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Smart Plug Market size is set to grow by USD 22.79 billion from 2024-2028, Use of connectivity as differentiating feature by manufacturers boost the market, Technavio

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NEW YORK, June 6, 2024 /PRNewswire/ — The global smart plug market size is estimated to grow by USD 22.79 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  48.4%  during the forecast period. The global smart plug market has seen significant growth in recent years, with major brands showcasing built-in smart appliances at trade shows like the Consumer Electronics Show and IFA. Despite the challenge of competing with these established players, smart plug vendors continue to innovate and launch upgraded products. To boost sales, they employ marketing strategies such as promotional campaigns, digital marketing, and social media engagement. Collaborations with retailers like Amazon also contribute to market expansion. Trade shows remain an essential platform for showcasing smart plug technology and driving market growth. 

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Smart Plug Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 48.4%

Market growth 2024-2028

USD 22799 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

35.13

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

APAC at 33%

Key countries

US, Germany, UK, China, and Japan

Key companies profiled

BroadLink, ConnectSense, D Link Corp., EDIMAX Technology Co. Ltd., Halonix Technologies Pvt Ltd., Havells India Ltd., Hon Hai Precision Industry Co. Ltd., Indiegogo Inc., Insteon Technologies LLC, ITEAD Intelligent Systems Co. Ltd., Lenovo Group Ltd., Leviton Manufacturing Co. Inc., Panasonic Holdings Corp., Revogi Innovation Co. Ltd., Satechi LLC, Syska Led Lights Pvt. Ltd., TP Link Corp. Ltd., Vesync Co. Ltd., Wipro Ltd., and Xiaomi Communications Co. Ltd.

Market Driver

The smart plug market is experiencing significant growth with various industries adopting these devices for automation and energy management. Smart plugs enable users to control electrical appliances remotely and monitor energy consumption. Massive companies and small businesses are integrating smart plugs into their operations, especially in sectors like manufacturing, healthcare, and hospitality. IoT technology plays a crucial role in the functionality and connectivity of these devices.

Smart plugs are also being used for security purposes, such as turning lights on and off to give the illusion of occupancy. The market is projected to continue growing, with advancements in technology leading to more features and applications. Smart plugs are an essential tool for modern businesses seeking to increase efficiency and reduce costs. 

Research report provides comprehensive data on impact of trend, driver and challenges – Request a sample report!

Market Challenges

•         The adoption of smart plugs faces challenges due to consumer unfamiliarity and apprehension. Limited technological exposure hinders awareness of benefits. Security concerns and high costs add to consumer hesitation. However, increasing smartphone and Internet usage globally is boosting confidence. The mass adoption of smart plugs will be gradual, potentially impacting market growth during the forecast period.

•         The smart plug market is experiencing significant growth with increasing demand for home automation solutions. However, challenges persist in this sector. One major issue is ensuring compatibility with various home automation systems and devices. Another challenge is ensuring security and privacy of data transmitted through smart plugs.

•         Additionally, cost remains a concern for many consumers, as they seek affordable yet effective smart home solutions. Furthermore, regulatory compliance and standardization are essential to ensure consumer safety and confidence in the market. Overall, addressing these challenges will be crucial for the continued growth and success of the smart plug market.

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Segment Overview 

End-user 1.1 Residential1.2 CommercialConnectivity 2.1 Wi-Fi2.2 BluetoothGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Residential-  The Smart Plug market is experiencing significant growth due to increasing home automation trends. These devices allow users to remotely control electrical appliances, enhancing energy efficiency and convenience. Businesses are also adopting smart plugs for cost savings and operational efficiency. With user-friendly interfaces and compatibility with various voice assistants, smart plugs are becoming a must-have for modern homes and offices.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Smart Plug Market is experiencing significant growth in the context of the smart home industry, with Wi-Fi and Bluetooth segments leading the way. IoT framework plays a crucial role in enabling automation and energy monitoring features in these plugs. The residential segment is currently the largest market for smart plugs, but the industrial and commercial segments are also showing strong potential. Smart voice recognition technologies like Google Assistant, Siri, Amazon Alexa, and others are increasingly being integrated into these plugs for enhanced user experience.

