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realme 12 series 5G Outclass Peers with Photography Mastery at a Price Lower than Expected

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 The realme 12 Pro+ 5G stands out with a segment’s only 64MP periscope telephoto lens powered by a 1/2″ OV64B sensor with 3x optical zoom, 6x in-sensor zoom and up to 120x digital zoom. The realme 12+ 5G boasts a Sony-LYT600 main shooter, perfect for vlogging. Notably, Malaysia is the first market to launch the realme 12+ 5G. realme steps up its offerings through the partnership with Oscar-winning cinematographer Claudio Miranda and luxury watchmaker Ollivier Saveo. Delivering an immersive audio experience powered by Dolby Atmos, the realme 12 Pro+ 5G and realme 12+ 5G are now available nationwide. Customers can bring home the realme 12 Pro+ 5G at RM1,599 for a limited time.

KUALA LUMPUR, Malaysia, March 1, 2024 /PRNewswire/ — realme, the fastest-growing smartphone brand globally, kickstarts its ‘Year of Imaging’ with the realme 12 Series, which consists of realme 12 Pro+ 5G and realme 12+ 5G. Championing realme’s ‘value-driven premium product’ philosophy, the realme 12 Pro+ 5G brings the segment’s only periscope telephoto lens. Notably, Malaysia is the first market to launch the realme 12+ 5G.

The Strongest Periscope Telephoto in The Segment

The realme 12 Pro+ 5G proudly introduces the only powerful telephoto periscope lens in its category, a feature traditionally exclusive to flagship models due to its high cost and technical complexity. realme 12 Pro+ 5G takes a giant leap forward with its periscope telephoto lens, offering unparalleled 3X optical zoom, 6X in-sensor zoom, and a focal length equivalent to 71mm. The heart of such an innovation lies in the OV64B OmniVision 1/2″ sensor paired with the industry’s highest 64MP resolution for periscope telephoto lens, promising crisp, detailed images with noise control even in low light.

Powering the coveted imaging powerhouse is a groundbreaking Omnifocal Photography System, a singular camera setup offering five lossless zoom levels – 0.6X, 1X, 2X, 3X, and 6X – a first in realme device. The system’s in-sensor zoom technology ensures incredible image quality with clarity far surpassing standard digital zoom, empowering users with the flexibility to select the perfect focal length for precise and vivid shots across various distances. Complementing this, the series also boasts a pioneering 120X SuperZoom, offering an unprecedented ultra long-range zoom capability in its class, setting a new benchmark for photographic versatility.

The SuperOIS technology is a cornerstone of this system, offering exceptional image stabilisation. This, combined with the flagship-grade Sony IMX890 sensor on the main camera, allows the realme 12 Pro+ 5G to excel in various photographic scenarios, particularly in low light and portrait settings.

Elevating Next-gen Imaging with Qualcomm Partnership

In collaboration with Qualcomm, realme introduces the industry-leading RAW domain algorithm with unparalleled imaging capabilities. This innovation ensures lossless data integrity, accurate lighting, shadow details and superior clarity and dynamic range. Meanwhile, realme 12 Pro+ 5G sports a 4nm processor, the Snapdragon 7s Gen 2, for a robust performance.

Meanwhile, as the Best Vlogging Smartphone, realme 12+ 5G is equipped with a 50MP-Sony LYT-600 sensor and Sony OIS, delivering stable, low-noise images across various scenarios. It features a 2X in-sensor zoom that maintains superior image quality while providing users the freedom to choose from various focal lengths, achieving flawless captures at varying distances.

Designed for ease of use, realme 12+ 5G offers the new Snap Portrait System, an innovative system for quick shot capturing that quickly launches the camera in 0.8 seconds and allows up to 208 photos per minute through continuous shooting. Boosted by realme’s exposure algorithms, intelligent subject autofocuses, motion detection, and Sony OIS, the success rate for fast-paced photos is improved by 40%. Further enhancing its versatility, realme 12+ 5G includes a 112° ultra-wide camera, micro camera and a 16MP HD selfie camera, catering to a wide range of photographic needs.

