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Digital Turbine’s New Report Highlights Brands With “BIG” Opportunities in Mobile Games

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From Delta Airlines to SHEIN, Papa John’s to Aveeno, the “Brands In Games” (B.I.G.) version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games.

AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ — Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically on the “Brands in Games” (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming.

The “Brands In Games” (B.I.G.) BRAG Index reveals 100+ brands with untapped advertising potential in mobile games

With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population. This fills a crucial void by identifying who is poised to harness this dynamic platform across various brand categories and game genres.

Download the full report here 

From Airlines to QSRs, Brick-and-Mortar Retailers to Beauty & Cosmetics, the B.I.G. BRAG Index IV highlights over 100 brands with untapped advertising potential in mobile games. Whether targeting fitness enthusiasts, adventure seekers, or beauty aficionados, the index offers invaluable insights for crafting tailored marketing campaigns in 2024.

The B.I.G. BRAG Index is based on a survey of 1,200 U.S. mobile gaming consumers’ brand interest and purchase intent in Q4 of 2023. From these responses, the following interests and brands were found to be the most over-indexed by players of the four most popular categories of mobile games—Puzzle, Word, Card, and Action:

Word Gamers show an affinity for fitness and travel, with top brands including Red Bull, Delta Airlines, and Panera Bread.Puzzle Gamers gravitate towards beauty and adventure, favoring brands like Aveeno, Travelocity, and Lululemon.Card Gamers exhibit a penchant for beauty and DIY projects, embracing brands such as Tarte Cosmetics, Ace Hardware, and SHEIN.Action Gamers also love action offline, enjoying adventure sports and outdoor activities, aligning with brands like Jordan, Levi’s, and Travelocity.

Jon Hudson, VP of Global Sales at Digital Turbine, remarked: “The B.I.G. BRAG Index is an indispensable resource for brand advertisers navigating the ever-evolving landscape of mobile marketing. Armed with comprehensive insights from the B.I.G. BRAG Index, advertisers across all brand categories can seize untapped opportunities and unlock the full potential of mobile gaming in their 2024 marketing strategies.”

Mobile gaming presents an unparalleled opportunity for brands to connect with consumers at scale. With over 150 million players in the USA alone, mobile gaming boasts a larger audience than top social platforms like Instagram and TikTok combined. US consumers spend an average of 28 minutes daily immersed in mobile games, surpassing engagement on any social platform except YouTube.

The B.I.G. BRAG Index also reveals the profound impact of in-game advertising, which averages up to 22 seconds of attention—nearly ten times the engagement of popular social media platforms. Moreover, mobile gaming offers advertisers access to a unique audience segment, with 21% of mobile gamers eluding traditional social media outreach efforts.

Despite this staggering appeal, brand advertisers have been slow to capitalize on the mobile gaming phenomenon. While nearly 11% of app usage occurs within mobile games, advertising spending in this space languishes at less than 4% of total ad spend.

About Digital Turbine:

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies its partners’ ability to supercharge awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. https://www.digitalturbine.com

About Apptopia

Apptopia is a leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning. Visit apptopia.com or follow us on LinkedIn and Twitter to see our insights.

Media Contact
Daniel Gal
Daniel.gal@digitalturbine.com

 

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SOURCE Digital Turbine, Inc.

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OMNICOM TO PRESENT AT THE GOLDMAN SACHS COMMUNACOPIA + TECHNOLOGY CONFERENCE

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NEW YORK, Sept. 4, 2026 /PRNewswire/ — Omnicom (NYSE: OMC) today announced that it will present at the Goldman Sachs Communacopia + Technology Conference 2026 in San Francisco, California on Thursday, September 10, 2026 at 8:10 a.m. Pacific Time.  Live and archived webcasts will be available at the investor relations section of omc.com.

About Omnicom
Omnicom (NYSE: OMC) is the world’s leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni and its proprietary data and identity, Omnicom’s Connected Capabilities unite the company’s world‑class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients’ most critical growth priorities. For more information, visit omc.com

 

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SOURCE Omnicom Group Inc.

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Minister Hodgson highlights Western Canada’s role in Canada’s energy and economic future

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PRINCE GEORGE, BC, Sept. 4, 2026 /CNW/ — Today, the Honourable Tim Hodgson, Minister of Energy and Natural Resources, concluded a five-day tour across Alberta, Saskatchewan and British Columbia, highlighting how provinces, workers, Indigenous partners, researchers and industry are positioning Canada as a global energy superpower with the strongest economy in the G7. Across Western Canada, Canadians are turning global volatility into opportunities for strength: building a more prosperous economy; enhancing our national security; creating good-paying jobs; and unlocking Canadian resources and connecting them to global markets.

In Alberta, Minister Hodgson spent time with Todd Loewen, Alberta’s Minister of Forestry and Parks, visiting forest sector workers in the Grande Prairie region and meeting firefighters who have kept Albertans safe through wildfire seasons. They discussed supporting the forest products sector in the face of unjustified U.S. tariffs, pivoting Canadian industry to domestic and non-U.S. markets, and how Canada and Alberta can work together to keep communities in Alberta safe from wildfire.

The Minister also visited Suncor’s oil sands operations in Fort McMurray, meeting the people whose hard work powers Canada and reinforces our role as a reliable energy supplier amidst volatile global energy markets. Our government is working hard with our Albertan, industry and Indigenous partners to support our energy sector and build Canada into a prosperous, sovereign and sustainable energy superpower, including through the Canada–Alberta Memorandum of Understanding.

