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New Research Finds CMOs Increasingly Value Long-Term Consumer Relationships, Yet Many Still Under Invest

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2 years ago

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 Study from Fetch reveals CPG, retail and restaurant marketers prioritize retention ahead of acquisition, in light of fragmented consumer spend and attention

MADISON, Wis., June 6, 2024 /PRNewswire/ — Fetch, America’s Rewards App, partnered with Wakefield Research to survey 500 Chief Marketing Officers (CMOs) and found that CMOs have a renewed focus on consumer loyalty and nurturing existing relationships. Nine in 10 CMOs say the importance of forging long-term consumer relationships has increased over the past five years, while 60% say building a loyal base of consumers is more important than bringing in new ones. Yet, even with a greater emphasis on loyalty, 22% noted that their brands are investing less than is necessary to forge relationships that stand the test of time.

Fetch research finds renewed CMO focus on nurturing existing consumer relationships amid fragmented spend and attention.

Amid a highly competitive advertising landscape and tight marketing budgets, capturing consumers’ divided attention and fractured spend is exceedingly difficult. With the prices of consumer goods remaining high, Americans continue to seek value, turning to private label products and switching brands based on discounts to stretch their dollars.

Brand marketers are feeling the pinch – almost all CMOs reported feeling pressure to show return on investment for their campaigns (99%). While reaching new consumers remains important, many marketers are doubling down on retaining existing customers – a more cost effective, cautious strategy. These factors emerge as the impending demise of third-party cookies threatens marketers’ ability to effectively target consumers.

“The role of CMO is more challenging than ever. Marketing leaders are juggling strained budgets and an uncertain cookieless future as they search for the silver bullet to reach inflation-battered consumers,” said Wes Schroll, CEO and Founder of Fetch. “We believe that brands can build lifelong consumer connections and win in the market with personalized rewards. Rewards, like those found on Fetch, keep consumers coming back to the brands that provide them with tangible value for where they shop, what they buy and more.”

While brands recognize the benefits to building consumer relationships, there are challenges in stewarding these connections. 69% of CMOs report the lack of loyalty/rewards programs or an inability to “break through the noise” as the biggest hurdles. When it comes to solutions, many CMOs (74%) are pivoting to collecting and managing data to develop their campaigns and understand their current audiences. 77% of respondents shared that behavioral data is considered one of the most helpful ways to identify audiences with high purchase intent.

Emerging Channels to Reach Consumers

CMOs are increasingly turning to emerging channels like retail media networks (RMNs) and retail-agnostic media platforms (RAMPs) to reach consumers with this coveted high purchase intent. Eight in 10 respondents shared they were planning to increase use of RMNs in 2024 while over three-quarters of respondents shared their plans to increase their use of RAMPs. For RAMPs, those who are already using them or plan to use them this year, consumer engagement is among the top benefits reported (67%).

Fetch is a one-stop-shop for advertisers, reimagining how brands and consumers interact to not only foster lasting relationships, but also to create net-new consumer connections. With the ability to capture $152 billion in cross-vertical consumer spending annually, Fetch brings the marketing strategies of CMOs who use RMNs to new heights. With Fetch’s purchase-based data, brands are able to unlock a holistic view of consumer behavior beyond what is limited to a single RMN ecosystem. Fetch represents a new pathway for marketers to establish and nurture consumer relationships that drives desired consumer behaviors and increases market share.

Additional insights into the research can be found here.

Methodology

This survey was conducted by Wakefield Research with 500 US CMOs at retail, CPG, and restaurant brands, between December 11, 2023 and January 2, 2024. The survey was conducted via an email invitation and an online survey.

About Fetch

Fetch, America’s Rewards App, empowers consumers to Live Rewarded and helps brands create lifelong customers through the power of Fetch Points. Fetch has sweeping visibility into what consumers buy, capturing more than $152 billion worth of transactions annually using cutting-edge artificial intelligence and machine learning technologies. To date, Fetch users have submitted more than 5 billion receipts and earned nearly $910 million in rewards. The app is available to download on the App Store and Google Play Store and has more than 5 million five-star reviews from happy Fetchers.