Security issues are a key concern in the home automation industry, and smart plug manufacturers are addressing these concerns through robust encryption and authentication mechanisms. Smart city projects are also driving demand for IoT-based plugs, contributing to the overall growth of the market. Energy conservation is a significant benefit of smart plugs, making them an attractive option for consumers looking to reduce their carbon footprint.

Market Research Overview

The Smart Plug Market is a growing sector in the technological industry, focusing on energy management and automation solutions. These devices enable users to control electrical appliances remotely and monitor energy consumption in real-time. Smart Plugs use Wi-Fi, Bluetooth, or other connectivity technologies to connect with home networks and applications. They are compatible with various voice assistants, such as Amazon Alexa and Google Assistant, for hands-free control.

Smart Plugs are used in various sectors, including residential, commercial, and industrial, to save energy, increase efficiency, and enhance convenience. The market is driven by factors like increasing energy prices, growing awareness of energy conservation, and the proliferation of smart homes and buildings. The market is expected to grow significantly in the coming years due to these factors and ongoing technological advancements.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userResidentialCommercialConnectivityWi-FiBluetoothGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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AKEEYO to Showcase 711Air, 750S and H2 Ride Cameras at EICMA 2026

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SHENZHEN, China, Oct. 26, 2026 /PRNewswire/ — AKEEYO, a brand dedicated to dash cams and ride cameras, will exhibit at EICMA 2026, November 3–8 at Fiera Milano Rho, Italy. At Hall 24, Booth B67, the brand will showcase the 710Lite, 730Pro, 750Lite, 750S, 711Air and H2, spanning lightweight recording, 4K image quality and helmet-view capture.

711Air Makes Everyday Recording Simple

Weighing just 80g, the new 711Air adds minimal weight to a helmet, while its 1800mAh battery supports 8–10 hours of recording. One-touch quick recording, with vibration feedback confirming power on/off and recording start/stop, means riders never need to look at the camera. It also offers up to 36 hours of Always On Video (AOV) monitoring, plus 2.4GHz Wi-Fi, app connectivity and over-the-air (OTA) firmware updates.

750S Captures the Road in True 4K HDR

The 750S combines true 4K HDR recording with electronic image stabilization (EIS) for detailed, steadier riding footage. Dual-band Wi-Fi supports stable connections and efficient video transfers, while app access and OTA firmware updates simplify video management and keep the camera up to date. It is designed for touring riders, cyclists and anyone seeking high-quality recordings.

H2 Records from the Rider’s Perspective

Designed for helmet-view recording, the H2 features dual 1080p cameras that capture two perspectives at once, along with 8–10 hours of runtime and a 3-second quick-release mount. Its lightweight, easy-to-use design suits daily rides and longer motorcycle journeys.

Also on display are the AKY-730Pro 4K touchscreen camera, the ultra-compact AKY-710Lite and the endurance-focused 750Lite.

Visit AKEEYO at EICMA 2026

Dates: November 3–8, 2026
Booth: Hall 24 • Booth B67
Venue: Fiera Milano Rho
Address: Strada Statale del Sempione 28, 20017 Rho (MI), Italy

For AKEEYO, EICMA 2026 is the right stage to introduce the 711Air to riders, media and the global two-wheeler industry. Visitors can handle the 80g body and try one-touch recording in person, and dealers and distributors interested in partnering with AKEEYO are welcome to fill out the inquiry form.

About AKEEYO

AKEEYO designs dash cams and ride cameras for cars, motorcycles and bicycles, helping users record the road and relive their journeys.

