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IDTechEx Asks Which Real-World Applications Commercial Players Are Developing With Quantum Computers Today

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BOSTON, May 23, 2024 /PRNewswire/ — The risk of missing out on the competitive advantage quantum computing offers is rising. Governments and private investors worldwide are placing multi-billion-dollar bets that the industry will produce huge long-term returns. Yet, for this to be realized, the theoretical advantage of quantum computers must be translated into real-world commercial value. In this article, IDTechEx explores which applications are being developed today across the materials, chemical, automotive, finance, and healthcare industries.

For more information on the technology differentials of quantum computing hardware platforms, timelines for commercial readiness, and twenty-year market forecasts, see the IDTechEx report, “Quantum Computing Market 2024-2044: Technology, Trends, Players, Forecasts“.

The quantum advantage simplified

Quantum computers use quantum bits instead of classical bits. Their special quantum properties allow them to represent both a ‘1’ and a ‘0’ at once in superposition and work together in an entangled group. Without understanding the physics behind this and how it works, what matters most from an end-user perspective is its impact on computational capabilities. In a classical machine, N number of bits can represent N number of states. By contrast, in a gate-based quantum computer N number of qubits can represent 2N number of states. Or, as put by Sir Peter Knight at the New Scientist Emerging Technology Summit 2024, just 300 good qubits could represent more states than there are atoms in the visible universe. This not only exponentially reduces the time it can take to solve certain existing problems but also provides a means to tackle harder and more complex ones.

For now, classical supercomputers have trillions of classical bits, and many quantum computers available only have a handful of useful qubits. Yet as worldwide efforts are concentrated on scaling up the hardware, end-users are already developing real-world use-cases. This trend can be found across multiple industry verticals, with many players angling to become early adopters and realize a competitive advantage as soon as it is available.

A qualitative assessment of how timelines to commercial value can be tracked by the use-case development stage of end-users and the progression in hardware development. The marker of ‘today’ is an average across both gate-based and annealing platforms. Source: IDTechEx

Material simulation: drugs discovery and battery chemistry

Simulating material properties at the nanoscale, or other words at the atomic level, is incredibly compute-intensive with classical machines. Moreover, some of these simulations have a reputation for not being particularly accurate—for example, predicting that an insulating material will be a conductor.

This has an impact in fields dependent on material discovery and simulation across many industry verticals, which is infamous for being a very time-consuming and costly experimental process. However, in parallel with the interest in materials informatics to solve this challenge are many investigations into the application of quantum computing to significantly accelerate materials discovery timelines.

One important example of this is within drug discovery. Players such as Janssen Pharmaceuticals are investigating how quantum computing can be used to make screening of potential drug candidates more efficient, as well as be applied for molecular simulations. This work can specifically relate to the applications in crystal structure predictions or binding affinity, as well as property predictions, including toxicity.

Material property simulation and target finding are also high-value problems in battery chemistry innovations.  While classical approaches to materials informatics based on classical computing can enhance our understanding of battery chemistry, it is likely to remain less efficient than quantum computing at modeling chemical reactions at a molecular or sub-atomic level. Simulations of electron interactions can also provide a more accurate understanding of chemical reactions at anodes and cathodes, such as the degradation-inducing formation of oxides. Quantum computing can thus accelerate the development of higher-performance batteries by performing calculations beyond the capability of their classical counterparts.

Banking and Finance: pricing optimization and fraud detection 

The finance sector has been amongst the earliest to engage with quantum technology. This is in part because of the criticality of robust data security in finance and, as such, preparing for the risks posed by quantum computing alongside the integration of quantum communications solutions such as quantum key distribution and post-quantum cryptography.

However, beyond the quantum risks to finance, there are also a host of potential opportunities, specifically in pricing optimization and fraud detection. With quantum computing, pricing optimization could consider many more influencing factors than it does today, evaluating the combined impact of currency, location, sustainability, supply chain, geopolitics, and more. As for fraud detection, the capability to analyze banking activity with a quantum computer could make security protocols much more streamlined. The erroneously blocked card upon the purchase of the first holiday coffee would become a thing of the past.

At the 2024 New Scientist Emerging Technology Summit, HSBC outlined their strategy of building dedicated in-house expertise to develop quantum-ready products in these areas – which can be deployed as soon as the hardware is ready.  Yet HSBC are not alone in exploring quantum computing – indeed, there is activity from Goldman Sachs, JP Morgan, Barclays, Mastercard, Citi, and many more. However, some of these companies are choosing to use third parties to build use cases rather than invest in in-house teams. In the current era of a quantum talent shortage, particularly within industry, the role of the expert middleman is looking particularly lucrative.

