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XPRIZE WATER SCARCITY COMPETITION LAUNCHES TO UNLOCK THE ABUNDANCE OF EARTH’S SEAS AND OCEANS

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The 5-year, $150M competition with a $119M prize purse is designed to create new desalination solutions that increase access to clean water globally 

ABU DHABI, UAE, March 1, 2024 /PRNewswire/ — XPRIZE, the world’s leader in designing and operating large-scale incentive competitions to solve humanity’s grand challenges, today launches XPRIZE Water Scarcity. Made possible by a $150M investment from the Mohamed bin Zayed Water Initiative, this 5-year global competition, with a $119M total prize purse, is designed to drive widespread access to clean water by creating reliable, sustainable, and affordable seawater desalination solutions. Competing teams will aim to develop technologies that can responsibly expand access to the water contained in Earth’s seas and oceans, positively impacting billions of people globally, and creating a world where clean water is more equitably available and sustainably abundant.

Water is essential for life on Earth. 70% of our planet is covered in water, yet virtually everyone on Earth is experiencing some form of water stress; right now, only 0.5% of our planet’s water is available to support 8 billion people. As our fresh water supplies are rapidly diminishing due to various factors, including climate change and the impact of agricultural and industrial uses, many major cities around the world are approaching “Day Zero,” the day their water supply is estimated to run out. As a result, populations face threats of stricter water rationing, sanitation and hygiene issues, environmental and economic damage, and conflict for resources.

With seas and oceans holding over 96% of Earth’s water, seawater desalination has become an increasingly attractive option for providing reliable access to water for countries and communities around the world. However, current desalination technologies lack the efficiency, affordability, and sustainability to generate clean water at the scale that will be required to address rapidly rising water scarcity around the globe. Current desalination plants also predominantly operate using fossil fuels and water treatment materials that raise sustainability concerns, while water intake and brine output processes can have a negative impact on vulnerable marine ecosystems.

“While a small number of countries are using advanced desalination solutions to supply their citizens with clean water, innovation in seawater desalination has been largely stagnant; current solutions remain too expensive and are not cost-effectively scalable to be able to meaningfully benefit the majority of the world,” said Anousheh Ansari, chief executive officer, XPRIZE. “The world needs a cutting-edge breakthrough to make desalination a more cost-effective and sustainable solution that could be adopted more widely around the world, enabling people and the environment to prosper.”

His Highness Sheikh Abdullah bin Zayed Al Nahyan, Chairman of the Mohamed bin Zayed Water Initiative, said: “Increasing water scarcity is a growing threat to global security and prosperity that demands a decisive and coordinated response from the international community. The establishment of XPRIZE Water Scarcity is consistent with the ambition of the Mohamed bin Zayed Water Initiative to raise the importance of water scarcity on the global agenda and to help accelerate the development and deployment of transformative new solutions to this urgent challenge.”

XPRIZE Water Scarcity is the first competition of its kind focused on disrupting desalination systems at this scale. The prize incentivizes competing teams to create new solutions that are measurably more affordable, reliable, environmentally sustainable, and resilient in a changing climate than existing methods. Teams will rethink desalination systems, methods, and materials to find ways of providing more safe, reliable, affordable and sustainable water in support of fast-growing population centers and other communities around the world.

“With global water demand projected to outstrip supply by 40% by 2030, the timeliness of this competition couldn’t be more crucial. We’re confident this prize will initiate a necessary step-change in desalination efforts to help address global water scarcity,” said Lauren Greenlee, executive vice president of Food + Water + Waste, XPRIZE. “We know that breakthroughs can come from anywhere, and by focusing on system-level innovation and flexible criteria alongside exploration of novel materials, our goal is to broaden inputs from a wide variety of fields and evaluate all possible solutions.”

“Desalination is poised for enormous growth in the 21st century as communities, industries, and countries diversify their water supplies and make their water systems more resilient against climate change,” said Dr. Peter S. Fiske, executive director, National Alliance for Water Innovation. “By attracting innovators from around the world to focus on making desalination more energy efficient, cost effective, and environmentally beneficial, I am optimistic that XPRIZE Water Scarcity will lead to a burst of innovation and cost reduction for this critical technology.”

“Sustainable and affordable desalination systems are crucial as we work toward securing sources of freshwater worldwide to offset global water scarcity,” said Shannon McCarthy, Secretary General, International Desalination and Reuse Association. “I’m confident the dynamic XPRIZE to address Water Scarcity will incentivize game-changing innovation in the desalination community and the breakthroughs we need to address the accelerating water challenges around the world, ensuring water for all.”

This multi-track competition centers around a core track to rethink the desalination system. The winning team will reliably and most sustainably generate one million liters of potable water per day (1,000 m3/d) from seawater at the lowest cost, below a target benchmark to ensure global accessibility, over the course of 1 year; sufficient to support 10,000 people (based on WHO Standards). The Novel Membrane Materials track will pursue the search for the perfect membrane to cut the cost of water production and increase reliability and sustainability, paving a future path to extend the lifetime of existing seawater reverse osmosis desalination plants.

The title sponsor of XPRIZE Water Scarcity is the Mohamed bin Zayed Water Initiative, which is dedicated to raising awareness of water scarcity and increasing its prioritization on the international agenda while accelerating the development, testing and deployment at scale of transformative and sustainable technological solutions to this global challenge.

Register to compete, learn more and get involved at xprize.org/water.

About XPRIZE

XPRIZE is an established global leader in designing, launching, and executing large-scale competitions to solve humanity’s greatest challenges. Our unique model democratizes innovation by incentivizing crowd-sourced, scientifically viable solutions to create a more equitable and abundant future for all. Donate, learn more, or join a team at xprize.org.   

About the Mohamed bin Zayed Water Initiative

The Mohamed bin Zayed Water Initiative (MBZWI) is committed to driving coordinated action to address the growing threat of global water scarcity. Founded by His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates, MBZWI seeks to raise awareness of water scarcity and increase its prioritisation on the global agenda, while harnessing the power of targeted investment, accelerated technological innovation and expanded international cooperation to overcome this challenge for the benefit of current and future generations.

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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