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Lost in Translation: When Distribution Centers Misinterpret Overages and Shortages, Suppliers Lose Millions

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Consumers don’t generally consider the logistics and complexities involved in the supply chain when they place an item into their physical or virtual shopping cart. But when shelves are empty or “out of stock” appears after clicking on an item online, people want answers. Big box retailers have rolled out a series of initiatives to keep vendors accountable for delivery times and order fulfillment by issuing penalties based on performance. Despite their best efforts, vendors find themselves losing millions of dollars due to perceived receiving discrepancies. Frank Matarazzo, Owner and CEO of Fusion Transport has witnessed firsthand how critical mistakes on the receiving end, such as misread purchase orders and miscalculated inventory are unduly harming vendors and trucking companies.

RUTHERFORD, N.J., June 10, 2024 /PRNewswire-PRWeb/ — Things just aren’t adding up in the world of shipping and receiving. The number of warehouses in the United States has grown from approximately 14,600 in 2007 to 22,000 in 2023 in response to changing dynamics in the commerce and distribution industries, such as economic trends, the surge of eCommerce, and other shifts in consumer behavior. (1) Walmart is the biggest retailer in the U.S., comprising nearly one-fourth of the global retail industry; (2) boasting 210 distribution centers (DCs), each of which is at least one million square feet, with each unloading and shipping a minimum of 200 trailers a day. (3) Amazon and Costco round out the top three retailers in the U.S., with Target coming in ninth. (4) The National Retail Federation predicts retail sales will increase 2.5% to 3.5% in 2024, reaching approximately $5.25 trillion. (5) The logistics of inventory tracking, record-keeping, and billing in such a chaotic and fast-moving supply-chain environment is bound to have its challenges. Frank Matarazzo, Owner and CEO of Fusion Transport, observes, “Purchase order [PO] disputes regarding shipment overages and shortages cost vendors and trucking companies millions upon millions of dollars each year. The industry must first recognize that a problem exists when receiving shipments and reconciling purchase orders to what is actually delivered and then agree upon effective solutions that mutually benefit suppliers and retailers.”

“Purchase order disputes over shipment overages and shortages cost vendors and trucking companies millions each year. The industry must recognize and address these issues to find mutually beneficial solutions for suppliers and retailers.”

On-time and fill-rate compliance is where the rubber meets the road in the supply chain gauntlet. Overages and shortages, as their names suggest, occur when the supplier has delivered too much or too little product when judged against the original retailer’s PO. Many retailers are issuing fines to suppliers when there are perceived PO discrepancies. Walmart’s Supplier Quality Excellence Program’s (SQEP) fine structure is $200 per PO per defect and $1 per unit handled, (5) which can add up quickly, leaving vendors underwater. Aside from excessive fines, vendors also lose revenue when retailers choose to keep any excess product without returning it or reimbursing the vendor.

It is common for retailers to issue multiple types of purchase orders to their vendors weekly. To distinguish them, vendors typically deliver multiple pallets, one for each type of order, and they arrive at the DC on the same date and at the same time. Matarazzo explains, “In the case of a mismatched PO, one pallet from the same vendor might be found to be 100 units over and the other 100 units short due to receiving product against the wrong purchase order. It’s not too big of a deal when you are dealing with cans of soup, but when you are dealing with laptop computers, it can be financially devastating to a supplier.”

Chain of custody monitoring is one method of proactively addressing the root causes of the problem. By using detailed documentation and taking photographs at every stage of the process, from picking the product, building the order, staging, loading, and unloading, vendors have clear evidence of how the shipment was ultimately received. Freight should be transacted on the dock with a bill of lading that confirms the details and accuracy of each shipment. However, truck drivers are frequently not allowed on the dock to oversee delivery leading to a lack of transparency, which corrupts the proper chain of custody.
Many distribution centers are under pressure to meet time constraints when unloading and counting a shipment. If they reach their time limit, one workaround is to sign off on a bill of lading as receiving “0” or “STC, Said to Contain or Subject to Count,” assuring the driver that it will all work out in the receiving process. This is clearly not an ideal situation for anyone.

