Technology

CHEMISTRY WINS EFFIE FOR GROUNDBREAKING LAUNCH OF FRONTDOOR

Published

2 years ago

May 28, 2024

Agency Continues to Sweep Industry Awards for Innovative Work

PITTSBURGH, May 28, 2024 /PRNewswire/ — Independent full-service advertising agency Chemistry was recognized last week at the annual Effie awards gala with a Silver in the Marketing Innovation Solutions / Business/Product/Service Innovation category for its work with Frontdoor, a first-of-its-kind mobile app addressing the evolving needs of tech-savvy homeowners. This category awards marketing that had an exceptionally positive impact on the market position of a brand, product, or service.

“In a world where most apps fail their first year out, we have been blown away by the initial success of this product and are even more thrilled to share this success with our agency partners who helped bring it to life. Chemistry’s work in building the consumer experience and the subsequent paid media launch was a study in how truly integrated marketing can and should work,” said Kathy Collins, Frontdoor, Inc.’s Chief Revenue Officer, who has responsibility for sales, marketing, and strategy.

Frontdoor, Inc., the nation’s leading provider of home warranties with about two million members, launched Frontdoor ®, in April of 2023. Since its launch, the app has surpassed two million downloads and has yet to show signs of slowing.

In a crowded category and with a fraction of competitive spend, the campaign focused on key media usage insights that identified the target audience’s consumption habits. This included live sports (Major League Baseball’s opening week and the NFL Draft on ESPN), streaming audio services and podcasts, Hulu & HBO Max custom units, and a HGTV Smart Home sponsorship as well as a partnership with Amazon Prime, where Frontdoor showed up at people’s front doors in the form of a custom-branded box. Once interest was piqued through broad media tactics, there was continuous exposure with targeting digital and in-app download campaigns within Apple and Android app stores.

The multi-phase media plan met and exceeded Frontdoor’s goals, including aided brand awareness of 52% among homeowners (in less than five months) and even higher (61%) among the target audience. The popularity of the term “Frontdoor” tripled in a one-month period, sessions on www.frontdoor.com were 28 times higher during the campaign and download goals were exceeded by 153% for the entire year.

Chemistry’s work for Frontdoor has received tremendous industry award show recognition, including being a named finalist for two Digiday Media Buying & Planning Awards, one MediaPost Planning & Buying Award, and shortlisted for The Drum Awards for Marketing Americas. The agency was also named a finalist for Digiday’s Independent Media Agency of the Year. This comes following a year of significant growth for Chemistry’s media department, with the agency tripling its media revenue and securing new media clients, including PPG Industries, Georgia Power, Frontdoor, and American Home Shield. The agency has driven 18% organic growth from a media client roster that includes Five Guys, UPMC Health Plan, Atlanta United, Siemens, and CG Insurance. All of this has led to the agency’s fifth straight year of profit margins exceeding industry and agency benchmarks.

Chemistry’s Chief Media Officer Jason Dille said, “Chemistry’s media team is extremely proud of the strategic, results-driven work we do for all our clients. We are especially proud that the Effie judges considered our Frontdoor media strategy worthy of this honor. It is a testament to our focus on controlled experimentation and breakthrough ideas coming from a skilled media staff. We extend our gratitude to Frontdoor for entrusting Chemistry with their media investment and are excited to continue the partnership with new marketing challenges in 2024 and beyond.”

MEDIA CONTACT:
Caitlin Burke
caitlin@kempnercommunications.com
203-733-4085

About Chemistry: Chemistry (www.Chemistryagency.com) builds brands with creative ideas that can’t be ignored. The independent agency offers fully integrated advertising and marketing services for clients like Netflix, Five Guys, Frontdoor, Beyond Meat, MLS, and the NBA. The shop was named as an Ad Age A-List Agency, a finalist for Campaign US’ Independent Agency of the Year and Adweek’s Midsize Agency of the Year.

About Frontdoor, Inc.
Frontdoor is reimagining how homeowners maintain and repair their most valuable asset – their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one-stop-app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit www.frontdoorhome.com.