Automotive and Aerospace: Fluid dynamics and the paint shop problem

The mega-trends in future mobility are broadly electrification and autonomy. Of course, the applications in battery chemistry simulations are of keen interest to the automotive community – who are amongst the most active in this research area from a commercial side. This is covered in much more depth in the IDTechEx Quantum Computing report. However, outside of material discovery – quantum computing also offers an edge in other areas, such as fluid dynamics and logistics.

Computational fluid dynamics (CFD) simulations are a crucial part of the design process within both automotive and aerospace. However, for very complex scenarios, the hypothesis of industry leaders such as Rolls Royce is than for iterative design of jet engine designs – the efficiency of a quantum solution could be hugely valuable.

By contrast, the application of quantum computing to logistics and operations more widely could be transformative. The multi-car paint shop problem is an example similar to the pricing optimizations within finance, whereby workflow scheduling, which accounts for a higher number of variables, will likely be better solved with a quantum computer. For example, D-wave are already ramping up productions scale deployment of an auto-scheduling product using annealing with partners of the Pattison Food Group.

Market Outlook and Conclusions

Overall, the general themes of ‘optimization and complex simulation problems’ come up time and time again as killer applications for quantum computers. Across the pharmaceutical, chemical, healthcare, automotive, finance, aerospace industries, and more – quantum expertise is rising in value.

Even though skepticism remains in some instances as to the likelihood of a universal, large-scale fault-tolerant quantum computer ever being realized as promised, there is even more disagreement as to what timelines value will realistically be realized within each industry.

Yet, for many, the risk of missing out and falling behind is too high not to engage. Looking ahead, IDTechEx anticipates the rising awareness of the risks posed by quantum technology, specifically within quantum communications and data security, will likely become a gateway for more commercial players to begin considering the opportunities quantum computing could bring them. Going forward, potential end-users must tread the line of being neither too cautious nor too enthusiastic in response to ‘quantum hype’.

With so many competing quantum computing technologies across a fragmented landscape, understanding the differences between each approach is essential in identifying realistic opportunities for growth within this exciting industry. IDTechEx’s report “Quantum Computing Market 2024-2044: Technology, Trends, Players, Forecasts” covers the hardware that promises a revolutionary approach to solving the world’s unmet challenges. Drawing on extensive primary and secondary research, including interviews with companies and attendance at multiple conferences, this report provides an in-depth evaluation of the competing quantum computing technologies: superconducting, silicon-spin, photonic, trapped-ion, neutral-atom, topological, diamond-defect, and more.

To find out more about this report, including downloadable sample pages, please visit www.IDTechEx.com/QuantumComputing.

For the full portfolio of quantum technologies market research from IDTechEx, including the broader Quantum Technology Market and more in-depth research relating to Quantum Communications and Quantum Sensors, please visit www.IDTechEx.com/Research/Quantum.

About IDTechEx:

IDTechEx provides trusted independent research on emerging technologies and their markets. Since 1999, we have been helping our clients to understand new technologies, their supply chains, market requirements, opportunities and forecasts. For more information, contact research@IDTechEx.com or visit www.IDTechEx.com

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Lucy Rogers
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press@IDTechEx.com
+44(0)1223 812300

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View original content:https://www.prnewswire.co.uk/news-releases/idtechex-asks-which-real-world-applications-commercial-players-are-developing-with-quantum-computers-today-302154295.html

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TVU Networks and Tencent Cloud Unveil Next-Generation Cloud Production Solution at NAB 2026

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Strategic partnership combines TVU’s cloud-native production platform with Tencent Cloud’s global infrastructure to power next-generation live streaming workflows

LAS VEGAS, April 19, 2026 /PRNewswire/ — TVU Networks, a leader in cloud-native live video solutions, today announced a strategic partnership with Tencent Cloud to launch a next-generation cloud-based media production and distribution platform at NAB 2026. The joint solution empowers broadcasters, content creators, and enterprises to elevate the live streaming experience and unlock new revenue streams.

The global media industry is undergoing a structural shift. According to Omdia, total revenue from traditional TV and online video is projected to reach $1.03 trillion by 2030, with online video advertising expected to grow from $309 billion to $540 billion over the same period. The TVU–Tencent Cloud platform is purpose-built to help customers capture this growth — combining professional cloud production with internet-scale interactivity and monetization.

The platform serves three major segments: broadcasters and OTT providers launching agile FAST channels with global CDN distribution; media platforms and creators requiring mobile-first, broadcast-quality production from anywhere; and enterprises producing high-profile live events with professional-grade multi-camera setups and massive concurrent viewership.