Fusion Transport has 40 years of experience providing full-truckload and less-than-truckload (LTL) services that save their clients time, money, and hassle when moving freight. As the leader in tech-driven freight management solutions, Fusion Transport’s platform integrates assistance with analytics, tracking financials, managing inventory, and maintaining CRM systems, streamlining and automating processes for faster and more accurate tracking of supplies and inventory to reduce cost and improve shipping performance.
Matarazzo advises, “With better collaboration and communication between retailers, suppliers, and the trucking industry, these shipping and receiving challenges can easily become opportunities to make the supply chain more transparent and less complex.”

About Fusion Transport
Freight industry visionary Frank Matarazzo responded to the complex challenges of shipping logistics, consumer demands, and the need for advanced supply chain solutions by creating Fusion Transport. Emerging from two third-party logistics brokerages and based in Rutherford, NJ, Fusion Transport has become a pivotal force in retail consolidation and is now a leader in technology-driven freight management solutions. With over 40 years of expertise, the company is revolutionizing the North American less-than-truckload (LTL) network through a technology-based approach that not only meets market demands but also reduces the inefficiencies typically seen in traditional LTL carrier networks. This innovative strategy offers a more streamlined and cost-effective option for shipping merchandise in LTL quantities across the country, epitomizing the disruptive, customer-focused ethos of Fusion Transport. For more information, visit their website at https://www.fusiontransport.com/.

References:

Schneider, Will. “Exploring the Number of Warehouses in the U.S. from 2007-2023.” Warehousing and Fulfillment | Find the Best Warehousing and Fulfillment Services, 7 Feb. 2024, warehousingandfulfillment.com/warehousing-and-fulfillment-resources/exploring-the-number-of-warehouses-in-the-us-from-2007-2023/.Marcus Lu Article/Editing: “Ranked: The Biggest Retailers in the U.S. by Revenue.” Visual Capitalist, 24 Nov. 2023, visualcapitalist.com/biggest-retailers-in-the-us/#:~:text=Ranked%3A%20America’s%20Biggest%20Retailers,global%20sales%20crossing%20%24600%20billion.”Walmart’s Supply Chain: A Detailed Look at How They Manage It.” Vector, withvector.com/resource/walmarts-supply-chain-a-detailed-look-at-how-they-manage-it/. Accessed 22 May 2024.Tumisang Bogwasi 2X Award-Winning Entrepreneur | Empowering Brands to Generate Leads, et al. “The Biggest USA Retail Companies in 2024.” Brimco, 14 May 2024, brimco.io/the-biggest-usa-retail-companies/.”NRF Forecasts Retail Sales to Reach at Least $5.23 Trillion in 2024.” NRF, 20 Mar. 2024, nrf.com/media-center/press-releases/nrf-forecasts-retail-sales-reach-least-523-trillion-2024.”Walmart’s New SQEP Program: 3 Things for Suppliers to Know.” Harvest Group, 13 Dec. 2022, harvestgroup.com/walmarts-new-sqep-program/.

Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4619
jotopr.com

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Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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Walmart Has 23.6% of U.S. Grocery Sales – But Costco Owns the AI Answer – 5W Grocery Retail AI Visibility Index 2026

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Walmart Owns 21% of U.S. Grocery — But Costco Owns the AI Answer 

NEW YORK, May 7, 2026 /PRNewswire/ — 5WPR, the premier AI communications firm in the United States, today released the U.S. Grocery Retail AI Visibility Index 2026 — the 11th installment in 5W’s AI Visibility Index research series, and the first to rank American grocery retailers by how frequently they are cited inside AI-generated answers.

The headline finding rewrites the category league table.

Walmart, with approximately 21 percent of U.S. grocery market share — the largest in the country — ranks fourth in AI citation share. The retailer cited most often when American shoppers ask ChatGPT, Claude, Perplexity, or Google AI Overviews where to buy their groceries is Costco. Trader Joe’s ranks second. Whole Foods ranks third. Aldi, H-E-B, and Wegmans are all punching far above what their physical footprint would predict.