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SOURCE Chemistry

Technology

FULTON FINANCIAL CORPORATION APPOINTS DAVID S. SCHULZ TO BOARD OF DIRECTORS

Published

51 minutes ago

July 21, 2026

LANCASTER, Pa., July 21, 2026 /PRNewswire/ — Fulton Financial Corporation (NASDAQ: FULT) (“Fulton”) today announced the appointment of David S. Schulz as a member of its board of directors (the “Board”) for a term commencing September 14, 2026 and expiring at Fulton’s 2027 annual meeting of shareholders.

“We’re excited to welcome Dave to Fulton’s board of directors,” said Curt Myers, Fulton Chairman, CEO, and President. “Dave brings extensive financial leadership experience gained through more than a decade of service with publicly traded companies. His expertise in finance, strategic planning, risk, and mergers and acquisitions will provide valuable perspective as we continue to execute our growth strategy and create long-term value for our shareholders, customers and communities.”

With the addition of Schulz, Fulton’s Board will have 11 members, and he will serve on the Audit and Risk committees. Schulz has also been appointed to the board of directors of Fulton’s banking subsidiary, Fulton Bank, N.A.

Schulz served as Senior Vice President and Chief Financial Officer of Wesco International, Inc. (“Wesco”) from 2016 to June 2020, Executive Vice President and Chief Financial Officer of Wesco from June 2020 to February 2026 and as Executive Vice President and Special Advisor to the CEO of Wesco from February 2026 until his retirement on May 31, 2026.

Prior to joining Wesco, Schulz served as Senior Vice President and Chief Operating Officer of Armstrong Flooring, Inc. and was previously Senior Vice President and Chief Financial Officer of Armstrong World Industries, Inc. and Vice President of Finance of the Armstrong Building Products division.

Before joining Armstrong World Industries in 2011, he held various financial leadership roles with Procter & Gamble and The J.M. Smucker Company. He was also an officer in the United States Marine Corps.

In 2025, Schulz joined the board of Sterling Infrastructure, Inc., and he was appointed as chair of the audit committee in 2026. He also serves on the company’s compensation and talent development committee.

ABOUT FULTON FINANCIAL CORPORATION

Fulton, a $34 billion Lancaster, Pa.-based financial holding company, has more than 3,400 employees and operates more than 215 financial centers in Pennsylvania, New Jersey, Maryland, Delaware and Virginia through Fulton Bank, N.A. Additional information on Fulton can be found at https://investor.fultonbank.com.

Contact: Steve Trapnell
717-291-2739

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SOURCE Fulton Financial Corporation

Technology

Octavio Marquez Elected to MSA Safety Board of Directors

Published

51 minutes ago

July 21, 2026

PITTSBURGH, July 21, 2026 /PRNewswire/ — The Board of Directors of MSA Safety Inc. (NYSE: MSA), a global leader in the development of advanced industrial safety technology products and solutions, today announced that Octavio Marquez, president and chief executive officer of Diebold Nixdorf, has been elected to the company’s Board of Directors. His election was part of the MSA Board’s regular succession plans.

“We are very pleased to have the opportunity to add Octavio to the MSA Board,” said Robert A. Bruggeworth, MSA chairman. “He brings a broad range of executive leadership experience, including strategy development, capital allocation, business transformation and serving international markets, which will serve MSA well.”

“Octavio’s perspectives will be an asset to me and our entire Executive Leadership Team,” said Steven C. Blanco, MSA president and CEO. “It is a pleasure to welcome Octavio to MSA, and I look forward to working with him.”

Mr. Marquez joined Diebold Nixdorf in 2014 and has held senior leadership roles across the company’s Global Banking organization and its Americas region, including as executive vice president of Global Banking and senior vice president of the Americas. Before joining Diebold Nixdorf, Mr. Marquez held leadership positions at Dell EMC, Hewlett Packard Enterprise, IBM and NCR.

Diebold Nixdorf automates, digitizes and transforms the way people bank and shop. As a partner to the majority of the world’s top 100 financial institutions and top 25 global retailers, its integrated solutions connect digital and physical channels conveniently, securely and efficiently for millions of customers every day. Headquartered in North Canton, Ohio, Diebold Nixdorf employs approximately 20,000 employees globally, supporting more than 100 countries.

Mr. Marquez holds a degree in business and finance from Universidad Iberoamericana and has completed executive education programs at MIT Sloan, The Wharton School and The University of Texas at Austin.