Cinematic Portraits in Collaboration with Oscar-Winning Cinematographer

The realme 12 Pro+ 5G revolutionises smartphone portrait photography with its Cinematic Bokeh Algorithm. It breathes life into full-body action shots by dynamically highlighting the character and subject while blurring the background. The algorithm, coupled with real-time aperture adjustment previews and hairline-level keying effects, makes sure a natural, refined bokeh with a shallow depth of field and precision is presented in every professional-grade photograph.

Meanwhile, realme 12 Pro+ 5G’s Cinematic Portrait Mode brings a cropped focal length equivalent to 80mm, the golden focal length for professional-grade portraits. It brings the subject to the foreground and highlights the facial structure, resulting in a true portrait instead of a loose close-up. The optical level bokeh feature further enhances this by reducing the appearance of the background while also bringing out the natural skin tones.

The quest to deliver cinematic photography does not stop here. With the Cinematic Aspect Ratio of 2.39:1, a hallmark of classic film production, realme 12 Pro+ 5G’s users can freely capture their moments without post-cropping.

In addition, realme has tapped a suitably illustrious name in collaboration for the customised Master Camera Filters: Claudio Miranda, the Oscar-winning cinematographer behind masterpieces like Life of Pi, Top Gun: Maverick, and The Curious Case of Benjamin Button. The filters are available on both smartphones.

Design Masterpiece by International Luxury Watch Designer – Ollivier Savéo

The realme 12 Series thrives in the intersection of luxury and technology with the partnership with Ollivier Savéo, famed for collaborations with prestigious Swiss watch brands like Rolex, Roger Dolby, Piaget, Breitling, and Quinting. The Golden Fluted Bezel, meticulously crafted with 300 triangular grooves, mirrors the intricate designs of high-end timepieces, offering an exquisite play of light. The Polished Sunburst Dial, boasting 500 gradient patterns, emulates the dynamic luminosity of classic luxury watches.

The imaging smartphones further distinguish themselves with the 3D Jubilee Bracelet, a design that imbues a tangible sophistication. Wrapped in premium Vegan Leather, the devices balance elegance and durability, being 30% softer than their predecessors and resistant to various stains. realme 12 Pro+ 5G’s resilience is enhanced by IP65 dust and water resistance while the realme 12+ 5G gets an IP54 protection.

Colour options for the realme 12 Pro+ 5G include Submarine Blue, capturing the deep, vibrant essence often admired in luxury watch dials, and Navigator Beige, a tribute to the spirit of exploration and refined elegance synonymous with the bezels and straps of esteemed Swiss watch brands while the realme 12+ 5G is available in Pioneer Green and Navigator Beige.

Immersive Display and Superior Sound with Long-Lasting Performance

realme 12 Pro+ 5G uses a 6.7 inch 120Hz OLED screen, while the realme 12+ 5G has a 6.67-inch AMOLED screen, providing a rich viewing experience and vivid colours. Under the hood, the VC Cooling System helps maintain peak performance while keeping temperatures at optimal levels. Meanwhile, the Rainwater Smart Touch feature available on realme 12 Series distinguishes between unintentional water touches and actual finger input, improving touch accuracy even in mixed conditions.

For long-lasting usage, both Next-gen imagery smartphones come with a 67W SUPERVOOC charging capability paired with a substantial 5,000mAh battery. With dual certification from Dolby Atmos and Hi-Res, the realme 12 Pro+ 5G provides an exceptional auditory experience.

Ashim Mathur, Vice President, APAC Marketing, Dolby Laboratories, said “We are excited to collaborate with realme to offer more Malaysian consumers an opportunity to experience the immersive sound of Dolby Atmos with the launch of the realme 12 Pro+ 5G. Consumers will now be able to enjoy rich, multidimensional sound that reveals more depth, clarity, and details across all the entertainment they enjoy.”