“Market share is a lagging indicator. AI citation share is a leading indicator,” said Ronn Torossian, Founder and Chairman of 5W. “The grocers who close that gap in 2026 will define the category in 2030. Most grocery CMOs we talk to are running 2019 playbooks against 2026 consumer behavior.”

5W researchers ran more than 80 consumer-intent queries across 12 sub-categories — best overall grocery store, cheapest, highest-quality produce, best private label, best organic, best meal planning, best bulk, best delivery, best customer service, best regional, and others — across the four leading consumer AI platforms. Each retailer was scored on citation frequency, position within the answer, sentiment, and sub-category dominance.

The top 10: Costco, Trader Joe’s, Whole Foods, Walmart, Kroger, Aldi, H-E-B, Publix, Wegmans, and Target.

Key structural findings:

Market share no longer predicts AI citation share. Walmart’s roughly 21 percent share translates to an estimated 8 to 10 percent AI citation share across premium query categories. The decoupling is the single largest such gap in American retail.Private label is the highest-leverage citation asset a grocer owns. Kirkland, Trader Joe’s, 365, Good & Gather, and Great Value are cited directly by name in AI answers at rates that exceed most national CPG brands.Regional loyalty translates directly into regional AI dominance. Regional chains outperform national chains in their home markets by 3x or more.Reddit and TikTok are under-priced citation surfaces. Perplexity pulls a majority of its answers from community sources. ChatGPT and Claude weight Reddit heavily.

The report also identifies six 2026 dynamics reshaping the category, including the new GLP-1 grocery basket, Aldi’s expansion as a citation-compounding program, and Walmart’s CEO transition from Doug McMillon to John Furner — effective February 1, 2026 — as a brand-narrative inflection point.

The full Index, including ranks 11 through 25 and sub-category breakdowns, is available as a free download at 5wpr.com/research.

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research. 

Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. 5W serves clients across B2C sectors including Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit; B2B specialties including Corporate Communications and Reputation Management; as well as Public Affairs, Crisis Communications, and Digital Marketing, including Social Media, Influencer, Paid Media, GEO, and SEO. 5W was also named to the Digiday WorkLife Employer of the Year list.

For more information, visit www.5wpr.com.

Media Contact
Chris Bergin
cbergin@5wpr.com

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ICAT Logistics Appoints Youssef Annali as Chief Financial Officer

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Transportation and logistics finance leader joins as ICAT accelerates its next phase of growth

DALLAS, May 7, 2026 /PRNewswire/ — ICAT Logistics announces the appointment of Youssef Annali as Chief Financial Officer. Annali brings more than two decades of senior finance leadership across global logistics and supply chain businesses, and joins as the company scales its platform, team, and operational capabilities globally. 

Annali joins ICAT from OIA Global, a $1.4 billion revenue supply chain management leader, where he served as CFO for four years overseeing Finance, Corporate Development, Strategy, Legal, Compliance, and Real Estate. Prior to OIA, he spent eleven years at CEVA Logistics—one of the world’s largest freight and logistics providers—rising to CFO & EVP Finance for North America, where he held financial accountability for a business generating over $4.5 billion in annual revenue and more than 14,000 employees. Earlier in his career, he served in senior finance roles at Abbott, KPMG, and PricewaterhouseCoopers.

Annali has a consistent track record of building finance functions that support strategic growth and has deep experience across financial planning, M&A, treasury, and corporate restructuring. He holds a Post-Master’s in Finance and Control from the University of Amsterdam and a Master’s in Business Administration from the University of Groningen.

“Youssef has led high-performing finance teams at the highest levels of global logistics. He brings the operational depth and strategic mindset our platform demands as we enter the next phase of growth,” said Brad Stogner, CEO of ICAT Logistics.

“ICAT has built something genuinely differentiated—a specialized platform operating in verticals where precision and domain expertise are non-negotiable. The foundation is strong, and the opportunity ahead is significant. I look forward to working with the team to accelerate that momentum,” said Youssef Annali, Chief Financial Officer of ICAT Logistics.

