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Nordic Capital to sell Sunrise Medical, one of the globally leading providers of assistive mobility solutions

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2 years ago

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Focus on innovation, operational excellence and platform investments has expanded Sunrise Medical’s position as one of the leading companies in the field of assistive mobility solutions especially in complex rehabilitationDuring Nordic Capital’s ownership, Sunrise Medical has successfully strengthened its global footprint with direct presence in 23 countriesSunrise Medical has delivered robust organic growth over the past years based on strategic focus and new product launches 

MALSCH, Germany, June 5, 2024 /PRNewswire/ — Nordic Capital, a leading sector-specialised private equity investor, has entered into an agreement to sell Sunrise Medical, a global leader in assistive mobility solutions, to global investment firm Platinum Equity. Under Nordic Capital’s ownership, Sunrise Medical strongly developed its presence in the field of complex rehabilitation where products are often tailor-made to the specific requirements of individual mobility-impaired customers with chronic needs. This marks the culmination of a great partnership, the start of an exciting next phase for Sunrise Medical and a successful outcome for Nordic Capital.

Sunrise Medical is one of the leading companies in complex rehabilitation with a broad portfolio of products across complex and standard rehabilitation supported by a strong global footprint. The Company is active in the development, design, manufacturing, and distribution of assistive mobility products and solutions such as manual and power wheelchairs, power assist products, pediatric and geriatric therapeutic devices, mobility scooters, seating and positioning systems as well as daily living aids and other home medical equipment. Sunrise Medical’s long-term success in the market is driven by continuous innovation and the company employs over 110 associates focused on research & development (R&D) and engineering as well as operates eleven R&D sites in six countries. Following Nordic Capital’s acquisition in 2015, revenue have almost doubled from EUR 364 mn to EUR 636 mn in FY 2022/23 with improved profitability. The number of employees increased from 2,000 to more than 2,800 worldwide today.

By leveraging Nordic Capital’s sector expertise, commercial excellence, and experience from supporting companies on international growth journeys, Sunrise Medical has successfully strengthened its global footprint and has today a direct presence in 23 countries. The company’s products are sold in over 130 countries to an extensive network of healthcare dealers, government agencies and public institutions. In close partnership with the management team, Nordic Capital has focused on operational excellence and platform investments, with a vision to position the company as one of the global leaders in a highly regulated and advanced sector. Sunrise Medical has also incorporated ESG measures at the core of its organisational framework, business strategy, and M&A agenda. The company has specifically focused on enhancing its social contributions, bolstering its environmental commitments, and strengthening its quality management. Together, Sunrise Medical’s management team and Nordic Capital have achieved this vision.  

“For more than 40 years we have been following our mission of improving people’s lives. Nordic Capital’s deep sector expertise, focus on operational excellence, and experience in how to advance global expansion, have been instrumental in the growth of Sunrise Medical. Based on our strong global footprint and proven strengths in providing our customers with high quality products and services, coupled with continuous innovation, we are ideally positioned to capture further growth opportunities. and look forward to our next chapter,” said Thomas Babacan, President and CEO of Sunrise Medical.

“We take immense pride of Sunrise Medical’s growth trajectory as it has taken the position as a global frontrunner in the field of complex rehabilitation. Working closely with the management team, Nordic Capital has supported the company to strengthen its global footprint and to drive continuous innovation to offer high quality mobility products and services. We are excited for Sunrise Medical to take the next step in its development as it persistently challenges the limits of innovation and leads the industry’s sustainable transformation,” said Fredrik Näslund, Partner, Nordic Capital Advisors.

“Sunrise Medical is a great example of how Nordic Capital helps companies to grow and develop their business. We see a lot of potential in the DACH region and look forward to supporting more management teams to build strong, sustainable companies that are well equipped for future challenges,” said Rainer Lenhard, Partner and Head of DACH, Nordic Capital Advisors.

Nordic Capital has assets under management of EUR 31 bn and invests in selected sectors and companies in Northern Europe and North America, offering partnership, deep sector knowledge, capital and experience to drive sustainable growth. It is one of the most active investors in healthcare globally, focusing on investing in companies within Pharma, Healthtech, Medtech & Life Sciences and Healthcare Services. To date, Nordic Capital has made 38 healthcare platform investments and has in total deployed EUR 10.8 bn of equity capital in the sector.

It has been agreed that the terms of the transaction shall not be disclosed. Completion of the transaction is expected in Q3 2024 and is subject to customary regulatory approvals.

Media contacts:

Nordic Capital
Katarina Janerud
Communications Manager, Nordic Capital Advisors
+46 8 440 50 50
katarina.janerud@nordiccapital.com

Sunrise Medical
press@sunmed.com 

About Nordic Capital

Nordic Capital is a leading sector-specialist private equity investor with a resolute commitment to creating stronger, sustainable businesses through operational improvement and transformative growth. Nordic Capital focuses on selected regions and sectors where it has deep experience and a long history. Focus sectors are Healthcare, Technology & Payments, Financial Services, and Services & Industrial Tech. Key regions are Europe and globally for Healthcare and Technology & Payments investments. Since inception in 1989, Nordic Capital has invested EUR 25 billion in 145 investments. The most recent entities are Nordic Capital XI with EUR 9.0 billion in committed capital and Nordic Capital Evolution with EUR 1.2 billion in committed capital, principally provided by international institutional investors such as pension funds. Nordic Capital Advisors have local offices in Sweden, the UK, the US, Germany, Denmark, Finland, Norway, and South Korea. For further information about Nordic Capital, please visit www.nordiccapital.com
“Nordic Capital” refers to, depending on the context, any, or all, Nordic Capital branded entities, vehicles, structures and associated entities. The general partners and/or delegated portfolio managers of Nordic Capital’s entities and vehicles are advised by several non-discretionary sub-advisory entities, any or all of which are referred to as “Nordic Capital Advisors”

About Sunrise Medical
Committed to improving people’s lives, Sunrise Medical is a global leader in the development, design, manufacturing, and distribution of innovative, high-quality assistive mobility devices and services. Distributed in more than 130 countries under its own 18 proprietary brands, the key products include manual and power wheelchairs, power assist products, pediatric and geriatric therapeutic devices, mobility scooters, daily living aids and more. Operating in 23 countries, Sunrise Medical Group is headquartered in Malsch, Germany and employs over 2,800 associates worldwide. For further information, please visit: https://sunrisemedical-group.com/

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/nordic-capital/r/nordic-capital-to-sell-sunrise-medical–one-of-the-globally-leading-providers-of-assistive-mobility-,c3995129

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SOURCE Nordic Capital

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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3 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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4 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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4 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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