For powerhouse performance, realme 12 Pro+ 5G offers up to 12GB+12GB Dynamic RAM and up to 512GB storage, catering to all multitasking and storage needs. Meanwhile, realme 12+ 5G enjoys storage of 256GB.

realme UI 5.0: A New Era of Smartphone Interaction

Today realme also unveils the realme UI 5.0 for realme 12 Pro+ 5G, a transformative interface that elevates user convenience and connectivity to new heights. With Flash Capsule, access services like Grab and essential phone functions, including screen recordings and calls, are available with just a single touch. The Smart Image Matting feature allows users to effortlessly isolate subjects in photos and share them, offering support for complex multi-subject recognition. Furthermore, Phonelink seamlessly connects your device to PCs via Microsoft LTW, enabling instant synchronisation for calls, texts, and file transfers without additional downloads.

Grab the realme 12 Pro+ 5G Starting From a Limited-time Price of RM1,599

In conjunction with the 3.3 Festival, interested shoppers can bring home the realme 12 Pro+ 5G (8GB+256GB configuration) with a limited-time price of RM1,599 when they purchase from official Shopee, Lazada and TikTok stores.

In addition, realme Malaysia is offering a 30-day 1-to-1 replacement – a period longer than the industry practice of 7 days – for realme 12 Pro+ 5G and realme 12+ 5G that are bought and activated between 1 March and 31 March 2024.

Kindly find the pricing and availability here:

Device and Configuration

RRP

First Sale Promotion

(1 March to 14 March)

Official Shopee, Lazada and TikTok Stores

realme Brand Stores, Authorised Dealers

realme 12 Pro+ 5G (Submarine Blue, Navigator Beige)

8GB+

256GB

RM1,699

3.3 Festival Flash Price: RM1,599

First Sale Price: RM1,699

Free Gift: 1-year Extended Warranty

N/A

12GB+

512GB

RM2,099

Free Gifts: Techlife Smartwatch T17C, Techlife X60 Earbuds, 1-year Extended Warranty

Free Gifts: Techlife X60 Earbuds, 1-year Extended Warranty

realme 12+ 5G (Pioneer Green, Navigator Beige)

12GB+

256GB

RM1,499

Free Gifts: Techlife Smartwatch T17C, Techlife Wireless Earbuds, 1-year Extended Warranty

Free Gifts: Techlife Wireless Earbuds, 1-year Extended Warranty

About realme:

realme is a global consumer technology company disrupting the smartphone market by making cutting-edge technologies more accessible. It provides a range of smartphones and lifestyle technology devices with premium specs, quality, and trend-setting designs to young consumers.

Established by Sky Li in 2018, realme has become one of the top 5 smartphone players in 30 markets globally in just three years, and realme has entered multiple markets worldwide, including China and Southeast Asia, South Asia, Europe, the Middle East, Latin America, and Africa, and has a global user base of over 200 million. 2024 is the year of rebranding for realme with its new slogan, “Make it real.” Under the new brand spirit, realme will focus more on young users than before and bring real, clear, and tangible benefits to their lives.

For more information, please visit https://www.realme.com/my/.

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SOURCE realme

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The Next Generation of Agent Assist is Here with Balto

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ST. LOUIS, Sept. 1, 2026 /PRNewswire/ — Balto, the leading AI platform for contact centers and the company that invented the category of agent assist called real-time guidance in 2017, today officially unveiled RTG3 – the tool is being regarded as the future of agent assist – not for its first of its kind features, but also because it’s an agent assist that consistently delivers measurable ROI.

Introducing RTG3

RTG3 delivers what Balto describes as ambient agentic intelligence for the frontline contact center agents – an experience the contact center space has never seen before, and one that is being heralded as the future of agent assist.

The idea was born from a simple but powerful feeling: Making the agent app the central command center for the frontline by providing instant answers to information that’s impossible to memorize, the ability to search for information right on the app, and turning it into a personalized workspace, rather than just another screen/app on their desktop.