At the core is TVU’s cloud-native microservices architecture — proven in the 2024 Paris Games Torch Relay, a global club football championship spanning remote production across nine countries, and BBC’s UK General Election coverage with 369 simultaneous live streams. Deep integration with Tencent Cloud delivers five key advantages: ultra-low latency streaming via intelligent routing across global edge nodes; elastic scalability powered by TKE container services; cloud-native optimization for peak reliability; AI-powered production including automated subtitles, intelligent editing, and content moderation; and enterprise-grade end-to-end encryption from acquisition through distribution.

Paul Shen, CEO of TVU Networks, stated: “TVU has always been committed to making professional production capabilities more efficient and flexible through cloud-native architecture. Tencent Cloud’s deep expertise and customer insights in the media sector are highly complementary to TVU’s product and technology strengths in cloud production — and that’s the foundation that brought us together. The goal of this joint solution is clear: to help customers build a complete pipeline from content production to audience engagement to monetization, making AI&cloud-based production a true engine for business growth.”

Yan Peng added: “Through our partnership with TVU, we can rapidly help customers build a next-generation technology infrastructure — enabling global acquisition, global production, and global distribution — while driving commercial growth through internet-based services.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/tvu-networks-and-tencent-cloud-unveil-next-generation-cloud-production-solution-at-nab-2026-302746450.html

SOURCE TVU Networks

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Television New Zealand Partners with Quickplay to Fully Transform Their OTT Platform, Evolving the Broadcaster into a World-Class Digital Platform

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AUCKLAND, New Zealand and TORONTO, April 19, 2026 /PRNewswire/ — Quickplay today announced that it has designed and implemented a comprehensive, cloud-native transformation of the Television New Zealand’s streaming platform, TVNZ+. The landmark project has been built on a new operating system, offering a suite of new services and leveraging AI tools to provide a more personalized experience for viewers. The technology overhaul will drive unprecedented innovation and efficiency for TVNZ, New Zealand’s state-owned broadcaster, which reaches over two million New Zealanders daily.

 Completed in just 12 months, Quickplay replaced a fragmented ecosystem of six+ vendors across UI/UX, content management, video processing, advertising and analytics with a single, unified platform. The team at TVNZ also named Amazon Web Services (AWS) as its preferred cloud platform for the transformation, further increasing efficiencies and lowering costs by consolidating onto a single cloud vendor. Quickplay is available in AWS Marketplace and recently joined the AWS Independent Software Vendor (ISV) Accelerate Program; the TVNZ project marks the first full-scale transformation delivered through the Quickplay AWS partnership.

“At TVNZ our ambition is clear: to be New Zealand’s number one streaming platform for entertainment, sport and trusted news. TVNZ+ already stands shoulder-to-shoulder with global streamers in our market, but standing still is not an option. To reach more Kiwis than anyone else in an increasingly digital world we knew we needed to make a step change. said Rob Hutchinson, Chief Digital Officer, TVNZ. “Working in lockstep with Quickplay we’re delivering something genuinely transformative – and at rapid pace. We’ve simplified our technology stack, reduced complexity and built a platform that lets us move faster and innovate harder. Every efficiency we unlock behind the scenes means a richer experience for New Zealand audiences.”

 Key Innovations include:

A Co-viewing capability: As a predominantly free-to-air broadcaster, advertising is of immense importance to TVNZ. Over 70% of TVNZ+ viewing happens over Connected TVs, where multiple people watch together. With this new feature, TVNZ can pass co-viewer data to the ad stack in real time, enabling them to put each ad into context based on what’s being watched and who’s watching.A unified Live Operations console with “Red Button” Live Ad Insertion: A new, streamlined console, powered by AWS Elemental Media Services, allows TVNZ to manage live channels and events with ad marker insertion via a single interface.Deep CTV Integration: This feature allows TVNZ content to be surfaced to viewers outside of the TVNZ+ app, directly within the CTV homepage.Consolidated Operations: Quickplay’s platform replaces existing systems for video CMS, live operations, UI, and data analytics.Scaling with Cloud: Migrated to a robust AWS cloud infrastructure to support significant concurrent viewership for a range of programs and events, such as the evening news and upcoming World Cup coverage. The live streaming of channels, sports and ad insertion on live TV and VOD is built on AWS Elemental Media Services and integrates Amazon Cloudfront (CDN).Enhanced Monetization: The system includes sophisticated ad-funded (AVOD) features, including sponsored rails, carousels, and pause-ad functionality to maximize revenue.Future-Ready Architecture: The platform integrates Evergent for advanced user management and billing, enabling TVNZ to introduce premium paid content and events for the first time.

