN ANTONIO, Sept. 5, 2026 /PRNewswire/ — As healthcare organizations move beyond fragmented telehealth solutions toward connected virtual care models, Amwell is helping redefine how digital care is delivered at scale. Frost & Sullivan is pleased to recognize Amwell with the 2026 United States Technology Innovation Leadership Recognition in the Technology-Enabled Care Platforms industry for its ability to address healthcare fragmentation through a unified platform that connects patients, health plan members, clinicians, and partner ecosystems across the care continuum.

Frost & Sullivan evaluates companies through a rigorous benchmarking process across two core dimensions: strategy effectiveness and strategy execution. Amwell excelled in both, demonstrating its ability to align strategic initiatives with evolving healthcare needs while executing with flexibility, scalability, and measurable customer impact. “The combination of reliability, flexibility, and clinically integrated workflows positions the Amwell Platform as a strategic enabler for organizations seeking to reduce fragmentation, improve member engagement with covered programs, expand access to care, and create more connected healthcare experiences,” said Sagar Mukhekar, Industry Analyst, Frost & Sullivan.

Guided by a strategy centered on connected care, interoperability, and continuous, digital innovation, Amwell has positioned the Amwell Platform as an operating layer for next-generation healthcare delivery. Rather than relying on disconnected point solutions, the platform integrates technology, services, and clinical intelligence to orchestrate personalized care experiences across virtual primary care, urgent care, behavioral health, chronic condition management, and specialized digital programs.

Backed by 20 years of technology-enabled care innovation, more than 90 million covered lives, and over 38.7 million virtual visits, Amwell continues to help health plans and healthcare organizations modernize digital care delivery at scale.

“As healthcare becomes more digital, it risks becoming more fragmented. Health plans need more than point solutions. They need enterprise infrastructure, clinical integration, and an open platform that brings partners and programs together. Our vision at Amwell is that technology creates value when it improves access, engagement, quality, and efficiency, and produces measurable clinical and business outcomes. We’re honored by this recognition from Frost & Sullivan,” said Dan Zamansky, Chief Product and Technology Officer at Amwell.

Amwell’s enterprise scale includes supporting the digital transformation of the Defense Health Agency’s Military Health System, serving approximately 9.6 million beneficiaries. The company’s commitment to measurable outcomes is also reflected in a landmark National Institute of Mental Health (NIMH)-funded study, published in Nature Human Behaviour and among the largest studies of its kind. The study found that students offered SilverCloud® by Amwell® engaged in mental healthcare at more than double the rate of traditional care, experienced lower rates of mental health disorders, and generated an estimated $1.18 million in avoided costs for the study population.

The company further differentiates its platform through intelligent orchestration and navigation, helping guide members to appropriate programs while giving clinicians visibility across care plans. Amwell also evaluates integrated third-party programs for clinical effectiveness, scalability, and enterprise readiness.

Frost & Sullivan commends Amwell for setting a high standard in competitive strategy, execution, and technological innovation. The company’s unified approach to digital care is helping reduce fragmentation, improve access, strengthen operational efficiency, and support more equitable and sustainable healthcare delivery.

Each year, Frost & Sullivan presents the Technology Innovation Leadership Recognition to a company that demonstrates outstanding strategy development and implementation, resulting in measurable improvements in market share, customer satisfaction, and competitive positioning. The recognition identifies forward-thinking organizations that are reshaping their industries through innovation and growth excellence.

Frost & Sullivan Best Practices Recognition

Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.
Contact us: Start the discussion.

Contact:
Ashley Shreve
E: ashley.weinkauf@frost.com 

SOURCE Frost & Sullivan

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MiniTool Released MovieMaker 8.9 with Advanced Keyframe Animation

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VANCOUVER, BC, Sept. 4, 2026 /PRNewswire/ — MiniTool Software Limited has released MiniTool MovieMaker 8.9, a significant update to its video editing software. The latest version focuses on empowering creators with advanced keyframe animation controls, a more streamlined installation experience, and an optimized export button for a smoother experience.

Precise Control with Keyframe Animation

The hallmark of MiniTool MovieMaker 8.9 is the introduction of keyframe animation for video, images, and elements. Users can now set keyframes for position, scale, and rotation at different points. As a result, they can easily generate smooth, cinematic motion effects.

The position parameter supports accurate X- and Y-axis adjustments, allowing flexible horizontal and vertical movement of clips to achieve natural screen scrolling and displacement effects. The scale feature allows for seamless zoom-in and zoom-out transitions, enabling users to zoom in on a clip and highlight key visual elements. Coupled with rotation control, which supports precise angle adjustments, the three tools work together to deliver smooth, dynamic visual effects.

Designed with simplicity and accessibility in mind, this update brings intuitive keyframe animation tools without complex settings. It balances powerful editing capabilities and ease of use, allowing users to easily bring static photos to life and create custom movements for high-quality visual content.

Installation Package Optimization for Faster Setup

MiniTool MovieMaker 8.9 places a strong emphasis on the installation package. In this latest release, the development team has reduced the overall installation package size, enabling a faster, more streamlined download and setup experience. This enhancement not only saves disk space but also improves application launch speeds. As a result, creators can quickly run the software and start working on their projects with minimal delay.