Website: www.akeeyo.com 

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For A Bright Future Foundation Launches NextGen Finance Lab Across Manhattan High School District, New York

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District-wide rollout brings project-based financial literacy and professional mentorship to Manhattan’s 50 public high schools, building on a successful pilot at Jacqueline Kennedy Onassis High School

NEW YORK, Oct. 26, 2026 /PRNewswire/ — Louis Hernandez Jr.’s Foundation For A Bright Future (“For A Bright Future,” “FABF”), a 501(c)(3) nonprofit organization dedicated to expanding educational opportunity for underserved youth, today announced the district-wide expansion of its NextGen Finance Lab program into the Manhattan High School District. In partnership with the Manhattan High School District Team, under the supervision of Superintendent Gary Beidleman, FABF will launch the program’s first cohort of 8 high schools this fall, with plans to bring the NextGen Finance Lab to additional Manhattan high schools in the semesters that follow as part of a phased, district-wide rollout.

“At Jacqueline Kennedy Onassis, we saw firsthand what this program can do. Our students left Pitch Like A Dragon more confident, more articulate, and more prepared to manage their own financial futures than I’ve seen from any other initiative we’ve run. I’m proud that the model our students and teachers helped build is now reaching classrooms across Manhattan,” said Manuel A. Ureña, Principal, Jacqueline Kennedy Onassis High School.

The NextGen Finance Lab is a project-based financial literacy program that integrates the Dave Ramsey Financial Literacy curriculum with FABF’s FinTech mentorship ecosystem. Throughout the program, students build core skills in budgeting, saving, debt elimination, investing, and entrepreneurship, while working directly with FinTech industry professionals who share real-world perspective on banking, digital wallets, investing, and career pathways in financial technology. The program culminates in “Pitch Like A Dragon,” a school-level and district-level competition in which student teams pitch original business and FinTech concepts to a panel of industry leaders, venture capitalists, and New York City business professionals, with scholarship awards presented to top teams.

“This expansion is proof of what’s possible when a nonprofit, a school district, and industry partners commit to the same goal. Everything we’re scaling today started as a pilot at Jacqueline Kennedy Onassis High School, where educators and students helped shape the curriculum and the ‘Pitch Like A Dragon’ event structure now being adopted by seven more schools this fall. That’s how one school’s success becomes a lasting pathway for thousands of students across Manhattan,” said Gina Rogoto, SVP, Operations and Programs, For A Bright Future Foundation.”This expansion demonstrates the collective impact achievable through aligned partnerships. The model shaped at  Jacqueline Kennedy Onassis (JKO) High School now serves as a lasting foundation for advancing financial literacy for thousands of students across Manhattan,” said Gina Rogoto, SVP, Operations and Programs, FABF. The success at JKO High School, now fueling district‑wide deployment, was strengthened by the guidance of FABF’s Consultant in Academic Affairs and former Senior Deputy Chancellor of the NYC Department of Education, whose deep expertise helped shape a program adaptable to each school’s unique vision and academic priorities.

FABF and the Manhattan High School District Team have confirmed the following schools for the initial launch cohort:

Leadership and Public Service High SchoolJacqueline Kennedy Onassis High SchoolHigh School for Law and Public ServiceMurry Bergtraum High School for Business CareersHigh School of Fashion IndustriesHudson High School of Learning TechnologiesMott Hall High School: Finance Lab ProgramFood and Finance High School

FABF’s long-term goal is to bring the NextGen Finance Lab to all 50 high schools in the Manhattan District, expanding in phased cohorts over the coming semesters.

“As someone who spent a career in financial services, I know how much of a difference it makes when young people are exposed to these concepts early. This program doesn’t just teach students about money; it gives them the confidence to pitch real ideas, take feedback, and think like entrepreneurs,” said Benson Porter, Program Chairman, NextGen Finance Lab, FABF.