“TVNZ has become a powerhouse of innovation, which is particularly unique for the public broadcast segment. They knew that to deliver what their viewers were after, they had to transition to a streamlined, high-performance platform,” said Goutham Vinjamuri, COO of Quickplay. “With that in mind, we built TVNZ a content-to-value operating system that offers their viewers what they want and makes their content library commercially liquid. This evolution illustrates that when you connect a trusted brand to a native-AI ecosystem, you don’t just survive the digital shift – you lead it.”

At The NAB Streaming Summit, TVNZ’s Rob Hutchinson will talk about the powerful features of this brand new platform when he presents “How TVNZ+ Built a Co-Viewing Product that Turns Additional Viewers into Traditional Reach” on Tuesday, April 21 at 11:30am PT.

To schedule a meeting with Quickplay at NAB, email help@quickplay.com.

About TVNZ 
TVNZ (Te Reo Tātaki) is New Zealand’s national broadcaster. We’re at the heart of the moments that matter to Aotearoa, reaching more than 2 million Kiwis through broadcast channels TVNZ 1, 2, DUKE and online platform, TVNZ+. Our purpose is to inspire conversations that shape our nation and enrich the lives of all New Zealanders – connecting Kiwis through trusted journalism, live sport, and world-class entertainment. Every day, across every screen, we reflect who we are and imagine who we might be with stories that inform, challenge, and engage. Visit us at tvnz.co.nz.

About Quickplay:
Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization. By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime. Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Media Contacts:
Emily Amey for TVNZ
Emily.Amey@tvnz.co.nz

Breakaway Communications for Quickplay
Quickplaypr@breakawaycom.com
+1 917 731 5734

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SOURCE Quickplay

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2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation Exchange Program Concludes in Nanning

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NANNING, China, April 19, 2026 /PRNewswire/ — This is a report from china-asean-media.com.

The 14-day “2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation and Exchange Program” successfully concluded on April 19 in Nanning, Guangxi. Co-hosted by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region (China) and the Departments of Culture, Sports, and Tourism of Quang Ninh, Lang Son, Cao Bang, and Tuyen Quang provinces (Vietnam), the event brought together nearly 30 tourism officials and industry representatives from the four Vietnamese localities.

With the theme “Vietnam-China AI + Cross-Border Tourism Exchange and Cooperation,” the program combined expert lectures, case studies on AI applications, and field visits. Participants gained insights into ASEAN-China tourism policies, AI-driven cross-border cooperation models, and smart tourism technologies. Hands-on training enabled them to use AI tools for decision-making, product development, and destination branding.

The delegation conducted field studies in Nanning, Liuzhou, Guilin, and Hechi. They visited the China-ASEAN AI Innovation and Cooperation Center, the “Easy Visit Guangxi” platform, the No. Wang Cultural Industrial Park, and the BAO JUN base, experiencing Guangxi’s smart, industrial, landscape, and wellness tourism offerings.

A meaningful part of the program was retracing President Ho Chi Minh’s revolutionary footsteps in Guangxi, including visits to the former site of Yucai School in Nanning, the former residence of Ho Chi Minh in Liuzhou, and the “September 2” School site in Guilin. On April 17, all participants attended the launch ceremony of the 2026 Vietnam-China Border People’s Carnival in Nanning, witnessing the deep friendship and mutual support between the border communities of both nations.

At the closing ceremony on April 18, a cross-border tourism product design competition was held. The team from Quang Ninh won the Best Design Award, while teams from Lang Son, Cao Bang, and Tuyen Quang received Excellence Awards. Mr. Lưu Bá Mạc, Vice Director of Lang Son’s Department of Culture, Sports and Tourism, praised the program for fostering practical cooperation and opening new directions for the “comrades and brothers” friendship between local authorities.

The program not only provided Vietnamese tourism professionals with valuable knowledge in AI and smart tourism but also laid a solid foundation for future cooperation in building shared tourism information platforms, developing smart products, and enhancing data connectivity. Both sides reaffirmed their commitment to advancing high-quality development of the cultural and tourism industry through AI, contributing to the strategic Vietnam-China community with a shared future.

View original content:https://www.prnewswire.com/apac/news-releases/2026-vietnam-china-cross-border-tourism-ai-empowerment-cooperation-exchange-program-concludes-in-nanning-302746589.html

SOURCE china-asean-media.com

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