About ICAT

ICAT is the world’s leading specialized logistics company, delivering customized solutions and deep vertical expertise to industries where failure is not an option. With 65 offices and operating capabilities in 190 countries, ICAT serves customers across Live Events, Luxury, Technology, Defense & Aerospace, Life Sciences, and Financial Institutions—sectors defined by uncompromising performance standards. ICAT’s proprietary, AI-powered technology platform provides end-to-end visibility and predictive intelligence, enabling precise execution for the most demanding operations.

ICAT is backed by New Atlas Capital following its acquisition of the Company in 2024.

Contact Information

ICAT Logistics, Inc.
8840 Cypress Waters Blvd, Ste 325,
Coppell, TX, 75019
marketing@icatlogistics.com

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HelloNation Article Highlights Poughkeepsie’s Focus on Youth Investment, Neighborhood Parks and Sustainable Reuse

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The article examines how redevelopment projects and youth programs are reshaping community life across Poughkeepsie.

POUGHKEEPSIE, N.Y., May 7, 2026 /PRNewswire/ — What does long term community growth look like when a city invests in both people and public spaces? HelloNation has published a HelloNation article that provides the answer through a detailed look at how Poughkeepsie is combining youth investment, neighborhood improvements and adaptive reuse projects to support residents and strengthen the city’s future.

The article explains that Poughkeepsie is undergoing a period of reinvention centered on infrastructure upgrades, youth programming and redevelopment along the city’s Northside. According to the article, local and county leaders are working to create spaces where residents can learn, gather and build stronger community connections. The article notes that these efforts are intended to improve quality of life while helping the city grow in a more sustainable and inclusive way.

A major focus of the article is the planned Youth Opportunity Union, also known as the YOU, a large multipurpose youth facility backed by Dutchess County. The HelloNation article describes the project as a 19,000 square foot center that will include childcare services, wellness support, tutoring areas, teaching kitchens and both indoor and outdoor recreation spaces. The article explains that the project reflects a larger regional effort to increase opportunities for children and teenagers in underserved communities.

The article also highlights additional youth centered investments connected to sports, education and recreation. According to the article, Dutchess County has awarded grants to local organizations serving young people between the ages of 6 and 17. The article further explains that Poughkeepsie’s City Parks program has introduced mini grants designed to support renovations and activities in neighborhood parks, including Pershing Avenue and Malcolm X parks.

Beyond youth programs, the article details how the city is working to improve transportation and neighborhood infrastructure. The HelloNation article explains that Poughkeepsie launched its first five year paving plan in 2025, beginning with major roadway improvements on Main Street and other corridors. The article states that these upgrades are intended to improve safety, durability and daily conditions for residents while supporting broader redevelopment goals throughout the city.

Another important part of the article focuses on adaptive reuse and environmental redevelopment on the Northside. The article describes how Scenic Hudson plans to transform the former Standard Gage Factory into the Northside Hub, a redevelopment project designed to serve as both a nonprofit headquarters and a community gathering space. According to the article, the project will feature solar powered operations, office space, public parkland and community facilities near the Walkway Over the Hudson and Dutchess Rail Trail.

The article also explains that Poughkeepsie’s selection as the Mid Hudson winner in New York’s Downtown Revitalization Initiative adds additional momentum to current redevelopment efforts. The HelloNation article notes that the funding will support new downtown projects that build on existing investments in youth programs, infrastructure and adaptive reuse. Together, these efforts are presented as part of a broader strategy to create long term stability and opportunity for local residents.

The article concludes that Poughkeepsie’s emerging identity is closely tied to projects that strengthen neighborhoods while supporting future generations. Poughkeepsie Puts Youth, Neighborhood Parks and Sustainable Reuse at the Center of Renewal features insights from HelloNation Staff Writer, community development coverage of Poughkeepsie, New York, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities. HelloNation maintains partnerships with the U.S. Conference of Mayors, and the United States First Responders Association.

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