CONTACT: Karlie Fitzgerald, k.fitzgerald@fetch.com

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SOURCE Fetch

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Lubbock Plastic Surgeon Dr. Thanapoom Boonipat Leads Suturing Workshop for Texas Tech Women in STEM Premed Students

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5 hours ago

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October 25, 2026

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Suturing workshop

LUBBOCK, Texas, Oct. 25, 2026 /PRNewswire/ — Dr. Thanapoom “Mo” Boonipat, plastic surgeon and founder of FacePlus Plastic Surgery Institute in Lubbock, led a hands-on suturing workshop and career Q&A session for premed students at Texas Tech University. The event was organized by Women in STEM at Texas Tech University.

During the workshop, students practiced suturing fundamentals on suture pads using surgical instruments, with Dr. Boonipat demonstrating technique and coaching students individually. The session also included an open discussion about the path to a career in medicine, including medical school, residency training, and choosing a surgical specialty.

“Every surgeon remembers the first time they held a needle driver. Giving premed students that experience early — along with honest answers about the road ahead — can make the path into medicine feel real and reachable. I was glad to spend the afternoon with such motivated students.” — Dr. Thanapoom Boonipat

“Organizations like Women in STEM do important work connecting young women with mentors and hands-on experience in fields where they are still underrepresented, including surgery. FacePlus is proud to support that effort here in our own community in Lubbock.” — Dr. Thanapoom Boonipat

Women in STEM is a Texas Tech University student organization that supports women pursuing undergraduate and graduate studies in science, technology, engineering and mathematics. Events like this connect students with practicing professionals and give them early, practical exposure to clinical skills.

Dr. Boonipat is a plastic and craniofacial surgeon. His training includes an integrated plastic surgery residency at Mayo Clinic and a craniofacial, maxillofacial, and facial aesthetics fellowship at Chang Gung Memorial Hospital in Taiwan, following medical school at Dartmouth and undergraduate study in biomedical engineering at Johns Hopkins. He founded FacePlus Plastic Surgery Institute in Lubbock in 2024.

About FacePlus Plastic Surgery Institute:
FacePlus Plastic Surgery Institute is a plastic surgery practice in Lubbock, Texas, founded by Thanapoom Boonipat, MD. The practice provides cosmetic and reconstructive plastic surgery, including facial, breast, and body procedures, serving patients in Lubbock and across West Texas. For more information, visit facepluspsi.com.

Media Contact:
FacePlus Plastic Surgery Institute
moboonipatmd@facepluspsi.com
(806) 503-2090
Lubbock, Texas

Press Release Service provided by 24-7PressRelease.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/lubbock-plastic-surgeon-dr-thanapoom-boonipat-leads-suturing-workshop-for-texas-tech-women-in-stem-premed-students-302918808.html

SOURCE FacePlus Plastic Surgery Institute

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Vantrue Announces Early Black Friday Sale with Up to 44% Off Select Dash Cams

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8 hours ago

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October 25, 2026

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November 1–21, 2026 | Official Website: Vantrue.com

SHENZHEN, China, Oct. 25, 2026 /PRNewswire/ — Vantrue, a dash cam brand dedicated to helping drivers capture the road with confidence, is launching its three-week Black Friday campaign from November 1 to November 21, 2026. The event brings together discounts of up to 44% on selected dash cams, a 100% win-rate prize wheel for subscribers, and exclusive bidding events, giving drivers multiple ways to discover and save on Vantrue products.

Every Eligible Spin Wins a Prize

The Black Friday excitement starts with Vantrue’s 100% win-rate spin wheel. Visitors can subscribe through the official website and spin for a chance to receive exciting rewards, including the latest Vantrue dash cams, special prize bundles, and other surprises. Each subscriber is eligible for one spin during the campaign.

Black Friday Deals in Two Waves

Vantrue’s Black Friday offers will roll out in two waves, featuring discounts on selected dash cams for everyday drivers, rideshare professionals, and those looking to upgrade their in-car recording setup.