About MSA Safety

MSA Safety Incorporated (NYSE: MSA) is the global leader in advanced industrial safety technology products and solutions. Driven by its singular mission of safety, the company has been at the forefront of safety innovation since 1914, protecting workers and facility infrastructure around the world across a broad range of diverse end markets while creating sustainable value for shareholders. With 2025 revenues of $1.9 billion, MSA Safety is headquartered in Cranberry Township, Pennsylvania, and employs a team of approximately 5,300 associates across its more than 40 international locations. For more information, please visit www.MSASafety.com.

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SOURCE MSA Safety

Technology

BlueFolder Field Service Software Launches New AI-Powered Features to Transform How Teams Work

Published

51 minutes ago

July 21, 2026

New AI capabilities instantly surface customer insights and transform technician notes into actionable summaries to help field service teams work faster, stay aligned, and deliver better service

AUBURN, Ala., July 21, 2026 /PRNewswire/ — BlueFolder field service software recently announced the launch of two powerful new AI features: AI-Powered Customer Summaries and AI-Powered Field Notes Summarization. Together, these capabilities are designed to eliminate the time-consuming, manual work of reviewing fragmented customer records and lengthy technician notes—giving field service teams instant clarity to respond faster, make smarter decisions, and deliver exceptional service.

BlueFolder expands it’s field service and work order management suite with two exciting new AI field service features.

Built directly into the BlueFolder platform, both features leverage artificial intelligence to automatically compile and summarize complex, unstructured data into clear, easy-to-read overviews. The result: technicians, dispatchers, and managers always have the context they need, right when they need it.

AI-Powered Customer Summaries

As field service organizations grow, customer information becomes increasingly scattered across emails, service request logs, and communication histories. BlueFolder’s AI Customer Summary feature addresses this challenge head-on by consolidating those interactions into a single, actionable snapshot.

Instead of manually digging through multiple records before a service call or customer interaction, teams can now access a real-time summary highlighting key concerns, past service activity, and recent updates. The feature goes beyond basic summarization and surfaces critical business insights such as equipment past due for maintenance, approaching warranty expirations, and proactive revenue opportunities, empowering teams to recommend follow-ups or upgrades directly from the customer record.

Built-in traceability links each summary back to its original source communications, so users can validate insights with confidence, ensuring both speed and accuracy in every customer interaction.

AI-Powered Field Notes Summarization

In many service organizations, technicians log updates across multiple visits, often resulting in long, fragmented notes that are difficult to review at a glance. BlueFolder’s AI Field Notes Summarization feature solves this by automatically condensing multiple technician entries into a structured summary that highlights key milestones, actions taken, and next steps.

Rather than scrolling through pages of updates, managers and dispatchers can immediately understand job status and determine what needs to happen next, improving alignment between field and office teams, accelerating decision-making, and reducing miscommunication. The feature is especially valuable for complex or multi-day jobs, where clear continuity and smooth technician handoffs are critical to delivering consistent service. It’s another featuring making BlueFolder’s work order management software capabilities stronger every day.

“History is one of the most powerful tools a service team has — the problem is it’s usually buried. BlueFolder’s new AI features fix that. Your team walks into every interaction already knowing the customer, knowing the equipment, and exactly where things stand. That changes the entire experience,” says John Shaw, VP, Technology, Service Operations.

AI as a Core Part of the BlueFolder Platform

The launch of these two features reflects BlueFolder’s broader commitment to embedding AI throughout its field service management software as an integrated layer of intelligence that makes every workflow smarter. Rather than requiring teams to change how they work, BlueFolder’s AI capabilities are designed to surface the right information at the right moment automatically, within the tools that technicians, dispatchers, and managers already use every day.

“AI is transforming what’s possible in field service, and BlueFolder is answering that call. These features are the result of deep platform expertise and a clear vision for where the industry is headed. We’re embedding intelligence throughout the platform because we know it makes our customers more competitive, more efficient, and better positioned to grow,” says Stephen Myslicki, Group President of Field Services.

Availability

Both AI-Powered Customer Summaries and AI-Powered Field Notes Summarization are available now to BlueFolder customers as optional, easy-to-enable features within the platform. They are part of BlueFolder’s growing suite of AI-driven capabilities designed to help field service organizations operate more efficiently and scale with confidence.

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SOURCE BlueFolder