Enhanced Export UI for a Seamless Final Step

The final export stage is crucial to the editing workflow. This time, MiniTool MovieMaker 8.9 brings a new export button with a redesigned interface. This update optimizes the export button and provides intuitive guidance. Therefore, users can quickly locate the button for exporting their projects, whether they are absolute beginners or experienced editors.

About MiniTool MovieMaker

MiniTool MovieMaker is an easy-to-use video editing program designed for beginners, featuring a clean interface and a variety of effects, text templates, stickers, filters, and transitions for quick video creation.

The software offers a flexible multi-track timeline where users can layer and independently manage video tracks and audio tracks to create complex compositions, such as picture-in-picture (PiP) effects and video collages. Users can also place visual elements on different layers and lock tracks to prevent accidental edits.

More importantly, this editing tool can export videos in 1080P or 4K for free and without watermarks, ensuring high-quality, professional-looking results.

About MiniTool® Software Ltd.

MiniTool® Software Ltd. is a software development company specializing in providing software services across multiple fields, including video editing, screen recording, video conversion and compression, video enhancement, as well as disk partition management.

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SOURCE MiniTool® Software Limited

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From Trust to Value: Miles Group Signs Bo Jin and Isaac Lam, Launching into the Athlete Representation Track

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HONG KONG, Sept. 5, 2026 /PRNewswire/ — Miles Group, specializing in international sports marketing, announced today the signing of two outstanding professional golfers, Bo Jin and Isaac Lam. This milestone concurrently marks the official launch of the company’s athlete representation business.

Founded in 2012, Miles Group has spent over a decade providing Asian market marketing services for premier global golf brands, including Major Championships, the LPGA Tour, and the United States Golf Association (USGA). In 2026, the group’s domestic arm, Miles Shanghai, launched its proprietary tournament IP—the Junior Charity Classic—which offers top Asian junior golfers a direct pathway to elite junior tournaments in the United States.

“I have always believed that elite athletes are among the rarest and most valuable brand assets, yet their commercial potential remains vastly underestimated. Miles Group is entering the talent representation arena not simply to sign established names, but to leverage our 15 years of international sports marketing expertise. Our mission is to build a dedicated value-amplification system for Asia’s athletes, empowering them to command top-tier commercial influence far beyond the field of play.” said Smile Xu, founder of Miles Group and a top-tier marketing strategist.

“Having known Smile for ten years, I’ve watched her grow from an industry rising star into someone who drives real change. I have absolute faith in her capabilities, but what I admire most is her vision—helping more players use innovative methods to unlock true, long-term value, and even rewrite the rules of the industry,” said 24-year-old Bo Jin, who currently competes on the China Tour. “Entering my second year as a professional, I chose Miles Group because I believe in the future she sees, and it’s a future I want to be part of.”

Bo is the first Chinese player to reach the finals of the U.S. Junior Amateur, a member of the 2019 Junior Presidents Cup International Team, the individual runner-up at the 2021 NCAA D1 Championship, and the runner-up at the 13th Asia-Pacific Amateur Championship in 2022. Turning professional in 2025, Bo delivered a remarkable rookie year, capturing two runner-up finishes on the China Tour and placing in the top 20 during his DP World Tour debut.

Isaac Lam, 27, hails from Hong Kong, China, and turned professional in 2024. Now an active competitor on the China Tour, he boasts the title of a two-time Tour champion. Following his maiden China Tour victory at the 2025 Wuyishan International Open, Lam lifted his second trophy this past August at the Fanling Golf Classic in front of his home crowds.

“On the course, I am a champion, but in the business world, I am a complete novice. Two China Tour titles didn’t bring the commercial breakthrough I had anticipated,” Lam shared. “Since my amateur days, Smile has always given me unconditional advice. Joining Miles Group now is a choice born from seeing her selfless dedication to young players. She brings both the wisdom to sharpen my direction and the resources and capability to translate a championship title into real commercial value.”

Play Beyond • More than just the game—from amateur to professional, from trust to value! In launching its talent representative agency business, Miles Group is dedicated to systematically developing athletes’ multidimensional commercial value off the course. Moving forward, Miles Group will leverage precise resource matching and long-term strategic planning to create sustainable growth opportunities for players, while introducing high-value sports IPs to partners for mutual empowerment.

About Miles Group

Miles Group is a marketing agency headquartered in Hong Kong that has been deeply rooted in the Asian market for 15 years. With teams across Mainland China, South Korea, Japan, Singapore, Malaysia, India, and Thailand, it focuses on the sports and lifestyle sectors. The group provides one-stop services covering public relations, digital media, content creation, KOL management, and event management for top global clients. Its client portfolio includes industry benchmarks such as USGA, LPGA, LIV Golf, BLAST and more. Since 2025, the group has focused on developing its own tournament IPs and content; its inaugural Junior Charity Classic immediately became an industry market benchmark. 思迈超牛 is the affiliated operating company of Miles Group in Mainland China.

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SOURCE Miles Group

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