RTG3 brings that experience to the frontline contact center agent for the first time, within the context of their work. Rather than a single nudge tucked on the side of the screen, RTG3 is agentic intelligence that works on the agent’s behalf, automatically launching AI agents that gather the answers, customer context, and hard-to-find information a live conversation calls for, exactly when it’s needed. The result is a frontline agent with AI at their fingertips and the freedom to focus on the customer in front of them.

That power belongs to the agent. RTG3 is built for the frontline, designed to be made their own, personalized and arranged around how each person works best; not to monitor them, and not to replace them. It is Balto’s bet on humans and on what they are capable of when given the best possible tools. RTG3 is available today, free to existing Balto real-time guidance customers, through a fast and easy implementation.

Consistently delivers measurable ROI

Agent assist is the top investment priority for contact center leaders. According to industry-leading analysts in Customer Management Practice (CMP) Research, in the 2026–2027 year, 61% of leaders say they are going to invest in agent assist, making it the number one category, ahead of analytics and insights, chatbots and virtual agents, knowledge management, and automated QA.

Renowned for an excellent product suite, customer service and a platform that consistently delivers measurable ROI across multiple industries, Balto holds a 4.8-star rating across more than 600 reviews on G2 and Capterra, and has built RTG3 to meet that demand where the ROI actually lands: improved customer retention, agent to manager ratio, reduced agent turnover, accelerated ramp time, reducing handle time, better CSAT scores, and higher conversion rates.

“If you know there’s golden data, why are you waiting for somebody to go into your product, go to the interface and ask the question? Provide them with the data that you know is good,” says Balto CEO Marc Bernstein. That principle of putting that intelligence directly in front of the agent, rather than waiting for someone to ask, is at the heart of RTG3.

How RTG3 Works

RTG3 works today in the format contact center teams already know: the app is nestled in over the side of the screen and integrates with the CCaaS and UCaaS to start and stop automatically as calls come in and go out. For the first time, Balto is also introducing an intelligent agent desktop powered by ambient agentic intelligence for the frontline contact center agent.

Customer History before the call: The second a call comes through, Balto automatically populates the history of that customer by working through previous Balto conversations and transcripts. Agents immediately see why the customer is calling and their most recent call history. Customer History carries a 93% thumbs-up rating from agents.AI agents working in the background: When a customer mentions a city, Balto pulls local weather and sports. When a competitor comes up, it pulls that competitor’s reviews and surfaces the common complaints. In healthcare, when a provider is mentioned, Balto returns the provider’s name, specialty, practice address, and a link to their listing. All of it happens in the background while the agent keeps talking.Answers to questions impossible to memorize: Agents can ask Balto anything, including questions no one could reasonably memorize, such as pricing a plan for several hundred seats with the right discounts applied. Balto searches knowledge resources in Balto Cloud and can search a customer’s SharePoint. Every answer cites its source and deep links to the exact article, page, and section it came from.Real-time checklists are built as levers: The best AI checklists are not a full script; they are a few levers that let agents hit the metrics that matter: compliance requirements like verification, deeper discovery, and an assumptive ask or close. Agents can set completed items to auto-disappear, or keep them visible.A home base for the agent: Agents no longer have to navigate an obstacle course of tabs, CRMs, and Slack channels just to answer one customer question. RTG3 consolidates everything agents need–compliance, knowledge, workflows, and supervisor support–into one customizable workspace.Make it your own: RTG3 brings everything agents need into one place, and lets them make it their own. Agents can customize their layouts, pin what they use most, and personalize the look and feel of their workspace. Every agent can create a workspace that fits the way they work. If it works the way agents have longed for and they can personalize it, agents will use it.

Available and ready to use now

RTG3 is available now and free to existing Balto agent assist customers, with an implementation Balto describes as fast and low lift. Balto’s team stays involved through implementation and beyond, helping teams prepare documents so AI can read them accurately and connecting knowledge databases so agents can query the full knowledge base from inside Balto.

