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CGTN: How China-proposed BRI helps incense-makers go global

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BEIJING, March 3, 2024 /PRNewswire/ — Pu Lianggong knows the art of incense-making, just like his Arab ancestors.

Now nearly 70 years old, Pu produces incense in Yongchun County in Quanzhou, a coastal city in east China’s Fujian Province.

The incense-making craft has its roots in the ancient Maritime Silk Road, which served as a vital conduit for both trade and cultural exchange between China’s southeastern coastal regions and foreign countries.

Pu belongs to a 10th-generation family of Arab descent who settled in Quanzhou, known as the starting point of the ancient Maritime Silk Road, in 1646. As China’s seaborne trade thrived during Song (960-1279) and Yuan (1271-1368) dynasties, Quanzhou became the largest port in eastern China.

Pu’s Arab ancestors brought aromatic ingredients with them along the ancient Maritime Silk Road, made a living by selling them and gradually integrated into life in Quanzhou, marrying locals and adopting the Chinese surname Pu.

The Pu family made incense with bamboo and aromatic ingredients from their homeland, which is different from the scented chips called “bakhoor” in most Arab countries. It is similar to a Chinese incense stick, with bamboo sticks wrapped in ground aromatic ingredients.

Boosted by the Pu family’s influence, incense has become a thriving industry in Yongchun. At present, there are nearly 300 incense-producing factories there, selling products to both domestic and foreign markets.

Thanks to the increase in international orders, workers and their families are enjoying more comfortable lives, an improvement partly driven by the Belt and Road Initiative (BRI).

Proposed by China in 2013, the initiative aims to build trade and infrastructure networks connecting Asia with Europe and beyond along the ancient Silk Road trade routes for common development and prosperity.

Serving as a platform to foster cross-cultural exchange and mutual understanding as well, the initiative presents an opportunity to promote diversity and inclusivity.

Chinese President Xi Jinping once quoted an ancient Chinese saying, “Delicious soup is made by combining different ingredients,” to explain the importance of diversity.

A shared future for mankind

“Delicious soup is made by combining different ingredients.”

The saying comes from the Chinese classic “History of the Three Kingdoms,” literally reflecting the Chinese culinary tradition of using a variety of ingredients, such as herbs, spices and vegetables, to create a flavorful soup. It highlights the power of collaboration and that the value of diversity in human civilization is the source of human progress.

Xi cited it in a keynote speech at the United Nations Office at Geneva in January 2017, saying diversity is “an engine driving the advance of human civilizations.”

“There are more than 200 countries and regions, over 2,500 ethnic groups and multiple religions in our world. Different histories, national conditions, ethnic groups and customs give birth to different civilizations and make the world a colorful one,” said Xi.

“We should make exchanges among civilizations a source of inspiration for advancing human society and a bond that keeps the world in peace.”

Xi emphasized the necessity of building an open and inclusive world through exchanges and mutual learning, adding that exchange among civilizations is “a source of inspiration for advancing human society” and “a bond to keep the world in peace.”

The old Chinese saying is very much in line with the history of incense-making in Yongchun. Centuries ago, Arabic aromatic ingredients came to China as “messengers,” integrated and developed with Chinese aromatic ingredients, and finally spread around the world.

Nowadays, the Arab states, which were important participants along the ancient Silk Road trade routes, are crucial partners with China in the BRI.

Over the past decade, the BRI has positively impacted local residents in partner countries by providing them with job opportunities, as well as facilitating international trade.

From 2013 to 2022, the total trade between China and BRI partner countries reached $19.1 trillion, with an average annual growth rate of 6.4 percent, according to a white paper. By June 2023, China had signed more than 200 BRI cooperation agreements with more than 150 countries and 30 international organizations across five continents, yielding a number of signature projects and small-scale yet impactful projects.

China has also worked to bring BRI partner countries and organizations together through joint cultural activities, including the establishment of international alliances of theaters, museums, art festivals and libraries such as the International Alliance of Museums of the Silk Road and the Silk Road International League of Theaters.

By connecting diverse cultures and different countries, the BRI promotes cooperation, openness and inclusivity around the world, bringing China closer to its goal of building a community with a shared future for mankind to promote common development.

https://news.cgtn.com/news/2024-03-03/How-China-proposed-BRI-helps-incense-makers-go-global-1rFeyGs1XJS/p.html

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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October 18, 2026

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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October 18, 2026

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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8 hours ago

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October 17, 2026

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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