In Saskatchewan, discussions focused on the infrastructure, innovation and resources that will help power Canada’s future. Meetings with provincial counterparts, including Minister Chris Beaudry; municipal leaders; industry; and researchers at the University of Saskatchewan highlighted opportunities to strengthen electricity grids, unlock Saskatchewan’s critical minerals advantage and advance major projects. Visits to the Jansen Mine and the Saskatchewan Research Council’s Rare Earth Processing Facility demonstrated Saskatchewan’s and Canada’s growing strength across the critical minerals and nuclear energy sectors, from resource extraction and processing to advanced technologies and exports.

Minister Hodgson also joined the Honourable Buckley Belanger, Secretary of State for Rural Development, to announce nearly $12 million for businesses in Saskatoon, which are standing up against American tariffs by investing, growing and innovating in Canada, creating jobs, diversifying our supply chains and helping our nation become more economically independent.

The tour also featured two landmark moments that underscored Canada’s ambition to build major projects and strengthen long-term economic prosperity, national security and sustainability. In Saskatchewan, Minister Hodgson announced progress achieved at the McIlvenna Bay copper and zine mine since its referral to the Major Projects Office one year ago. In British Columbia, he joined federal, provincial and Indigenous partners for the groundbreaking ceremony of the North Coast Transmission Line, a transformative infrastructure project that will more than double the availability of clean, low-cost electricity on the West Coast; unlock natural resources projects like the Ksi Lisims LNG facility and critical minerals developments in the Golden Triangle; and create $10 billion in new economic activity and nearly 10,000 jobs.

Western Canada is helping drive a new era of Canadian prosperity, sovereignty and sustainability through responsible resource development, made-in-Canada innovation and a world-class workforce. By advancing projects of national interest, the region is unlocking Canada’s full potential and helping us build Canada Strong.

Quote

“In many ways, Alberta, Saskatchewan and British Columbia are the beating heart of our energy and natural resource sectors. This week, I saw first-hand the people, projects and partnerships that are building Canada Strong amidst the unjustified trade war we are experiencing. From responsible resource development and world-class research to critical infrastructure and energy innovation, Canadians are creating the conditions for long-term prosperity, security, sustainability and sovereignty.”

The Honourable Tim Hodgson
Minister of Energy and Natural Resources

Quick Facts

Minister Hodgson toured Alberta, Saskatchewan and British Columbia from August 30 to September 3, 2026.Canada’s natural resources sector is a cornerstone of the national economy, contributing $459 billion (16 percent) to Canada’s GDP in 2024 and supporting 1.8 million direct and indirect jobs across the country.Western Canada is the powerhouse of Canada’s natural resources economy. In 2022, Alberta, British Columbia and Saskatchewan together accounted for approximately 62 percent of Canada’s natural resources GDP.

Related Products

Canada celebrates progress on the McIlvenna Bay mine: production underway, jobs created, supply chains strengthenedCanada breaks ground on North Coast Transmission Line to deliver clean power and reduce emissions

Associated Links

Canada’s Critical Minerals StrategyNuclear Energy Strategy for Canada

Follow Natural Resources Canada on LinkedIn

SOURCE Natural Resources Canada

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Surfshark launches beta tester program, inviting users to shape the future of cybersecurity

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Users can now gain exclusive early access to unreleased features and communicate directly with Surfshark’s development team via a dedicated Discord hub.

VILNIUS, Lithuania, Sept. 4, 2026 /PRNewswire/ — Surfshark, a cybersecurity company, has officially announced the launch of its updated beta tester program, offering users early access to new features, design changes, and updates before they are released to the general public. Currently available for Windows and Android app users, the program invites community members to play a direct role in testing, refining, and shaping the future of Surfshark’s services.

The importance of user feedback

“Our mission is to build the most beloved security product for everyone – but for that, we need input from our community. Surfshark’s development team and I are genuinely excited to always receive feedback from our users. Oftentimes, we are buried so deep into our product that we don’t see the small details or inconveniences – and that’s why we need users’ input to be a part of how Surfshark services are being shaped,” says Gabriele Sinkeviciute, Head of Product at Surfshark.

The beta tester program creates a collaborative environment where users worldwide can test unreleased tools, report bugs or quirks, and provide real-time feedback. Participant feedback will directly influence feature improvements and the development of new products based on user needs.

Initiative works through a closed Discord group designed for direct, two-way communication between beta testers and Surfshark’s product developers.

“Our updated beta tester program allows us to build features aligned with what our community actually needs,” Sinkeviciute continues. “While early versions may occasionally contain bugs, the insight provided by our beta community is invaluable in helping us fine-tune tools before public releases.”

How to join Surfshark’s beta tester program

Any active Surfshark subscriber on Windows or Android can join the program today:

On Windows: Open the Surfshark app, navigate to Settings > App settings, scroll to Beta Testing, and click Join Beta.On Android: Visit the Surfshark app page in the Google Play Store, scroll to the Join the beta section, and tap Join.

Enrolled participants will be invited to join the private Discord hub to connect with developers and fellow beta testers.

To learn more or sign up today, visit: https://surfshark.com/beta-tester-program

ABOUT SURFSHARK

Surfshark is a cybersecurity company offering products including an audited VPN, certified antivirus, data leak warning system, and a tool for generating an online identity. Recognized as a leading VPN by CNET and TechRadar, Surfshark has also been featured on the FT1000: Europe’s Fastest Growing Companies ranking. Headquartered in the Netherlands, Surfshark has offices in Lithuania and Poland. For information on Surfshark’s operations and highlights, read our Annual Wrap-up. For more research projects, visit our research hub.

Contact: media@surfshark.com 

 

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SOURCE Surfshark B.V.

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