Customers are already seeing incredible results with a Health Insurance brokerage call discovery rose from below 20% to roughly 51%, with an approximate 10% increase in sales as RTG3 usage grew and a Home Improvement company’s new hire ramp to estimate certification dropped from about 90 days to 30.

Learn more about Balto Agent Assist.

About Balto

Balto is the #1 rated agent assist, QA automation, and agentic insights platform for contact centers, wrapped into a single platform where humans and AI work together. Founded in 2017, Balto was the first company to bring agent assist to market and has since deployed it across more than 300 customers and 500 million interactions. Balto is backed by Telescope Partners and Vista Equity Partners. Learn more at balto.ai

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SOURCE Balto Software, Inc.

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S&P Dow Jones Indices and Kaiko Introduce S&P Kaiko Digital Asset Indices

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New co-branded suite brings both companies’ crypto index offerings onto a single platform

NEW YORK, Sept. 1, 2026 /PRNewswire/ — S&P Dow Jones Indices (“S&P DJI”), the world’s leading index provider and Kaiko, the global independent leader in digital asset market data, indices, and data infrastructure, today announced the combined digital asset index offerings under a single co-branded suite: S&P Kaiko Digital Asset Indices.

With this release, Kaiko’s digital asset reference rates and multi-asset indices, together with S&P DJI’s existing crypto indices, will be rebranded under the S&P Kaiko name. The suite is powered by Kaiko’s crypto-native data infrastructure and market expertise, with S&P DJI providing global licensing, distribution and benchmark administration.

With institutional participation in digital assets growing, asset managers, ETF issuers, exchanges and structured product providers increasingly require benchmarks that combine robust data, transparent methodologies, trusted governance and global distribution. The S&P Kaiko Digital Asset Indices are designed to meet that demand by pairing S&P DJI’s institutional benchmark expertise with Kaiko’s 24/7 digital asset data platform and exchange connectivity.

“Together, S&P DJI and Kaiko are raising the standard for digital asset benchmarks. As the asset class matures, institutional investors need indices defined by transparency, rigor and market relevance. This suite combines the trusted S&P brand with Kaiko’s crypto-native data infrastructure and market expertise, purpose-built for global, 24/7 digital asset markets,” said Cameron Drinkwater, Chief Product & Operations Officer at S&P Dow Jones Indices.

The S&P Kaiko Digital Asset Indices suite will operate on a single platform built on Kaiko’s technology stack, with S&P DJI’s benchmark administration, licensing and distribution infrastructure integrated into its commercial operations. S&P DJI brings decades of index governance experience, global licensing capabilities and benchmark administrator status under the EU Benchmarks Regulation, aligned with the IOSCO Principles for Financial Benchmarks. Kaiko will provide data sourcing and calculation through its crypto market expertise, connectivity to 150+ exchanges and round-the-clock infrastructure, as well as index methodology support.

At launch, the S&P Kaiko suite covers over 4000 rates and indices across the digital asset class. Existing financial products benchmarked to Kaiko reference rates and multi-asset indices – including exchange-traded products, futures, options and structured products – will be able to leverage the new S&P Kaiko brand.

“S&P DJI and Kaiko bring what digital asset markets have been missing: a globally trusted benchmark brand paired with crypto-native infrastructure built for 24/7 markets. S&P Kaiko Digital Asset Indices gives institutions the credibility, distribution and data precision they need to participate in this asset class with confidence,” said Ambre Soubiran, CEO at Kaiko. 

To learn more about the S&P Kaiko Digital Asset Indices visit here.

For additional information about Kaiko’s data infrastructure, indices, and pricing solutions, visit kaiko.com. Kaiko Indices, S.A., as a legal entity, will retain its existing brand and BMR registration.