Wave 1: November 1–10, 2026

Vantrue E1 Lite: 36% off — $69.99 (regular price: $109.99)
 Vantrue N2X: 36% off — $159.99 (regular price: $249.99)
 Vantrue N4S: 44% off — $199.99 (regular price: $359.99)
 

Wave 2: November 11–21, 2026

Vantrue E1 Pro S: 35% off — $129.99 (regular price: $199.99)
 Vantrue N5S: 36% off — $293.99 (regular price: $459.99)
 Vantrue N4 Pro S: 40% off — $279.99 (regular price: $469.99)
 

Exclusive Bidding Events Add More Excitement

In addition to the promotional pricing, Vantrue will host two special bidding events, offering participants another way to pursue selected dash cams at competitive prices.

BID #1: November 5–7, 2026 — Bid on featured products for a chance to secure them at a lower price.BID #2: November 12–14, 2026 — Return for another opportunity to bid on premium models.

With multiple ways to participate throughout the three-week event, Vantrue’s Black Friday campaign combines savings, interactive rewards, and special shopping opportunities in one destination.

Join Vantrue’s Black Friday Event

From November 1 through November 21, 2026, drivers can explore the latest offers, take part in the prize wheel, and join the bidding events through Vantrue’s official website.

Visit https://www.vantrue.com/ for campaign details and product offers.

About Vantrue

Founded in 2015, Vantrue is a leading global dash cam brand dedicated to providing intelligent, reliable, and user-centric driving solutions. With a focus on innovative technology, dependable performance, and user-friendly design, Vantrue develops dash cams for everyday drivers, families, and professionals on the road. Committed to helping drivers capture every journey with greater confidence and peace of mind, Vantrue continues to innovate to make every drive safer and every moment worth capturing.

Media Contact
Vantrue Media Relations
Email: support@vantrue.net
Website: https://www.vantrue.com

View original content:https://www.prnewswire.com/news-releases/vantrue-announces-early-black-friday-sale-with-up-to-44-off-select-dash-cams-302918196.html

SOURCE Vantrue

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LexisNexis Coplogic Solutions Introduces Field Clarity for LexisNexis® Desk Officer Reporting System (DORS) at IACP 2026

Published

11 hours ago

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October 25, 2026

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A new, modern DORS and Field Clarity, the First AI-Guided Smartphone Video Assistant, Enhances Community Experience and Helps Improve Evidence, Case Building

ORLANDO, Fla., Oct. 25, 2026 /PRNewswire/ — LexisNexis® Coplogic™ Solutions today announced its modernized LexisNexis® Desk Officer Reporting System (DORS) community online reporting solution and the addition of DORS with Field Clarity, an AI-guided video assistant designed to improve field documentation accuracy and enable faster resolution by law enforcement agencies (LEAs). Field Clarity is designed to help community members submit reports to their local LEAs using DORS via intuitive step-by-step instructions. A hands-on experience for DORS with Field Clarity will be available for demonstration during the 2026 International Association of Chiefs of Police (IACP) annual conference.

“Agencies generally look to strategic partners like us not just for technology, but also for relief, reinforcement, and credibility across three tightly connected challenges: public expectation, workforce strain and digital evidence overload,” said Jason LaRue, associate vice president, LexisNexis Coplogic Solutions. “Our modernized LexisNexis Desk Officer Reporting System (DORS) helps agencies improve officer safety along with community member experiences. Field Clarity strengthens video evidence quality and digital evidence management to reduce friction and alleviate strain on a challenged workforce.”

Key Highlights
Integrated into LexisNexis® Desk Officer Reporting System (DORS), Field Clarity is the first AI-Guided video assistant for community member online reporting that:

Transforms data capture from passive intake into intelligent, guided capture to help create more positive officer and civilian mobile-first experiencesDrives more accurate field documentation, evidence and case building to help with faster resolution and enhanced public safetyBenefits civilians submitting reports with intuitive, step-by-step instructions, almost like having a digital assistant with them in real timeBenefits officers by bringing video, photos and scanned data together for a clearer picture of an event without the need to track down additional details

How the DORS with Field Clarity Solution Works
DORS allows each law enforcement agency to collect information directly from civilians on more than 200 incident types based on the needs of their community. DORS and Field Clarity make the filing of an online report experience easier by guiding users intuitively through each step of the process on their smartphone device, similar to having a personal digital assistant. Instead of asking a driver, for example, to fill out forms and guess what’s needed, the Field Clarity conversational interface prompts them to scan their driver’s license, capture a VIN or record a short walkaround video explaining what happened during the incident, all while capturing the data necessary to complete the report.

