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GenCell Wows Austin Crowd of Energy Professionals with Hydrogen-Fueled Products that Will Revolutionize Grid Resilience and Disaster Response

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From thought-provoking to life-saving, GenCell engaged a rapt audience with truly sustainable and resilient energy solutions

AUSTIN, Texas, May 24, 2024 /PRNewswire/ — On Tuesday May 21st, GenCell® hosted a first U.S. demonstration of the Company’s revolutionary hydrogen fuel products, GenCell EVOX® and GenCell REX™. GenCell Inc., the U.S.-based subsidiary of GenCell Ltd., (TASE: GNCL), a leading provider of Hydrogen2Power™ technologies, announced the U.S. rollout of the company’s EVOX multipurpose distributed energy resource (DER) power solution combining energy storage and hydrogen-fueled on-site power generation to supplement the grid day-to-day for EV charging and to in parallel provide backup power for facilities, critical EV fleets and reliable, long-duration portable power for emergencies.

The Hydrogen2Power event, held at the Palmer Center in Austin, TX, drew over one hundred attendees from organizations as diverse as The Texas Commission on Environmental Equality, GE Vernova, the University of Texas at Austin, and the City of Austin Fire Department. All were on hand to learn about the sustainability and resilience challenges facing the U.S. energy sector and to preview how the GenCell EVOX® and GenCell REX™ products contribute to resolving these issues.

The day – taking place only days after thunderstorms caused power outages affecting over a million customers in the Houston area – kicked off with a keynote address about the challenges for Texas to achieve resilience by Karl Popham, Chair of the Electric Vehicle Leadership Council and founder of Mobility+Energy Consulting LLC. Popham discussed meeting the key power challenge of reliability – which talks in seconds, minutes and hours – by describing his experience establishing a hybrid microgrid; next he suggested meeting the challenge of resiliency – which talks in hours, days and weeks – by adding a second phase to the microgrid incorporating new technologies such as hydrogen.

Next up was held a thought-provoking panel on energy and climate resilience moderated by Andrew Higgins, Chair of the Board at TxETRA, featuring Ken Snipes, Director of Austin’s Office of Homeland Security; Jay Joseph, VP, Sustainability & Business Development, American Honda; Brian Hoff, VP Product Management, GE Vernova; Teesee Murray, Turtle Chief Strategist and President, TurtleX, and Michael Lewis, Sr. Research Engineer/Scientist at the University of Texas. The panelists shared their insights on the constraints limiting grid resilience, the need for innovation and the potential of hydrogen to overcome the constraints.

“The potential of hydrogen is just starting to be realized. Hydrogen is a great enabler of renewables on our grid, for bottling the wind and solar, transporting, exporting and moving it around the world,” explained panelist Jay Joseph, American Honda Motor. “The energy density of hydrogen, its storability and transportability lends itself really well to solving that problem and that’s a big part of the future we envision. That’s why we are excited about the relationship with GenCell because it helps enable that vision of generating, storing, transporting, and then utilizing hydrogen when and where it’s needed.”

Added Teesee Murray from Turtle Inc., “Hydrogen offers the best resilience with the lowest environmental impact and when we talk about social justice and how we can improve the human condition for everybody, hydrogen is the answer – it’s green business, it’s good business.”

Following the panel GenCell CEO Rami Reshef presented to the delighted crowd how the EVOX and REX technologies can help bridge the power gap and deliver agile resilient power wherever first responders require it when disasters happen, keeping EV fleets and facilities operationally ready 24/7.”

“Our journey is driven by a bold vision: to realize a comprehensive, emission-free energy future. In the first phase we focused on Hydrogen2Power technology,” said Reshef.  “We are powering commercial applications with long-lasting tested backup solutions, tailored for even the most remote or extreme conditions. The conversations and connections made here today are just the beginning.”

Continued Reshef, “GenCell harnesses the elements to generate power that is both Resilient and Sustainable – it doesn’t have to be a tradeoff – to deliver zero-emission, distributed energy wherever the grid is instable or insufficient, empowering the world for future generations.”

The event also showcased live demos of the REX auxiliary DC power solution for utility substations, the containerized EVOX hydrogen-fueled long-duration DER solution, including a demonstration of the EVOX charging a Ford Lightning truck and a demo of GenCell’s GEMS™ proprietary DERMS software that optimizes the performance and economics of operating GenCell solutions.

Event attendees came away with not just a better understanding of how GenCell hydrogen fuel technology works, but how attainable a truly sustainable and resilient energy system can be.

“Capturing solar and wind in a bottle, this demonstration showed a lot of promise,” said Amy Atchley, EV Equity Development Manager for Austin Energy. “The conversations featured an emphasis on powering critical locations, decarbonizing transportation, providing renewable energy access to vulnerable communities and more. Experiencing the show and tell of the life-size very quiet, clean generator that was charging-up an EV on-site made it feel real and was inspiring! Exciting stuff! It will take much collaboration between multiple stakeholders and entities for infrastructure deployment and affordability.”

For more information, you can watch a recording of the event here. Photos with credits are below.

About GenCell:

GenCell Ltd. (TASE: GNCL) develops GreenFSG power solutions based on reliable, zero-emission alkaline fuel cells, Hydrogen2Power™, Ammonia2Power™ and Water2Power® technologies that deliver uninterrupted power to help the world #SayNoToDiesel and transition to clean energy. The ability to produce not only clean power from GenCell’s fuel cells, but also the green fuel on which the fuel cells run, sets GenCell in a far superior position as a well-to-wheel total green energy solution provider. GenCell delivers resilient, robust and weather-resistant backup power for utilities, telecom, EV charging and other mission-critical applications which have been deployed in 23 countries. GenCell numbers some 130 employees, including veterans of space and submarine projects. With GenCell Inc. based in Los Angeles, CA, the company operates a worldwide distribution and support network and retains unique intellectual property that includes patents, trade secrets and know-how.

CONTACTS: 
Shelli Zargary
GenCell Ltd.
shelliz@gencellenergy.com
www.gencellenergy.com
Tel: +972.54.561.7161

Bethany Ruhe
bethany.ruhe@zpryme.com
Tel: 412.443.7969

Photo: https://mma.prnewswire.com/media/2420873/GenCell_Energy_1.jpg
Photo: https://mma.prnewswire.com/media/2420872/GenCell_Energy_2.jpg
Logo: https://mma.prnewswire.com/media/2303086/GenCell_Logo.jpg

 

 

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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SOURCE Laifen

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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