ABOUT S&P DOW JONES INDICES 

S&P Dow Jones Indices is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based on our indices than products based on indices from any other provider in the world. Since Charles Dow invented the first index in 1884, S&P DJI has been innovating and developing indices across the spectrum of asset classes helping to define the way investors measure and trade the markets. S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit: www.spglobal.com/spdji.

ABOUT KAIKO

Kaiko provides regulated data services for onchain finance. Founded in 2014, the company delivers institutional-grade digital asset market data, analytics, indices, and data infrastructure for tokenized and traditional markets. Its clients include banks, asset managers, exchanges, and leading financial institutions worldwide. Kaiko’s data and infrastructure support trading, valuation, risk management, tokenized assets, and onchain applications, connecting traditional and blockchain-based markets. For more information, visit: kaiko.com.

FOR MORE INFORMATION: 

Silke McGuinness 
Global Head of Communications, S&P DJI
(+1) 415-205-8414
silke.mcguinness@spglobal.com

Victoria Calmon
Kaiko
Editorial & Communications Manager
press@kaiko.com

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SOURCE S&P Dow Jones Indices

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AirDNA Launches Adapt, the AI-Native Revenue Management System for Short-Term Rental Operators

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DENVER, Sept. 1, 2026 /PRNewswire/ — AirDNA, the leading provider of short-term rental (STR) data and analytics, today launched AirDNA Adapt, adding revenue management to its product stack for STR hosts and property managers. Built with AI at its core rather than layered onto a traditional rules-based pricing model, Adapt weighs each listing’s full competitive landscape using data from the 15 million listings AirDNA tracks, then sets nightly rates and minimum stays with a clear rationale for every rate.

Adapt was built in response to feedback from thousands of STR hosts surfacing a recurring industry challenge: operators often can’t tell whether their pricing is working or understand why a rate has changed. More than 14,000 listings were connected to Adapt during private and public betas, which kept operator feedback at the center of product development.

“Pricing a property shouldn’t require translating your strategy into dozens of rules and settings,” said Rohit Bezewada, CEO of AirDNA. “We built Adapt around a simpler approach: operators set the strategy, and Adapt handles the complexity underneath. We believe operators should always be able to understand what the system is doing and why, in plain language they can act on.”

Key features include:

Daily dynamic pricing: Nightly rates and minimum stays adjust as market and booking conditions change, with local event detection built inUnlimited comp-sets: Auto-built, editable comp sets with historical and forward-looking performance benchmarks, plus a daily comp calendar comparing rates, minimum stays, and availabilityFour pricing strategies: Operators set the goal, whether revenue, occupancy, a balance of the two, or steadier earnings from earlier bookings, and Adapt sets the underlying pricing rules to match, all adjustablePerformance dashboard: Tracks actual booked revenue, ADR, RevPAR, occupancy, and length of stay, benchmarked against the listing’s history and comp set, with up to two years of historical performanceAI assistant: Explains why any given rate was set, tests alternative scenarios, and applies pricing changes with operator approval

“Good pricing starts with understanding what a property is competing against, and most operators are working with a partial view of their market,” said Jamie Lane, AirDNA’s Chief Economist. “We’ve spent twelve years building the full picture, which Adapt now puts to work on every pricing decision.”

Adapt is available today at AirDNA.co/adapt and is free to connect, with integrations for Airbnb, Guesty, Hostaway, Hospitable, OwnerRez, and Uplisting, and more integrations coming in 2026.

Adapt Media Kit

About AirDNA

AirDNA is a global authority on short-term rental data and intelligence for hosts, property managers, investors, real estate professionals, and destinations worldwide, covering 15 million listings across Airbnb, Vrbo, and Booking.com in 120,000 markets globally. AirDNA provides the data, analytics, and tools to understand market and competitive performance, identify and underwrite investment opportunities, and optimize pricing and revenue, supporting smarter decisions in any market or economic climate.

airdna.co 

Media Contact

Chloé Garlaschi

Sr. Communications Manager, AirDNA

press@airdna.co

(720) 372-2318

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SOURCE AirDNA

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