About For A Bright Future Foundation

Louis Hernandez Jr’s Foundation For A Bright Future is a 501(c)(3) not-for-profit organization that empowers underserved youth with equitable access to education, technology, financial capability, and wellness. We help students develop future‑ready skills that unlock lifelong opportunity and support thriving global communities. Learn more at www.fabff.org. 

FABF operates programs nationwide, including the NextGen Finance Lab, the NextGen Media Creators Lab, the merit- and need-based scholarships, and youth leadership development, working directly with schools, districts, and industry leaders to bridge opportunity gaps for the next generation.

Media Contact
Gina Rogoto, SVP, Operations and Programs
For A Bright Future Foundation
gmr@forabrightfuturefoundation.org

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SOURCE Louis Hernandez Jr.’s Foundation For A Bright Future

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VOICEBUDS, A QUIETER WAY TO WORK WITH VOICE, NOW AVAILABLE FOR HOLIDAY SHIPPING

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Voicebuds reinvent earbuds for personal voice computing, even below a whisper

SAN MATEO, Calif., Oct. 26, 2026 /PRNewswire/ — Subtle announced today that Voicebuds, its award-winning private voice computing device, is available to ship in time for the 2026 holiday season, with customers ordering by December 10th receiving their devices by December 24th.

Since Voicebuds were unveiled in January, AI voice dictation has surged in popularity, but the fundamental problems with voice input remain unsolved. Dictating aloud is awkward in open offices, offers little privacy in public spaces, and remains unreliable when others are speaking nearby.

With Voicebuds, Subtle has reinvented the earbud as a private voice interface that works even at a whisper. The device combines Subtle’s breakthrough voice isolation technology with an AI voice computing app for iPhone and Mac, enabling discreet, reliable voice computing in the places where people actually live and work. Voicebuds serve as both premium everyday earbuds for music and calls, and a personal computing device for voice dictation and AI. They are designed for voice productivity in crowded commutes, quiet libraries, noisy cafes, and shared spaces where traditional voice tools have always failed.

“It’s been inspiring to hear from our beta testers using Voicebuds to prompt AI in shared offices without booking a quiet booth, dictate on planes without bothering their seatmates, and take calls amid the noise and bustle of their daily lives,” said Tyler Chen, cofounder and CEO of Subtle. “We’re incredibly excited to put Voicebuds in the hands of all of our customers just in time for the holidays and hear what new use cases they come up with.”

In Subtle’s internal testing across real-world noise environments, Voicebuds delivered up to 5X fewer transcription errors than AirPods Pro 3 combined with leading AI dictation software.

Voicebuds offer:

Subtle voice dictation: Write with voice in any app on iPhone and Mac, without being overheard.Voice notes: Capture thoughts and ideas instantly, and access them across multiple devices.Contextual AI chat: Brainstorm with an AI assistant, without being overheard.Music and calls: Everyday listening, noise cancellation, multipair connectivity and clear calls.

For holiday shoppers, Voicebuds replace multiple devices and apps as a single product for listening, communication, and voice computing that finally works in the real world.

Voicebuds are available starting today for $249 in either Parchment White or Ink Black. Voicebuds ship with a 1-year membership to the Subtle app for iPhone and Mac, providing a complete voice productivity experience across dictation, contextual AI chat, and cross-device voice notes. After year one, users can continue the full Subtle Pro membership for $17 per month, or switch to the free tier anytime with full earbud functionality and limited AI usage.

Customers can order now at subtle.co.

About Subtle

Subtle is pioneering personal voice computing technology, designed to make voice the most effective, trusted interface anywhere. Its machine learning technology powers consumer hardware for whispered, private, and noise-resilient voice AI that works in real-world environments. Founded by Stanford engineers and based in the San Francisco Bay Area, Subtle is supported by funding from Entrada Ventures, Amplify Partners, Abstract Ventures, and founders of Twitter, Pinterest, and Perplexity. Learn more at subtle.co.

Media Contact

press@subtle.co

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SOURCE Subtle Computing

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