For civilians, being able to easily film on-scene evidence means less confusion and need for reentries or follow-up by the sworn officer responsible for approving reports. For officers, the benefits include cleaner, more complete accident reports and less time spent requesting and gathering additional details. With reports fed directly into the agency’s Record Management System (RMS), law enforcement also benefits from more efficient workflows and stronger documented cases for their investigators. DORS is used by nearly 600 agencies in North America, saving agencies approximately 900,000 personnel hours and $90 million annually*

“Trust in law enforcement is built one interaction at a time. Every opportunity for a community member to engage with their police department matters, including something as routine as filing a report,” said Sarah E. Connolly, co-founder of Guardian Communications, FBI-LEEDA instructor and retired Baltimore Police lieutenant and PIO. “When technology makes that process easier, improves the quality of information collected and supports a more responsive agency, it has the potential to do more than improve efficiency. It can help strengthen the relationship between law enforcement and the communities they serve.”

LexisNexis Coplogic Solutions delivers solutions and capabilities that can create a clearer line of sight from the field to law enforcement leadership, strengthening the connection between daily operations, workforce support, data management and community trust. DORS with Field Clarity is available through LexisNexis® Command Center, a single access point to the LexisNexis Coplogic Solutions data and analytics solutions suite, including LexisNexis®  BuyCrash®, LexisNexis® eCrash and LexisNexis® eCitation solutions. Coplogic Solutions also offers Unified Performance Dashboards for crash and citation mapping and illustrated visualizations, which connect field data with contextual insight in a single, coherent view – so law enforcement leaders can better understand and more confidently explain to their communities not just what is happening in near-real time, but also why. 

To speak with Coplogic law enforcement experts about LexisNexis Desk Officer Reporting System (DORS) with Field Clarity and experience the solution firsthand, visit LexisNexis Coplogic Solutions at IACP Booth #941, October 24 – 27, 2026 in Orlando, Florida. To learn more, check out this video: LexisNexis® Desk Officer Reporting System (DORS).

About LexisNexis Risk Solutions
LexisNexis® Risk Solutions provides customers with information-based analytics and decision tools that combine public and industry-specific content with advanced technology and algorithms to assist them in evaluating and predicting risk and enhancing operational efficiency. Headquartered in metro Atlanta, Georgia, the company has offices throughout the world, serves customers in more than 190 countries and territories and is part of RELX. For more information, please visit LexisNexis Risk Solutions.

About LexisNexis Coplogic Solutions
LexisNexis® Coplogic™ Solutions is committed to meeting law enforcement agencies where they are on the road to saving more lives and helping take them where they want to be by delivering an innovative full suite of data sophistication solutions to create workflow efficiencies while delivering world-class crash and citation data and analytics visualizations through advanced technology. Our proven solutions, developed by and specifically for law enforcement, can help agencies operate more effectively, increase services to their communities and improve traffic and overall public safety through electronic, mobile-first authoring capabilities, web-based eCommerce solutions, analytics and more. For more information, please visit risk.lexisnexis.com/Coplogic.

Media Contacts: 
Chaz Abbott
LexisNexis Risk Solutions
chaz.abbott@lexisnexisrisk.com
+1 949.922.1167

*Based on a 2025 LexisNexis Coplogic Solutions internal study

View original content to download multimedia:https://www.prnewswire.com/news-releases/lexisnexis-coplogic-solutions-introduces-field-clarity-for-lexisnexis-desk-officer-reporting-system-dors-at-iacp-2026-302918694.html

SOURCE LexisNexis Risk Solutions

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